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市場調査レポート

米国の大豆製品市場:消費者の好みとその理由

The US Soy Products Market: What Consumers Eat and Why?

発行 Canadean 商品コード 287909
出版日 ページ情報 英文 47 Pages
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米国の大豆製品市場:消費者の好みとその理由 The US Soy Products Market: What Consumers Eat and Why?
出版日: 2013年10月24日 ページ情報: 英文 47 Pages
概要

当レポートでは、米国の大豆製品市場について調査分析し、消費者の選好に焦点を当てて、消費者区分、グループ別の売上高、動向の影響、消費分析、ブランド vs. プライベートブランド、消費の影響、小売業者について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 消費者区分、グループ別の売上高、動向の影響

  • コホート群と大豆製品市場の売上高
    • 年齢グループ
    • 性別グループ
    • 地域グループ
    • 学歴グループ
    • 資産グループ
    • 生活が多忙なグループ
  • コホート群と市場の売上高:カテゴリー別
    • 大豆デザート
    • 大豆飲料
    • 豆乳
  • 行動の動向と市場の売上高
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第4章 消費分析

  • 消費の頻度:年齢・性別
    • 大豆デザート
    • 大豆飲料
    • 豆乳
  • 消費者プロファイル:製品カテゴリー別
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第5章 ブランド vs. プライベートブランドの取り込み

  • ブランド vs. プライベートブランドの消費者普及率
    • カテゴリー別
  • 大豆製品のブランド選択とプライベートブランドの消費者普及率
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第6章 動向に影響された消費者のシェア

  • 消費者の製品選択を促進する動向
    • 大豆製品全体
    • 大豆デザート
    • 大豆飲料
    • 豆乳

第7章 消費の影響:市場の評価

  • 消費者の消費行動が影響を与えた大豆製品の売上高
    • 市場の売上高:カテゴリー別
    • 市場の売上量:カテゴリー別
  • 大豆製品の売上高分析:カテゴリー別
    • 市場の売上高:カテゴリー別
    • 一人当たり支出:カテゴリー別
    • 世帯当たり支出:カテゴリー別
  • 消費者行動の動向が影響を与えた大豆製品の売上量
    • 市場の売上量:カテゴリー別
    • 一人当たり消費:カテゴリー別
    • 世帯当たり消費:カテゴリー別

第8章 付録

図表

目次
Product Code: CS0440IS

This report provides the results for the Soy Products market in The US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Soy Products market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the soy products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

While Soy Products in general have currently managed to reach a greater share of consumers in the US than in other countries, the market still stands at a crossroads. Should marketers target expanding the consumer audience, or seek to increase the frequency of use amongst existing consumers? The best approach will depend on understanding which consumers are driving sales and where the potential areas of latent demand are.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks and Soy Milk.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

Results highlight that, while a large part of the audience for these products state that several Consumer Trends affect their consumption, the actual stated impact on the market is far less. This may explain why consumption frequencies are low - it might be that while consumers think these products offer benefits, they do not necessarily feel their benefits immediately upon consumption.

Penetration rates by age group are not high; however, a significant number of consumers, particularly the older they are, consume these products. Determining which consumer groups offer the greater value, and which specific trends to align products with, is therefore vital to future success.

In terms of consumer penetration and consumption value, Soy Desserts significantly lag behind the other categories, suggesting that this category in particular needs to work hard to convince consumers to both try these products out and then continue to consume them.

Key Highlights

Brand analysis shows that the presence of private labels in the Soy Products market is less than 15% by volume across all categories. It is highest in the Soy Desserts category and lowest in the Soy Drinks category.

With a value share approaching half of the overall Soy Products market, Soy Milk is easily the largest market segment. Soy Drinks also have significant share, but Soy Desserts are lagging behind and have failed to achieve significant scale.

Compared to their overall share of the population, there is a significant skew towards female consumption of Soy Drinks and, in particular, of Soy Milk. This indicates a potential to market more specifically to women in these categories.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international, program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Soy Products Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Soy Desserts
    • 3.2.2. Soy Drinks
    • 3.2.3. Soy Milk
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Soy Desserts
    • 3.3.2. Soy Drinks
    • 3.3.3. Soy Milk

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Soy Desserts
    • 4.1.2. Soy Drinks
    • 4.1.3. Soy Milk
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Soy Desserts
    • 4.2.2. Soy Drinks
    • 4.2.3. Soy Milk

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Soy Products Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Soy Desserts
    • 5.2.2. Soy Drinks
    • 5.2.3. Soy Milk

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Soy Products
    • 6.1.2. Soy Desserts
    • 6.1.3. Soy Drinks
    • 6.1.4. Soy Milk

7. Consumption Impact: Market Valuation

  • 7.1. Soy Products Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Soy Products Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Soy Products Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Soy Products Market
  • Table 2: United States Survey Respondent profile (weighted), 2012
  • Table 3: United States Soy Products Value Share (%), by Age Groups, 2012
  • Table 4: United States Soy Products Value Share (%), by Gender, 2012
  • Table 5: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 6: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
  • Table 7: United States Soy Products Value Share (%) by Wealth Groups, 2012
  • Table 8: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
  • Table 9: United States Soy Desserts Consumer Group Share (% market value), 2012
  • Table 10: United States Soy Drinks Consumer Group Share (% market value), 2012
  • Table 11: United States Soy Milk Consumer Group Share (% market value), 2012
  • Table 12: United States Total Soy Desserts Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 13: United States Total Soy Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 14: United States Total Soy Milk Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 15: United States Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 16: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 17: United States Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 18: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 19: United States Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 20: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 21: United States Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
  • Table 22: United States Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
  • Table 23: United States Soy Milk Consumer Profiles (% consumers by sub-group), 2012
  • Table 24: United States Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 25: United States Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 26: United States Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 27: United States Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 28: United States, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 29: United States, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 30: United States, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 31: United States, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 32: United States Soy Products Market Value (US Dollar million), by Category, 2012
  • Table 33: United States Soy Products Market Volume (Kg m), by Category, 2012
  • Table 34: United States Soy Products Market Value (US$ million), by Category, 2012
  • Table 35: United States Soy Products Expenditure Per Capita (US Dollar), by Category, 2012
  • Table 36: United States Soy Products Expenditure Per Household (US Dollar), by Category
  • Table 37: United States Soy Products Market Volume (Kg m), by Category, 2012
  • Table 38: United States Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
  • Table 39: United States Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: United States Soy Products Value Share (%), by Age Groups, 2012
  • Figure 3: United States Soy Products Value Share (%), by Gender, 2012
  • Figure 4: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: United States Soy Products Value Share (%) by Wealth Groups, 2012
  • Figure 7: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: United States Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: United States Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: United States Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: United States Soy Products Market Value (US$ million), by Category, 2012
  • Figure 15: United States Soy Products Expenditure Per Capita (US$), by Category, 2012
  • Figure 16: United States Soy Products Expenditure Per Household (US$), by Category
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