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市場調査レポート

ロシアのスープ市場における消費者動向

Consumer Trends in the Soup Market in Russia

発行 Canadean 商品コード 235650
出版日 ページ情報 英文 90 Pages
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ロシアのスープ市場における消費者動向 Consumer Trends in the Soup Market in Russia
出版日: 2012年04月02日 ページ情報: 英文 90 Pages
概要

当レポートでは、ロシアにおけるスープの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1. イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2. 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびスープの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 缶詰/常温スープ
    • 2.2.2 冷蔵スープ
    • 2.2.3 乾燥スープ (ミックス)
    • 2.2.4 冷凍スープ
    • 2.2.5 UHT(超高温殺菌)スープ
  • 2.3 行動の傾向と市場価値
    • 2.3.1 缶詰/常温スープ
    • 2.3.2 冷蔵スープ
    • 2.3.3 乾燥スープ (ミックス)
    • 2.3.4 冷凍スープ
    • 2.3.5 UHT(超高温殺菌)スープ

3. 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 缶詰/常温スープ
    • 3.1.2 冷蔵スープ
    • 3.1.3 乾燥スープ (ミックス)
    • 3.1.4 冷凍スープ
    • 3.1.5 UHT(超高温殺菌)スープ
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 缶詰/常温スープ
    • 3.2.2 冷蔵スープ
    • 3.2.3 乾燥スープ (ミックス)
    • 3.2.4 冷凍スープ
    • 3.2.5 UHT(超高温殺菌)スープ

4. ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1 カテゴリー別
  • 4.2 スープ ブランドの選択とプライベートブランドのシェア
    • 4.2.1 缶詰/常温スープ
    • 4.2.2 冷蔵スープ
    • 4.2.3 乾燥スープ (ミックス)
    • 4.2.4 冷凍スープ
    • 4.2.5 UHT(超高温殺菌)スープ

5. 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 スープ全般
    • 5.1.2 缶詰/常温スープ
    • 5.1.3 冷蔵スープ
    • 5.1.4 乾燥スープ (ミックス)
    • 5.1.5 冷凍スープ
    • 5.1.6 UHT(超高温殺菌)スープ

6. 消費のインパクト: 市場評価

  • 6.1 スープの市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • スープ市場価値
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 スープの市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 スープの市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7. 小売業者の選択、切替および組織小売のカテゴリーシェア

  • 7.1 組織小売における小売業者の販売量シェア
    • 7.1.1 スープの組織小売における小売業者の販売量シェア
  • 7.2 組織小売における小売業者の販売量シェア、カテゴリー別
    • 7.2.1 組織小売の販売量シェア- 缶詰/常温スープ
    • 7.2.2 組織小売の販売量シェア- 冷蔵スープ
    • 7.2.3 組織小売の販売量シェア- 乾燥スープ (ミックス)
    • 7.2.4 組織小売の販売量シェア- 冷凍スープ
    • 7.2.5 組織小売の販売量シェア- UHT(超高温殺菌)スープ
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 Auchan 切り替え分析
    • 7.3.3 Dixi 切り替え分析
    • 7.3.4 Lenta 切り替え分析
    • 7.3.5 Magnit 切り替え分析
    • 7.3.6 Metro Group 切り替え分析
    • 7.3.7 O'Key 切り替え分析
    • 7.3.8 Paterson 切り替え分析
    • 7.3.9 Sedmoi Kontinent 切り替え分析
    • 7.3.10 X5 Retail Group 切り替え分析
    • 7.3.11 その他の切り替え分析
  • 7.4 スープの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 O'Key
    • 7.4.7 Paterson
    • 7.4.8 Sedmoi Kontinent
    • 7.4.9 X5 Retail Group
    • 7.4.10 その他

8. 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: スープ市場の容積単位
  • 表 2: 外国為替レート- ルーブル Vs. US$
  • 表 3: ロシア 調査回答者のプロファイル (ウェイト調整済)
  • 表 4: ロシア スープ 販売額シェア (%) 年代別
  • 表 5: ロシア スープ 販売額シェア (%) 性別
  • 表 6: ロシア スープ 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 7: ロシア スープ 販売額シェア (%) 学歴別
  • 表 8: ロシア スープ 販売額シェア (%) 資産別
  • 表 9: ロシア スープ 販売額シェア (%) 生活パターン別
  • 表 10: ロシア 缶詰/常温スープ 消費者集団シェア(% 市場価値)
  • 表 11: ロシア 冷蔵スープ 消費者集団シェア(% 市場価値)
  • 表 12: ロシア 乾燥スープ (ミックス) 消費者集団シェア(% 市場価値)
  • 表 13: ロシア 冷凍スープ 消費者集団シェア(% 市場価値)
  • 表 14: ロシア UHT(超高温殺菌)スープ 消費者集団シェア(% 市場価値)
  • 表 15: ロシア 缶詰/常温スープ 総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 16: ロシア 冷蔵スープ 総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 17: ロシア 乾燥スープ (ミックス) 総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 18: ロシア 冷凍スープ 総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 19: ロシア UHT(超高温殺菌)スープ 総販売額 (100万ロシアルーブル) および行動トレンドの影響下にある販売額のシェア
  • 表 20: ロシア 缶詰/常温スープ 消費頻度分析(年齢・消費集団別、%)
  • 表 21: ロシア 缶詰/常温スープ 消費頻度分析(性別・消費集団別、%)
  • 表 22: ロシア 冷蔵スープ 消費頻度分析(年齢・消費集団別、%)
  • 表 23: ロシア 冷蔵スープ 消費頻度分析(性別・消費集団別、%)
  • 表 24: ロシア 乾燥スープ (ミックス) 消費頻度分析(年齢・消費集団別、%)
  • 表 25: ロシア 乾燥スープ (ミックス) 消費頻度分析(性別・消費集団別、%)
  • 表 26: ロシア 冷凍スープ 消費頻度分析(年齢・消費集団別、%)
  • 表 27: ロシア 冷凍スープ 消費頻度分析(性別・消費集団別、%)
  • 表 28: ロシア UHT(超高温殺菌)スープ 消費頻度分析(年齢・消費集団別、%)
  • 表 29: ロシア UHT(超高温殺菌)スープ 消費頻度分析(性別・消費集団別、%)
  • 表 30: ロシア 缶詰/常温スープ 消費者プロファイル (消費者サブグループ、%)
  • 表 31: ロシア 冷蔵スープ 消費者プロファイル (消費者サブグループ、%)
  • 表 32: ロシア 乾燥スープ (ミックス) 消費者プロファイル (消費者サブグループ、%)
  • 表 33: ロシア 冷凍スープ 消費者プロファイル (消費者サブグループ、%)
  • 表 34: ロシア UHT(超高温殺菌)スープ 消費者プロファイル (消費者サブグループ、%)
  • 表 35: ロシア スープ PB浸透率(% Vol)、カテゴリー別
  • 表 36: ロシア 缶詰/常温スープ ブランドシェア (販売量、%)
  • 表 37: ロシア 冷蔵スープ ブランドシェア (販売量、%)
  • 表 38: ロシア 乾燥スープ (ミックス) ブランドシェア (販売量、%)
  • 表 39: ロシア 冷凍スープ ブランドシェア (販売量、%)
  • 表 40: ロシア UHT(超高温殺菌)スープ ブランドシェア (販売量、%)
  • 表 41: ロシア スープ全般: 流行の影響を受けると回答した消費者の割合
  • 表 42: ロシア 缶詰/常温スープ: 流行の影響を受けると回答した消費者の割合
  • 表 43: ロシア 冷蔵スープ: 流行の影響を受けると回答した消費者の割合
  • 表 44: ロシア 乾燥スープ (ミックス): 流行の影響を受けると回答した消費者の割合
  • 表 45: ロシア 冷凍スープ: 流行の影響を受けると回答した消費者の割合
  • 表 46: ロシア UHT(超高温殺菌)スープ: 流行の影響を受けると回答した消費者の割合
  • 表 47: ロシア スープの市場価値 (100万ロシアルーブル)、カテゴリー別
  • 表 48: ロシア スープの市場価値 (100万US$)、カテゴリー別
  • 表 49: ロシア スープ 市場販売量 (100万Kg)、カテゴリー別
  • 表 50: ロシア スープ 市場シェア (100万US$)、カテゴリー別
  • 表 51: ロシア スープ 1人あたり消費額 (ロシアルーブル)、カテゴリー別
  • 表 52: ロシア スープ 1人あたり消費額 (US$)、カテゴリー別
  • 表 53: ロシア スープ 1世帯あたり消費額 (ロシアルーブル)、カテゴリー別
  • 表 54: ロシア スープ 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 55: ロシア スープ 市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 56: ロシア スープ 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 57: ロシア スープ 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 58: ロシア スープ 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 表 59: ロシア 缶詰/常温スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 60: ロシア 冷蔵スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 61: ロシア 乾燥スープ (ミックス) 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 62: ロシア 冷凍スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 63: ロシア UHT(超高温殺菌)スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 64-83: ロシアのスープ :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 84-93: ロシアのスープ :購入者のプロファイル (小売業者別、サブグループの割合、%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: ロシア スープ 販売額シェア (%) 年代別
  • 図 3: ロシア スープ 販売額シェア (%) 性別
  • 図 4: ロシア スープ 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: ロシア スープ 販売額シェア (%) 学歴別
  • 図 6: ロシア スープ 販売額シェア (%) 資産別
  • 図 7: ロシア スープ 販売額シェア (%) 生活パターン別
  • 図 8: ロシア 缶詰/常温スープ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: ロシア 缶詰/常温スープ 消費頻度分析(性別・消費集団別、%)
  • 図 10: ロシア 冷蔵スープ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: ロシア 冷蔵スープ 消費頻度分析(性別・消費集団別、%)
  • 図 12: ロシア 乾燥スープ (ミックス) 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 13: ロシア 乾燥スープ (ミックス) 消費頻度分析(性別・消費集団別、%)
  • 図 14: ロシア 冷凍スープ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 15: ロシア 冷凍スープ 消費頻度分析(性別・消費集団別、%)
  • 図 16: ロシア UHT(超高温殺菌)スープ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 17: ロシア UHT(超高温殺菌)スープ 消費頻度分析(性別・消費集団別、%)
  • 図 18: ロシア スープ PB浸透率(% Vol)、カテゴリー別
  • 図 19: ロシア スープ 市場シェア (100万US$)、カテゴリー別
  • 図 20: ロシア スープ 1人あたり消費額 (US$)、カテゴリー別
  • 図 21: ロシア スープ 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 22: ロシア スープ 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 図 23: ロシア 缶詰/常温スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 24: ロシア 冷蔵スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 25: ロシア 乾燥スープ (ミックス) 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 26: ロシア 冷凍スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 27: ロシア UHT(超高温殺菌)スープ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 28: ロシア スープ :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)

目次
Product Code: CS0249IS

Summary

Why was the report written?

Marketers in the Soup market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soup market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Fluctuating economic conditions are forcing Russian consumers to carefully evaluate their consumption of many CPG products, including Soups. While the country has recorded rapid growth in the past, and is expected to do so in the future, it has also been severely affected by the recent weak global economic conditions. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: the Canned/Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup and UHT Soup markets.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • Older Consumers have a 22% value share of the total Soup market in Russia. This market leading position is achieved through sheer weight of numbers, with this age group accounting for 23% of the population. The fact no age group consumes disproportionately to its size means marketers need to differentiate their products to target different consumer groups in order to maximize their revenues.
  • A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow.
  • Distribution of Soup in Russia is fragmented, with six different retailers recording market volume shares of approximately 10%. This may be one of the drivers of low private label penetration, with private labels typically more successful in mature, concentrated retail markets.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)
  • 1.3. Methodology
    • 1.3.1. Introduction
    • 1.3.2. Large scale, international, program of online consumer surveys
    • 1.3.3. Nationally Representative results (age, gender)
    • 1.3.4. Parents answered on their children's behalf
    • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1. Cohort Groups and Soup Market Value
    • 2.1.1. Age Groups
    • 2.1.2. Gender Groups
    • 2.1.3. Location Groups
    • 2.1.4. Education Achieved Groups
    • 2.1.5. Wealth Groups
    • 2.1.6. Busy Lives Groups
  • 2.2. Cohort Groups and Market Value by Category
    • 2.2.1. Canned/Ambient Soup
    • 2.2.2. Chilled Soup
    • 2.2.3. Dried Soup (mixes)
    • 2.2.4. Frozen Soup
    • 2.2.5. Uht Soup
  • 2.3. Behavioral Trends and Market Value
    • 2.3.1. Canned/Ambient Soup
    • 2.3.2. Chilled Soup
    • 2.3.3. Dried Soup (mixes)
    • 2.3.4. Frozen Soup
    • 2.3.5. Uht Soup

3. Consumption Analysis

  • 3.1. Consumption Frequencies by Age and Gender
    • 3.1.1. Canned/Ambient Soup
    • 3.1.2. Chilled Soup
    • 3.1.3. Dried Soup (mixes)
    • 3.1.4. Frozen Soup
    • 3.1.5. Uht Soup
  • 3.2. Consumer Profiles by Product Category
    • 3.2.1. Canned/Ambient Soup
    • 3.2.2. Chilled Soup
    • 3.2.3. Dried Soup (mixes)
    • 3.2.4. Frozen Soup
    • 3.2.5. Uht Soup

4. Brand vs. Private Label Choices

  • 4.1. Brand vs. Private Label Volume Share
    • 4.1.1. By Category
  • 4.2. Soup Brand Choice and Private Label Shares
    • 4.2.1. Canned/Ambient Soup
    • 4.2.2. Chilled Soup
    • 4.2.3. Dried Soup (mixes)
    • 4.2.4. Frozen Soup
    • 4.2.5. Uht Soup

5. The Share of Consumers Influenced by Trends

  • 5.1. Trend Drivers of Consumers' Product Choices
    • 5.1.1. Overall Soup
    • 5.1.2. Canned/Ambient Soup
    • 5.1.3. Chilled Soup
    • 5.1.4. Dried Soup (mixes)
    • 5.1.5. Frozen Soup
    • 5.1.6. Uht Soup

6. Consumption Impact: Market Valuation

  • 6.1. Soup Value Impact of Consumer Consumption Behavior
    • 6.1.1. Market Value by Category
    • 6.1.2. Market Volume by Category
  • 6.2. Soup Value Analysis by Category
    • 6.2.1. Share by Category
    • 6.2.2. Expenditure per Capita by Category
    • 6.2.3. Expenditure per Household by Category
  • 6.3. Soup Volume Impact of Consumer Behavior Trends
    • 6.3.1. Share by Category
    • 6.3.2. Consumption per Capita by Category
    • 6.3.3. Consumption Per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1. Retailer Volume Share of Organized Retail
    • 7.1.1. Retailer Share by Volume of Organized Retail in Soup
  • 7.2. Retailer Volume Share of Organized Retail by Category
    • 7.2.1. Retail Share by Volume of Organized Retail - Canned/Ambient Soup
    • 7.2.2. Retail Share by Volume of Organized Retail - Chilled Soup
    • 7.2.3. Retail Share by Volume of Organized Retail - Dried Soup (mixes)
    • 7.2.4. Retail Share by Volume of Organized Retail - Frozen Soup
    • 7.2.5. Retail Share by Volume of Organized Retail - Uht Soup
  • 7.3. Levels of Retailer Switching in the Last Six Months
    • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2. Auchan Switching Analysis
    • 7.3.3. Dixi Switching Analysis
    • 7.3.4. Lenta Switching Analysis
    • 7.3.5. Magnit Switching Analysis
    • 7.3.6. Metro Group Switching Analysis
    • 7.3.7. O'Key Switching Analysis
    • 7.3.8. Paterson Switching Analysis
    • 7.3.9. Sedmoi Kontinent Switching Analysis
    • 7.3.10. X5 Retail Group Switching Analysis
    • 7.3.11. Other Switching Analysis
  • 7.4. Profiles of End-Consumers of Soup, by Retailer Used
    • 7.4.1. Auchan
    • 7.4.2. Dixi
    • 7.4.3. Lenta
    • 7.4.4. Magnit
    • 7.4.5. Metro Group
    • 7.4.6. O'Key
    • 7.4.7. Paterson
    • 7.4.8. Sedmoi Kontinent
    • 7.4.9. X5 Retail Group
    • 7.4.10. Other

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Soup Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Soup Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Soup Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Soup Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Canned/Ambient Soup Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Chilled Soup Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Dried Soup (mixes) Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Frozen Soup Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Uht Soup Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Total Canned/Ambient Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Russian Federation Total Chilled Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Dried Soup (mixes) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Frozen Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Uht Soup Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Canned/Ambient Soup Consumer Profiles (% consumers by sub-group), 2011
  • Table 31: Russian Federation Chilled Soup Consumer Profiles (% consumers by sub-group), 2011
  • Table 32: Russian Federation Dried Soup (mixes) Consumer Profiles (% consumers by sub-group), 2011
  • Table 33: Russian Federation Frozen Soup Consumer Profiles (% consumers by sub-group), 2011
  • Table 34: Russian Federation Uht Soup Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Russian Federation Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 36: Russian Federation Canned/Ambient Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 37: Russian Federation Chilled Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 38: Russian Federation Dried Soup (mixes) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 39: Russian Federation Frozen Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 40: Russian Federation Uht Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 41: Russian Federation, Overall Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 42: Russian Federation, Canned/Ambient Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 43: Russian Federation, Chilled Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 44: Russian Federation, Dried Soup (mixes): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 45: Russian Federation, Frozen Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 46: Russian Federation, Uht Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 47: Russian Federation Soup Market Value (Russian Ruble million), by Category, 2011
  • Table 48: Russian Federation Soup Market Value (US$ million), by Category, 2011
  • Table 49: Russian Federation Soup Market Volume (Kg m), by Category, 2011
  • Table 50: Russian Federation Soup Market Share (US$ million), by Category, 2011
  • Table 51: Russian Federation Soup Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 52: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2011
  • Table 53: Russian Federation Soup Expenditure Per Household (Russian Ruble), by Category
  • Table 54: Russian Federation Soup Expenditure Per Household (US$), by Category
  • Table 55: Russian Federation Soup Market Volume Share (Kg m), by Category, 2011
  • Table 56: Russian Federation Soup Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 57: Russian Federation Soup Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 58: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 59: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 60: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 61: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 62: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 63: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 64: Russian Federation Switchers to Auchan for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Russian Federation Switchers From Auchan for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Russian Federation Switchers to Dixi for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Russian Federation Switchers From Dixi for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Russian Federation Switchers to Lenta for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Russian Federation Switchers From Lenta for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Russian Federation Switchers to Magnit for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Russian Federation Switchers From Magnit for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Russian Federation Switchers to Metro Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation Switchers From Metro Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation Switchers to O'Key for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation Switchers From O'Key for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation Switchers to Paterson for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation Switchers From Paterson for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Russian Federation Switchers to Sedmoi Kontinent for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Russian Federation Switchers From Sedmoi Kontinent for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Russian Federation Switchers to X5 Retail Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation Switchers From X5 Retail Group for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation Switchers to Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation Switchers From Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Russian Federation Profile of Soup Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Soup Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Soup Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Soup Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Soup Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Soup Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Soup Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Chilled Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Frozen Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Uht Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Uht Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 19: Russian Federation Soup Market Share (US$ million), by Category, 2011
  • Figure 20: Russian Federation Soup Expenditure Per Capita (US$), by Category, 2011
  • Figure 21: Russian Federation Soup Expenditure Per Household (US$), by Category
  • Figure 22: Russian Federation Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 23: Russian Federation Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 24: Russian Federation Chilled Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 25: Russian Federation Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 26: Russian Federation Frozen Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 27: Russian Federation Uht Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: Russian Federation People Who Have Switched Retailer for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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