表紙
市場調査レポート

ブラジルの男性用トイレタリー製品市場における消費者の傾向

Consumer Trends in the Men's Toiletries Market in Brazil

発行 Canadean 商品コード 234275
出版日 ページ情報 英文 94 Pages
即納可能
価格
本日の銀行送金レート: 1USD=102.06円で換算しております。
Back to Top
ブラジルの男性用トイレタリー製品市場における消費者の傾向 Consumer Trends in the Men's Toiletries Market in Brazil
出版日: 2012年03月16日 ページ情報: 英文 94 Pages
概要

ブラジルの男性用トイレタリー製品市場の中で、プリシェーブ製品とポストシェーブ製品は、市場シェアがそれぞれ10%程度と最小のカテゴリーとなっています。一方、使い捨てカミソリは最大の市場規模となっています。 アフターシェーブローション&コロンは、男性用トイレタリー製品のなかでもプライベートブランドの比率が最も高いカテゴリーですが、それでも普及率は10%以下となっています。プライベートブランドの普及率が低くなる要因の一つに、ブラジルの小売市場が相対的に細分化されており、プライベートブランドの売上が概して、成熟化・集中化が進んだ小売市場で高くなっていることが挙げられます。 新世代の行動・傾向が、ブラジルの男性用トイレタリー製品市場の約1/3に影響を及ぼしています。この動きは、男性が自らのイメージに関心を払い、化粧品・トイレタリー製品の利用が増加する、という西側諸国の流れに従っているものといえます。

当レポートでは、ブラジルにおける男性用トイレタリー製品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響などの項目について詳細に分析し、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団および男性用トイレタリー製品 市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 (カテゴリー別)
    • 2.2.1 アフターシェーブローション&コロン
    • 2.2.2 男性用使い捨てカミソリ
    • 2.2.3 男性用ポストシェーブ製品
    • 2.2.4 プレシェーブ製品
  • 2.3 行動の傾向と市場価値
    • 2.3.1 アフターシェーブローション&コロン
    • 2.3.2 男性用使い捨てカミソリ
    • 2.3.3 男性用ポストシェーブ製品
    • 2.3.4 プレシェーブ製品

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 アフターシェーブローション&コロン
    • 3.1.2 男性用使い捨てカミソリ
    • 3.1.3 男性用ポストシェーブ製品
    • 3.1.4 プレシェーブ製品
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 アフターシェーブローション&コロン
    • 3.2.2 男性用使い捨てカミソリ
    • 3.2.3 男性用ポストシェーブ製品
    • 3.2.4 プレシェーブ製品

4 ブランドとプライベートブランドとの選択

  • 4.1 ブランドとプライベートブランドとの販売量比較
    • 4.1.1 カテゴリー別
  • 4.2 男性用トイレタリー製品 ブランド選択およびプライベートブランドのシェア
    • 4.2.1 アフターシェーブローション&コロン
    • 4.2.2 男性用使い捨てカミソリ
    • 4.2.3 男性用ポストシェーブ製品
    • 4.2.4 プレシェーブ製品

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全ての男性用トイレタリー製品
    • 5.1.2 アフターシェーブローション&コロン
    • 5.1.3 男性用使い捨てカミソリ
    • 5.1.4 男性用ポストシェーブ製品
    • 5.1.5 プレシェーブ製品

6 消費のインパクト:市場評価

  • 6.1 男性用トイレタリー製品の市場価値に対する消費活動の影響
    • 6.1.1 市場価値 (カテゴリー別)
    • 6.1.2市場販売量 (カテゴリー別)
  • 6.2 男性用トイレタリー製品の市場価値分析 (カテゴリー別)
    • 6.2.1 シェア (カテゴリー別)
    • 6.2.2 1人あたり消費額 (カテゴリー別)
    • 6.2.3 1世帯あたり消費額 (カテゴリー別)
  • 6.3 男性用トイレタリー製品の市場価値に対する消費者行動の影響
    • 6.3.1 シェア (カテゴリー別)
    • 6.3.2 1人あたり消費量 (カテゴリー別)
    • 6.3.3 1世帯あたり消費量 (カテゴリー別)

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者のシェア (販売量による)
    • 7.1.1 ブラジルの男性用トイレタリー製品における小売業者のシェア (販売量による)
  • 7.2 小売業者の販売量シェア (カテゴリー別)
    • 7.2.1 小売販売量シェア - アフターシェーブローション&コロン
    • 7.2.2 小売販売量シェア - 男性用使い捨てカミソリ
    • 7.2.3 小売販売量シェア - 男性用ポストシェーブ製品
    • 7.2.4 小売販売量シェア - プレシェーブ製品
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 A. Angeloni 切り替え分析
    • 7.3.3 Carrefour 切り替え分析
    • 7.3.4 Casino 切り替え分析
    • 7.3.5 Cia Zaffari 切り替え分析
    • 7.3.6 Companhia Brasileira de Distribuicao 切り替え分析
    • 7.3.7 Coop Cooperativa de Consumo 切り替え分析
    • 7.3.8 Drogasil S.A. 切り替え分析
    • 7.3.9 Irmaos Bretas 切り替え分析
    • 7.3.10 Lojas Americanas 切り替え分析
    • 7.3.11 Wal-Mart 切り替え分析
  • 7.4 男性用トイレタリー製品の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cencosud
    • 7.4.5 Cia Zaffari
    • 7.4.6 Companhia Brasileira de Distribuicao
    • 7.4.7 Coop Cooperativa de Consumo
    • 7.4.8 DMA Distribuidora
    • 7.4.9 Drogasil S.A.
    • 7.4.10 G.Barbosa
    • 7.4.11 Irmaos Bretas
    • 7.4.12 Irmaos Muffato
    • 7.4.13 Lojas Americanas
    • 7.4.14 その他
    • 7.4.15 Prezunic
    • 7.4.16 SHV Makro
    • 7.4.17 Wal-Mart

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0198IS

Summary

Why was the report written?

Marketers in Men's Toiletries face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the [product market name] market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. However, As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics and Pre-shave Cosmetics.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Small market for Pre and Post-shave cosmetics.

Pre-shave cosmetics and Post-shave cosmetics are the smallest categories by value in the Men's Toiletries market in Brazil, with market shares of approximately 10% each. Men's Disposable Razors and Blades are the largest market by value.

Private label penetration highest in Aftershaves and Colognes .

Aftershaves and Colognes are the Men's Toiletries category with the highest private label penetration, though it is less than 10%. One driver behind low private label penetration is Brazil's relatively fragmented retail industry, with private label sales typically higher in mature, concentrated retail markets.

New gender behaviors trend affects almost one-third of consumers.

The New gender behaviors trend affects almost one-third of consumers in the Men's Toiletries market in Brazil. This follows trends in Western markets where men have become more interested in their image and increased their use of cosmetics and toiletries.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Men's Toiletries Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Aftershaves & Colognes
    • 2.2.2 Men's Disposable Razors & Blades
    • 2.2.3 Post-Shave Cosmetics - Men's
    • 2.2.4 Pre-shave Cosmetics
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Aftershaves & Colognes
    • 2.3.2 Men's Disposable Razors & Blades
    • 2.3.3 Post-Shave Cosmetics - Men's
    • 2.3.4 Pre-shave Cosmetics

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Aftershaves & Colognes
    • 3.1.2 Men's Disposable Razors & Blades
    • 3.1.3 Post-Shave Cosmetics - Men's
    • 3.1.4 Pre-shave Cosmetics
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Aftershaves & Colognes
    • 3.2.2 Men's Disposable Razors & Blades
    • 3.2.3 Post-Shave Cosmetics - Men's
    • 3.2.4 Pre-shave Cosmetics

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Men's Toiletries Brand Choice and Private Label Shares
    • 4.2.1 Aftershaves & Colognes
    • 4.2.2 Men's Disposable Razors & Blades
    • 4.2.3 Post-Shave Cosmetics - Men's
    • 4.2.4 Pre-shave Cosmetics

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Men's Toiletries
    • 5.1.2 Aftershaves & Colognes
    • 5.1.3 Men's Disposable Razors & Blades
    • 5.1.4 Post-Shave Cosmetics - Men's
    • 5.1.5 Pre-shave Cosmetics

6 Consumption Impact: Market Valuation

  • 6.1 Men's Toiletries Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Men's Toiletries Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Men's Toiletries Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Shares by Volume of Organized Retail
    • 7.1.1 Brazil Men's Toiletries Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Aftershaves & Colognes
    • 7.2.2 Retail Share by Volume of Organized Retail - Men's Disposable Razors & Blades
    • 7.2.3 Retail Share by Volume of Organized Retail - Post-Shave Cosmetics - Men's
    • 7.2.4 Retail Share by Volume of Organized Retail - Pre-shave Cosmetics
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A. Angeloni Switching Analysis
    • 7.3.3 Carrefour Switching Analysis
    • 7.3.4 Casino Switching Analysis
    • 7.3.5 Cia Zaffari Switching Analysis
    • 7.3.6 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.7 Coop Cooperativa de Consumo Switching Analysis
    • 7.3.8 Drogasil S.A. Switching Analysis
    • 7.3.9 Irmaos Bretas Switching Analysis
    • 7.3.10 Lojas Americanas Switching Analysis
    • 7.3.11 Wal-Mart Switching Analysis
  • 7.4 Profiles of End-Consumers of Men's Toiletries, by Retailer Used
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cencosud
    • 7.4.5 Cia Zaffari
    • 7.4.6 Companhia Brasileira de Distribuicao
    • 7.4.7 Coop Cooperativa de Consumo
    • 7.4.8 DMA Distribuidora
    • 7.4.9 Drogasil S.A.
    • 7.4.10 G.Barbosa
    • 7.4.11 Irmaos Bretas
    • 7.4.12 Irmaos Muffato
    • 7.4.13 Lojas Americanas
    • 7.4.14 Others
    • 7.4.15 Prezunic
    • 7.4.16 SHV Makro
    • 7.4.17 Wal-Mart

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units For the Men's Toiletries Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Men's Toiletries Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Men's Toiletries Value Share (%), by Gender, 2011
  • Table 6: Brazil Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Aftershaves & Colognes Consumer Group Share (% market value), 2011
  • Table 11: Brazil Men's Disposable Razors & Blades Consumer Group Share (% market value), 2011
  • Table 12: Brazil Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2011
  • Table 13: Brazil Pre-shave Cosmetics Consumer Group Share (% market value), 2011
  • Table 14: Brazil Total Aftershaves & Colognes Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: Brazil Total Men's Disposable Razors & Blades Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Brazil Total Post-Shave Cosmetics - Men's Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Brazil Total Pre-shave Cosmetics Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: Brazil Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: Brazil Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Brazil Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Brazil Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Brazil Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Brazil Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Aftershaves & Colognes Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: Brazil Men's Disposable Razors & Blades Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: Brazil Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: Brazil Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: Brazil Men's Toiletries Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: Brazil Aftershaves & Colognes Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: Brazil Men's Disposable Razors & Blades Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: Brazil Post-Shave Cosmetics - Men's Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: Brazil Pre-shave Cosmetics Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: Brazil, Overall Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: Brazil, Aftershaves & Colognes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: Brazil, Men's Disposable Razors & Blades: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: Brazil, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: Brazil, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: Brazil Men's Toiletries Market Value (Brazilian Real million), by Category, 2011
  • Table 41: Brazil Men's Toiletries Market Value (US$ million), by Category, 2011
  • Table 42: Brazil Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 43: Brazil Men's Toiletries Market Share (US$ million), by Category, 2011
  • Table 44: Brazil Men's Toiletries Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 45: Brazil Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Table 46: Brazil Men's Toiletries Expenditure Per Household (Brazilian Real), by Category
  • Table 47: Brazil Men's Toiletries Expenditure Per Household (US$), by Category
  • Table 48: Brazil Men's Toiletries Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 49: Brazil Men's Toiletries Consumption Per Capita (Ltrs m or Units m / Population m), by Category, 2011
  • Table 50: Brazil Men's Toiletries Consumption Per Household, by Category, 2011
  • Table 51: Brazil Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 52: Brazil Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 53: Brazil Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 54: Brazil Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: Brazil: Switchers From A. Angeloni for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: Brazil: Switchers to Carrefour for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: Brazil: Switchers From Carrefour for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: Brazil: Switchers to Casino for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: Brazil: Switchers From Casino for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: Brazil: Switchers to Cia Zaffari for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: Brazil: Switchers From Cia Zaffari for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: Brazil: Switchers to Coop Cooperativa de Consumo for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Brazil: Switchers From Coop Cooperativa de Consumo for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Brazil: Switchers to Drogasil S.A. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Brazil: Switchers From Drogasil S.A. for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Brazil: Switchers to Irmaos Bretas for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Brazil: Switchers From Irmaos Bretas for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Brazil: Switchers to Lojas Americanas for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Brazil: Switchers From Lojas Americanas for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Brazil: Switchers to Wal-Mart for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Brazil: Switchers From Wal-Mart for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 77: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Others (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Brazil: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Men's Toiletries Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Men's Toiletries Value Share (%), by Gender, 2011
  • Figure 4: Brazil Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Men's Toiletries Private Label Penetration (% Vol), by Category, 2011
  • Figure 17: Brazil Men's Toiletries Market Share (US$ million), by Category, 2011
  • Figure 18: Brazil Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: Brazil Men's Toiletries Expenditure Per Household (US$), by Category
  • Figure 20: Brazil Men's Toiletries Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
  • Figure 21: Brazil Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 22: Brazil Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 23: Brazil Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: Brazil Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: Brazil: People Who Have Switched Retailer for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Back to Top