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市場調査レポート

中国の男性用トイレタリー製品市場における消費者の傾向

Consumer Trends in the Men's Toiletries Market in China

発行 Canadean 商品コード 234276
出版日 ページ情報 英文 85 Pages
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中国の男性用トイレタリー製品市場における消費者の傾向 Consumer Trends in the Men's Toiletries Market in China
出版日: 2012年03月16日 ページ情報: 英文 85 Pages
概要

中国の男性用トイレタリー市場において、男性用使い捨てカミソリはプライベートブランドの普及率が最も高いカテゴリーです。消費者の約15%がプライベートブランド製品を利用しています。しかし、他のカテゴリーではプライベートブランドの普及率は低いままとなっています。 男性用使い捨てカミソリは最大の製品カテゴリーで、二番目のプリシェーブ製品の二倍以上の市場規模となっています。アフターシェーブローション&コロンは最小のカテゴリーで、市場全体の約2%に過ぎません。 年齢構造の変化は、中国の男性用トイレタリー製品の消費者のほとんどに影響を及ぼしています。サプライヤーは、中国の巨大な若年人口や、一人っ子政策が各年齢層に及ぼした影響、特に若年層における男性と女性の比率についてよく理解する必要があります。

当レポートでは、中国における男性用トイレタリー製品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響などの項目について詳細に分析し、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団および男性用トイレタリー製品 市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 (カテゴリー別)
    • 2.2.1 アフターシェーブローション&コロン
    • 2.2.2 男性用使い捨てカミソリ
    • 2.2.3 男性用ポストシェーブ製品
    • 2.2.4 プレシェーブ製品
  • 2.3 行動の傾向と市場価値
    • 2.3.1 アフターシェーブローション&コロン
    • 2.3.2 男性用使い捨てカミソリ
    • 2.3.3 男性用ポストシェーブ製品
    • 2.3.4 プレシェーブ製品

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 アフターシェーブローション&コロン
    • 3.1.2 男性用使い捨てカミソリ
    • 3.1.3 男性用ポストシェーブ製品
    • 3.1.4 プレシェーブ製品
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 アフターシェーブローション&コロン
    • 3.2.2 男性用使い捨てカミソリ
    • 3.2.3 男性用ポストシェーブ製品
    • 3.2.4 プレシェーブ製品

4 ブランドとプライベートブランドとの選択

  • 4.1 ブランドとプライベートブランドとの販売量比較
    • 4.1.1 カテゴリー別
  • 4.2 男性用トイレタリー製品 ブランド選択およびプライベートブランドのシェア
    • 4.2.1 アフターシェーブローション&コロン
    • 4.2.2 男性用使い捨てカミソリ
    • 4.2.3 男性用ポストシェーブ製品
    • 4.2.4 プレシェーブ製品

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全ての男性用トイレタリー製品
    • 5.1.2 アフターシェーブローション&コロン
    • 5.1.3 男性用使い捨てカミソリ
    • 5.1.4 男性用ポストシェーブ製品
    • 5.1.5 プレシェーブ製品

6 消費のインパクト:市場評価

  • 6.1 男性用トイレタリー製品の市場価値に対する消費活動の影響
    • 6.1.1 市場価値 (カテゴリー別)
    • 6.1.2市場販売量 (カテゴリー別)
  • 6.2 男性用トイレタリー製品の市場価値分析 (カテゴリー別)
    • 6.2.1 シェア (カテゴリー別)
    • 6.2.2 1人あたり消費額 (カテゴリー別)
    • 6.2.3 1世帯あたり消費額 (カテゴリー別)
  • 6.3 男性用トイレタリー製品の市場価値に対する消費者行動の影響
    • 6.3.1 シェア (カテゴリー別)
    • 6.3.2 1人あたり消費量 (カテゴリー別)
    • 6.3.3 1世帯あたり消費量 (カテゴリー別)

7 小売業者(組織小売)の選択、切替およびカテゴリーシェア

  • 7.1 小売業者(組織小売)の販売量シェア
    • 7.1.1 中国の男性用トイレタリー製品 小売業者(組織小売)のシェア (販売量による)
  • 7.2 小売業者(組織小売)の販売量シェア (カテゴリー別)
    • 7.2.1 小売(組織小売)販売量シェア - アフターシェーブローション&コロン
    • 7.2.2 小売(組織小売)販売量シェア - 男性用使い捨てカミソリ
    • 7.2.3 小売(組織小売)販売量シェア - 男性用ポストシェーブ製品
    • 7.2.4 小売(組織小売)販売量シェア - プレシェーブ製品
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 A-Best Supermarket Co., Ltd 切り替え分析
    • 7.3.3 Carrefour China 切り替え分析
    • 7.3.4 Dashang Group 切り替え分析
    • 7.3.5 Metro Cash & Carry 切り替え分析
    • 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. 切り替え分析
    • 7.3.7 Tesco China 切り替え分析
    • 7.3.8 Trust Mart 切り替え分析
    • 7.3.9 Wal-Mart Super center, China 切り替え分析
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. 切り替え分析
    • 7.3.11 Wumart Stores. Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 男性用トイレタリー製品の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 その他

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0227IS

Summary

Why was the report written?

Marketers in the Men's Toiletries category face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the [product market name] market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. However, as economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics and Pre-shave Cosmetics.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

High private label penetration in Disposable Razors and Blades

Men's Disposable Razors and Blades have the highest private label penetration in the Men's Toiletries market in China, with approximately 15% of consumers using private label products. However private label penetration in other Men's Toiletries categories is low.

Men's Disposable Razors and Blades the largest product category by value

Men's Disposable Razors and Blades are the largest product category by value, over twice as large as the next largest category: Pre-shave Cosmetics. Aftershaves and Colognes were the smallest market by value, accounting for only approximately 2% of the market.

'Older Consumers' represent the least non-user share in the Chinese men's disposable razors and blades market.

The Changing age structures trend affects the most consumers in the Chinese Men's Toiletries market. Suppliers need to account for China's large young population and the effects the country's One Child policy has had in different demographic groups, particularly on the ratio of males to females in younger age groups.

Table of Contents

1. Introduction

  • 1.1. What is this Report About?
  • 1.2. Definitions
    • 1.2.1. Consumer Trends
    • 1.2.2. Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3. End Consumers
    • 1.2.4. Volume Units and Aggregations
    • 1.2.5. Exchange Rates
    • 1.2.6. Population Profiles (for interpretation of tables and charts)
  • 1.3. Methodology
    • 1.3.1. Introduction
    • 1.3.2. Large scale, international, program of online consumer surveys
    • 1.3.3. Nationally Representative results (age, gender)
    • 1.3.4. Parents answered on their children's behalf
    • 1.3.5. Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6. Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1. Cohort Groups and Men's Toiletries Market Value
    • 2.1.1. Age Groups
    • 2.1.2. Gender Groups
    • 2.1.3. Location Groups
    • 2.1.4. Education Achieved Groups
    • 2.1.5. Wealth Groups
    • 2.1.6. Busy Lives Groups
  • 2.2. Cohort Groups and Market Value by Category
    • 2.2.1. Aftershaves & Colognes
    • 2.2.2. Men's Disposable Razors & Blades
    • 2.2.3. Post-Shave Cosmetics - Men's
    • 2.2.4. Pre-shave Cosmetics
  • 2.3. Behavioral Trends and Market Value
    • 2.3.1. Aftershaves & Colognes
    • 2.3.2. Men's Disposable Razors & Blades
    • 2.3.3. Post-Shave Cosmetics - Men's
    • 2.3.4. Pre-shave Cosmetics

3. Consumption Analysis

  • 3.1. Consumption Frequencies by Age and Gender
    • 3.1.1. Aftershaves & Colognes
    • 3.1.2. Men's Disposable Razors & Blades
    • 3.1.3. Post-Shave Cosmetics - Men's
    • 3.1.4. Pre-shave Cosmetics
  • 3.2. Consumer Profiles by Product Category
    • 3.2.1. Aftershaves & Colognes
    • 3.2.2. Men's Disposable Razors & Blades
    • 3.2.3. Post-Shave Cosmetics - Men's
    • 3.2.4. Pre-shave Cosmetics

4. Brand vs. Private Label Choices

  • 4.1. Brand vs. Private Label Volume Share
    • 4.1.1. By Category
  • 4.2. Men's Toiletries Brand Choice and Private Label Shares
    • 4.2.1. Aftershaves & Colognes
    • 4.2.2. Men's Disposable Razors & Blades
    • 4.2.3. Post-Shave Cosmetics - Men's
    • 4.2.4. Pre-shave Cosmetics

5. The Share of Consumers Influenced by Trends

  • 5.1. Trend Drivers of Consumers' Product Choices
    • 5.1.1. Overall Men's Toiletries
    • 5.1.2. Aftershaves & Colognes
    • 5.1.3. Men's Disposable Razors & Blades
    • 5.1.4. Post-Shave Cosmetics - Men's
    • 5.1.5. Pre-shave Cosmetics

6. Consumption Impact: Market Valuation

  • 6.1. Men's Toiletries Value Impact of Consumer Consumption Behavior
    • 6.1.1. Market Value by Category
    • 6.1.2. Market Volume by Category
  • 6.2. Men's Toiletries Value Analysis by Category
    • 6.2.1. Share by Category
    • 6.2.2. Expenditure per Capita by Category
    • 6.2.3. Expenditure per Household by Category
  • 6.3. Men's Toiletries Volume Impact of Consumer Behavior Trends
    • 6.3.1. Share by Category
    • 6.3.2. Consumption per Capita by Category
    • 6.3.3. Consumption Per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1. Retailer Share by Volume of Organized Retail
    • 7.1.1. China Men's Toiletries Retailer Shares by Volume of Organized Retail
  • 7.2. Retailer Volume Share by Category of Organized Retail
    • 7.2.1. Retail Share by Volume of Organized Retail - Aftershaves & Colognes
    • 7.2.2. Retail Share by Volume of Organized Retail - Men's Disposable Razors & Blades
    • 7.2.3. Retail Share by Volume of Organized Retail - Post-Shave Cosmetics - Men's
    • 7.2.4. Retail Share by Volume of Organized Retail - Pre-shave Cosmetics
  • 7.3. Levels of Retailer Switching in the Last Six Months
    • 7.3.1. Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2. A-Best Supermarket Co., Ltd Switching Analysis
    • 7.3.3. Carrefour China Switching Analysis
    • 7.3.4. Dashang Group Switching Analysis
    • 7.3.5. Metro Cash & Carry Switching Analysis
    • 7.3.6. New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
    • 7.3.7. Tesco China Switching Analysis
    • 7.3.8. Trust Mart Switching Analysis
    • 7.3.9. Wal-Mart Super center, China Switching Analysis
    • 7.3.10. Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.3.11. Wumart Stores. Group Switching Analysis
    • 7.3.12. Other Switching Analysis
  • 7.4. Profiles of End-Consumers of Men's Toiletries, by Retailer Used
    • 7.4.1. A-Best Supermarket Co., Ltd
    • 7.4.2. Carrefour China
    • 7.4.3. Dashang Group
    • 7.4.4. Metro Cash & Carry
    • 7.4.5. New Cooperation Joint-stock trade chain CO., Ltd.
    • 7.4.6. Tesco China
    • 7.4.7. Trust Mart
    • 7.4.8. Wal-Mart Super center, China
    • 7.4.9. Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10. Wumart Stores. Group
    • 7.4.11. Other

8. Appendix

  • 8.1. About Canadean
  • 8.2. Disclaimer

List of Tables

  • Table 1: Volume Units For the Men's Toiletries Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Men's Toiletries Value Share (%), by Age Groups, 2011
  • Table 5: China Men's Toiletries Value Share (%), by Gender, 2011
  • Table 6: China Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Table 9: China Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Aftershaves & Colognes Consumer Group Share (% market value), 2011
  • Table 11: China Men's Disposable Razors & Blades Consumer Group Share (% market value), 2011
  • Table 12: China Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2011
  • Table 13: China Pre-shave Cosmetics Consumer Group Share (% market value), 2011
  • Table 14: China Total Aftershaves & Colognes Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: China Total Men's Disposable Razors & Blades Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: China Total Post-Shave Cosmetics - Men's Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: China Total Pre-shave Cosmetics Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: China Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: China Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: China Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: China Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Aftershaves & Colognes Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: China Men's Disposable Razors & Blades Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: China Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: China Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: China Men's Toiletries Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: China Aftershaves & Colognes Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: China Men's Disposable Razors & Blades Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: China Post-Shave Cosmetics - Men's Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: China Pre-shave Cosmetics Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: China, Overall Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: China, Aftershaves & Colognes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: China, Men's Disposable Razors & Blades: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: China, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: China, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: China Men's Toiletries Market Value (Yuan Renminbi million), by Category, 2011
  • Table 41: China Men's Toiletries Market Value (US$ million), by Category, 2011
  • Table 42: China Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 43: China Men's Toiletries Market Share (US$ million), by Category, 2011
  • Table 44: China Men's Toiletries Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 45: China Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Table 46: China Men's Toiletries Expenditure Per Household (Yuan Renminbi), by Category
  • Table 47: China Men's Toiletries Expenditure Per Household (US$), by Category
  • Table 48: China Men's Toiletries Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 49: China Men's Toiletries Consumption Per Capita, by Category, 2011
  • Table 50: China Men's Toiletries Consumption Per Household, by Category, 2011
  • Table 51: China Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 52: China Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 53: China Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 54: China Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: China: Switchers to A-Best Supermarket Co., Ltd for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: China: Switchers From A-Best Supermarket Co., Ltd for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: China: Switchers to Carrefour China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: China: Switchers From Carrefour China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: China: Switchers to Dashang Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: China: Switchers From Dashang Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: China: Switchers to Metro Cash & Carry for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: China: Switchers From Metro Cash & Carry for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: China: Switchers to Tesco China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: China: Switchers From Tesco China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: China: Switchers to Trust Mart for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: China: Switchers From Trust Mart for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: China: Switchers to Wal-Mart Super center, China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: China: Switchers From Wal-Mart Super center, China for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: China: Switchers to Wumart Stores. Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: China: Switchers From Wumart Stores. Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: China: Switchers to Other for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: China: Switchers From Other for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: China: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Men's Toiletries Value Share (%), by Age Groups, 2011
  • Figure 3: China Men's Toiletries Value Share (%), by Gender, 2011
  • Figure 4: China Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Men's Toiletries Private Label Penetration (% Vol), by Category, 2011
  • Figure 17: China Men's Toiletries Market Share (US$ million), by Category, 2011
  • Figure 18: China Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: China Men's Toiletries Expenditure Per Household (US$), by Category
  • Figure 20: China Men's Toiletries Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
  • Figure 21: China Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 22: China Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 23: China Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: China Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: China: People Who Have Switched Retailer for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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