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市場調査レポート

ブラジルのスープ市場における消費者動向

Consumer Trends in the Soup Market in Brazil

発行 Canadean 商品コード 235171
出版日 ページ情報 英文 74 Pages
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ブラジルのスープ市場における消費者動向 Consumer Trends in the Soup Market in Brazil
出版日: 2012年03月29日 ページ情報: 英文 74 Pages
概要

当レポートでは、ブラジルにおけるスープの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1. イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2. 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびスープの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 缶詰/常温スープ
    • 2.2.2 乾燥スープ (ミックス)
  • 2.3 行動の傾向と市場価値
    • 2.3.1 缶詰/常温スープ
    • 2.3.2 乾燥スープ (ミックス)

3. 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 缶詰/常温スープ
    • 3.1.2 乾燥スープ (ミックス)
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 缶詰/常温スープ
    • 3.2.2 乾燥スープ (ミックス)

4. ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1 カテゴリー別
  • 4.2 スープ ブランドの選択とプライベートブランドのシェア
    • 4.2.1 缶詰/常温スープ
    • 4.2.2 乾燥スープ (ミックス)

5. 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 スープ全般
    • 5.1.2 缶詰/常温スープ
    • 5.1.3 乾燥スープ (ミックス)

6. 消費のインパクト: 市場評価

  • 6.1 スープの市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 スープの市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 スープの市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7. 小売業者の選択、切替および組織小売のカテゴリーシェア

  • 7.1 組織小売における小売業者の販売量シェア
    • 7.1.1 スープの組織小売における小売業者の販売量シェア
  • 7.2 組織小売におけるカテゴリー別販売量シェア
    • 7.2.1 組織小売の販売量シェア- 缶詰/常温スープ
    • 7.2.2 組織小売の販売量シェア- 乾燥スープ (ミックス)
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 A. Angeloni 切り替え分析
    • 7.3.3 Carrefour 切り替え分析
    • 7.3.4 Casino 切り替え分析
    • 7.3.5 Companhia Brasileira de Distribuicao 切り替え分析
    • 7.3.6 G.Barbosa 切り替え分析
    • 7.3.7 Irmaos Bretas 切り替え分析
    • 7.3.8 Lojas Americanas 切り替え分析
    • 7.3.9 Prezunic 切り替え分析
    • 7.3.10 SHV Makro 切り替え分析
    • 7.3.11 Wal-Mart 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 スープの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cia Zaffari
    • 7.4.5 Companhia Brasileira de Distribuicao
    • 7.4.6 Coop Cooperativa de Consumo
    • 7.4.7 G.Barbosa
    • 7.4.8 Irmaos Bretas
    • 7.4.9 Irmaos Muffato
    • 7.4.10 Lojas Americanas
    • 7.4.11 Prezunic
    • 7.4.12 SHV Makro
    • 7.4.13 Wal-Mart
    • 7.4.14 その他

8. 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: スープ市場の容積単位
  • 表 2: 外国為替レート- BRL Vs. US$
  • 表 3: ブラジル 調査回答者のプロファイル (ウェイト調整済)
  • 表 4: ブラジル スープ 販売額シェア (%) 年代別
  • 表 5: ブラジル スープ 販売額シェア (%) 性別
  • 表 6: ブラジル スープ 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 7: ブラジル スープ 販売額シェア (%) 学歴別
  • 表 8: ブラジル スープ 販売額シェア (%) 資産別
  • 表 9: ブラジル スープ 販売額シェア (%) 生活パターン別
  • 表 10: ブラジル 缶詰/常温スープ 消費者集団シェア(% 市場価値)
  • 表 11: ブラジル 乾燥スープ (ミックス) 消費者集団シェア(% 市場価値)
  • 表 12: ブラジル 缶詰/常温スープ 総販売額 (100万ブラジルレアル) および行動トレンドの影響下にある販売額のシェア
  • 表 13: ブラジル 乾燥スープ (ミックス) 総販売額 (100万ブラジルレアル) および行動トレンドの影響下にある販売額のシェア
  • 表 14: ブラジル 缶詰/常温スープ 消費頻度分析(年齢・消費集団別、%)
  • 表 15: ブラジル 缶詰/常温スープ 消費頻度分析(性別・消費集団別、%)
  • 表 16: ブラジル 乾燥スープ (ミックス) 消費頻度分析(年齢・消費集団別、%)
  • 表 17: ブラジル 乾燥スープ (ミックス) 消費頻度分析(性別・消費集団別、%)
  • 表 18: ブラジル 缶詰/常温スープ 消費者プロファイル (消費者サブグループ、%)
  • 表 19: ブラジル 乾燥スープ (ミックス) 消費者プロファイル (消費者サブグループ、%)
  • 表 20: ブラジル スープ PB浸透率(% Vol)、カテゴリー別
  • 表 21: ブラジル 缶詰/常温スープ ブランドシェア (販売量、%)
  • 表 22: ブラジル 乾燥スープ (ミックス) ブランドシェア (販売量、%)
  • 表 23: ブラジル スープ全般: 流行の影響を受けると回答した消費者の割合
  • 表 24: ブラジル 缶詰/常温スープ: 流行の影響を受けると回答した消費者の割合
  • 表 25: ブラジル 乾燥スープ (ミックス): 流行の影響を受けると回答した消費者の割合
  • 表 26: ブラジル スープの市場価値 (100万ブラジルレアル)、カテゴリー別
  • 表 27: ブラジル スープの市場価値 (100万US$)、カテゴリー別
  • 表 28: ブラジル スープ 市場販売量 (100万Kg)、カテゴリー別
  • 表 29: ブラジル スープ 市場シェア (100万US$)、カテゴリー別
  • 表 30: ブラジル スープ 1人あたり消費額 (ブラジルレアル)、カテゴリー別
  • 表 31: ブラジル スープ 1人あたり消費額 (US$)、カテゴリー別
  • 表 32: ブラジル スープ 1世帯あたり消費額 (ブラジルレアル)、カテゴリー別
  • 表 33: ブラジル スープ 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 34: ブラジル スープ 市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 35: ブラジル スープ 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 36: ブラジル スープ 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 37: ブラジル スープ 組織小売における小売業者シェア(販売量、%)
  • 表 38: ブラジル 缶詰/常温スープ 組織小売における小売業者シェア(販売量、100万Kg)
  • 表 39: ブラジル 乾燥スープ (ミックス) 組織小売における小売業者シェア(販売量、100万Kg)
  • 表 40-60: ブラジルのスープ :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 61-74: ブラジルのスープ :購入者のプロファイル (小売業者別、サブグループの割合、%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: ブラジル スープ 販売額シェア (%) 年代別
  • 図 3: ブラジル スープ 販売額シェア (%) 性別
  • 図 4: ブラジル スープ 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: ブラジル スープ 販売額シェア (%) 学歴別
  • 図 6: ブラジル スープ 販売額シェア (%) 資産別
  • 図 7: ブラジル スープ 販売額シェア (%) 生活パターン別
  • 図 8: ブラジル 缶詰/常温スープ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: ブラジル 缶詰/常温スープ 消費頻度分析(性別・消費集団別、%)
  • 図 10: ブラジル 乾燥スープ (ミックス) 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: ブラジル 乾燥スープ (ミックス) 消費頻度分析(性別・消費集団別、%)
  • 図 12: ブラジル スープ PB浸透率(% Vol)、カテゴリー別
  • 図 13: ブラジル スープ 市場シェア (100万US$)、カテゴリー別
  • 図 14: ブラジル スープ 1人あたり消費額 (US$)、カテゴリー別
  • 図 15: ブラジル スープ 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 16: ブラジル スープ 組織小売における小売業者シェア(販売量、%)
  • 図 17: ブラジル 缶詰/常温スープ 組織小売における小売業者シェア(販売量、100万Kg)
  • 図 18: ブラジル 乾燥スープ (ミックス) 組織小売における小売業者シェア(販売量、100万Kg)
  • 図 19: ブラジル スープ :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)

目次
Product Code: CS0191IS

Summary

Why was the report written?

Marketers in the Soup market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soup market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: Canned/Ambient Soup and Dried Soup (mixes).
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • Kids & Babies account for 20% of the value share of the Soup market in Brazil. This is mainly because they constitute the largest share of the overall population. This needs to be considered by marketers, as this population moves through the age groups they will have to amend their products and message accordingly in order to maintain or improve this value.
  • Females account for 57% of the value of the Dried Soup market in Brazil; this is high in comparison to their population percentage of 51%. Females also have a higher proportion of users, 64%, than Males at 53%. Marketers need to be aware of this distinction in order to target their campaigns effectively.
  • Private Label products have a much larger share of the Canned/Ambient Soup market, 23%, than the Dried Soup market, 4%. The penetration of Private Label into the Canned/Ambient Soup market is in line with similar patterns in more mature markets, this implies that this will be replicated within the Dried Soup market unless Branded product marketers can maintain their share through targeted campaigns.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)
  • 1.3. Methodology
    • 1.3.1. Introduction
    • 1.3.2. Large scale, international, program of online consumer surveys
    • 1.3.3. Nationally Representative results (age, gender)
    • 1.3.4. Parents answered on their children's behalf
    • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1. Cohort Groups and Soup Market Value
    • 2.1.1. Age Groups
    • 2.1.2. Gender Groups
    • 2.1.3. Location Groups
    • 2.1.4. Education Achieved Groups
    • 2.1.5. Wealth Groups
    • 2.1.6. Busy Lives Groups
  • 2.2. Cohort Groups and Market Value by Category
    • 2.2.1. Canned/Ambient Soup
    • 2.2.2. Dried Soup (mixes)
  • 2.3. Behavioral Trends and Market Value
    • 2.3.1. Canned/Ambient Soup
    • 2.3.2. Dried Soup (mixes)

3. Consumption Analysis

  • 3.1. Consumption Frequencies by Age and Gender
    • 3.1.1. Canned/Ambient Soup
    • 3.1.2. Dried Soup (mixes)
  • 3.2. Consumer Profiles by Product Category
    • 3.2.1. Canned/Ambient Soup
    • 3.2.2. Dried Soup (mixes)

4. Brand vs. Private Label Choices

  • 4.1. Brand vs. Private Label Volume Share
    • 4.1.1. By Category
  • 4.2. Soup Brand Choice and Private Label Shares
    • 4.2.1. Canned/Ambient Soup
    • 4.2.2. Dried Soup (mixes)

5. The Share of Consumers Influenced by Trends

  • 5.1. Trend Drivers of Consumers' Product Choices
    • 5.1.1. Overall Soup
    • 5.1.2. Canned/Ambient Soup
    • 5.1.3. Dried Soup (mixes)

6. Consumption Impact: Market Valuation

  • 6.1. Soup Value Impact of Consumer Consumption Behavior
    • 6.1.1. Market Value by Category
    • 6.1.2. Market Volume by Category
  • 6.2. Soup Value Analysis by Category
    • 6.2.1. Share by Category
    • 6.2.2. Expenditure per Capita by Category
    • 6.2.3. Expenditure per Household by Category
  • 6.3. Soup Volume Impact of Consumer Behavior Trends
    • 6.3.1. Share by Category
    • 6.3.2. Consumption per Capita by Category
    • 6.3.3. Consumption per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1. Retailer Volume Share of Organized Retail
    • 7.1.1. Retailer Share by Volume of Organized Retail in Soup
  • 7.2. Retailer Volume Share by Category of Organized Retail
    • 7.2.1. Retail Share by Volume of Organized Retail - Canned/Ambient Soup
    • 7.2.2. Retail Share by Volume of Organized Retail - Dried Soup (mixes)
  • 7.3. Levels of Retailer Switching in the Last Six Months
    • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2. A. Angeloni Switching Analysis
    • 7.3.3. Carrefour Switching Analysis
    • 7.3.4. Casino Switching Analysis
    • 7.3.5. Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.6. G.Barbosa Switching Analysis
    • 7.3.7. Irmaos Bretas Switching Analysis
    • 7.3.8. Lojas Americanas Switching Analysis
    • 7.3.9. Prezunic Switching Analysis
    • 7.3.10. SHV Makro Switching Analysis
    • 7.3.11. Wal-Mart Switching Analysis
    • 7.3.12. Other Switching Analysis
  • 7.4. Profiles of End-Consumers of Soup, by Retailer Used
    • 7.4.1. A. Angeloni
    • 7.4.2. Carrefour
    • 7.4.3. Casino
    • 7.4.4. Cia Zaffari
    • 7.4.5. Companhia Brasileira de Distribuicao
    • 7.4.6. Coop Cooperativa de Consumo
    • 7.4.7. G.Barbosa
    • 7.4.8. Irmaos Bretas
    • 7.4.9. Irmaos Muffato
    • 7.4.10. Lojas Americanas
    • 7.4.11. Prezunic
    • 7.4.12. SHV Makro
    • 7.4.13. Wal-Mart
    • 7.4.14. Other

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units for the Soup Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Soup Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Soup Value Share (%), by Gender, 2011
  • Table 6: Brazil Soup Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Soup Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Soup Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Soup Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Canned/Ambient Soup Consumer Group Share (% market value), 2011
  • Table 11: Brazil Dried Soup (mixes) Consumer Group Share (% market value), 2011
  • Table 12: Brazil Total Canned/Ambient Soup Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 13: Brazil Total Dried Soup (mixes) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: Brazil Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 15: Brazil Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 16: Brazil Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: Brazil Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: Brazil Canned/Ambient Soup Consumer Profiles (% consumers by sub-group), 2011
  • Table 19: Brazil Dried Soup (mixes) Consumer Profiles (% consumers by sub-group), 2011
  • Table 20: Brazil Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 21: Brazil Canned/Ambient Soup Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 22: Brazil Dried Soup (mixes) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 23: Brazil, Overall Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 24: Brazil, Canned/Ambient Soup: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 25: Brazil, Dried Soup (mixes): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 26: Brazil Soup Market Value (Brazilian Real million), by Category, 2011
  • Table 27: Brazil Soup Market Value (US$ million), by Category, 2011
  • Table 28: Brazil Soup Market Volume (Kg m), by Category, 2011
  • Table 29: Brazil Soup Market Share (US$ million), by Category, 2011
  • Table 30: Brazil Soup Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 31: Brazil Soup Expenditure Per Capita (US$), by Category, 2011
  • Table 32: Brazil Soup Expenditure Per Household (Brazilian Real), by Category
  • Table 33: Brazil Soup Expenditure Per Household (US$), by Category
  • Table 34: Brazil Soup Market Volume Share (Kg m), by Category, 2011
  • Table 35: Brazil Soup Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 36: Brazil Soup Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 37: Brazil Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 38: Brazil Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 39: Brazil Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 40: Brazil: Switchers to A. Angeloni for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 41: Brazil: Switchers From A. Angeloni for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 42: Brazil: Switchers to Carrefour for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 43: Brazil: Switchers From Carrefour for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 44: Brazil: Switchers to Casino for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 45: Brazil: Switchers From Casino for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 46: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 47: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 48: Brazil: Switchers to G.Barbosa for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 49: Brazil: Switchers to Irmaos Bretas for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 50: Brazil: Switchers From Irmaos Bretas for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 51: Brazil: Switchers to Lojas Americanas for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 52: Brazil: Switchers From Lojas Americanas for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 53: Brazil: Switchers to Prezunic for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 54: Brazil: Switchers From Prezunic for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 55: Brazil: Switchers to SHV Makro for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: Brazil: Switchers From SHV Makro for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: Brazil: Switchers to Wal-Mart for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: Brazil: Switchers From Wal-Mart for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: Brazil: Switchers to Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: Brazil: Switchers From Other for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 62: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 63: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
  • Table 64: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 65: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 66: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 67: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 68: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 69: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 70: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 71: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 72: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
  • Table 73: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 74: Brazil: Profile of Soup Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Soup Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Soup Value Share (%), by Gender, 2011
  • Figure 4: Brazil Soup Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Soup Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Soup Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Soup Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Canned/Ambient Soup Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Canned/Ambient Soup Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Dried Soup (mixes) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Dried Soup (mixes) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Soup Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 13: Brazil Soup Market Share (US$ million), by Category, 2011
  • Figure 14: Brazil Soup Expenditure Per Capita (US$), by Category, 2011
  • Figure 15: Brazil Soup Expenditure Per Household (US$), by Category
  • Figure 16: Brazil Soup Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 17: Brazil Canned/Ambient Soup Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 18: Brazil Dried Soup (mixes) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 19: Brazil: People Who Have Switched Retailer for their Soup Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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