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世界のプライベートブランド市場の傾向と包装の技術革新:最新動向、促進要因、プライベートブランドの発展と包装の技術革新・デザインへの影響力

Global Private Label Trends and Packaging Innovation, 2013 - A review of the current trends, drivers and developments in private label and their impact on packaging innovation and design

発行 Canadean 商品コード 279304
出版日 ページ情報 英文 78 Pages
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世界のプライベートブランド市場の傾向と包装の技術革新:最新動向、促進要因、プライベートブランドの発展と包装の技術革新・デザインへの影響力 Global Private Label Trends and Packaging Innovation, 2013 - A review of the current trends, drivers and developments in private label and their impact on packaging innovation and design
出版日: 2013年08月27日 ページ情報: 英文 78 Pages
概要

プライベートブランドの戦略は、米国・英国などの先進国では多様化が進んでいます。低価格志向の製品も引き続き重要ですが、ナショナルブランドとの差別化を図った製品や、品質を重視した製品も現れ、価格帯も広がってきました。それに合わせて、包装産業でもプライベートブランドのイメージを刷新するような技術革新(イノベーション)が進んでいます。

当レポートでは、世界各国のプライベートブランド向け包装(パッケージング)技術・市場の最新動向について分析し、世界のプライベートブランド市場の現状と今後の方向性、その動きに対応した包装産業の対応(技術革新・デザイン更新など)、今後のプライベートブランド向け包装需要の見通し(過去6年間・今後5年間分)などを調査・推計して、その結果を概略以下の構成でお届けします。

第1章 エグゼクティブ・サマリー

第2章 世界のプライベートブランド市場の主な促進要因

  • プライベートブランドがサプライチェーン全体にもたらすメリット
    • 製品メーカー
    • 包装素材メーカー(コンバーター)および受託包装業者(コパッカー)
    • 小売業者・流通業者
    • 消費者
  • 小売業者にとってのプライベートブランドの重要性の増大
  • 近代的小売店舗形態の拡大による、新興国市場での成長
  • プライベートブランド戦略の多様化
    • プライベートブランドのブランド製品への進化
    • プライベートブランド製品への認識の変化に合わせて、包装も進化しなくてはならない
  • 包装がプライベートブランドの品質認識の改善の鍵となる

第3章 プライベートブランド市場の概要と地域的傾向

  • 調査手法・単位に関する注記
  • 食品・健康・美容・飲料の世界市場
  • 各産業におけるプライベートブランドの普及率
    • 食品および健康・美容品が最大の市場である
    • 食品の中では、食肉が最大の部門である
    • 健康・美容品では、スキンケア用品での普及率が最大となる
    • 飲料では、容器入り飲料水が最大の部門である
  • 産業別・地域別のプライベートブランドの普及率
    • プライベートブランド食品の成長率は、ラテンアメリカ・アジアで最大となる
    • ラテンアメリカでプライベートブランド健康・美容品が急速に成長している
    • プライベートブランド飲料の成長率は、東欧で最大となる
  • 国別・部門別の普及率
    • 米国:世界最大のプライベートブランド食品市場
    • プライベートブランド健康・美容品のシェアは、スペインで最大となる
    • スペインでプライベートブランド飲料の市場シェアが拡大している
  • プライベートブランドの主な流通経路
    • 食品および健康・美容品
    • 飲料

第4章 プライベートブランド製品の今後の包装需要

  • 注記
  • プライベートブランドの包装需要:産業別
    • ベースライン・シナリオ
    • シナリオ1:全ての産業でのプライベートブランド普及率が、2017年までに2012年の平均レベルに達した場合
    • シナリオ2:全ての産業でのプライベートブランド普及率が、2017年までに2012年の最高レベルに達した場合
  • プライベートブランドの包装需要:地域別
    • ベースライン・シナリオ
    • シナリオ3:全ての地域でのプライベートブランド普及率が、2017年までに2012年の平均レベルに達した場合
    • シナリオ4:全ての地域でのプライベートブランド普及率が、2017年までに2012年の最高レベルに達した場合

第5章 プライベートブランドの戦略目標

  • 小売業者のプライベートブランドに関する、4つの中核的な戦略的要素
    • 低コスト価格帯
    • お値打ち感:ナショナルブランドの類似品の低価格での提供
    • 差別化:特定の健康上のメリットの強調
    • 品質リーダーシップ:著名ブランド以上の品質向上
    • ブランド製品は、プライベートブランドの進歩に対応する必要がある
  • 各戦略に対応する包装の技術革新
    • 低価格帯
    • お値打ち感
    • 差別化
    • 品質リーダーシップ

第6章 包装産業の調査

  • 概要
  • プライベートブランドの包装に対する小売業者の影響力
  • プライベートブランドの包装に関する意見

第7章 付録

図表一覧

目次
Product Code: PK0003IS

Abstract

Product Synopsis

  • "Global Private Label Trends and Packaging Innovation, 2013" is a detailed analysis of and insight into recent packaging innovations in the global private label market within the Food, Beverages and Health and Beauty industries, related to key trends, drivers, and issues.
  • The report is a result of extensive research to provide a comprehensive understanding of the global private label market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.

Introduction and Landscape

Why was the report written?

The constantly changing nature of consumers' and retailers private label demand makes it difficult for those involved in the packaging industry to understand exactly which sectors and regions will be the focus of future growth. This report clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.

What is the current market landscape and what is changing?

Consumer demand for private label products varies greatly from a large, stable market in Western Europe and Food to small, emerging markets in Latin America and Health and Beauty.

What are the key drivers behind recent market changes?

Packaging suppliers need to react to the changing demands of customers and retailers in order to plan for the future. It's not all low cost, low quality products. Retailers are now positioning private label products in direct competition with national brands and in some cases as improvements over them without the additional costs.

What makes this report unique and essential to read?

This report provides a comprehensive analysis of the private label landscape, including a mix of private label market data related to recent and future packaging innovations, which are identified across 3 main industries: Food, Health and Beauty and Beverages, along with results of a survey of leading players in the packaging industry.

Key Features and Benefits

Detailed coverage of key packaging innovations across global private label markets. Pack materials and components covered include rigid plastics, flexible plastics, paper and board, rigid metal, glass, closures, labels and adhesives.

Growth in private labels and growth in demand for private label packaging are analyzed in the Food, Health and Beauty and Beverages sectors.

Packaging innovations are related to four identified private label strategies: Low cost value, Value for money duplicate products, Differentiation, and Quality leadership.

Demand for private label packaging is forecast for 2007-2017 by industry and region.

Key Market Issues

Private label strategies are increasingly varied in mature markets such as the UK and the US. While there still remains a place for low cost, basic quality goods such as Walmart's "Great Value" range, it is becoming common to see private label ranges across a variety of price points as retailers attempt to differentiate their brands from national brands (such as Tesco's "Goodness" healthy food for kids range) as well as compete directly with them (such as Mercadona's "Hacendado" juices in Spain).

Innovation in packaging is key to updating the image of private label products being followers rather than leaders. Private label is a great vehicle for launching packaging innovations as decision making processes are much shorter with retailers than with brand manufacturers.

Although value ranges still exist, private label products have developed quality ranges as they are able to work with local suppliers and can monitor and guarantee provenance, this has been especially important with recent food scares.

The core consumer sector, as far as private label is concerned, remains Food, whilst Health and Beauty will be the rising star in terms of future market potential. There is limited growth potential for Beverages over the next five years as far as private label is concerned, as brand manufacturers have a far more entrenched position in many mainstream soft drink and beer categories.

Key Highlights

In established markets retailers are drawing their private label products together with pack designs and labeling as a single Private Label range such as Tesco's "Essentials".

Perception of product quality for premium private label ranges is being established by using quality pack formats and designer labeling rather than white label, basic font products associated with value ranges, such as "Presidents Choice" by Loblaws.

Canadean's April 2013 survey of key packaging industry experts confirmed that the main influence on private label development came from the hypermarkets and hard discounter store formats. However, most experts agreed that private label products are no longer perceived as cheap, no frills, low quality brands, but are now ranked on a par with national brands.

About Canadean

Canadean has a long-held reputation for providing valuable and in-depth market research initially built up in beverages, and now operates across the FMCG market and related industries, including packaging, ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.

Building on our 40 years of experience as the leading market research and analysis provider to the beverage industry, we have continually enhanced and refined our specialist research skills and market intelligence tools.

Today, our research covers the entire spectrum of the consumer value chain, from suppliers, manufacturers, distribution channels through to consumer insights and trends.

Table of Contents

1. Executive Summary

2. Key Drivers in the Global Private Label Market

  • 2.1. Private Label Provides Benefits throughout the Supply Chain
    • 2.1.1. Product Manufacturers
    • 2.1.2. Packaging converters and co-packers
    • 2.1.3. Retailers and distributors
    • 2.1.4. Consumers
  • 2.2. Private labels are increasingly important to retailers
  • 2.3. The Growth of Modern Retail Formats is Boosting Growth in Emerging Markets
  • 2.4. Private Label Strategies are Increasingly Varied
    • 2.4.1. Private Labels Have Evolved into a Brand
    • 2.4.2. Packaging Must Evolve Alongside Changes in Perceptions of Private Label Products
  • 2.5. Packaging is Key to Improving the Quality Perception of Private Label

3. Overview of Private Label Markets and Regional Trends

  • 3.1. Note on Measures and Units
  • 3.2. Global Markets for Food, Health and Beauty and Beverages
  • 3.3. Private Label Penetration by Industry
    • 3.3.1. Food and Health and Beauty are the Key Private Label Opportunities
    • 3.3.2. Meat is the Largest Private Label Food Sector
    • 3.3.3. Skincare has the Highest Private Label Consumption in Health and Beauty
    • 3.3.4. Packaged Water is the Largest Private Label Market in Beverages
  • 3.4. Private Label Penetration by Industry and Geography
    • 3.4.1. Latin America and Asia are the Fastest Growing Regions for Private Label Food
    • 3.4.2. Private Label Health and Beauty Sales are Growing Rapidly in Latin America
    • 3.4.3. Eastern Europe will Record the Fastest Private Label Growth in Beverages
  • 3.5. Penetration by Country by Sector
    • 3.5.1. The US has the largest Private Label Food Market in the World
    • 3.5.2. Spain has the Highest Private Label Health and Beauty Market Share
    • 3.5.3. Private Label Beverages are Increasing their Market Share in Spain
  • 3.6. Main Channels for the Distribution of Private Label
    • 3.6.1. Food and Health and Beauty
    • 3.6.2. Beverages

4. Future Packaging Demand for Private Label Products

  • 4.1. Note on Forecasting Private Label Packaging to 2017
  • 4.2. Private Label Packaging Demand by Industry
    • 4.2.1. Base Line Scenario
    • 4.2.2. Scenario 1: All industries to achieve at least 2012 average private label penetration by 2017
    • 4.2.3. Scenario 2: All industries to achieve at least the leading 2012 private label penetration by 2017
  • 4.3. Private Label Packaging Demand by Region
    • 4.3.1. Base Line Scenario
    • 4.3.2. Scenario 3: All regions to achieve at least 2012 average private label penetration by 2017
    • 4.3.3. Scenario 4: All regions to achieve at least the leading 2012 private label penetration by 2017

5. Targeting Private Label Strategies

  • 5.1. There are 4 Core Strategy Elements to Private Label for Retailers
    • 5.1.1. Low Cost Value Ranges
    • 5.1.2. High Value for Money: imitation of national brands at a lower price
    • 5.1.3. Differentiation: focusing on specific health benefits
    • 5.1.4. Quality Leadership: extending quality beyond known brands
    • 5.1.5. Brands need to respond to the advance of Private Labels
  • 5.2. Private Label Packaging Innovation by Strategies
    • 5.2.1. Value Range
    • 5.2.2. High Value for Money
    • 5.2.3. Differentiation
    • 5.2.4. Quality Leadership

6. Packaging Survey

  • 6.1. Overview
  • 6.2. Retailer Influence over Private Label Packaging
  • 6.3. Opinions about Private Label Packaging

7. Appendix

  • 7.1. Country Coverage and Regional Groupings
  • 7.2. Product Definitions
  • 7.3. Packaging Definitions
    • 7.3.1. Primary Packaging
    • 7.3.2. Outer Packaging
    • 7.3.3. Pack Closures
  • 7.4. About Canadean
  • 7.5. Disclaimer

List of Tables

  • Table 1: Summary of Private Label Packaging Demand Forecast (Units Million), 2012 and 2017
  • Table 2: Global Retail Market Value for Food and Health and Beauty (US$ million) and Global Retail Market Volume for Beverages (Liters million), 2009-2012
  • Table 3: Historic Growth of the Global Private Label Market (%), 2009-2012
  • Table 4: Top Global Food Sectors by Private Label Value (US$ million), 2009-2012
  • Table 5: Top Global Health and Beauty Sectors by Private Label Value (US$ million), 2009-2012
  • Table 6: Top Global Beverages Sectors by Private Label Volume (Liters million), 2009-2012
  • Table 7: Food Private Label Value Performance by Region, 2009-2012
  • Table 8: Health and Beauty Private Label Value Performance by Region, 2009-2012
  • Table 9: Beverages Private Label Volume Performance by Region 2009-2012
  • Table 10: Leading Countries for Food by Private Label Value (US$ million), 2009-2012
  • Table 11: Leading Countries for Health and Beauty by Private Label Value (US$ million) 2009-2012
  • Table 12: Leading Countries for Beverages by Private Label Volume (Liters million) 2009-2012
  • Table 13: Value of the Main Private Label Channels for Food and Health and Beauty Products (US$ million), 2009-2012
  • Table 14: Value of the Main Private Label Channels for Beverages (Liters million) 2009-2012
  • Table 15: Summary of Private Label Packaging Demand Forecast (Units Million), 2012 and 2017
  • Table 16: Packaging Demand for Private Label Packaging by Industry (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 17: Scenario 1: Packaging Demand for Private Label Packaging by Industry (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 18: Scenario 2: Packaging Demand for Private Label Packaging by Industry (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 19: Packaging Demand for Private Label Packaging by Region (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 20: Scenario 3: Packaging Demand for Private Label Packaging by Region (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 21: Scenario 4: Packaging Demand for Private Label Packaging by Region (Units million) and Share of Total Packaging Demand (%), 2007-2012
  • Table 22: Countries and Regions
  • Table 23: Health and Beauty Sector and Category Definitions
  • Table 24: Food Sector and Category Definitions
  • Table 25: Beverages Sector and Category Definitions
  • Table 26: Primary Materials
  • Table 27: Primary Types
  • Table 28: Outer Materials
  • Table 29: Outer Types
  • Table 30: Closure Materials
  • Table 31: Closure Types

List of Figures

  • Figure 1: Global Retail Market Value for Food and Health and Beauty (US$ million) and Global Retail Market Volume for Beverages (Liters million), 2009-2012
  • Figure 2: Global Private Label Market Share Growth vs. Private Label Market Size Growth (%), 2009-2012, Bubble Size is 2012 Private Label Percentage Share
  • Figure 3: Top Global Food Sectors by Private Label Value (US$ million), 2009-2012
  • Figure 4: Private Label Value Growth vs. Branded Value Growth in the Top Global Private Label Food Sectors (%), 2009-2012, Bubble Size is 2012 Private Label Percentage Share
  • Figure 5: Top Global Health and Beauty Sectors by Private Label Value (US$ million), 2009-2012
  • Figure 6: Private Label Value Growth vs. Branded Value Growth in the Top Global Private Label Health and Beauty Sectors (%), 2009-2012, Bubble Size is 2012 Private Label Percentage Share
  • Figure 7: Top Global Beverage Sectors by Private Label Volume (Liters million) 2009-2012
  • Figure 8: Private Label Value Growth vs. Branded Value Growth in the Top Global Private Label Beverages Sectors (%), 2009-2012, Bubble Size is 2012 Private Label Percentage Share
  • Figure 9: Food Private Label Value Share Growth (%) vs. Private Label Value Share (%), 2009-2012, Bubble Size is 2012 Private Label Value in US$
  • Figure 10: Health and Beauty Private Label Value Share Growth (%) vs. Private Label Value Share (%), 2009-2012, Bubble Size is 2012 Private Label Value in US$
  • Figure 11: Beverages Private Label Value Share Growth (%) vs. Private Label Value Share (%), 2009-2012, Bubble Size is 2012 Private Label Value in Liters
  • Figure 12: Food Private Label Value by Leading Countries (US$ million), 2012
  • Figure 13: Food Private Label Value CAGR vs. Branded Value CAGR (%), 2009-2012, Bubble Size is 2012 Private Label Value Percentage Share
  • Figure 14: Health and Beauty Private Label Value by Leading Countries, (US$ million) 2012
  • Figure 15: Health and Beauty Private Label Value CAGR vs. Branded Value CAGR (%), 2009-2012, Bubble Size is 2012 Private Label Value Percentage Share
  • Figure 16: Beverages Private Label Volume by Leading Countries (Liters Million), 2012
  • Figure 17: Beverages Private Label Volume CAGR vs. Branded Volume CAGR (%), 2009-2012, Bubble Size is 2012 Private Label Volume Percentage Share
  • Figure 18: Main Private Label Channels for Food and Health and Beauty Products 2009-2012
  • Figure 19: Main Private Label Channels for Beverages (Liters Million), 2009-2012
  • Figure 20: Packaging Demand for Private Label Products by Industry Sector (Units million), 2007-2017
  • Figure 21: Scenario 1: Private Label Packaging Units by Industry (Units million), all industries have a minimum of 9.69% private label share by 2017
  • Figure 22: Scenario 2: Private Label Packaging Units by Industry (Units million), all industries have a minimum of 10.77% private label share by 2017
  • Figure 23: Packaging Demand for Private Label Products By Region (Units million), 2007-2017
  • Figure 24: Scenario 3: Private Label Packaging Units by Region (Units million), all regions have a minimum of 9.69% private label share by 2017
  • Figure 25: Scenario 4: Private Label Packaging Units by Region (Units million), all regions have a minimum of 20.61% private label share by 2017
  • Figure 26: Private Label Value Baked Beans in the UK
  • Figure 27: Standard Mouthwash in the UK: Private Label Ranges vs. Colgate
  • Figure 28: Sam's Choice from Walmart vs. Dr Pepper
  • Figure 29: Private Label "Free From" Bread ranges in the UK
  • Figure 30: Private Label Premium Ranges
  • Figure 31: Private Label Brands can become brands in their own right
  • Figure 32: Morrison's M Value range
  • Figure 33: Tesco Essentials redesign
  • Figure 34: Walmart's Great Value redesign
  • Figure 35: Asda's Chosen By You Range using Kodak's Flexcel NX printing
  • Figure 36: Loblaw's Private Label Brand "Presidents Choice" wins design awards
  • Figure 37: Mercadona Hacendado relaunches using Pure-Pak Curve
  • Figure 38: Private Label Foods Inc. uses PET Bottles from TircorBraun for Dressings
  • Figure 39: Kirkwood Rotating Labels
  • Figure 40: Asda Snap and Squeeze
  • Figure 41: West Liberty Peel and Reseal
  • Figure 42: Safeway's Ice Cream Packaging
  • Figure 43: Sainsbury's net Apple Pack
  • Figure 44: Tesco Range Redesign
  • Figure 45: Waitrose LOVE Life brand
  • Figure 46: New Packaging for the Tesco Fresh Soup range
  • Figure 47: Tesco's Juice Bar
  • Figure 48: Tesco Brand Pro Formula
  • Figure 49: Publix Frozen Treats
  • Figure 50: MandS Lightweight Packaging
  • Figure 51: Waitrose Menu Range with narrower sleeve and lacquered aluminum trays
  • Figure 52: Waitrose Good to Go Range
  • Figure 53: Waitrose Flow Wrap Packaging for Meat
  • Figure 54: Asda's Steaming New Potatoes
  • Figure 55: Retailer Influence on Private Label Development 2013 - Private Label Group
  • Figure 56: Retailer Influence on Private Label Development, 2013 - Non Private Label Group
  • Figure 57: Opinions on Private Label Development 2013 - Private Label Group
  • Figure 58: Opinions on Private Label Development 2013 - Non Private Label Group
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