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市場調査レポート

日本の乳製品市場の傾向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in Japan to 2018

発行 Canadean 商品コード 279107
出版日 ページ情報 英文 45 Pages
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日本の乳製品市場の傾向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in Japan to 2018
出版日: 2014年03月31日 ページ情報: 英文 45 Pages
概要

日本は世界で最も急速に高齢化が進展している国の一つです。そのため、液乳の消費量が縮小する一方、ヨーグルトなどの栄養的価値の高い商品の需要が拡大しています。日本の牛乳価格はOECD加入国の中でも最高レベルですが、国内消費量の縮小や、飼料・燃料などの原材料価格の高騰、世界的な需給逼迫による輸入牛乳価格の上昇を受けて、今後さらに増加すると予想されています。乳製品は価格より販売量が重視される商品であるため、小売業者はディスカウントによる顧客拡大に努めており、それが乳製品の「お値打ち感」の拡大につながっています。他方、大手企業による食中毒事件や福島第一原発事故を受けて、乳製品の安全性・健康に対する消費者の懸念が高まっています。

当レポートでは、日本における乳製品市場の現状と動向について分析し、全体的な市場構造や背景事情、部門別の市場規模(過去の実績値と今後5年間の予測値)、消費者行動の傾向、プライベートブランドおよびナショナルブランドの動向、流通構造、関連産業(包装産業)との関連性、今後の市場発展の方向性などを調査・考察して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

将来展望

国の背景事情

  • マクロ経済分析
  • 市場概要:消費習慣

部門分析

  • 全体的な市場規模の分析(数量・金額)
  • カテゴリー別の市場規模の分析(数量・金額)
  • 市場シェア分析

消費者の概要

  • 主な傾向

プライベートブランド

  • プライベートブランドとナショナルブランドの普及率
  • 成長分析

流通に関する考察

  • 代表的な小売業者
  • 主な流通形態:カテゴリー別

パッケージに関する考察

  • 主なパッケージング素材・種類
  • 代表的なパッキング用クロージャー・アウター(外装)

主要企業と市場シェア

データ付表および分析手法概略

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目次
Product Code: CS1504MF

Japan's Dairy market is forecast to register steady growth driven by its high disposable income levels. The country's Dairy market growth is currently constrained by declining milk consumption owing to low domestic production resulting in high prices. Nonetheless, Milk is the most valuable category followed by Yogurt with Yogurt also being the fastest growing category driven by Japanese consumers' preference for low fat and healthy diets.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Japanese Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

Consumers prefer Dairy products that are ready-to-drink and can be consumed on-the-go. As such, demand for drinking Yogurt and ready-to-drink flavoured milk have grown at double the rate than liquid milk. Consumption of drinking milk is declining while demand for long-life packaged milk is fast substituting homogenized milk.

What are the key drivers behind recent market changes?

Busy lives and long working hours mean less time for sit down meals driving demand for on-the-go Dairy products. Declining birth rate implying fewer Japanese children have resulted in declining liquid milk consumption. The health benefits of fermented milk products are driving demand for Yogurt and low fat Dairy Food products.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behaviour, economic conditions and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analysing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Japanese Dairy Food sector is provided, including primary packaging material and packaging type, packaging closures and outer packaging.

Key Market Issues

Japan is one of the fastest ageing nations among developed countries. Consumers above the age of 65 accounted for 25% of the population in 2013, while children aged 14 and under made up only 13% of the population. While the lower number of children has resulted in reduced consumption of liquid milk, growing share of aging population have led to increased demand for Yogurt with greater health benefits.

Milk price in Japan is one of the highest among the OECD countries. In recent times, Milk prices have spiralled upward, and this trend is expected to continue during 2013-2018 due to shrinking domestic production, the rise in input prices such as livestock fodder and fuel costs, and higher import prices, resulting from a tighter milk supply globally.

Dairy Food being a typically volume driven sector, retailers in different distribution channel often engage in competing offers and discounts to attract more customers. This has encouraged consumers to buy products through different channels to avail the best offer and maximize their value for money.

Incidence of large scale milk contamination in the country's leading dairy company and recent reports of radiation detected in milk following nuclear crisis at Japan's Fukushima plant have increased concerns over safety and health issues on dairy products.

Key Highlights

Japanese consumers prefer authentic and simple products when it comes to Dairy Food. This has driven rapid growth in the long-life packaged milk segment. Besides, convenience of aseptic milk - can be stored at room temperature, can be consumed on-the-go has resulted in fast substitution of homogenized milk in plastic pouches.

Dairy companies need to offer increased variety of highly differentiated products within a particular segment. For example in Liquid Milk alone, this includes as broad a range of products as homogenized milk, partial-skim milk, flavored milk, UHT milk, low-fat milk and lactose-free milk to cater to rapidly evolving consumer demand.

High levels of competition among the retailers has encouraged Japanese consumers to increase their expectations for better quality products at same or even lower price level.

Dairy companies in Japan have invested significantly in ultra-high temperature processing equipment that together with advanced multi-layered and aseptic packaging have enabled extended shelf-life of the dairy products.

Health and wellness trend has driven demand for fortified and functional milk and dairy products featuring high-protein and low-fat ingredients

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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