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トルコにおけるフードサービスの将来

Turkey - The Future of Foodservice to 2021

発行 GlobalData 商品コード 246202
出版日 ページ情報 英文 117 Pages
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トルコにおけるフードサービスの将来 Turkey - The Future of Foodservice to 2021
出版日: 2017年06月20日 ページ情報: 英文 117 Pages
概要

当レポートでは、トルコのフードサービス市場について調査し、市場額の実績と予測、セグメント別の分析、現在の事業環境と競合情勢などを分析しており、主要企業のプロファイルをまとめ、その結果をお届けいたします。

エグゼクティブサマリー

マクロ経済分析および動向

  • マクロ経済分析
  • 消費者動向
  • 業者動向
  • 技術動向

フードサービス市場の魅力

  • 市場規模および予測
  • 市場シェア:営利部門・非営利部門別

トルコのフードサービス:営利部門の分析

  • 宿泊施設
  • レジャー
  • パブ、クラブ、バー
  • レストラン
  • 小売り
  • 旅行
  • 職場

非営利部門の分析

  • 教育
  • 医療
  • 軍事・民間防衛
  • 福祉・サービス

競合情勢

  • 企業概要、製品のポートフォリオ、販路

規制のシナリオ

付録

図表

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CS0022FS

Turkish economy saw strong but inconsistent growth between 2010 and 2015. Recent political and regional uncertainty and instability has dampened growth. Consumer prices are also rising rapidly, potentially doubling between 2012 and 2020. Tourism is a key driver of revenue for many foodservice operators, but the industry has fallen victim to regional instability. Indeed, inbound tourist numbers in 2016 fell significantly from numbers recorded in previous years.

Overall revenue in the profit sector within the foodservices industry rose at a CAGR of 7.9% between 2014 and 2016. Despite some economic headwinds, strong growth in overall revenue is forecast to continue to 2021, at a CAGR of 7.7%. Across all channels, growth is driven to a greater extent by growth in transactions than growth in outlet numbers. Due to economic and political uncertainty, consumers across foodservice channels show a high level of price sensitivity. While lower-priced, value-driven channels are set to benefit from cost conscious consumers, more discretionary channels will have to adapt, and offer more, to continue to grow.

Turkey's Quick Service Restaurants (QSR) channel is the country's largest profit sector channel in terms of sales value, accounting for a 33.7% share in 2016. Between 2014 and 2016, the channel saw value growth at a CAGR of 9.3%, far exceeding the profit sector average of 7.8%. Despite this, revenue generated by chain QSR is forecast to grow at a CAGR of 10.0% to 2021, higher than the independent forecast of 8.6%. Chain operators' ability to offer discounts and promotions is a key driver of this growth, although there are numerous opportunities for independents to target consumers with niche and craft options, free of negative chain perceptions.

Full Service Restaurants (FSR) channel is the second largest profit sector foodservice channel in terms of sales value, accounting for 26% of sector revenue in 2016. The channel grew at a CAGR of 7.8% between 2014 and 2016. Strong growth is forecast to persist to 2021, albeit at a marginally contracted CAGR of 7.4%. Historic growth in the channel was primarily driven by growth in average transaction values between 2014 and 2016.

The report "Turkey - The Future of Foodservice to 2021" provides extensive insight and analysis of the Turkish Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.

In particular, this report provides the following analysis -

  • Overview of Turkey's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Turkey's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops) within Turkey's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Turkish population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
  • Case Studies: Learn from examples of recent successes and failures within the Turkish foodservice market.

Companies mentioned in this report: Restaurant Brands International, Burger King, McDonald's, Yorpas AS, Dominos Pizza inc, Oses Cig Kofte, Yemeksepti, Starbucks, Altinkiliclar Khave, khave Dunyasi, Gonhul Khavesi, Retail Food Group, Gloria Jeans Coffee, Arcapita Inc, Caribou Coffee, Komagene, Oses.

Scope

  • Growing regional instability and political uncertainty has resulted in a heightened level of price sensitivity amongst Turkish consumers. Low priced operators stand to benefit and high prices need to be justified with either quality products or experiences. Many operators are seeing lower sales due to a slump in tourism post-2015.
  • Traditional attitudes dominate in a number of channels; however, amongst urban consumers there is an increased emphasis on convenience as consumers become increasingly time-poor. Consumers are also demanding an increased variety of products and cuisine types.
  • The coffee and tea shop channel fulfils the role often associated with the pub, club and bar channel in most countries as the default channel for group socializing.

Reasons to buy

  • Specific forecasts of the Turkish foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops) will allow readers understand the wants and needs of their target demographics.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Turkey's foodservice market.

Table of Contents

Table of Contents

  • Introduction
  • Report Guide
  • Executive Summary
  • Macroeconomic Context
  • GDP and Consumer Price Index
  • Population and demographic highlights
  • Annual household income distribution
  • Introducing the Consumer Segments
  • Consumer segment profiles and key identification metrics
  • Segment engagement overview in four key profit sector channels
  • Profit Sector Metrics
  • Key metric highlights
  • Value share and growth by channel
  • Outlets and transactions growth by channel
  • Operator buying volumes and growth by channel
  • Channel historic and future growth dynamics
  • Outlet type and type of ownership growth dynamics
  • Profit Sector by Channel
  • Quick Service Restaurants (QSR)
  • Summary and key take-out
  • Metrics
  • Key players
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Full Service Restaurants (FSR)
  • Summary and key take-out
  • Metrics
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Coffee and Tea Shops
  • Summary and key take-out
  • Metrics
  • Key players
  • Key consumers
  • Why?
  • What?
  • Where?
  • What next?
  • Cost Sector Metrics
  • Cost operator trends - historic and future growth
  • Data and channel share breakdown

Appendix

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