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市場調査レポート

インドの口腔衛生用品市場における消費者動向(2011年)

Consumer Trends in the Oral Hygiene Market in India

発行 Canadean 商品コード 235038
出版日 ページ情報 英文 47 Pages
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インドの口腔衛生用品市場における消費者動向(2011年) Consumer Trends in the Oral Hygiene Market in India
出版日: 2012年03月27日 ページ情報: 英文 47 Pages
概要

各年齢層が口腔衛生用品市場に占めるシェアと、実際の人口構成とはほとんど差がありません(1%以内)。これは、全ての口腔衛生用品にたいし膨大なターゲットが存在するということであり、全ての年齢層が大切だということです。インドの口腔衛生用品市場において、「年齢構成の変化」は最も重大な動向です。また消費者は、それが口腔衛生用品の選択に最も影響を与える動向であるとも回答しています。これは、インドでは口腔衛生用品を選択する際に、年代に伴う歯の問題に最も重点がおかれているということを示します。主なカテゴリーのすべてにおいて、ナショナルブランドの製品は事実上市場を独占しており、プライベートブランドの参入する余地はほとんどありません。さらに、各カテゴリーにおいて、市場の大部分は2、3の主要ブランドがおさえています。これは、口腔衛生用品に関して消費者のブランドロイヤルティが高いことを示しています。しかし今後は、プライベートブランドにも成長の可能性があります。

当レポートでは、インドにおける口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者のグループとメイク用品市場の価値
    • 年齢別グループ
    • 性別グループ
    • 地域別グループ
    • 学歴別グループ
    • 資産別グループ
    • 生活パターン別グループ
  • 消費者のグループとカテゴリー別の市場価値
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートラベルとの選択

  • ブランド品とプライベートラベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートラベルの比率
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者の製品選択の促進要因
    • 口腔衛生用品全体
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 付録

図表一覧

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目次
Product Code: CS0055IS

Why was the report written?

Marketers in the Oral Hygiene market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

In a market characterized by set personal care routines and ingrained habits typically lasting a life time a key to longer terms success is the need to attract new customers and encourage consumption frequency. In the future the ability to target the specific trends that encourage consumers to switch either brands or categories will be key for future success.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The survey-based data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Breath Fresheners (non-confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Ttoothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

All age groups have a similar value share (within 1%) of the Oral Hygiene market in comparison with their share of the population. This indicates that there is a huge target audience For all Oral Hygiene products; all age groups are of importance.

The trend of Changing Age Structures has the highest value share of the Oral Hygiene market in India. Consumers also state the same trend as being the most important in their choice of Oral Hygiene products. This indicates that products relating to age related dental issues are the most important consideration for Oral Hygiene consumption choices in India.

Branded products account for virtually the entire market by volume in all significant categories, leaving almost no scope for Private Label products. Further, the majority of the market is held by 2 or 3 main brands in each category. This indicates that in matters of Oral Hygiene, consumers are brand loyal. However, there is huge growth potential for Private Label products in the future.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Mouthwash
    • 2.2.2 Toothbrushes & Replacement Heads
    • 2.2.3 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Mouthwash
    • 2.3.2 Toothbrushes & Replacement Heads
    • 2.3.3 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Mouthwash
    • 3.1.2 Toothbrushes & Replacement Heads
    • 3.1.3 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Mouthwash
    • 3.2.2 Toothbrushes & Replacement Heads
    • 3.2.3 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Mouthwash
    • 4.2.2 Toothbrushes & Replacement Heads
    • 4.2.3 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Mouthwash
    • 5.1.3 Toothbrushes & Replacement Heads
    • 5.1.4 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Appendix

  • 7.1 About Canadean
  • 7.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
  • Table 3: India Survey Respondent Profile (weighted), 2011
  • Table 4: India Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 5: India Oral Hygiene Value Share (%), by Gender, 2011
  • Table 6: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: India Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 9: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 10: India Mouthwash Consumer Group Share (% market value), 2011
  • Table 11: India Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 12: India Toothpaste Consumer Group Share (% market value), 2011
  • Table 13: India Total Mouthwash Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: India Total Toothbrushes & Replacement Heads Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: India Total Toothpaste Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: India Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: India Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: India Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 23: India Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 24: India Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 25: India Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 26: India Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 27: India Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 28: India Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 29: India, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 30: India, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 31: India, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 32: India, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 33: India Oral Hygiene Market Value (Indian Rupee million), by Category, 2011
  • Table 34: India Oral Hygiene Market Value (US$ million), by Category, 2011
  • Table 35: India Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 36: India Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 37: India Oral Hygiene Expenditure Per Capita (Indian Rupee), by Category, 2011
  • Table 38: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Table 39: India Oral Hygiene Expenditure Per Household (Indian Rupee), by Category
  • Table 40: India Oral Hygiene Expenditure Per Household (US$), by Category
  • Table 41: India Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 42: India Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 43: India Oral Hygiene Consumption Per Household, by Category, 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: India Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: India Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: India Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: India Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: India Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: India Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: India Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: India Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: India Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: India Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: India Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: India Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 15: India Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 16: India Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 17: India Oral Hygiene Expenditure Per Household (US$), by Category
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