表紙
市場調査レポート

米国のメイク用品市場:消費者が好む製品とその理由

The US Make-up Market: What Consumers Use and Why?

発行 Canadean 商品コード 289020
出版日 ページ情報 英文 62 Pages
即納可能
価格
本日の銀行送金レート: 1USD=105.42円で換算しております。
Back to Top
米国のメイク用品市場:消費者が好む製品とその理由 The US Make-up Market: What Consumers Use and Why?
出版日: 2013年10月30日 ページ情報: 英文 62 Pages
概要

米国のメイク用品市場の特徴として、「お得感」「個人主義」「嗜好性・楽しみ」が消費者の選択基準の主な傾向となっています。脆弱な景気動向を反映して、メイク用品についても品質や消費頻度を落として支出を抑制しようという傾向が見られます。プライベートブランドの普及率は2〜7%ですが、メイク用品市場は成熟化・集中化が非常に進展し、本来はプライベートブランドがより広く普及しても良い状態なので、小売業者にとっては市場拡大の機会が残されている、と言えるでしょう。

当レポートでは、米国のメーキャップ用品市場における消費者の購入行動と市場全体への影響について分析し、米国の消費者の構造・特性や、グループ別および製品カテゴリー別の市場規模・シェア、ナショナル/プライベートブランドの普及度、主な小売業者別の市場動向などを調査して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

第2章 分析手法

第3章 消費者の分類、グループ別の市場規模、市場動向への影響

  • コホート群とフレグランス市場の売上高
    • 年齢層別グループ
    • 男女別グループ
    • 地域別グループ
    • 教育水準別グループ
    • 資産別グループ
    • 生活の多忙度別グループ
  • コホート群とカテゴリー別の売上高
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品
  • 利用行動の傾向と売上高
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品

第4章 消費量の分析

  • 年齢層別・男女別の利用頻度
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品
  • 製品カテゴリー別の消費者のプロファイル
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品

第5章 ナショナルブランドとプライベートブランドの普及度

  • ナショナルブランドとプライベートブランドの浸透度
    • カテゴリー別の動向
  • フレグランス市場でのブランドの選択と、プライベートブランドの消費者への普及度
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品

第6章 流行の影響を受ける消費者の比率

  • 消費者の製品選択の傾向と促進要因
    • メイク用品全体
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品

第7章 消費行動の影響:市場規模の評価

  • 消費者の消費行動の、メイク用品市場の売上高への影響
    • カテゴリー別の市場規模
    • カテゴリー別の売上高
  • メイク用品市場の売上高の分析:カテゴリー別
    • 売上高:カテゴリー別
    • 1人当たり支出額:カテゴリー別
    • 1世帯当たり支出額:カテゴリー別
  • 消費者行動の動向と、メイク用品市場の規模への影響
    • 市場規模(総消費量):カテゴリー別
    • 1人当たり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第8章 組織的小売業の選択と、カテゴリー別シェア

  • 組織的小売店の販売量シェア:カテゴリー別
    • アイメイク用品
    • フェイスメイク用品
    • リップメイク用品
    • ネイルメイク用品
  • メイク用品の最終消費者のプロファイル:小売店別
    • Wal-Mart
    • その他

第9章 付録

図表一覧

目次
Product Code: CS0492IS

This report provides the results for the Make-up market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Make-up market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Make-up market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increase in the amount of discounted and own-brand products. Eye make-up, face make-up, lip make-up, and nail make-up are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Eye Make-up, Face Make-up, Lip Make-up, and Nail Make-up

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Analysis of the Make-up market in the US by age reveals that Older Consumers account for the largest share of consumption by value. This is a result of the large size of the age group, their high consumption frequency in categories such as Face Make-up and Lip Make-up and their relatively high disposable income.

The Affluent wealth group is the largest in the US Make-up market by value, followed by the Moderate Income wealth group. This indicates that there is strong potential for premium and aspirational products in the market.

Heavy consumption of Lip Make-up tends to increase with age, including one-fifth of Older Consumers in the US. While Heavy frequency consumption is common in older age groups, there are still significant numbers of Medium and Light users, indicating that Lip Make-up suppliers should develop strategies to increase these users' consumption frequency.

Key Highlights

Consumer survey results reveal that better value for money, individualism, and indulgence are key trends driving consumers' choices of Make-up products. These highlight common traits in Make-up products, such as luxury and identity, while also highlighting the weak state of the US economy. The importance of the Better value for money trend shows that consumers believe Make-up is a product category where they can control their spending by trading down or reducing their consumption frequency.

Analysis of the US Make-up market by the amount of time people have spare reveals that some of the busiest consumers account for the largest market shares by value. The Time Poor and Time Pressed consumer groups account for the majority of the US Make-up market.

Private label penetration is low in the US Make-up market, accounting for 2-7%. This is despite a mature and concentrated retail environment, which tends to result in successful private label programs. As such, retailers are expected to increase their investment in these areas in order to grow their market share.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Make-up Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Eye Make-up
    • 3.2.2. Face Make-up
    • 3.2.3. Lip Make-up
    • 3.2.4. Nail Make-up
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Eye Make-up
    • 3.3.2. Face Make-up
    • 3.3.3. Lip Make-up
    • 3.3.4. Nail Make-up

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Eye Make-up
    • 4.1.2. Face Make-up
    • 4.1.3. Lip Make-up
    • 4.1.4. Nail Make-up
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Eye Make-up
    • 4.2.2. Face Make-up
    • 4.2.3. Lip Make-up
    • 4.2.4. Nail Make-up

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Make-up Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Eye Make-up
    • 5.2.2. Face Make-up
    • 5.2.3. Lip Make-up
    • 5.2.4. Nail Make-up

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Make-up
    • 6.1.2. Eye Make-up
    • 6.1.3. Face Make-up
    • 6.1.4. Lip Make-up
    • 6.1.5. Nail Make-up

7. Consumption Impact: Market Valuation

  • 7.1. Make-up Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Make-up Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Make-up Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Retailer Choice and Category Share

  • 8.1. Retailer Volume Share by Category
    • 8.1.1. Retail Share by Volume - Eye Make-up
    • 8.1.2. Retail Share by Volume - Face Make-up
    • 8.1.3. Retail Share by Volume - Lip Make-up
    • 8.1.4. Retail Share by Volume - Nail Make-up
  • 8.2. Levels of Retailer Switching in the Last 6 Months
    • 8.2.1. Wal-Mart
    • 8.2.2. Other

9. Appendix

  • 9.1. About Canadean
  • 9.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Make-up Market
  • Table 2: United States Survey Respondent profile (weighted), 2012
  • Table 3: United States Make-up Value Share (%), by Age Groups, 2012
  • Table 4: United States Make-up Value Share (%), by Gender, 2012
  • Table 5: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 6: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
  • Table 7: United States Make-up Value Share (%) by Wealth Groups, 2012
  • Table 8: United States Make-up Value Share (%) by Busy Lives Groups, 2012
  • Table 9: United States Eye Make-up Consumer Group Share (% market value), 2012
  • Table 10: United States Face Make-up Consumer Group Share (% market value), 2012
  • Table 11: United States Lip Make-up Consumer Group Share (% market value), 2012
  • Table 12: United States Nail Make-up Consumer Group Share (% market value), 2012
  • Table 13: United States Total Eye Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 14: United States Total Face Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 15: United States Total Lip Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 16: United States Total Nail Make-up Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 17: United States Eye Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 18: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 19: United States Face Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 20: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 21: United States Lip Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 22: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 23: United States Nail Make-up Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 24: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 25: United States Eye Make-up Consumer Profiles (% consumers by sub-group), 2012
  • Table 26: United States Face Make-up Consumer Profiles (% consumers by sub-group), 2012
  • Table 27: United States Lip Make-up Consumer Profiles (% consumers by sub-group), 2012
  • Table 28: United States Nail Make-up Consumer Profiles (% consumers by sub-group), 2012
  • Table 29: United States Make-up Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 30: United States Eye Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 31: United States Face Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 32: United States Lip Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 33: United States Nail Make-up Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 34: United States, Overall Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 35: United States, Eye Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 36: United States, Face Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 37: United States, Lip Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 38: United States, Nail Make-up: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 39: United States Make-up Market Value (US Dollar million), by Category, 2012
  • Table 40: United States Make-up Market Volume by Category, 2012
  • Table 41: United States Make-up Market Value (US$ million), by Category, 2012
  • Table 42: United States Make-up Expenditure Per Capita (US Dollar), by Category, 2012
  • Table 43: United States Make-up Expenditure Per Household (US Dollar), by Category
  • Table 44: United States Make-up Market Volume (Kg m or Ltrs m) by Category, 2012
  • Table 45: United States Make-up Consumption Per Capita by Category, 2012
  • Table 46: United States Make-up Consumption Per Household by Category, 2012
  • Table 47: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 48: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 49: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
  • Table 50: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
  • Table 51: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
  • Table 52: United States: Profile of Make-up Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: United States Make-up Value Share (%), by Age Groups, 2012
  • Figure 3: United States Make-up Value Share (%), by Gender, 2012
  • Figure 4: United States Make-up Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: United States Make-up Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: United States Make-up Value Share (%) by Wealth Groups, 2012
  • Figure 7: United States Make-up Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: United States Eye Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: United States Eye Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: United States Face Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: United States Face Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: United States Lip Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: United States Lip Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: United States Nail Make-up Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 15: United States Nail Make-up Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 16: United States Make-up Market Value (US$ million), by Category, 2012
  • Figure 17: United States Make-up Expenditure Per Capita (US$), by Category, 2012
  • Figure 18: United States Make-up Expenditure Per Household (US$), by Category
  • Figure 19: United States Eye Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 20: United States Face Make-up Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 21: United States Lip Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
  • Figure 22: United States Nail Make-up Survey-tracked Retailer Shares by Volume (Ltrs m), 2012
Back to Top