日本の菓子市場の傾向と発展

当レポートでは、日本における菓子市場の現状と動向について分析し、全体的な市場構造や背景事情、部門別の市場規模、消費者の嗜好の傾向、流通構造、関連産業（包装産業）との関連性、今後の市場発展の方向性などを調査・考察しています。

エグゼクティブサマリー

将来展望

国の背景事情

• マクロ経済分析
• 消費嗜好の概要

部門別分析

• 全体的な市場規模の分析（金額／数量ベース）
• カテゴリー別の分析（金額／数量ベース）
• 市場シェアの分析

消費者の概要

• 主な傾向

プライベートラベル

• プライベートラベルと国内ブランドの浸透度
• 成長分析

流通に関する考察

• 代表的な小売業者
• カテゴリー別の主な流通形態

パッケージングに関する考察

• 主なパッケージ材料・種類
• 主なパッケージ用クロージャー／アウター（外装）

主要企業とその市場シェア

データ付表および調査手法のサマリー

Summary

This report brings together consumer insight and market data to provide a comprehensive brief of the Confectionery sector in Japan. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings

• Japan is the largest Confectionery market in Asia with a high per capita consumption of Chocolate.
• Chocolate is the largest category in the Confectionery market in Japan with a per-capita consumption of 2.0 kg. The seasonal fluctuation of sales in this category is high, with the consumption of chocolate in the winter recorded 30% higher than in summer.
• Japanese consumers are looking for new taste experiences and trying out new flavors, as a result, products with new flavors are launched quite frequently.
• Flexible Packaging is the most commonly used packaging material for Confectionery products in Japan, followed by Paper and Board.
• Hypermarkets and Supermarkets dominate the distribution of Confectionery products in Japan

Japan is the largest Confectionery market in Asia with a high per capita consumption of Chocolate. Japan's aging population will seek Confectionery products with functional benefits as a result of rising health concerns which will result in an increase in sales of dark Chocolate. Sugar Confectionery will register the highest growth and consumers will look for new and innovative ingredients and flavours.

Reasons To Buy

This overview of the consumer and market dynamics of the Japanese Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

Table of Contents

Executive Summary

Future Outlook

Country Context

• Macro economic analysis
• Overview -consumption habits

Sector Analysis

• Overall value -volume analysis
• Value -volume analysis by categories
• Market share analysis

Consumer Overview

• Key trends

Private Label

• Private label vs. national brand penetration
• Growth analysis

Distribution Insight

• Leading retailers
• Key distribution formats by categories

Packaging Insight

• Key packaging material and type
• Top packaging closures and outers

Leading Players With Market Share

Data Appendix and Summary Methodology