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市場調査レポート

ブラジルの菓子市場の動向と発展

Market Focus: Trends and Developments in the Confectionery Sector in Brazil

発行 Canadean 商品コード 282260
出版日 ページ情報 英文 38 Pages
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ブラジルの菓子市場の動向と発展 Market Focus: Trends and Developments in the Confectionery Sector in Brazil
出版日: 2013年09月17日 ページ情報: 英文 38 Pages
概要

ブラジルの菓子市場において、総売上の半分を占めるのがチョコレートです。中産階級人口の増加による国の経済的繁栄が、ブラジルの消費者の行動を大きく変えました。

当レポートでは、ブラジルの菓子市場について調査分析し、市場の規模、経済・人口統計・行動動向について検証し、主要企業プロファイルも含めて、概略以下の構成でお届けいたします。

国の背景事情

  • 安定した経済成長、インフレ率の低さ、若年人口の多さ、消費者信用の有用性が、ブラジルの小売部門の成長を牽引
  • 都市化率の高さ、中間所得層人口の増加が、組織的な小売業の成長を促進
  • 最も人気のある店舗販売は、コンビニエンスストア、続いて大型スーパーマーケット、スーパーマーケット
  • 中産階級人口の富と繁栄が、新しい食品・飲料カテゴリー、フードサービス部門の成長を推進

消費者の概要

  • 女性は、男性より多くの菓子品目を消費、男性の市場はより多様化
  • パーソナルスペース(個人空間)と時間が、ブラジル人の菓子消費に最も影響を与える

部門分析

  • ブラジルの菓子市場は、ヘッドルーム(上部空間)拡大の機会が少ない
  • チョコレートとガムが、砂糖菓子を抜いて市場シェアを獲得
  • 価格インフレが、結果として高収益の売上成長に

ブランド製品とプライベートブランド

  • プライベートブランドの普及率が低い
  • プライベートブランドが主要ブランドに挑戦する可能性は低い

パッケージに関する考察

  • 菓子の消費の増加が、柔軟パッケージフィルム、袋/小袋、包装紙、ホイルへの需要を生む
  • パッケージの小型化が、持ち帰りに人気、摂取カロリーもチェック

将来の見通し:ブラジルの菓子市場の4大動向

  • 新製品の販売が成長を牽引
  • 世界的なイベントが高いマーケーティング支出を促進
  • チョコレートのお祝い販売
  • 菓子パッケージの特許使用を増やす

データ付録、調査手法

目次
Product Code: CS1426MF

Product Synopsis

This report provides a concise overview of the Confectionery market in Brazil. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Brazilian Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Chocolate accounts for half of the total Confectionery sales in Brazil. With increased economic prosperity of the country's large middle class population, there has been significant change in consumer behavior. Demand for higher quality and expensive Chocolate and increased consumption of Gum products has also added to Chocolate and Gum's rapid sales growth.

What are the key drivers behind recent market changes?

Personal space and time, and Fun & Enjoyment are key trends in the Brazilian Confectionery market. The pace of modern life and all the demands it brings means that many people are seeking to create their own "bubble" of space and time where they are in control, are able to relax and unwind, and are free from the constant flow of things to do.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Brazilian Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Confectionery sector.

Key growth categories are highlighted by analyzing the market dynamics of major Confectionery categories.

Market shares are provided for the leading brands and private labels across Confectionery categories.

An overview of packaging trends in the Brazilian Confectionery sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

The presence of a large young population has boosted demand for new product lines of Confectionery items in Brazil. Manufacturers, cashing in on the increased demand, have introduced a variety of Gum and Sugar products with new flavours and tastes.

Major confectioners in Brazil have boosted their marketing spending in preparation for the FIFA World Cup 2014 and Confederations Cup Football Tournament, which took place in 2013. It is likely to result in heightened competition in the overall Confectionery market for additional market shares.

The demand for Chocolate will grow at a higher rate between 2012 and 2017 in local currency terms, with annual growth rate of more than 2%, helped by seasonal sales and important sales days such as Valentine's Day and White Day.

Easter, Dia dos Namorados (Lovers' Day), and Christmas are important days for chocolate sales in Brazil; Easter alone is estimated to account for 30% of all chocolate sales in the country.

Shelf-space visibility has gained importance as brands compete with each other to secure shelf space at strategic locations in retail outlets.

Key Highlights

Women consume more Confectionery products by volume than men. Wealthy Female Confectionery consumers account for half the total consumption in the category. The male market is skewed towards Kids & Babies, while Older Young Adult Females consume Chocolate and Chewing Gums more than the Tweens and Teens.

Confectionery products with a higher 'good for you' appeal are more in demand among Brazilian consumers. This includes sugar free gum, all natural products made with natural juices, and those with functional benefits such as teeth whitening properties.

Increased concentration of retailers in Brazil has led to the expansion of discount retailing and increased promotion of private labels. However, private label's low value share, at less than 2% in the overall Confectionary market, can be attributed to strong brand building, and continuous flow of new products by the major companies.

The majority of Confectionery products are packaged in materials such as plastic bags, aluminum foil, paper, and plastic laminated films, while the outers are mostly Paper & Board and carton boxes. Candies and Gums are individually packed and put in plastic bags or containers.

Table of Contents

Country context

  • Stable economic growth, low inflation rates, large share of young population, and easy consumer credit availability driving growth in Brazil's retail sector
  • High urbanization rate and growth of middle income population favor growth in organized retail in Brazil
  • Convenience stores, followed by Hypermarkets and Supermarkets account for majority of Confectionery sales in Brazil
  • Increased wealth and prosperity of Brazil's middle class population driving growth in new
  • food and beverage categories and Foodservices sector

Consumer Overview

  • Women consume Confectionery items more than male; male market is more diversified
  • Personal space and time influences Brazilians the most in Confectionery consumption

Sector Analysis

  • Confectionery market in Brazil offers less opportunity for headroom expansion
  • Chocolate and Gum to gain market share at the expense of Sugar Confectionery
  • Price Inflation likely to result in higher revenue sales growth in Brazilian Confectionery market during 2012-2017

Brands and Private Labels

  • Low Private label penetration in Brazil's Confectionery sector due to high market concentration among major brands
  • Private labels unlikely to challenge major Confectionery brands because of their low penetration level

Packaging Insight

  • Rising Confectionery consumption is creating demand for Flexible Packaging Films, Bag/Sachet, Wrapper, and Foils
  • Smaller sized packaging gaining popularity for on-the-go consumption and keeping check on calories intake

Future Outlook- four key trends in Brazil's Confectionery sector

  • New Product launches driving growth in Confectionery market in Brazil
  • Global events prompts higher marketing spend by major Confectionery companies
  • Celebration sales of Chocolate
  • Confectionery packaging patents more in use

Data Appendix and Summary Methodology

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