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市場調査レポート

イタリアの消費者態度・オンライン小売り動向

Consumer Attitudes and Online Retail Dynamics in Italy, 2013

発行 Canadean 商品コード 251452
出版日 ページ情報 英文 69 Pages
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イタリアの消費者態度・オンライン小売り動向 Consumer Attitudes and Online Retail Dynamics in Italy, 2013
出版日: 2013年10月04日 ページ情報: 英文 69 Pages
概要

当レポートでは、イタリアにおけるオンライン消費者ショッピングの最新の動向について分析し、オンラインショッピングの促進因子、消費者分析、市場動向(25の製品分類)およびオンライン小売りサイトのデザインにおける最新のベストプラクティスのレビューを提供しており、オンラインショッピングの市場規模と成長率、製品グループ別のオンライン販売の普及率、時間に伴った成長率の変化、市場における将来の主要促進因子の分析を含め、概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの概要

第2章 市場概況

第3章 消費者の分析:オンラインショッピングに対する態度と行動

  • イタリアのオンラインショッピング環境:概要
    • インターネット普及率上昇による、オンライン小売市場の成長促進
    • イタリア全土への高速ブロードバンド接続の拡大
    • イタリアの携帯電話利用者の過半数が、スマートフォンを所有している
    • ブロードバンドサービス導入率上昇による、オンラインショッピング体験の改善
  • 消費者の態度と行動
    • mコマースのイタリアでの人気拡大
    • オンライン小売業者が自社Webサイトのプロモーション手段としてソーシャルメディアを活用
    • 個人販売サイトのイタリアでの急成長
    • 不況の長期化にも関わらず、オンライン・ファッション小売市場は成長している

第4章 オンラインチャンネル動向

  • 総小売り販売に対するオンラインチャンネルのシェア
    • イタリアのオンラインvs.オフラインチャネル予測
    • オンライン普及率:世界および地域別の比較
  • チャンネル動向
    • イタリアの小売りチャネル動向:将来の実績
    • チャネルグループのシェアの発展
    • 個別チャネルの実績
  • カテゴリー動向
    • オンラインvs.オフライン小売販売比較:カテゴリーグループ別
    • オンライン小売り市場動向:カテゴリー別
    • オンライン小売り販売シェア:カテゴリーグループ別
    • オンライン小売り販売成長:個別カテゴリー別
    • 食品・日用雑貨:市場規模・予測
    • 電気・電子製品:市場規模・予測
    • 音楽・ビデオ・エンターテインメントソフトウェア:市場規模・予測
    • アパレル・アクセサリー・かばん・皮革製品:市場規模・予測
    • 書籍・ニュース・文具:市場規模・予測
    • スポーツ・レジャー用品:市場規模・予測
    • 家具・フロアカバーリング:市場規模・予測
    • 家庭・ガーデン用品:市場規模・予測

第5章 ケーススタディ:イタリアにおける主要オンライン小売業者

  • 小売業者1:yoox.com
    • 事業概要
    • サイトエクスペリエンス
  • 小売業者2:Esselunga
    • 事業概要
    • サイトエクスペリエンス
  • イタリアにおけるその他の革新的な小売業者
    • Zalando
    • Privalia

第5章 付録

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目次
Product Code: RT0100IS

Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.

Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.

Introduction and Landscape

Why was the report written?

"Consumer Attitudes and Online Retail Development in Italy, 2013" is the result of Canadean's extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy's online retail value chain and for new companies considering entry into Italy's online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy's online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.

What is the current market landscape and what is changing?

Online retailing is emerging in Italy as more and more consumers get comfortable looking for product information and make purchases online.

What are the key drivers behind recent market changes?

Online retailing in Italy continues to grow with the rise in the number of active internet users and online buyers through smartphones, tablets and other mobile devices.

Key Features and Benefits

Understand the consumer behaviour and online trends in Italy.

Understand which products will be the major winners and losers in the coming years.

Learn from best practice approaches outlined in the case studies of leading online retailers.

Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.

Assess the impact of economic recession and recovery on market growth.

Key Market Issues

In spite of high growth in channel sales, Italy lacks behind other European countries in terms of online buyer penetration.

Key Highlights

Online fashion retailing is flourishing in Italy. The online fashion brands have experienced a significant growth of unique visitors in past one year.

The use of smartphones for shopping purpose is increasing with the rise in mobile internet user and growing awareness among consumers about the safety of mobile transactions.

Online retailers are using social media as a marketing platform to promote their online stores.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?

2. Market at a glance

3. Consumer Insight: Online Shopping Attitudes and Behaviors

  • 3.1. Overview of Italy Online Shopping Environment
    • 3.1.1. Increasing internet penetration will fuel online retailing
    • 3.1.2. High speed broadband connectivity is spreading in Italy
    • 3.1.3. More than half of the Italian mobile population owns a smartphone
  • 3.2. Consumer Attitudes and Behavior
    • 3.2.1. M-commerce is gaining popularity in Italy
    • 3.2.2. Online retailers are using social media for promoting their websites
    • 3.2.3. Private sales sites are booming in Italy
    • 3.2.4. Despite prolonged recession, online fashion retailing is growing

4. Online Channel Dynamics

  • 4.1. The Online Channel's Share of Total Retail Sales
    • 4.1.1. Italy online vs. offline channel forecasts
    • 4.1.2. Online penetration: global and regional comparisons
  • 4.2. Channel Dynamics
    • 4.2.1. Italy retail channel dynamics - future performance
    • 4.2.2. Channel group share development
    • 4.2.3. Individual channel performance
  • 4.3. Category Dynamics
    • 4.3.1. Online vs. offline retail sales comparison by category group, 2012
    • 4.3.2. Online retail market dynamics by category
    • 4.3.3. Online retail sales share by category group
    • 4.3.4. Online retail sales growth by individual category
    • 4.3.5. Food and grocery categories: market size and forecasts
    • 4.3.6. Electrical and electronics categories: market size and forecasts
    • 4.3.7. Music, video, and entertainment software categories: market size and forecasts
    • 4.3.8. Apparel, accessories, luggage and leather goods categories: size and forecasts
    • 4.3.9. Books, news and stationery categories: market size and forecasts
    • 4.3.10. Sports and leisure equipment categories: market size and forecasts
    • 4.3.11. Furniture and floor coverings categories: market size and forecasts
    • 4.3.12. Home and garden categories: market size and forecasts

5. Case Studies: Leading Online Retailers in Italy

  • 5.1. Retailer 1: Yoox.com
    • 5.1.1. Business Description
    • 5.1.2. Site Experience
  • 5.2. Retailer 2: Esselunga
    • 5.2.1. Business Description
    • 5.2.2. Site Experience
  • 5.3. Other Innovative Retailers in Italy
    • 5.3.1. Zalando
    • 5.3.2. Privalia

6. Appendix

  • 6.1. Definitions
    • 6.1.1. This report provides 2012 actual sales; while forecasts are provided for 2013 - 2017
  • 6.2. Summary Methodology
    • 6.2.1. Overview
    • 6.2.2. The triangulated market sizing method
    • 6.2.3. Industry surveys in the creation of retail market data
    • 6.2.4. Quality control and standardized processes
  • 6.3. About Canadean
  • 6.4. Disclaimer

List of Tables

  • Table 1: Online Retail Sales in Italy
  • Table 2: Italy Online vs. Offline Retail Sales and Forecast (EUR bn), 2007-2017
  • Table 3: Italy Online vs. Offline Retail Sales and Forecast (USD bn),2007-2017
  • Table 4: Italy Online vs. Offline Retail Sales and Forecast (% Share), 2007-2017
  • Table 5: Italy Online Sales vs. Global Average
  • Table 6: Italy Online Sales vs. Asia-Pacific
  • Table 7: Italy Overall Retail Segmentation (EUR bn) by Channel Group, 2007-2017
  • Table 8: Italy Channel Retail Sales and Forecast (EUR bn) by Channel Group, 2007-2017
  • Table 9: Italy Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007-2017
  • Table 10: Italy Channel Retail Sales and Forecast (% Share) by Channel Group, 2007-2017
  • Table 11: Italy Channel Retail Sales and Forecast (EUR bn) by Channel, 2007-2017
  • Table 12: Italy Channel Retail Sales and Forecast (USD bn) by Channel, 2007-2017
  • Table 13: Italy Retail Sales Split (EUR bn), Online vs. Offline, 2012
  • Table 14: Italy Retail Sales Split (USD mn), Online vs. Offline, 2012
  • Table 15: Italy Online Retailers Market Dynamics by Category Group, 2007-2017
  • Table 16: Italy Online Retail Sales and Forecast (EUR bn) by Category Group, 2007-2017
  • Table 17: Italy Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
  • Table 18: Italy Total and Online Retail Sales in Food and Grocery Categories (EUR bn), 2007-2017
  • Table 19: Italy Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007-2017
  • Table 20: Italy Total and Online Retail Sales in Electrical and Electronics Categories (EUR bn), 2007-2017
  • Table 21: Italy Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007-2017
  • Table 22: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR bn), 2007-2017
  • Table 23: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007-2017
  • Table 24: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR bn), 2007-2017
  • Table 25: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007-2017
  • Table 26: Italy Total and Online Retail Sales in Books, News and Stationery Categories (EUR bn), 2007-2017
  • Table 27: Italy Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007-2017
  • Table 28: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR bn), 2007-2017
  • Table 29: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007-2017
  • Table 30: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR bn), 2007-2017
  • Table 31: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007-2017
  • Table 32: Italy Total and Online Retail Sales in Home and Garden Products Categories (EUR bn), 2007-2017
  • Table 33: Italy Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007-2017
  • Table 34: Italy Exchange Rate EUR-USD (Annual Average), 2007-2012
  • Table 35: Italy Exchange Rate EUR-USD (Annual Average), 2013-2017 Forecasts
  • Table 36: Canadean Retail Channel Definitions
  • Table 37: Canadean Retail Category Definitions
  • Table 38: Canadean Retail Country Coverage

List of Figures

  • Figure 1: Share of online retail sales in total retail sales
  • Figure 2: Total Internet Users and Penetration, 2007-2012
  • Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
  • Figure 4: Mobile Phone Subscribers and Penetration, 2007-2012
  • Figure 5: Rise of M-commerce in Italy
  • Figure 6: Private sales sites in Italy
  • Figure 7: Growth of clothing and footwear category through online channel compared to traditional channel
  • Figure 8: Italy Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
  • Figure 9: Italy Online Sales vs. Global Average (% of Total Retail)
  • Figure 10: Italy Online Sales vs. Western Europe Countries Average (% of Total Retail)
  • Figure 11: Italy Overall Retail Market Dynamics by Channel Group, 2007-2017
  • Figure 12: Italy Retail Sales and Forecast (EUR bn) by Channel Group, 2007-2017
  • Figure 13: Italy Retail Sales, Online vs. Offline, 2012
  • Figure 14: Italy Online Retailers Market Dynamics by Category Group, 2007-2017
  • Figure 15: Italy Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
  • Figure 16: Yoox: Home Page
  • Figure 17: Yoox: Page Layout
  • Figure 18: Yoox: Product View
  • Figure 19: Yoox: Mobile Apps
  • Figure 20: Esselunga: Use of Online Space
  • Figure 21: Esselunga: Product Information
  • Figure 22: Zalando: Home Page
  • Figure 23: Privalia: Homepage
  • Figure 24: The Triangulated Market Sizing Methodology
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