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市場調査レポート

米国の油脂市場における消費者動向

Consumer Trends in the Oils & Fats Market in the US

発行 Canadean 商品コード 235862
出版日 ページ情報 英文 58 Pages
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米国の油脂市場における消費者動向 Consumer Trends in the Oils & Fats Market in the US
出版日: 2012年04月05日 ページ情報: 英文 58 Pages
概要

当レポートでは、米国における油脂の消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1. イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2. 消費者区分、消費額および動向の影響

  • 2.1 コホート集団および油脂の市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 液体油
    • 2.2.2 固形油脂
  • 2.3 行動の傾向と市場価値
    • 2.3.1 液体油
    • 2.3.2 固形油脂

3. 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 液体油
    • 3.1.2 固形油脂
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 液体油
    • 3.2.2 固形油脂

4. ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1、カテゴリー別
  • 4.2 油脂 ブランドの選択とプライベートブランドのシェア
    • 4.2.1 液体油
    • 4.2.2 固形油脂

5. 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 油脂全般
    • 5.1.2 液体油
    • 5.1.3 固形油脂

6. 消費のインパクト: 市場評価

  • 6.1 油脂市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 油脂の市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 油脂の市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7. 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者の販売量シェア
    • 7.1.1 油脂における小売業者の販売額シェア
  • 7.2 小売業者の販売量シェア、カテゴリー別
    • 7.2.1 小売販売量シェア - 液体油
    • 7.2.2 小売販売量シェア - 固形油脂
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 Costco 切り替え分析
    • 7.3.3 Kroger 切り替え分析
    • 7.3.4 Publix 切り替え分析
    • 7.3.5 Safeway 切り替え分析
    • 7.3.6 Wal-Mart 切り替え分析
    • 7.3.7 その他の切り替え分析
  • 7.4 油脂の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Costco
    • 7.4.2 Kroger
    • 7.4.3 Publix
    • 7.4.4 Safeway
    • 7.4.5 Wal-Mart
    • 7.4.6 その他

8. 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: 油脂市場の容積単位
  • 表 2: 米国 調査回答者のプロファイル (ウェイト調整済)
  • 表 3: 米国 油脂 販売額シェア (%) 年代別
  • 表 4: 米国 油脂 販売額シェア (%) 性別
  • 表 5: 米国 油脂 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 6: 米国 油脂 販売額シェア (%) 学歴別
  • 表 7: 米国 油脂 販売額シェア (%) 資産別
  • 表 8: 米国 油脂 販売額シェア (%) 生活パターン別
  • 表 9: 米国 液体油 消費者集団シェア(% 市場価値)
  • 表 10: 米国 固形油脂 消費者集団シェア(% 市場価値)
  • 表 11: 米国 液体油の総販売額 (100万US$) および行動トレンドの影響下にある販売額のシェア
  • 表 12: 米国 固形油脂の総販売額 (100万US$) および行動トレンドの影響下にある販売額のシェア
  • 表 13: 米国 液体油 消費頻度分析(年齢・消費集団別、%)
  • 表 14: 米国 液体油 消費頻度分析(性別・消費集団別、%)
  • 表 15: 米国 固形油脂 消費頻度分析(年齢・消費集団別、%)
  • 表 16: 米国 固形油脂 消費頻度分析(性別・消費集団別、%)
  • 表 17: 米国 液体油 消費者プロファイル (消費者サブグループ、%)
  • 表 18: 米国 固形油脂 消費者プロファイル (消費者サブグループ、%)
  • 表 19: 米国 油脂 PB浸透率(% Vol)、カテゴリー別
  • 表 20: 米国 液体油 ブランドシェア (販売量) (% Vol)
  • 表 21: 米国 固形油脂 ブランドシェア (販売量) (% Vol)
  • 表 22: 米国 油脂全般: 流行の影響を受けると回答した消費者の割合
  • 表 23: 米国 液体油: 流行の影響を受けると回答した消費者の割合
  • 表 24: 米国 固形油脂: 流行の影響を受けると回答した消費者の割合
  • 表 25: 米国 油脂の市場価値 (100万US$)、カテゴリー別
  • 表 26: 米国 油脂の市場販売量 (100万Kg)、カテゴリー別
  • 表 27: 米国 油脂の市場シェア (100万US$)、カテゴリー別
  • 表 28: 米国 油脂 1人あたり消費額 (US$)、カテゴリー別
  • 表 29: 米国 油脂 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 30: 米国 油脂の市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 31: 米国 油脂 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 32: 米国 油脂 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 33: 米国 油脂 小売業者シェア (販売量、100万kg、%)
  • 表 34: 米国 液体油 小売業者シェア (販売量、100万kg)
  • 表 35: 米国 固形油脂 小売業者シェア (販売量、100万kg)
  • 表 36-46: 米国の油脂 :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 47-52: 米国の油脂 :購入者のプロファイル (小売業者別、サブグループの割合%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: 米国 油脂 販売額シェア (%) 年代別
  • 図 3: 米国 油脂 販売額シェア (%) 性別
  • 図 4: 米国 油脂 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: 米国 油脂 販売額シェア (%) 学歴別
  • 図 6: 米国 油脂 販売額シェア (%) 資産別
  • 図 7: 米国 油脂 販売額シェア (%) 生活パターン別
  • 図 8: 米国 液体油 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: 米国 液体油 消費頻度分析(性別・消費集団別、%)
  • 図 10: 米国 固形油脂 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: 米国 固形油脂 消費頻度分析(性別・消費集団別、%)
  • 図 12: 米国 油脂 PB浸透率(% Vol)、カテゴリー別
  • 図 13: 米国 油脂の市場シェア (100万US$)、カテゴリー別
  • 図 14: 米国 油脂 1人あたり消費額 (US$)、カテゴリー別
  • 図 15: 米国 油脂 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 16: 米国 油脂 小売業者シェア (販売量、100万kg、%)
  • 図 17: 米国 液体油 小売業者シェア (販売量、100万kg)
  • 図 18: 米国 固形油脂 小売業者シェア (販売量、100万kg)
  • 図 19: 米国 油脂 :過去6ヶ月以内に購入先を切り替えた回答者 (調整済み調査結果、千人)

目次
Product Code: CS0273IS

Summary

Why was the report written?

Marketers in the Oils & Fats market in the US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oils & Fats market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Consumer concerns about health clash with traditional consumption patterns and food preferences in the Oils & Fats market. Marketers are faced with a confusing landscape and need to be aware of which consumer groups to target and which trends are having an impact on the market in order to best position their products in the future.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: oils and solid fats.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behaviour and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • The top 2 retailers dominate the Oils & Fats market in the US, accounting for well over a third of volumes. For any brand seeking to achieve major scale, developing effective relationships with these retailers will be vital.
  • While not the leading Trend in the Oils category, Changing Age Structures - whereby people seek out products which specifically focus on the needs of their time of life - is having a clear impact on the market. This highlights that, periodically, consumers are likely to review their intake of Oils, given their time of life.
  • Private label products have a secure foothold in the market, having around a fifth of the market in both Oils and Solid Fats in 2011. Branded manufacturers would be well advised to act now to prevent further loss of share to these products in the future.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Population Profiles (for interpretation of tables and charts)
  • 1.3. Methodology
    • 1.3.1. Introduction
    • 1.3.2. Large scale, international, program of online consumer surveys
    • 1.3.3. Nationally Representative results (age, gender)
    • 1.3.4. Parents answered on their children's behalf
    • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1. Cohort Groups and Oils & Fats Market Value
    • 2.1.1. Age Groups
    • 2.1.2. Gender Groups
    • 2.1.3. Location Groups
    • 2.1.4. Education Achieved Groups
    • 2.1.5. Wealth Groups
    • 2.1.6. Busy Lives Groups
  • 2.2. Cohort Groups and Market Value by Category
    • 2.2.1. Oils
    • 2.2.2. Solid Fats
  • 2.3. Behavioral Trends and Market Value
    • 2.3.1. Oils
    • 2.3.2. Solid Fats

3. Consumption Analysis

  • 3.1. Consumption Frequencies by Age and Gender
    • 3.1.1. Oils
    • 3.1.2. Solid Fats
  • 3.2. Consumer Profiles by Product Category
    • 3.2.1. Oils
    • 3.2.2. Solid Fats

4. Brand vs. Private Label Choices

  • 4.1. Brand vs. Private Label Volume Share
    • 4.1.1. By Category
  • 4.2. Oils & Fats Brand Choice and Private Label Shares
    • 4.2.1. Oils
    • 4.2.2. Solid Fats

5. The Share of Consumers Influenced by Trends

  • 5.1. Trend Drivers of Consumers' Product Choices
    • 5.1.1. Overall Oils & Fats
    • 5.1.2. Oils
    • 5.1.3. Solid Fats

6. Consumption Impact: Market Valuation

  • 6.1. Oils & Fats Value Impact of Consumer Consumption Behavior
    • 6.1.1. Market Value by Category
    • 6.1.2. Market Volume by Category
  • 6.2. Oils & Fats Value Analysis by Category
    • 6.2.1. Share by Category
    • 6.2.2. Expenditure per Capita by Category
    • 6.2.3. Expenditure per Household by Category
  • 6.3. Oils & Fats Volume Impact of Consumer Behavior Trends
    • 6.3.1. Share by Category
    • 6.3.2. Consumption per Capita by Category
    • 6.3.3. Consumption Per Household by Category

7. Retailer Choice, Switching and Category Share

  • 7.1. Retailer Volume Share
    • 7.1.1. Retailer Volume Share in Oils & Fats
  • 7.2. Retailer Volume Share by Category
    • 7.2.1. Retail Share by Volume - Oils
    • 7.2.2. Retail Share by Volume - Solid Fats
  • 7.3. Levels of Retailer Switching in the Last Six Months
    • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2. Costco Switching Analysis
    • 7.3.3. Kroger Switching Analysis
    • 7.3.4. Publix Switching Analysis
    • 7.3.5. Safeway Switching Analysis
    • 7.3.6. Wal-Mart Switching Analysis
    • 7.3.7. Other Switching Analysis
  • 7.4. Profiles of End-Consumers of Oils & Fats, by Retailer Used
    • 7.4.1. Costco
    • 7.4.2. Kroger
    • 7.4.3. Publix
    • 7.4.4. Safeway
    • 7.4.5. Wal-Mart
    • 7.4.6. Other

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Oils & Fats Market
  • Table 2: United States Survey Respondent Profile (weighted), 2011
  • Table 3: United States Oils & Fats Value Share (%), by Age Groups, 2011
  • Table 4: United States Oils & Fats Value Share (%), by Gender, 2011
  • Table 5: United States Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 6: United States Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
  • Table 7: United States Oils & Fats Value Share (%) by Wealth Groups, 2011
  • Table 8: United States Oils & Fats Value Share (%) by Busy Lives Groups, 2011
  • Table 9: United States Oils Consumer Group Share (% market value), 2011
  • Table 10: United States Solid Fats Consumer Group Share (% market value), 2011
  • Table 11: United States Total Oils Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 12: United States Total Solid Fats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 13: United States Oils Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 14: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 15: United States Solid Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 16: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 17: United States Oils Consumer Profiles (% consumers by sub-group), 2011
  • Table 18: United States Solid Fats Consumer Profiles (% consumers by sub-group), 2011
  • Table 19: United States Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 20: United States Oils Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 21: United States Solid Fats Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 22: United States, Overall Oils & Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 23: United States, Oils: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 24: United States, Solid Fats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 25: United States Oils & Fats Market Value (US$ million), by Category, 2011
  • Table 26: United States Oils & Fats Market Volume (Kg m), by Category, 2011
  • Table 27: United States Oils & Fats Market Share (US$ million), by Category, 2011
  • Table 28: United States Oils & Fats Expenditure Per Capita (US$), by Category, 2011
  • Table 29: United States Oils & Fats Expenditure Per Household (US$), by Category, 2011
  • Table 30: United States Oils & Fats Market Volume Share (Kg m), by Category, 2011
  • Table 31: United States Oils & Fats Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 32: United States Oils & Fats Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 33: United States Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 34: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 35: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 36: United States: Switchers to Costco for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 37: United States: Switchers From Costco for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 38: United States: Switchers to Kroger for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 39: United States: Switchers From Kroger for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 40: United States: Switchers to Publix for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 41: United States: Switchers From Publix for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 42: United States: Switchers to Safeway for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 43: United States: Switchers to Wal-Mart for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 44: United States: Switchers From Wal-Mart for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 45: United States: Switchers to Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 46: United States: Switchers From Other for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 47: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
  • Table 48: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
  • Table 49: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
  • Table 50: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
  • Table 51: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 52: United States: Profile of Oils & Fats Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United States Oils & Fats Value Share (%), by Age Groups, 2011
  • Figure 3: United States Oils & Fats Value Share (%), by Gender, 2011
  • Figure 4: United States Oils & Fats Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United States Oils & Fats Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United States Oils & Fats Value Share (%) by Wealth Groups, 2011
  • Figure 7: United States Oils & Fats Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United States Oils Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United States Oils Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United States Solid Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United States Solid Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United States Oils & Fats Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 13: United States Oils & Fats Market Share (US$ million), by Category, 2011
  • Figure 14: United States Oils & Fats Expenditure Per Capita (US$), by Category, 2011
  • Figure 15: United States Oils & Fats Expenditure Per Household (US$), by Category, 2011
  • Figure 16: United States Oils & Fats Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 17: United States Oils Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 18: United States Solid Fats Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 19: United States: People Who Have Switched Retailer for their Oils & Fats Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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