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市場調査レポート

メキシコの乳製品市場の傾向と発展

Market Focus: Trends and Developments in the Dairy Food Sector in Mexico to 2018

発行 Canadean 商品コード 279106
出版日 ページ情報 英文 45 Pages
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メキシコの乳製品市場の傾向と発展 Market Focus: Trends and Developments in the Dairy Food Sector in Mexico to 2018
出版日: 2014年03月31日 ページ情報: 英文 45 Pages
概要

平均年齢の低い人口構造や生活水準の向上を受けて、メキシコの乳製品市場は今後大きく成長するものと思われます。また、健康に対する関心の高まり(特に肥満の問題)を受けて、健康面の機能を強化した商品や、特定の年齢層向けの商品に対する需要が増大しています。流通面では、コンビニエンスストアが引き続き全カテゴリーで大きな比率を占めていますが、来客数促進のための牛乳の集中的な値引き販売が大きく貢献しています。商品カテゴリー別では、牛乳・チーズが最大の市場シェア(金額ベース)を占めていますが、健康意識の高まりを受けて、高付加価値製品の消費額が拡大しています。また、可処分所得の拡大を受けて、プディング/デザートなどの嗜好性商品の需要も拡大しています。企業別では、大企業(国内系・外資系)への集中が進んでいます。プライベートブランドの普及率は1.0%と非常に低い水準にあります。

当レポートでは、メキシコにおける乳製品市場の現状と動向について分析し、全体的な市場構造や背景事情、部門別の市場規模(過去の実績値と今後5年間の予測値)、消費者行動の傾向、プライベートブランドおよびナショナルブランドの動向、流通構造、関連産業(包装産業)との関連性、今後の市場発展の方向性などを調査・考察して、その結果を概略以下の構成でお届けします。

エグゼクティブ・サマリー

将来展望

国の背景事情

  • マクロ経済分析
  • 市場概要:消費習慣

部門分析

  • 全体的な市場規模の分析(数量・金額)
  • カテゴリー別の市場規模の分析(数量・金額)
  • 市場シェア分析

消費者の概要

  • 主な傾向

プライベートブランド

  • プライベートブランドとナショナルブランドの普及率
  • 成長分析

流通に関する考察

  • 代表的な小売業者
  • 主な流通形態:カテゴリー別

パッケージに関する考察

  • 主なパッケージング素材・種類
  • 代表的なパッキング用クロージャー・アウター(外装)

主要企業と市場シェア

データ付表および分析手法概略

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目次
Product Code: CS1500MF

The Mexican Dairy Food market is forecast to register strong growth, driven by the country's young population and rising living standards. Health and Changing Age Structures are the leading motivational factors, and the Dairy market offers growth opportunity in both processed and fresh milk categories. Milk is the most valuable category and the top three companies have a market share of 70% by value.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Mexicans Dairy Food sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?

The demographic factors such as a young population, an emerging middle class with rising living standards will influence the consumption of Dairy products in Mexico. Growing health concerns will result in an increase awareness of Dairy Food consumption in Mexico, while age-specific products provide health benefits to different age groups.

What are the key drivers behind recent market changes?

Public awareness of healthy diets and nutrition has increased, driven by both government and private initiatives. Mexicans are showing a preference for "Better For You" Dairy Food products, by considering their health requirements.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Dairy Food sector. This allows for the rapid identification of key growth opportunities across major Dairy Food categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Dairy Food sector.

Key growth categories are highlighted by analyzing the market dynamics of major Dairy Food categories.

Market shares are provided for the leading brands and private label across Dairy Food categories.

An overview of packaging trends in the Mexicans Dairy Food sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Growing health concern, particularly high obesity rate among Mexican population, is prime motivator for better for you Dairy products while Age-specific products support needs of different age groups

Convenience Stores continue to dominate in all categories of Dairy Food Market, owing to the intense price discount in the Milk category in order to bring customer footfall.

Milk and Yogurt constitute almost three fourths of the packaging material demand in the Dairy Food market in 2013, driving a significant requirement for Rigid Plastic, Paper and Board, and Flexible packaging.

Milk and Cheese are among the most valuable categories of the Mexican Dairy Food market by value. However there is increase in the consumption of value added dairy products, urging marketers to explore new products targeted towards health-conscious consumers.

The changing dynamics of the Pudding/Dessert and Yogurt categories are driven by the preference for taste, flavor, and variety amongst Mexican customers. Rising disposable incomes are helping consumers to fulfill their desire to indulge in products that provide a feel-good attainment

Key Highlights

The Dairy Food market in Mexico is concentrated among the large regional companies and a few foreign multinationals. Leading Mexican companies such as GrupoLala, Sigma Alimentos, GrupoAlpura, and ChilchotaAlimentos dominate the Mexican Dairy industry.

Private label penetration is very low in the Mexican Dairy Food market, with less than 1.0% of overall market by value. Private label dairy food products have only been introduced recently in Mexico, in order to take advantage of the growing Specialty Dairy Food culture among the younger generation and growing health concerns among the elder generations.

Mexican consumers are becoming more health conscious, leading the way for more healthy and balanced products including lactose free, light, and low-fat dairy products.

Demand for Paper and Board Sleeves and Box type outers will increase particularly quickly as a result of the steadily rising consumption of Cheese and Yogurt categories in Mexico.

Growing tendency of eating dairy products like cheese slices, cheese rings and frozen yogurt as snacks will drive innovation in processed dairy categories sustaining demand in the urban markets.

Table of Contents

Executive Summary

Future Outlook

Country Context

  • Macro economic analysis
  • Overview - Consumption habits

Sector Analysis

  • Overall value- volume analysis
  • Value- volume analysis by categories
  • Market share analysis

Consumer Overview

  • Key trends

Private Labels

  • Private label vs national brand penetration
  • Growth analysis

Distribution insights

  • Leading retailers
  • Key distribution formats by categories

Packaging Insight

  • Key packaging material and type
  • Top packing closures and outers

Leading players with market share

Data Appendix and Summary Methodology

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