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世界のアルコール飲料市場における消費者動向および主なターゲット消費者

Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages

発行 Canadean 商品コード 251316
出版日 ページ情報 英文 102 Pages
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世界のアルコール飲料市場における消費者動向および主なターゲット消費者 Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages
出版日: 2015年01月09日 ページ情報: 英文 102 Pages
概要

当レポートでは、世界における消費者のアルコール飲料の飲酒習慣について包括的に分析し、グループ別の消費動向、消費を動機付ける主な動向、主要10ヶ国のアルコール消費動向分析などを提供しており、概略以下の構成でお届けします。

第1章 エグゼクティブサマリー

第2章 産業力学

  • 定義
  • イントロダクション
  • 将来の主要成長市場
    • スピリッツは最速で成長するアルコール飲料市場
    • 高齢の消費者が最もアルコールを摂取
  • 注目の国
    • ブラジル、インドおよび中国における強い成長
    • BRIC地域では、大きなヤングアダルト人口が消費を促進
  • 機会マップ
    • BRIC市場における主な機会
    • 非BRIC市場における機会
  • 世界の主要動向

第3章 アルコール飲料の世界情勢

  • ビール、サイダーおよびFAB
    • どこでも、ラガーがさらに主流となる構え
    • クラフトの動きにも関わらず、ビールとエールは減少
    • 低アルコールビールとラガーは、健康志向によって成長
    • FABの成長はブラジルとロシアが促進
    • 英国におけるサイダーの成功は、他国では再現されない
  • スピリッツ
    • BRIC市場ではスペシャルティスピリッツが優勢
    • すべての国々ではスペシャルティスピリッツ以外が重要
  • ワイン

第4章 国別プロファイル

  • ブラジル
    • ビール・サイダー・FAB
    • ワイン・スピリッツ
  • 中国
  • フランス
  • ドイツ
  • インド
  • イタリア
  • ロシア
  • スペイン
  • 英国
  • 米国

第5章 付録

図表リスト

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目次
Product Code: CS0608IS

Summary

Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages"helps companies to develop competitive advantages across the whole of the supply chain by boosting their understanding of consumer motivations. This means that they can align their products and marketing campaigns with the most pertinent consumer need states across a wide variety of diverse markets.

Canadean's comprehensive trend framework is a toolkit companies can use to identify the most important consumer behaviors currently driving their market, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Canadean's trend framework covers nine mega-trends and 20 trends, with consumer data analyzing the influence of these trends across 10 key countries, and identifies the key age, gender, wealth, and leisure time groups for each trend.

Key Findings

  • Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands keep ahead of consumer trends.In recent years there have been a number of publicized failed launches from the biggest brands because they did not recognize evolving consumer need states.
  • The needs of consumers in developed economies will continue to be shaped by indulgence and experience. Manufacturers must also respond to the increasing desire for smaller-scale production, driven by the popularity of the craft movement, with an emphasis on quality and transparency.
  • Emerging economies present the most attractive opportunities for growth in terms of value, and meeting the differing needs of consumers in emerging economies is vital in regards to increasing sales.
  • Due to rapidly aging populations, developing economies will witness a rise in demand for healthier and better for you options- particularlyacross the wine market, as consumers become more concerned in regards to alcohol consumption and negative health associations as they age.

"Global Consumer Trends and Key Consumer Targets in Alcoholic Beverages" is a toolkit companies can use to identify the most important consumer behaviors currently

driving their market, and decrease the risk of aligning products with need states that are not influential on buying behavior. This toolkit provides:

  • A framework of nine mega-trends and twenty trends that capture the key need states driving consumer markets
  • Quantification of how important each trend is in 10 key countries
  • Identification of key consumer groups for each trend, including key age groups, gender and wealth group
  • An evaluation of the consumer behaviors driving each trend, providing a unique level of granularity to the trend framework
  • Best practice product examples for each trend
  • Analysis of how the trend will develop in future, for both developed and developing economies
  • Recommended actions on how to best target each consumers across the major categories and sectors, by aligning products to evolving consumer trends

Reasins to Buy

Canadean's comprehensive trend framework is a toolkit companies can use to align their products and marketing campaigns with the most pertinent consumer need states, and decrease the risk of aligning products with need states that are not influential on actual behavior.

Irrespective of industry, size of brand, heritage, or market share, it is crucial that all brands, irrespective of position, keep ahead of consumer trends. This report marries theory with practice, providing both a comprehensive conceptual understanding of consumer behaviors, and recommended actions and product examples to show how these trends should be targeted.

Table of Contents

  • Introduction and Overview
  • Market Context - Market Volume
  • Market Context - Market Value
  • Consumer Demographics
  • Consumer Analysis - Beer and Cider
  • Consumer Analysis - Wine
  • Consumer Analysis - Spirits
  • Health in Alcoholic Beverages
  • Defending Share of Throat - Lessons for the On-Trade and Off-Trade
  • Recommended Actions
  • Appendix
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