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市場調査レポート

日本のアイスクリーム市場の傾向と発展

Market Focus: Trends and Developments in the Ice Cream Sector in Japan

発行 Canadean 商品コード 276342
出版日 ページ情報 英文 34 Pages
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日本のアイスクリーム市場の傾向と発展 Market Focus: Trends and Developments in the Ice Cream Sector in Japan
出版日: 2013年07月19日 ページ情報: 英文 34 Pages
概要

日本のアイスクリーム市場では、インパルス(簡便ですぐ食べられる)アイスクリームが最大のカテゴリーとなっています。持ち帰り用アイスクリームがそれに続きますが、単身・二人世帯の増加や、アイスクリームパーラーでの消費を好む傾向などに伴い、その成長率は低迷しています。また、通年用商品や高級品の人気増大も、市場の潮流となっています。

当レポートでは、日本におけるアイスクリーム市場の現状と動向について分析し、全体的な市場構造や背景事情、部門別の市場規模(過去の実績値と今後5年間の予測値)、ブランド品およびプライベートブランドの動向、関連産業(包装産業)との関連性、今後の市場発展の方向性などを調査・考察して、その結果を概略以下の構成でお届けします。

国の背景事情

  • 出生率の低下と人口高齢化が、日本の消費財市場に新たな動きを作り出している
  • 食品雑貨類の売上高の大半は、ハイパーマーケット・スーパーマーケットに集中
  • 食品・飲料専門店が、日本のアイスクリーム流通で最大のシェアを占める
  • 「美味」「高級パッケージング」「エキゾチック・フレーバー」:嗜好用(indulgence)アイスクリームの店舗での消費需要の主な傾向

部門分析

  • 「通年用製品」「高級化」:日本のアイスクリーム市場の主な傾向
  • 市場競争に打ち勝つための、品種多様化や健康指向への努力
  • 小規模世帯の増加に伴う、持ち帰り用アイスクリームの売上高の成長低下
  • 主要カテゴリーの売上高が停滞する一方、アルチザン(職人芸)アイスクリームは、エキゾチックな味わいや日本独自の品目構成から、急速に成長する

ブランド製品とプライベートブランド

  • プライベートブランドの比率:アルチザン・アイスクリームが最高で、持ち帰り用アイスクリームが続く
  • 切り替え費用の低さや、独自ブランド活用の利点から、アイスクリームでのプライベートブランド利用が広がりつつある

パッケージに関する考察

  • 材料コストの増大に伴い、容器サイズの小型化が進んでいる
  • インパルス・アイスクリームの需要増大と共に、柔軟包装のシェアが拡大している

将来の見通し:日本のアイスクリーム部門の四つの主な傾向

  • ブランド品の独自店舗 vs. 小売チャネルの売上高
  • 競争を勝ち抜くための製品開発
  • シングルサーブ用アイスクリーム需要の増大
  • 菓子業界とアイスクリーム業界の共同ブランドの増加

データ付表および分析手法概略

目次
Product Code: CS1408MF

Product Synopsis

This report provides a concise overview of the Ice Cream market in Japan. After reading this report, you will understand the size of the market, the economic, demographic and behavioral trends which will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.

Introduction and Landscape

Why was the report written?

This overview of the consumer and market dynamics of the Japanese Ice Cream sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends which will drive growth in the coming years.

What is the current market landscape and what is changing?

Impulse Ice Cream is the largest category accounting for half of total packaged Ice Cream sales in Japan. Take-Home Ice cream, the second largest category, is the slowest growing. Its declining sales can be attributed to rise in smaller households comprising single or two person occupancy, who prefer eating out at Ice Cream parlors. All season products and increased premiumization are key trends in Japan's Ice Cream market.

What are the key drivers behind recent market changes?

Japanese consumers are willing to pay premium prices for quality products instead of trading down. The increased number of seasonal products is part of Ice Cream companies' strategy to reduce seasonality as Ice Cream consumption in Japan is highly seasonal, with consumption peaking during summer.

What makes this report unique and essential to read?

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Ice Cream sector. This allows for the rapid identification of key growth opportunities across major Ice Cream categories and their packaging.

Key Features and Benefits

Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Ice Cream sector.

Key growth categories are highlighted by analyzing the market dynamics of major Ice Cream categories.

Market shares are provided for the leading brands and private labels across Ice Cream categories.

An overview of packaging trends in the Japanese Ice Cream sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues

Japan is one of the fastest aging nations among developed countries. Consumers above the age of 65 accounted for 24% of the population in 2012, while children aged 14 and under made up only 13%. Consumer Packaged Goods companies are increasingly tapping into the lucrative "grey" market with a range of products targeting the elderly population. Increased health concerns have popularized healthy Ice Creams in Japan that are low fat, have low-carbohydrate content, or are pro-biotic.

Hypermarkets and Supermarkets continued to be the preferred distribution channel for Ice Cream, followed by Food and Drinks Specialists. Brand outlets of the leading Ice Cream brands, once a major attraction, have higher operational costs. In the Impulse Ice Cream category, Food and Drinks Specialists account for one-third of total sales.

Great taste, exotic flavors, and premium packaging make Ice Cream a favorite eating out indulgence. Japan's Ice cream industry has an equal trade-off between on premise and off premise sales. Ice Cream parlors in Japan, several of which are company stores, offer blend-ins, mix-ins, and smooth-ins in a wide range of flavors such as green tea, azuki bean, and exotic fruit combinations that are highly popular.

Rising production costs implies optimizing price versus size. Japanese consumers prefer low-priced single-serve Ice Cream or that in mini pots/tubs. This makes the trade-off between price and size even more important.

The Artisanal Ice Cream category is the fastest-growing category that will also continue during 2012-2017, recording an annual growth rate that is higher than the overall market growth. Artisanal Ice Cream sales are driven by demand in its niche market, which offers Japanese style Ice Cream in local flavors.

Key Highlights

Japan's weak economic growth has resulted in one of the slowest growing CPG markets in the region. However, Japan still remains one of the most affluent societies worldwide, and its Ice Cream market is one of the largest globally. Higher consumer expenditure and mild inflation is expected to boost the demand for Ice Cream in Japan during 2012-2017.

Japanese consumers prefer delicate Ice Cream flavors that are fresh and fruity, but not too sweet. Popular flavors include strawberry, cherry, and banana among the regular flavors and green tea, soy, and black sesame in Japanese style.

Though Ice Cream holds it primary appeal as an indulgent treat, increased health concerns have popularized healthy Ice Creams in Japan.

Flexible Packaging packs will increase their market share by 2.3% between 2012 and 2017, driven by the greater consumption of Impulse Ice Cream and Artisanal Ice Cream. Meanwhile, the market share held by Rigid Plastic and Paper and Board will decline.

The rise in single person and small households in Japan is driving demand for single-serve Ice Creams, both hand-held and as individual tubs.

Table of Contents

Country context

  • A declining birth rate and an aging population are creating new dynamics in the consumer goods market in Japan
  • Hypermarkets and Supermarkets account for the majority of Food and Grocery sales
  • Food and drinks specialists have a large share in Ice Cream distribution
  • Great taste, premium packaging, and exotic flavors make Ice Cream a favorite eating out indulgence

Sector Analysis

  • All season products and increased premiumization are key trends in Japan's Ice Cream market
  • Focus on increased Ice Cream variants and addressing health concerns to win competition in the market place
  • Low sales growth in the Take-Home Ice Cream category due to rise in small sized households
  • Growth in major Ice Cream categories to remain flat; Artisanal Ice Cream sales to grow fastest driven by exotic flavors and unique Japanese varieties

Brands and Private Labels

  • Private label's presence highest in Artisanal Ice Cream category followed by Take-Home Ice Cream
  • Low switching cost and better leverage with own brands against big brands will favor private label Ice Cream brands

Packaging Insight

  • Rising ingredients cost resulting in smaller pack size in the Ice Cream market in Japan
  • Flexible packaging to increase its share with higher growth in the Impulse Ice Cream category

Future Outlook- four key trends in Japan's Ice Cream sector

  • Brand stores vs. channel sales
  • Product innovation to win competition
  • Demand for single-serve Ice Cream on the rise
  • Ice Cream co-branding with Confectionery on the rise

Data Appendix and Summary Methodology

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