Market Focus: Trends and Developments in the Confectionery Sector in UK
|出版日||ページ情報||英文 37 Pages
|英国の菓子市場の動向と発展 Market Focus: Trends and Developments in the Confectionery Sector in UK|
|出版日: 2013年09月18日||ページ情報: 英文 37 Pages||
This report provides a concise overview of the Confectionery market in the UK. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
This overview of the consumer and market dynamics of the UK Confectionery sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
The UK's population is aging and becoming increasingly health conscious, which creates an opportunity for more healthy confectionery product lines. Meanwhile, consumers have continued to turn to Confectionery as an affordable treat, even as the weak economic condition has forced them to cut back spending in other areas.
UK consumers continue to indulge in fun and enjoyment with Confectionery products. High brand loyalty and premiumization, combined with aggressive marketing strategies, have contributed to sales growth.
This report brings together consumer insight and market data to provide a comprehensive brief of the UK Confectionery sector. This allows for the rapid identification of key growth opportunities across three Confectionery categories and their packaging.
Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Confectionery sector.
Key growth categories are highlighted by analyzing the market dynamics of three Confectionery categories.
Market shares are provided for the leading brands across Confectionery categories.
An overview of packaging trends in the UK Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Tesco, Asda, Sainsbury and Morrisons account for 75.5% of the UK's Food market, providing a concentrated retail landscape in which Confectionery marketers must operate. Hypermarket & Supermarkets have the largest value share of Confectionery distribution in the UK, followed by Convenience stores and Food & Drink specialists.
Convenience plays a major role in Confectionery sales, owing to the impulse nature of the category. Convenience Stores and Food & Drink Specialists are the second and third most important retail formats for confectionery in value terms.
The UK Confectionery market is skewed towards older consumers: aged 55 and over who constitute over one fourth of the market by volume. Older consumers typically consume confectionery less frequently than younger consumers, but the sheer population of close to 18 million consumers aged 55 and over is driving the market.
Confectionery is a universally-consumed product but slightly skewed towards female consumption in UK. Older consumers aged 55 and over constitute one fourth of the consumption for both men and women. While the better off wealth group account for half of male Confectionery consumption, consumption among women is more evenly spread among wealth groups.
Chocolate and Sugar Confectionery accounted for around 90% of the total number of packs used in the UK Confectionery sector in 2012, driving significant demand for Flexible Packaging Film and Bags/Sachets. Box, Blister Pack, and Trays are the other key pack types for Confectionery products in UK.
The most important consumption motivation in the UK Confectionery market is Indulgence, followed by Personal Space & Time and Fun & Enjoyment. In addition to these motivators, value for money products are also preferred by consumers as retailers' private label strategies gain success, not only with "me-too" products but also in premium ranges.
Private Label Confectionery strategy is moving on from a "me-too" product strategy and exploring the premium space with new products, which is driving higher growth rates compared to brands.
Increasing ethical and health concerns will influence UK consumers' behavior, while manufacturers will explore health claims and functional benefits to improve Confectionery sales.
Confectionery is expected to explore functional benefits like weight and cholesterol management, aid injury recovery and its ability slow down the aging process. For instance Barry Callebaut has an EFSA-approved claim for its ACTICOA brand that is rich is flavanols, which contribute to normal blood flow.