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米国の油脂類市場:消費者が好む製品とその理由

The US Oils and Fats Market: What Consumers Eat and Why?

発行 Canadean 商品コード 287877
出版日 ページ情報 英文 54 Pages
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米国の油脂類市場:消費者が好む製品とその理由 The US Oils and Fats Market: What Consumers Eat and Why?
出版日: 2013年10月23日 ページ情報: 英文 54 Pages
概要

米国の油脂類の消費傾向を世代別に分析すると、幼児・児童が最も消費頻度が低くなっています。もしこの傾向が長期的に続けば、市場全体にも大きな影響が出ると予想されています。また、米国の消費者の大半は流行の影響を受けていると答えているため、今後の成長のためにはそうした流行の把握・活用も重要と言えます。

当レポートでは、米国の油脂類市場における消費者の購入行動と市場全体への影響について分析し、米国の消費者の構造・特性や、グループ別および製品カテゴリー別の市場規模・シェア、ナショナル/プライベートブランドの普及度、主な小売業者別の市場動向などを調査して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

第2章 分析手法

第3章 消費者の分類、グループ別の市場規模、市場動向への影響

  • コホート群と油脂類市場の売上高
    • 年齢層別グループ
    • 男女別グループ
    • 地域別グループ
    • 教育水準別グループ
    • 資産別グループ
    • 生活の多忙度別グループ
  • コホート群とカテゴリー別の売上高
    • 液体油(食用油)
    • 固形脂肪
  • 消費行動の傾向と売上高
    • 液体油
    • 固形脂肪

第4章 消費量の分析

  • 年齢層別・男女別の消費頻度
    • 液体油
    • 固形脂肪
  • 製品カテゴリー別の消費者のプロファイル
    • 液体油
    • 固形脂肪

第5章 ナショナルブランドとプライベートブランドの普及度

  • ナショナルブランドとプライベートブランドの浸透度
    • カテゴリー別の動向
  • 油脂類市場でのブランドの選択と、プライベートブランドの消費者への普及度
    • 液体油
    • 固形脂肪

第6章 流行の影響を受ける消費者の比率

  • 消費者の製品選択の傾向と促進要因
    • 油脂類全体
    • 液体油
    • 固形脂肪

第7章 消費行動の影響:市場規模の評価

  • 消費者の消費行動の、油脂類市場の売上高への影響
    • カテゴリー別の市場規模
    • カテゴリー別の売上高
  • 油脂類市場の売上高の分析:カテゴリー別
    • 売上高:カテゴリー別
    • 1人当たり支出額:カテゴリー別
    • 1世帯当たり支出額:カテゴリー別
  • 消費者行動の動向と、油脂類の市場規模への影響
    • 市場規模(総消費量):カテゴリー別
    • 1人当たり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第8章 組織的小売業の選択と、カテゴリー別シェア

  • 組織的小売店の売上高シェア
    • 油脂類市場における組織的小売店の市場シェア
  • 組織的小売店の販売量シェア:カテゴリー別
    • 液体油
    • 固形脂肪
  • 油脂類の最終消費者のプロファイル:小売店別
    • Costco
    • Kroger
    • Publix
    • Safeway
    • Wal-Mart
    • その他

第9章 付録

図表一覧

目次
Product Code: CS0380IS

This report provides the results for the US Oils and Fats market from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Oils and Fats market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that show the exact size of consumer groups, how much of the Oils and Fats market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Consumers' health concerns clash with traditional consumption patterns and food preferences in the Oils and Fats market. Marketers are faced with a confusing landscape and need to be aware of which consumer groups to target and which trends are having an impact on the market in order to best position their products in the future.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: oils and solid fats.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

In general younger consumers, especially those still in early and later childhood, are less frequent consumers of Oils and Fats. In the longer term, this should be a concern for Oils marketers as they may face a market characterized by declining volume sales unless these patterns change.

The Oils and Fats market is dominated by the Oils category, which accounts for over 90% of the market's value in the US.

While the pattern varies greatly by category, in general, Americans are more likely to act on the Consumer Trends they say affect them than consumers in some other countries do. As a result, this creates addressable areas for marketers to target in the future, and knowing which Trends are having an effect, and which are not, is key.

Key Highlights

The top retailer dominates the Oils and Fats market in the US, accounting for nearly a third of volumes. For any brand seeking to achieve major scale, developing effective relationships with this retailer will be vital.

While not the leading Trend in the Oils category, Changing Age Structures - whereby people seek out products which specifically focus on the needs of their time of life - is having a clear impact on the market. This highlights that, periodically, consumers are likely to review their intake of Oils, given their time of life.

Private label products have a secure foothold in the market, having around a fifth of the market in both Oils and Solid Fats in 2011. Branded manufacturers would be well advised to act now to prevent further loss of share to these products in the future.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Population Profiles (for interpretation of tables and charts)

2. Methodology

  • 2.1. Introduction
  • 2.2. Initial data are based on a large scale, international, program of online consumer surveys
  • 2.3. Demographic groups tracking provides time series data

3. Consumer Segmentation, Group Value and Trend Influence

  • 3.1. Cohort Groups and Oils and Fats Market Value
    • 3.1.1. Age Groups
    • 3.1.2. Gender Groups
    • 3.1.3. Life-stage Groups
    • 3.1.4. Location Groups
    • 3.1.5. Education Achieved Groups
    • 3.1.6. Wealth Groups
    • 3.1.7. Busy Lives Groups
  • 3.2. Cohort Groups and Market Value by Category
    • 3.2.1. Oils
    • 3.2.2. Solid Fats
  • 3.3. Behavioral Trends and Market Value
    • 3.3.1. Oils
    • 3.3.2. Solid Fats

4. Consumption Analysis

  • 4.1. Consumption Frequencies by Age and Gender
    • 4.1.1. Oils
    • 4.1.2. Solid Fats
  • 4.2. Consumer Profiles by Product Category
    • 4.2.1. Oils
    • 4.2.2. Solid Fats

5. Brand vs. Private Label Uptake

  • 5.1. Brand vs. Private Label Consumer Penetration
    • 5.1.1. By Category
  • 5.2. Oils and Fats Brand Choice and Private Label Consumer Penetration
    • 5.2.1. Oils
    • 5.2.2. Solid Fats

6. The Share of Consumers Influenced by Trends

  • 6.1. Trend Drivers of Consumers' Product Choices
    • 6.1.1. Overall Oils and Fats
    • 6.1.2. Oils
    • 6.1.3. Solid Fats

7. Consumption Impact: Market Valuation

  • 7.1. Oils and Fats Value Impact of Consumer Consumption Behavior
    • 7.1.1. Market Value by Category
    • 7.1.2. Market Volume by Category
  • 7.2. Oils and Fats Value Analysis by Category
    • 7.2.1. Market Value by Category
    • 7.2.2. Expenditure per Capita by Category
    • 7.2.3. Expenditure per Household by Category
  • 7.3. Oils and Fats Volume Impact of Consumer Behavior Trends
    • 7.3.1. Market Volume by Category
    • 7.3.2. Consumption per Capita by Category
    • 7.3.3. Consumption Per Household by Category

8. Retailer Choice and Category Share

  • 8.1. Retailer Volume Share
    • 8.1.1. Retailer Volume Share in Oils and Fats
  • 8.2. Retailer Volume Share by Category
    • 8.2.1. Retail Share by Volume - Oils
    • 8.2.2. Retail Share by Volume - Solid Fats
  • 8.3. Profiles of End-Consumers of Oils and Fats, by Retailer Used
    • 8.3.1. Costco
    • 8.3.2. Kroger
    • 8.3.3. Publix
    • 8.3.4. Safeway
    • 8.3.5. Wal-Mart
    • 8.3.6. Other

9. Appendix

  • 9.1. About Canadean
  • 9.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Oils and Fats Market
  • Table 2: United States Survey Respondent profile (weighted), 2012
  • Table 3: United States Oils and Fats Value Share (%), by Age Groups, 2012
  • Table 4: United States Oils and Fats Value Share (%), by Gender, 2012
  • Table 5: United States Oils and Fats Value Share (%),2012
  • Table 6: United States Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
  • Table 7: United States Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
  • Table 8: United States Oils and Fats Value Share (%) by Wealth Groups, 2012
  • Table 9: United States Oils and Fats Value Share (%) by Busy Lives Groups, 2012
  • Table 10: United States Oils Consumer Group Share (% market value), 2012
  • Table 11: United States Solid Fats Consumer Group Share (% market value), 2012
  • Table 12: United States Total Oils Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 13: United States Total Solid Fats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
  • Table 14: United States Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 15: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 16: United States Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
  • Table 17: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Table 18: United States Oils Consumer Profiles (% consumers by sub-group), 2012
  • Table 19: United States Solid Fats Consumer Profiles (% consumers by sub-group), 2012
  • Table 20: United States Oils and Fats Private Label Consumer Penetration (% Consumers Using), by Category, 2012
  • Table 21: United States Oils Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 22: United States Solid Fats Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
  • Table 23: United States Oils and Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 24: United States Oils: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 25: United States Solid Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
  • Table 26: United States Oils and Fats Market Value (US Dollar million), by Category, 2012
  • Table 27: United States Oils and Fats Market Volume (Kg m), by Category, 2012
  • Table 28: United States Oils and Fats Market Value (US$ million), by Category, 2012
  • Table 29: United States Oils and Fats Expenditure Per Capita (US Dollar), by Category, 2012
  • Table 30: United States Oils and Fats Expenditure Per Household (US Dollar), by Category
  • Table 31: United States Oils and Fats Market Volume (Kg m), by Category, 2012
  • Table 32: United States Oils and Fats Consumption Per Capita (Kg m / Population m), by Category, 2012
  • Table 33: United States Oils and Fats Consumption Per Household (Kg m / Households m), by Category, 2012
  • Table 34: United States Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
  • Table 35: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 36: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Table 37: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2012
  • Table 38: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2012
  • Table 39: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2012
  • Table 40: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2012
  • Table 41: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2012
  • Table 42: United States: Profile of Oils and Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

  • Figure 1: Consumer Trends Report Methodology
  • Figure 2: United States Oils and Fats Value Share (%), by Age Groups, 2012
  • Figure 3: United States Oils and Fats Value Share (%), by Gender, 2012
  • Figure 4: United States Oils and Fats Value Share (%), by Life-stage Groups, 2012
  • Figure 5: United States Oils and Fats Value Share (%), by Urban and Rural Dwellers, 2012
  • Figure 6: United States Oils and Fats Value Share (%) by Education Level Achieved Groups, 2012
  • Figure 7: United States Oils and Fats Value Share (%) by Wealth Groups, 2012
  • Figure 8: United States Oils and Fats Value Share (%) by Busy Lives Groups, 2012
  • Figure 9: United States Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 10: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 11: United States Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
  • Figure 12: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
  • Figure 13: United States Oils and Fats Market Value (US$ million), by Category, 2012
  • Figure 14: United States Oils and Fats Expenditure Per Capita (US$), by Category, 2012
  • Figure 15: United States Oils and Fats Expenditure Per Household (US$), by Category
  • Figure 16: United States Oils and Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2012
  • Figure 17: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2012
  • Figure 18: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2012
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