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米国のスープ市場:消費者の好みとその理由

The US Soup Market: What Consumers Eat and Why?

発行 Canadean 商品コード 287903
出版日 ページ情報 英文 76 Pages
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米国のスープ市場:消費者の好みとその理由 The US Soup Market: What Consumers Eat and Why?
出版日: 2013年10月24日 ページ情報: 英文 76 Pages
概要

当レポートでは、米国のスープ市場について調査分析し、消費者の選好に焦点を当てて、消費者区分、グループ別の売上高、動向の影響、消費分析、ブランド vs. プライベートブランド、消費の影響、小売業者について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 調査手法

第3章 消費者区分、グループ別の売上高、動向の影響

  • コホート群とスープ市場の売上高
    • 年齢グループ
    • 性別グループ
    • 地域グループ
    • 学歴グループ
    • 資産グループ
    • 生活が多忙なグループ
  • コホート群と市場の売上高:カテゴリー別
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ
  • 行動の動向と市場の売上高
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ

第4章 消費分析

  • 消費の頻度:年齢・性別
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ
  • 消費者プロファイル:製品カテゴリー別
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ

第5章 ブランド vs. プライベートブランドの取り込み

  • ブランド vs. プライベートブランドの消費者普及率
    • カテゴリー別
  • スープのブランド選択とプライベートブランドの消費者普及率
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ

第6章 動向に影響された消費者のシェア

  • 消費者の製品選択を促進する動向
    • スープ全体
    • 缶詰/常温スープ
    • 冷蔵スープ
    • 乾燥スープ(ミックス)
    • 冷凍スープ
    • UHTスープ

第7章 消費の影響:市場の評価

  • 消費者の消費行動が影響を与えたスープの売上高
    • 市場の売上高:カテゴリー別
    • 市場の売上量:カテゴリー別
  • スープの売上高分析:カテゴリー別
    • 市場の売上高:カテゴリー別
    • 一人当たり支出:カテゴリー別
    • 世帯当たり支出:カテゴリー別
  • 消費者行動の動向が影響を与えたスープの売上量
    • 市場の売上量:カテゴリー別
    • 一人当たり消費:カテゴリー別
    • 世帯当たり消費:カテゴリー別

第8章 小売業者の選択とカテゴリーシェア

  • 小売業者の数量シェア
  • 小売業者の数量シェア:カテゴリー別
  • スープの最終消費者のプロファイル
    • Costco
    • Kroger
    • Publix
    • Safeway
    • Supervalu
    • Wal-Mart
    • その他

第9章 付録

図表

目次
Product Code: CS0430IS

This report provides the results for the Soup market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Soup market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups and, market data that shows the exact size of consumer groups, how much of the Soup market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. Higher market volumes in the future will depend on effective marketing campaigns aimed at increasing consumption frequency in Medium and Heavy frequency ranges.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Canned/Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, and UHT Soup.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

The population of the US is fairly evenly split between Males and Females; however, Males represent a larger value share of the Soup market. The category showing the largest share in favor of Males is Frozen Soup where they consume almost two-thirds. The only category where Females consume a higher share than Males is UHT Soup. Marketers in these categories may find that gender based campaigns would be beneficial.

Two-thirds of the US population describes itself as Urban; however, Urban Dwellers represent over three-quarters of the Chilled Soup market. In general, the Soup market sees higher consumption in Urban areas, which indicates that Rural Dwellers either don't consume much Soup or prefer to make their own. Marketers should target Urban populations with their campaigns.

In proportion to their share of the population, Tweens and Early Teens are the largest group of Soup consumers in the US. This result is driven by their higher average frequency of consumption compared to other age groups. However, in terms of total market value, Older Consumers account for the single largest share of market value and are a prime target for marketers.

Key Highlights

Canned/Ambient Soup dominates the Soup market in the US with a value share of more than three-quarters. Any campaigns to increase consumption rates or appeal to new consumers will have the largest affect in this category. This category will also be most attractive to new entrants.

Not only do a large proportion of US consumers, in certain categories at least, highlight that specific consumer trends have an influence on their consumption, this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on these trends enough to ensure that targeting them, in the right categories, is essential to success.

Private label penetration in the US Soup market is highest in the Chilled Soup category at just over 25% by volume. The Private Label market in the US is not yet well established; however, national brands in the Chilled Soup category should act now to prevent further loss to Private Label versions before they become a serious threat.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international, program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Soup Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Location Groups
    • 3.1.4. Education Achieved Groups
    • 3.1.5. Wealth Groups
    • 3.1.6. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Canned/Ambient Soup
    • 3.2.2. Chilled Soup
    • 3.2.3. Dried Soup (mixes)
    • 3.2.4. Frozen Soup
    • 3.2.5. Uht Soup
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Canned/Ambient Soup
    • 3.3.2. Chilled Soup
    • 3.3.3. Dried Soup (mixes)
    • 3.3.4. Frozen Soup
    • 3.3.5. Uht Soup

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Canned/Ambient Soup
    • 4.1.2. Chilled Soup
    • 4.1.3. Dried Soup (mixes)
    • 4.1.4. Frozen Soup
    • 4.1.5. Uht Soup
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Canned/Ambient Soup
    • 4.2.2. Chilled Soup
    • 4.2.3. Dried Soup (mixes)
    • 4.2.4. Frozen Soup
    • 4.2.5. Uht Soup

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Soup Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Canned/Ambient Soup
    • 5.2.2. Chilled Soup
    • 5.2.3. Dried Soup (mixes)
    • 5.2.4. Frozen Soup
    • 5.2.5. Uht Soup

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Soup
    • 6.1.2. Canned/Ambient Soup
    • 6.1.3. Chilled Soup
    • 6.1.4. Dried Soup (mixes)
    • 6.1.5. Frozen Soup
    • 6.1.6. Uht Soup

7. Consumption Impact: Market Valuation

  • 7.1. Soup Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Soup Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Soup Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Retailer Choice and Category Share

  • 8.1. Retailer Volume Share
    • 8.1.1. Retailer Volume Share in Soup
  • 8.2. Retailer Volume Share by Category
    • 8.2.1. Retail Share by Volume - Canned/Ambient Soup
    • 8.2.2. Retail Share by Volume - Chilled Soup
    • 8.2.3. Retail Share by Volume - Dried Soup (mixes)
    • 8.2.4. Retail Share by Volume - Frozen Soup
    • 8.2.5. Retail Share by Volume - Uht Soup
  • 8.3. Profiles of End-Consumers of Soup, by Retailer Used
    • 8.3.1. Costco
    • 8.3.2. Kroger
    • 8.3.3. Publix
    • 8.3.4. Safeway
    • 8.3.5. Supervalu
    • 8.3.6. Wal-Mart
    • 8.3.7. Other

9. Appendix

  • 9.1. About Canadean
  • 9.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Soup Market
  • Table 2: United States Survey Respondent profile (weighted), 2012
  • Table 3: United States Soup Value Share (%), by Age Groups, 2012
  • Table 4: United States Soup Value Share (%), by Gender, 2012
  • Table 5: United States Soup Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 6: United States Soup Value Share (%) by Education Level Achieved Groups, 2012
  • Table 7: United States Soup Value Share (%) by Wealth Groups, 2012
  • Table 8: United States Soup Value Share (%) by Busy Lives Groups, 2012
  • Table 9: United States Canned/Ambient Soup Consumer Group Share (% market value), 2012
  • Table 10: United States Chilled Soup Consumer Group Share (% market value), 2012
  • Table 11: United States Dried Soup (mixes) Consumer Group Share (% market value), 2012
  • Table 12: United States Frozen Soup Consumer Group Share (% market value), 2012
  • Table 13: United States Uht Soup Consumer Group Share (% market value), 2012
  • Table 14: United States Total Canned/Ambient Soup Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 15: United States Total Chilled Soup Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 16: United States Total Dried Soup (mixes) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 17: United States Total Frozen Soup Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 18: United States Total Uht Soup Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 19: United States Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 20: United States Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 21: United States Chilled Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 22: United States Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 23: United States Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 24: United States Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 25: United States Frozen Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 26: United States Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 27: United States Uht Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 28: United States Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 29: United States Canned/Ambient Soup Consumer Profiles (% consumers by sub-group), 2012
  • Table 30: United States Chilled Soup Consumer Profiles (% consumers by sub-group), 2012
  • Table 31: United States Dried Soup (mixes) Consumer Profiles (% consumers by sub-group), 2012
  • Table 32: United States Frozen Soup Consumer Profiles (% consumers by sub-group), 2012
  • Table 33: United States Uht Soup Consumer Profiles (% consumers by sub-group), 2012
  • Table 34: United States Soup Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 35: United States Canned/Ambient Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 36: United States Chilled Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 37: United States Dried Soup (mixes) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 38: United States Frozen Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 39: United States Uht Soup Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 40: United States Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 41: United States, Canned/Ambient Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 42: United States, Chilled Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 43: United States, Dried Soup (mixes): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 44: United States, Frozen Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 45: United States, Uht Soup: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 46: United States Soup Market Value (US Dollar million), by Category, 2012
  • Table 47: United States Soup Market Volume (Kg m), by Category, 2012
  • Table 48: United States Soup Market Value (US$ million), by Category, 2012
  • Table 49: United States Soup Expenditure Per Capita (US Dollar), by Category, 2012
  • Table 50: United States Soup Expenditure Per Household (US Dollar), by Category
  • Table 51: United States Soup Market Volume (Kg m), by Category, 2012
  • Table 52: United States Soup Consumption Per Capita (Kg / Population), by Category, 2012
  • Table 53: United States Soup Consumption Per Household (Kg / Household), by Category, 2012
  • Table 54: United States Soup Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
  • Table 55: United States Canned/Ambient Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 56: United States Chilled Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 57: United States Dried Soup (mixes) Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 58: United States Frozen Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 59: United States Uht Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 60: United States: Profile of Soup Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
  • Table 61: United States: Profile of Soup Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
  • Table 62: United States: Profile of Soup Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
  • Table 63: United States: Profile of Soup Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
  • Table 64: United States: Profile of Soup Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2012
  • Table 65: United States: Profile of Soup Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
  • Table 66: United States: Profile of Soup Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: United States Soup Value Share (%), by Age Groups, 2012
  • Figure 3: United States Soup Value Share (%), by Gender, 2012
  • Figure 4: United States Soup Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 5: United States Soup Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 6: United States Soup Value Share (%) by Wealth Groups, 2012
  • Figure 7: United States Soup Value Share (%) by Busy Lives Groups, 2012
  • Figure 8: United States Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 9: United States Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 10: United States Chilled Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 11: United States Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 12: United States Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 13: United States Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 14: United States Frozen Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 15: United States Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 16: United States Uht Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 17: United States Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 18: United States Soup Market Value (US$ million), by Category, 2012
  • Figure 19: United States Soup Expenditure Per Capita (US$), by Category, 2012
  • Figure 20: United States Soup Expenditure Per Household (US$), by Category
  • Figure 21: United States Soup Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
  • Figure 22: United States Canned/Ambient Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 23: United States Chilled Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 24: United States Dried Soup (mixes) Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 25: United States Frozen Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 26: United States Uht Soup Survey-tracked Retailer Shares by Volume (Kg m), 2012
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