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市場調査レポート

米国のソフトドリンク市場における消費者動向

Consumer Trends in the Soft Drinks Market in the US

発行 Canadean 商品コード 233973
出版日 ページ情報 英文 101 Pages
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米国のソフトドリンク市場における消費者動向 Consumer Trends in the Soft Drinks Market in the US
出版日: 2012年03月13日 ページ情報: 英文 101 Pages
概要

当レポートでは、米国におけるソフトドリンクの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびソフトドリンクの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 カテゴリー別
    • 2.2.1 ボトルウォーター
    • 2.2.2 濃縮飲料
    • 2.2.3 機能性飲料
    • 2.2.4 ジュース
    • 2.2.5 RTDティー & コーヒー
    • 2.2.6 スムージー
    • 2.2.7 炭酸飲料
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ボトルウォーター
    • 2.3.2 濃縮飲料
    • 2.3.3 機能性飲料
    • 2.3.4 ジュース
    • 2.3.5 RTDティー & コーヒー
    • 2.3.6 スムージー
    • 2.3.7 炭酸飲料

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ボトルウォーター
    • 3.1.2 濃縮飲料
    • 3.1.3 機能性飲料
    • 3.1.4 ジュース
    • 3.1.5 RTDティー & コーヒー
    • 3.1.6 スムージー
    • 3.1.7 炭酸飲料
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ボトルウォーター
    • 3.2.2 濃縮飲料
    • 3.2.3 機能性飲料
    • 3.2.4 ジュース
    • 3.2.5 RTDティー & コーヒー
    • 3.2.6 スムージー
    • 3.2.7 炭酸飲料

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ソフトドリンク ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ボトルウォーター
    • 4.2.2 濃縮飲料
    • 4.2.3 機能性飲料
    • 4.2.4 ジュース
    • 4.2.5 RTDティー & コーヒー
    • 4.2.6 スムージー
    • 4.2.7 炭酸飲料

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのソフトドリンク
    • 5.1.2 ボトルウォーター
    • 5.1.3 濃縮飲料
    • 5.1.4 機能性飲料
    • 5.1.5 ジュース
    • 5.1.6 RTDティー & コーヒー
    • 5.1.7 スムージー
    • 5.1.8 炭酸飲料

6 消費のインパクト:市場評価

  • 6.1 ソフトドリンク市場価値に対する消費活動の影響
    • 6.1.1 市場価値 カテゴリー別
    • 6.1.2 市場販売量 カテゴリー別
  • 6.2 ソフトドリンク市場価値の分析:カテゴリー別
    • 6.2.1 シェア カテゴリー別
    • 6.2.2 1人あたり消費額 カテゴリー別
    • 6.2.3 1世帯あたり消費額 カテゴリー別
  • 6.3 ソフトドリンクの市場価値に対する消費者行動の影響
    • 6.3.1 シェア カテゴリー別
    • 6.3.2 1人あたり消費量 カテゴリー別
    • 6.3.3 1世帯あたり消費量 カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者シェア追跡調査 (販売量による)
    • 7.1.1 米国のソフトドリンク 小売業者シェア追跡調査 (販売量による)
  • 7.2 小売業者シェア追跡調査 (販売量による) カテゴリー別
    • 7.2.1 米国のボトルウォーター 小売業者シェア追跡調査 (販売量による)
    • 7.2.2 米国の濃縮飲料 小売業者シェア追跡調査 (販売量による)
    • 7.2.3 米国の機能性飲料 小売業者シェア追跡調査 (販売量による)
    • 7.2.4 米国のジュース 小売業者シェア追跡調査 (販売量による)
    • 7.2.5 米国のRTDティー & コーヒー 小売業者シェア追跡調査 (販売量による)
    • 7.2.6 米国のスムージー 小売業者シェア追跡調査 (販売量による)
    • 7.2.7 米国の炭酸飲料 小売業者シェア追跡調査 (販売量による)
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス 011
    • 7.3.2 Costco 切り替え分析
    • 7.3.3 Kroger 切り替え分析
    • 7.3.4 Safeway 切り替え分析
    • 7.3.5 Supervalu 切り替え分析
    • 7.3.6 Wal-Mart 切り替え分析
  • 7.4 ソフトドリンクの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Ahold
    • 7.4.2 C&S Wholesale Grocers
    • 7.4.3 Costco
    • 7.4.4 Delhaize
    • 7.4.5 Kroger
    • 7.4.6 Loblaw
    • 7.4.7 Publix
    • 7.4.8 Safeway
    • 7.4.9 Supervalu
    • 7.4.10 Wal-Mart

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0264IS

Summary

  • Marketers in the Soft Drinks market in US face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in US they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soft Drinks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Bottled Water
    • 2.2.2 Concentrates
    • 2.2.3 Functional Drinks
    • 2.2.4 Juices
    • 2.2.5 Ready to Drink Tea & Coffee
    • 2.2.6 Smoothies
    • 2.2.7 Sparkling Soft Drinks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Bottled Water
    • 2.3.2 Concentrates
    • 2.3.3 Functional Drinks
    • 2.3.4 Juices
    • 2.3.5 Ready to Drink Tea & Coffee
    • 2.3.6 Smoothies
    • 2.3.7 Sparkling Soft Drinks

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Bottled Water
    • 3.1.2 Concentrates
    • 3.1.3 Functional Drinks
    • 3.1.4 Juices
    • 3.1.5 Ready to Drink Tea & Coffee
    • 3.1.6 Smoothies
    • 3.1.7 Sparkling Soft Drinks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Bottled Water
    • 3.2.2 Concentrates
    • 3.2.3 Functional Drinks
    • 3.2.4 Juices
    • 3.2.5 Ready to Drink Tea & Coffee
    • 3.2.6 Smoothies
    • 3.2.7 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Bottled Water
    • 4.2.2 Concentrates
    • 4.2.3 Functional Drinks
    • 4.2.4 Juices
    • 4.2.5 Ready to Drink Tea & Coffee
    • 4.2.6 Smoothies
    • 4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soft Drinks
    • 5.1.2 Bottled Water
    • 5.1.3 Concentrates
    • 5.1.4 Functional Drinks
    • 5.1.5 Juices
    • 5.1.6 Ready to Drink Tea & Coffee
    • 5.1.7 Smoothies
    • 5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation

  • 6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soft Drinks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Survey-tracked Retailer Shares by Volume
    • 7.1.1 United States Soft Drinks Survey-tracked Retailer Shares by Volume
  • 7.2 Survey-tracked Retailer Shares by Volume by Category
    • 7.2.1 United States Bottled Water Survey-tracked Retailer Shares by Volume
    • 7.2.2 United States Concentrates Survey-tracked Retailer Shares by Volume
    • 7.2.3 United States Functional Drinks Survey-tracked Retailer Shares by Volume
    • 7.2.4 United States Juices Survey-tracked Retailer Shares by Volume
    • 7.2.5 United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume
    • 7.2.6 United States Smoothies Survey-tracked Retailer Shares by Volume
    • 7.2.7 United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Costco Switching Analysis
    • 7.3.3 Kroger Switching Analysis
    • 7.3.4 Safeway Switching Analysis
    • 7.3.5 Supervalu Switching Analysis
    • 7.3.6 Wal-Mart Switching Analysis
  • 7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
    • 7.4.1 Ahold
    • 7.4.2 C&S Wholesale Grocers
    • 7.4.3 Costco
    • 7.4.4 Delhaize
    • 7.4.5 Kroger
    • 7.4.6 Loblaw
    • 7.4.7 Publix
    • 7.4.8 Safeway
    • 7.4.9 Supervalu
    • 7.4.10 Wal-Mart

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Soft Drinks Market
  • Table 2: Foreign Exchange Rate - US$ Vs. US$, 2011
  • Table 3: United States Survey Respondent Profile (weighted), 2011
  • Table 4: United States Soft Drinks Value Share (%), by Age Groups, 2011
  • Table 5: United States Soft Drinks Value Share (%), by Gender, 2011
  • Table 6: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: United States Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Table 9: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: United States Bottled Water Consumer Group Share (% market value), 2011
  • Table 11: United States Concentrates Consumer Group Share (% market value), 2011
  • Table 12: United States Functional Drinks Consumer Group Share (% market value), 2011
  • Table 13: United States Juices Consumer Group Share (% market value), 2011
  • Table 14: United States Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
  • Table 15: United States Smoothies Consumer Group Share (% market value), 2011
  • Table 16: United States Sparkling Soft Drinks Consumer Group Share (% market value), 2011
  • Table 17: United States Total Bottled Water Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: United States Total Concentrates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: United States Total Functional Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: United States Total Juices Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: United States Total Ready to Drink Tea & Coffee Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: United States Total Smoothies Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: United States Total Sparkling Soft Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: United States Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: United States Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: United States Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: United States Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: United States Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: United States Bottled Water Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: United States Concentrates Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: United States Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: United States Juices Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: United States Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: United States Smoothies Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: United States Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: United States Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 46: United States Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 47: United States Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 48: United States Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 49: United States Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 50: United States Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 51: United States Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 52: United States Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 53: United States, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: United States, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: United States, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: United States, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: United States, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: United States, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: United States, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: United States, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: United States Soft Drinks Market Value (US$ million), by Category, 2011
  • Table 62: United States Soft Drinks Market Volume (Ltrs m), by Category, 2011
  • Table 63: United States Soft Drinks Market Share (US$ million), by Category, 2011
  • Table 64: United States Soft Drinks Expenditure Per Capita (US Dollar), by Category, 2011
  • Table 65: United States Soft Drinks Expenditure Per Household (US Dollar), by Category
  • Table 66: United States Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
  • Table 67: United States Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 68: United States Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 69: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
  • Table 70: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 71: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 72: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 73: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 74: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 75: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 76: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 77: United States: Switchers to Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: United States: Switchers From Costco for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: United States: Switchers to Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: United States: Switchers From Kroger for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: United States: Switchers to Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: United States: Switchers From Safeway for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: United States: Switchers to Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: United States: Switchers From Supervalu for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: United States: Switchers to Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: United States: Switchers From Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Ahold (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From C&S Wholesale Grocers (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Delhaize (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Loblaw (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Supervalu (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: United States: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United States Soft Drinks Value Share (%), by Age Groups, 2011
  • Figure 3: United States Soft Drinks Value Share (%), by Gender, 2011
  • Figure 4: United States Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United States Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United States Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Figure 7: United States Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United States Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United States Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United States Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United States Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United States Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United States Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United States Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: United States Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: United States Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: United States Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: United States Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: United States Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: United States Soft Drinks Market Share (US$ million), by Category, 2011
  • Figure 23: United States Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Figure 24: United States Soft Drinks Expenditure Per Household (US$), by Category
  • Figure 25: United States Soft Drinks Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
  • Figure 26: United States Bottled Water Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 27: United States Concentrates Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 28: United States Functional Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 29: United States Juices Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 30: United States Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 31: United States Smoothies Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 32: United States Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 33: United States: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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