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市場調査レポート

ロシアのパスタ・麺類市場における消費者動向

Consumer Trends in the Pasta & Noodles Market in Russia

発行 Canadean 商品コード 235860
出版日 ページ情報 英文 98 Pages
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ロシアのパスタ・麺類市場における消費者動向 Consumer Trends in the Pasta & Noodles Market in Russia
出版日: 2012年04月05日 ページ情報: 英文 98 Pages
概要

当レポートでは、ロシアにおけるパスタ・麺類の消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1. イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2. 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびパスタ・麺類の市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 常温麺
    • 2.2.2 常温パスタ
    • 2.2.3 冷蔵麺
    • 2.2.4 冷蔵パスタ
    • 2.2.5 乾燥麺
    • 2.2.6 乾燥パスタ
  • 2.3 行動の傾向と市場価値
    • 2.3.1 常温麺
    • 2.3.2 常温パスタ
    • 2.3.3 冷蔵麺
    • 2.3.4 冷蔵パスタ
    • 2.3.5 乾燥麺
    • 2.3.6 乾燥パスタ

3. 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 常温麺
    • 3.1.2 常温パスタ
    • 3.1.3 冷蔵麺
    • 3.1.4 冷蔵パスタ
    • 3.1.5 乾燥麺
    • 3.1.6 乾燥パスタ
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 常温麺
    • 3.2.2 常温パスタ
    • 3.2.3 冷蔵麺
    • 3.2.4 冷蔵パスタ
    • 3.2.5 乾燥麺
    • 3.2.6 乾燥パスタ

4. ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1、カテゴリー別
  • 4.2 パスタ・麺類 ブランドの選択とプライベートブランドのシェア
    • 4.2.1 常温麺
    • 4.2.2 常温パスタ
    • 4.2.3 冷蔵麺
    • 4.2.4 冷蔵パスタ
    • 4.2.5 乾燥麺
    • 4.2.6 乾燥パスタ

5. 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 パスタ・麺類全般
    • 5.1.2 常温麺
    • 5.1.3 常温パスタ
    • 5.1.4 冷蔵麺
    • 5.1.5 冷蔵パスタ
    • 5.1.6 乾燥麺
    • 5.1.7 乾燥パスタ

6. 消費のインパクト: 市場評価

  • 6.1 パスタ・麺類の市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 パスタ・麺類の市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 パスタ・麺類の市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7. 小売業者の選択、切替および組織小売のカテゴリーシェア

  • 7.1 組織小売における小売業者の販売量シェア
    • 7.1.1 パスタ・麺類の組織小売における小売業者の販売量シェア
  • 7.2 小売業者の販売量シェア、カテゴリー別
    • 7.2.1 組織小売の販売量シェア- 常温麺
    • 7.2.2 組織小売の販売量シェア- 常温パスタ
    • 7.2.3 組織小売の販売量シェア- 冷蔵麺
    • 7.2.4 組織小売の販売量シェア- 冷蔵パスタ
    • 7.2.5 組織小売の販売量シェア- 乾燥麺
    • 7.2.6 組織小売の販売量シェア- 乾燥パスタ
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 Auchan 切り替え分析
    • 7.3.3 Dixi 切り替え分析
    • 7.3.4 Lenta 切り替え分析
    • 7.3.5 Magnit 切り替え分析
    • 7.3.6 Metro Group 切り替え分析
    • 7.3.7 O'Key 切り替え分析
    • 7.3.8 Paterson 切り替え分析
    • 7.3.9 Sedmoi Kontinent 切り替え分析
    • 7.3.10 X5 Retail Group 切り替え分析
    • 7.3.11 その他の切り替え分析
  • 7.4 パスタ・麺類の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 O'Key
    • 7.4.7 Paterson
    • 7.4.8 X5 Retail Group
    • 7.4.9 その他

8. 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: パスタ・麺類市場の容積単位
  • 表 2: 外国為替レート- ルーブル Vs. US$
  • 表 3: ロシア 調査回答者のプロファイル (ウェイト調整済)
  • 表 4: ロシア パスタ・麺類 販売額シェア (%) 年代別
  • 表 5: ロシア パスタ・麺類 販売額シェア (%) 性別
  • 表 6: ロシア パスタ・麺類 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 7: ロシア パスタ・麺類 販売額シェア (%) 学歴別
  • 表 8: ロシア パスタ・麺類 販売額シェア (%) 資産別
  • 表 9: ロシア パスタ・麺類 販売額シェア (%) 生活パターン別
  • 表 10: ロシア 常温麺 消費者集団シェア(% 市場価値)
  • 表 11: ロシア 常温パスタ 消費者集団シェア(% 市場価値)
  • 表 12: ロシア 冷蔵麺 消費者集団シェア(% 市場価値)
  • 表 13: ロシア 冷蔵パスタ 消費者集団シェア(% 市場価値)
  • 表 14: ロシア 乾燥麺 消費者集団シェア(% 市場価値)
  • 表 15: ロシア 乾燥パスタ 消費者集団シェア(% 市場価値)
  • 表 16: ロシア 常温麺の総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 17: ロシア 常温パスタの総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 18: ロシア 冷蔵麺の総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 19: ロシア 冷蔵パスタの総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 20: ロシア 乾燥麺の総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 21: ロシア 乾燥パスタの総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 22: ロシア 常温麺 消費頻度分析(年齢・消費集団別、%)
  • 表 23: ロシア 常温麺 消費頻度分析(性別・消費集団別、%)
  • 表 24: ロシア 常温パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 25: ロシア 常温パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 26: ロシア 冷蔵麺 消費頻度分析(年齢・消費集団別、%)
  • 表 27: ロシア 冷蔵麺 消費頻度分析(性別・消費集団別、%)
  • 表 28: ロシア 冷蔵パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 29: ロシア 冷蔵パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 30: ロシア 乾燥麺 消費頻度分析(年齢・消費集団別、%)
  • 表 31: ロシア 乾燥麺 消費頻度分析(性別・消費集団別、%)
  • 表 32: ロシア 乾燥パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 33: ロシア 乾燥パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 34: ロシア 常温麺 消費者プロファイル (消費者サブグループ、%)
  • 表 35: ロシア 常温パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 36: ロシア 冷蔵麺 消費者プロファイル (消費者サブグループ、%)
  • 表 37: ロシア 冷蔵パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 38: ロシア 乾燥麺 消費者プロファイル (消費者サブグループ、%)
  • 表 39: ロシア 乾燥パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 40: ロシア パスタ・麺類 PB浸透率(% Vol)、カテゴリー別
  • 表 41: ロシア 常温麺 ブランドシェア (販売量、%)
  • 表 42: ロシア 常温パスタ ブランドシェア (販売量、%)
  • 表 43: ロシア 冷蔵麺 ブランドシェア (販売量、%)
  • 表 44: ロシア 冷蔵パスタ ブランドシェア (販売量、%)
  • 表 45: ロシア 乾燥麺 ブランドシェア (販売量、%)
  • 表 46: ロシア 乾燥パスタ ブランドシェア (販売量、%)
  • 表 47: ロシア パスタ・麺類全般: 流行の影響を受けると回答した消費者の割合
  • 表 48: ロシア 常温麺: 流行の影響を受けると回答した消費者の割合
  • 表 49: ロシア 常温パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 50: ロシア 冷蔵麺: 流行の影響を受けると回答した消費者の割合
  • 表 51: ロシア 冷蔵パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 52: ロシア 乾燥麺: 流行の影響を受けると回答した消費者の割合
  • 表 53: ロシア 乾燥パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 54: ロシア パスタ・麺類の市場価値 (100万ロシアルーブル)、カテゴリー別
  • 表 55: ロシア パスタ・麺類の市場価値 (100万US$)、カテゴリー別
  • 表 56: ロシア パスタ・麺類 市場販売量 (100万Kg)、カテゴリー別
  • 表 57: ロシア パスタ・麺類 市場シェア (100万US$)、カテゴリー別
  • 表 58: ロシア パスタ・麺類 1人あたり消費額 (ロシアルーブル)、カテゴリー別
  • 表 59: ロシア パスタ・麺類 1人あたり消費額 (US$)、カテゴリー別
  • 表 60: ロシア パスタ・麺類 1世帯あたり消費額 (ロシアルーブル)、カテゴリー別
  • 表 61: ロシア パスタ・麺類 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 62: ロシア パスタ・麺類 市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 63: ロシア パスタ・麺類 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 64: ロシア パスタ・麺類 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 65: ロシア パスタ・麺類 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 表 66: ロシア 常温麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 67: ロシア 常温パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 68: ロシア 冷蔵麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 69: ロシア 冷蔵パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 70: ロシア 乾燥麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 71: ロシア 乾燥パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 72-91: ロシアのパスタ・麺類 :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 92-100: ロシアのパスタ・麺類 :購入者のプロファイル (サブグループの割合%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: ロシア パスタ・麺類 販売額シェア (%) 年代別
  • 図 3: ロシア パスタ・麺類 販売額シェア (%) 性別
  • 図 4: ロシア パスタ・麺類 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: ロシア パスタ・麺類 販売額シェア (%) 学歴別
  • 図 6: ロシア パスタ・麺類 販売額シェア (%) 資産別
  • 図 7: ロシア パスタ・麺類 販売額シェア (%) 生活パターン別
  • 図 8: ロシア 常温麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: ロシア 常温麺 消費頻度分析(性別・消費集団別、%)
  • 図 10: ロシア 常温パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: ロシア 常温パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 12: ロシア 冷蔵麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 13: ロシア 冷蔵麺 消費頻度分析(性別・消費集団別、%)
  • 図 14: ロシア 冷蔵パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 15: ロシア 冷蔵パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 16: ロシア 乾燥麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 17: ロシア 乾燥麺 消費頻度分析(性別・消費集団別、%)
  • 図 18: ロシア 乾燥パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 19: ロシア 乾燥パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 20: ロシア パスタ・麺類 PB浸透率(% Vol)、カテゴリー別
  • 図 21: ロシア パスタ・麺類 市場シェア (100万US$)、カテゴリー別
  • 図 22: ロシア パスタ・麺類 1人あたり消費額 (US$)、カテゴリー別
  • 図 23: ロシア パスタ・麺類 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 24: ロシア パスタ・麺類 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 図 25: ロシア 常温麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 26: ロシア 常温パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 27: ロシア 冷蔵麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 28: ロシア 冷蔵パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 29: ロシア 乾燥麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 30: ロシア 乾燥パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 31: ロシア パスタ・麺類 :過去6ヶ月以内に購入先を切り替えた回答者 (調整済み調査結果、千人)

目次
Product Code: CS0245IS

Summary

Why was the report written?

Marketers in the Russian Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

In many categories higher frequencies of consumption are seen amongst younger consumers, with these rates then falling back in early adult years. This represents a key challenge to marketers, as this is a stage where volume sales are potentially being lost, retarding overall growth in the market.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried noodles and dried pasta.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • Overall the total Pasta & Noodles market is worth over US$2bn and within this Dried Pasta is easily the leading category. Most noodle markets are fairly small by comparison and for those seeking to develop scale, competition within the key categories is likely to be intense.
  • While Russians don't always act on the consumer trends they state affect their consumption, these trends are having a real impact on the market. Overal,l several trends are having an impact and marketers need to be aware of which trends, in which categories, offer addressable targets to aim at.
  • In the most important category in terms of total sales Private Label products have not achieved significant share, although they have gained something of a foothold in the market. In the smaller categories Private Labels have been more successful. Branded manufacturers should therefore act now to maintain their positions and prevent further share loss to Private Labels in the future.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)
  • 1.3. Methodology
    • 1.3.1. Introduction
    • 1.3.2. Large scale, international, program of online consumer surveys
    • 1.3.3. Nationally Representative results (age, gender)
    • 1.3.4. Parents answered on their children's behalf
    • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1. Cohort Groups and Pasta & Noodles Market Value
    • 2.1.1. Age Groups
    • 2.1.2. Gender Groups
    • 2.1.3. Location Groups
    • 2.1.4. Education Achieved Groups
    • 2.1.5. Wealth Groups
    • 2.1.6. Busy Lives Groups
  • 2.2. Cohort Groups and Market Value by Category
    • 2.2.1. Ambient Noodles
    • 2.2.2. Ambient Pasta
    • 2.2.3. Chilled Noodles
    • 2.2.4. Chilled Pasta
    • 2.2.5. Dried Noodles
    • 2.2.6. Dried Pasta
  • 2.3. Behavioral Trends and Market Value
    • 2.3.1. Ambient Noodles
    • 2.3.2. Ambient Pasta
    • 2.3.3. Chilled Noodles
    • 2.3.4. Chilled Pasta
    • 2.3.5. Dried Noodles
    • 2.3.6. Dried Pasta

3. Consumption Analysis

  • 3.1. Consumption Frequencies by Age and Gender
    • 3.1.1. Ambient Noodles
    • 3.1.2. Ambient Pasta
    • 3.1.3. Chilled Noodles
    • 3.1.4. Chilled Pasta
    • 3.1.5. Dried Noodles
    • 3.1.6. Dried Pasta
  • 3.2. Consumer Profiles by Product Category
    • 3.2.1. Ambient Noodles
    • 3.2.2. Ambient Pasta
    • 3.2.3. Chilled Noodles
    • 3.2.4. Chilled Pasta
    • 3.2.5. Dried Noodles
    • 3.2.6. Dried Pasta

4. Brand vs. Private Label Choices

  • 4.1. Brand vs. Private Label Volume Share
    • 4.1.1. By Category
  • 4.2. Pasta & Noodles Brand Choice and Private Label Shares
    • 4.2.1. Ambient Noodles
    • 4.2.2. Ambient Pasta
    • 4.2.3. Chilled Noodles
    • 4.2.4. Chilled Pasta
    • 4.2.5. Dried Noodles
    • 4.2.6. Dried Pasta

5. The Share of Consumers Influenced by Trends

  • 5.1. Trend Drivers of Consumers' Product Choices
    • 5.1.1. Overall Pasta & Noodles
    • 5.1.2. Ambient Noodles
    • 5.1.3. Ambient Pasta
    • 5.1.4. Chilled Noodles
    • 5.1.5. Chilled Pasta
    • 5.1.6. Dried Noodles
    • 5.1.7. Dried Pasta

6. Consumption Impact: Market Valuation

  • 6.1. Pasta & Noodles Value Impact of Consumer Consumption Behavior
    • 6.1.1. Market Value by Category
    • 6.1.2. Market Volume by Category
  • 6.2. Pasta & Noodles Value Analysis by Category
    • 6.2.1. Share by Category
    • 6.2.2. Expenditure per Capita by Category
    • 6.2.3. Expenditure per Household by Category
  • 6.3. Pasta & Noodles Volume Impact of Consumer Behavior Trends
    • 6.3.1. Share by Category
    • 6.3.2. Consumption per Capita by Category
    • 6.3.3. Consumption per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1. Retailer Volume Share of Organized Retail
    • 7.1.1. Retailer Share by Volume of Organized Retail in Pasta & Noodles
  • 7.2. Retailer Volume Share by Category
    • 7.2.1. Retail Share by Volume of Organized Retail - Ambient Noodles
    • 7.2.2. Retail Share by Volume of Organized Retail - Ambient Pasta
    • 7.2.3. Retail Share by Volume of Organized Retail - Chilled Noodles
    • 7.2.4. Retail Share by Volume of Organized Retail - Chilled Pasta
    • 7.2.5. Retail Share by Volume of Organized Retail - Dried Noodles
    • 7.2.6. Retail Share by Volume of Organized Retail - Dried Pasta
  • 7.3. Levels of Retailer Switching in the Last Six Months
    • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2. Auchan Switching Analysis
    • 7.3.3. Dixi Switching Analysis
    • 7.3.4. Lenta Switching Analysis
    • 7.3.5. Magnit Switching Analysis
    • 7.3.6. Metro Group Switching Analysis
    • 7.3.7. O'Key Switching Analysis
    • 7.3.8. Paterson Switching Analysis
    • 7.3.9. Sedmoi Kontinent Switching Analysis
    • 7.3.10. X5 Retail Group Switching Analysis
    • 7.3.11. Other Switching Analysis
  • 7.4. Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
    • 7.4.1. Auchan
    • 7.4.2. Dixi
    • 7.4.3. Lenta
    • 7.4.4. Magnit
    • 7.4.5. Metro Group
    • 7.4.6. O'Key
    • 7.4.7. Paterson
    • 7.4.8. X5 Retail Group
    • 7.4.9. Other

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Pasta & Noodles Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Pasta & Noodles Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Ambient Noodles Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Ambient Pasta Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Chilled Noodles Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Chilled Pasta Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Dried Noodles Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Dried Pasta Consumer Group Share (% market value), 2011
  • Table 16: Russian Federation Total Ambient Noodles Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Ambient Pasta Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Chilled Noodles Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Chilled Pasta Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Total Dried Noodles Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Russian Federation Total Dried Pasta Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Russian Federation Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Russian Federation Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: Russian Federation Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: Russian Federation Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: Russian Federation Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Russian Federation Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Russian Federation Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: Russian Federation Ambient Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: Russian Federation Ambient Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: Russian Federation Chilled Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: Russian Federation Chilled Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: Russian Federation Dried Noodles Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: Russian Federation Dried Pasta Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Russian Federation, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: Russian Federation, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: Russian Federation, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: Russian Federation, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: Russian Federation, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: Russian Federation, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Russian Federation, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Russian Federation Pasta & Noodles Market Value (Russian Ruble million), by Category, 2011
  • Table 55: Russian Federation Pasta & Noodles Market Value (US$ million), by Category, 2011
  • Table 56: Russian Federation Pasta & Noodles Market Volume (Kg m), by Category, 2011
  • Table 57: Russian Federation Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Table 58: Russian Federation Pasta & Noodles Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 59: Russian Federation Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Table 60: Russian Federation Pasta & Noodles Expenditure Per Household (Russian Ruble), by Category, 2011
  • Table 61: Russian Federation Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
  • Table 62: Russian Federation Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
  • Table 63: Russian Federation Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 64: Russian Federation Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 65: Russian Federation Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 66: Russian Federation Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 67: Russian Federation Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 68: Russian Federation Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 69: Russian Federation Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 70: Russian Federation Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 71: Russian Federation Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 72: Russian Federation Switchers to Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation Switchers From Auchan for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation Switchers to Dixi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation Switchers From Dixi for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation Switchers to Lenta for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation Switchers From Lenta for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Russian Federation Switchers to Magnit for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Russian Federation Switchers From Magnit for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Russian Federation Switchers to Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation Switchers From Metro Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation Switchers to O'Key for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation Switchers From O'Key for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation Switchers to Paterson for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Russian Federation Switchers From Paterson for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Russian Federation Switchers to Sedmoi Kontinent for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Russian Federation Switchers From Sedmoi Kontinent for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Russian Federation Switchers to X5 Retail Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Russian Federation Switchers From X5 Retail Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Russian Federation Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Russian Federation Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: Russian Federation Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Pasta & Noodles Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Russian Federation Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Russian Federation Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: Russian Federation Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Figure 22: Russian Federation Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: Russian Federation Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
  • Figure 24: Russian Federation Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 25: Russian Federation Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 26: Russian Federation Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 27: Russian Federation Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: Russian Federation Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: Russian Federation Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: Russian Federation Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: Russian Federation People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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