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市場調査レポート

ロシアのソフトドリンク市場における消費者動向

Consumer Trends in the Soft Drinks Market in Russia
発行 Canadean 商品コード 233972
出版日 ページ情報 英文 111 Pages
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ロシアのソフトドリンク市場における消費者動向 Consumer Trends in the Soft Drinks Market in Russia
出版日: 2012年03月13日 ページ情報: 英文 111 Pages
概要

当レポートでは、ロシアにおけるソフトドリンクの消費者動向を製品カテゴリー別に調査し、各種グループ（年齢・性別など）ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別（年齢層別、性別）の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびソフトドリンクの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 カテゴリー別
    • 2.2.1 ボトルウォーター
    • 2.2.2 濃縮飲料
    • 2.2.3 機能性飲料
    • 2.2.4 ジュース
    • 2.2.5 RTDティー & コーヒー
    • 2.2.6 スムージー
    • 2.2.7 炭酸飲料
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ボトルウォーター
    • 2.3.2 濃縮飲料
    • 2.3.3 機能性飲料
    • 2.3.4 ジュース
    • 2.3.5 RTDティー & コーヒー
    • 2.3.6 スムージー
    • 2.3.7 炭酸飲料

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ボトルウォーター
    • 3.1.2 濃縮飲料
    • 3.1.3 機能性飲料
    • 3.1.4 ジュース
    • 3.1.5 RTDティー & コーヒー
    • 3.1.6 スムージー
    • 3.1.7 炭酸飲料
  • 3.2 消費者プロファイル：製品カテゴリー別
    • 3.2.1 ボトルウォーター
    • 3.2.2 濃縮飲料
    • 3.2.3 機能性飲料
    • 3.2.4 ジュース
    • 3.2.5 RTDティー & コーヒー
    • 3.2.6 スムージー
    • 3.2.7 炭酸飲料

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ソフトドリンク ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ボトルウォーター
    • 4.2.2 濃縮飲料
    • 4.2.3 機能性飲料
    • 4.2.4 ジュース
    • 4.2.5 RTDティー & コーヒー
    • 4.2.6 スムージー
    • 4.2.7 炭酸飲料

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのソフトドリンク
    • 5.1.2 ボトルウォーター
    • 5.1.3 濃縮飲料
    • 5.1.4 機能性飲料
    • 5.1.5 ジュース
    • 5.1.6 RTDティー & コーヒー
    • 5.1.7 スムージー
    • 5.1.8 炭酸飲料

6 消費のインパクト:市場評価

  • 6.1 ソフトドリンク市場価値に対する消費活動の影響
    • 6.1.1 市場価値 カテゴリー別
    • 6.1.2 市場販売量 カテゴリー別
  • 6.2 ソフトドリンク市場価値の分析：カテゴリー別
    • 6.2.1 シェア カテゴリー別
    • 6.2.2 1人あたり消費額 カテゴリー別
    • 6.2.3 1世帯あたり消費額 カテゴリー別
  • 6.3 ソフトドリンクの市場価値に対する消費者行動の影響
    • 6.3.1 シェア カテゴリー別
    • 6.3.2 1人あたり消費量 カテゴリー別
    • 6.3.3 1世帯あたり消費量 カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者（組織小売）販売量シェア追跡調査
    • 7.1.1 ロシアのソフトドリンク 小売業者（組織小売）販売量シェア追跡調査
  • 7.2 小売業者（組織小売）販売量シェア追跡調査 カテゴリー別
    • 7.2.1 ロシアのボトルウォーター 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.2 ロシアの濃縮飲料 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.3 ロシアの機能性飲料 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.4 ロシアのジュース 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.5 ロシアのRTDティー & コーヒー 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.6 ロシアのスムージー 小売業者（組織小売）販売量シェア追跡調査
    • 7.2.7 ロシアの炭酸飲料 小売業者（組織小売）販売量シェア追跡調査
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス 011
    • 7.3.2 Auchan 切り替え分析
    • 7.3.3 Dixi 切り替え分析
    • 7.3.4 Lenta 切り替え分析
    • 7.3.5 Magnit 切り替え分析
    • 7.3.6 Metro Group 切り替え分析
    • 7.3.7 O'Key 切り替え分析
    • 7.3.8 Paterson 切り替え分析
    • 7.3.9 Sedmoi Kontinent 切り替え分析
    • 7.3.10 Seventh Continent 切り替え分析
    • 7.3.11 X5 Retail Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 ソフトドリンクの最終消費者プロファイル：利用した小売業者別
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 Other

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0235IS

Summary

  • Marketers in the Soft Drinks market in Russia face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in Russia they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soft Drinks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Bottled Water
    • 2.2.2 Concentrates
    • 2.2.3 Functional Drinks
    • 2.2.4 Juices
    • 2.2.5 Ready to Drink Tea & Coffee
    • 2.2.6 Smoothies
    • 2.2.7 Sparkling Soft Drinks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Bottled Water
    • 2.3.2 Concentrates
    • 2.3.3 Functional Drinks
    • 2.3.4 Juices
    • 2.3.5 Ready to Drink Tea & Coffee
    • 2.3.6 Smoothies
    • 2.3.7 Sparkling Soft Drinks

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Bottled Water
    • 3.1.2 Concentrates
    • 3.1.3 Functional Drinks
    • 3.1.4 Juices
    • 3.1.5 Ready to Drink Tea & Coffee
    • 3.1.6 Smoothies
    • 3.1.7 Sparkling Soft Drinks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Bottled Water
    • 3.2.2 Concentrates
    • 3.2.3 Functional Drinks
    • 3.2.4 Juices
    • 3.2.5 Ready to Drink Tea & Coffee
    • 3.2.6 Smoothies
    • 3.2.7 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Bottled Water
    • 4.2.2 Concentrates
    • 4.2.3 Functional Drinks
    • 4.2.4 Juices
    • 4.2.5 Ready to Drink Tea & Coffee
    • 4.2.6 Smoothies
    • 4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soft Drinks
    • 5.1.2 Bottled Water
    • 5.1.3 Concentrates
    • 5.1.4 Functional Drinks
    • 5.1.5 Juices
    • 5.1.6 Ready to Drink Tea & Coffee
    • 5.1.7 Smoothies
    • 5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation

  • 6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soft Drinks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.1.1 Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
    • 7.2.1 Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.2 Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.3 Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.4 Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.5 Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.6 Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.7 Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 O'Key Switching Analysis
    • 7.3.8 Paterson Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 Seventh Continent Switching Analysis
    • 7.3.11 X5 Retail Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Soft Drinks Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Soft Drinks Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Soft Drinks Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Bottled Water Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Concentrates Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Functional Drinks Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Juices Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Smoothies Consumer Group Share (% market value), 2011
  • Table 16: Russian Federation Sparkling Soft Drinks Consumer Group Share (% market value), 2011
  • Table 17: Russian Federation Total Bottled Water Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Concentrates Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Functional Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Total Juices Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Russian Federation Total Ready to Drink Tea & Coffee Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Russian Federation Total Smoothies Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Russian Federation Total Sparkling Soft Drinks Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Russian Federation Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Russian Federation Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Russian Federation Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Russian Federation Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Russian Federation Bottled Water Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Russian Federation Concentrates Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Russian Federation Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Russian Federation Juices Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Russian Federation Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Russian Federation Smoothies Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Russian Federation Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Russian Federation Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 46: Russian Federation Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 47: Russian Federation Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 48: Russian Federation Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 49: Russian Federation Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 50: Russian Federation Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 51: Russian Federation Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 52: Russian Federation Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 53: Russian Federation, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Russian Federation, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Russian Federation, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Russian Federation, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Russian Federation, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Russian Federation, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Russian Federation, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Russian Federation, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: Russian Federation Soft Drinks Market Value (Russian Ruble million), by Category, 2011
  • Table 62: Russian Federation Soft Drinks Market Value (US$ million), by Category, 2011
  • Table 63: Russian Federation Soft Drinks Market Volume (Ltrs m), by Category, 2011
  • Table 64: Russian Federation Soft Drinks Market Share (US$ million), by Category, 2011
  • Table 65: Russian Federation Soft Drinks Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 66: Russian Federation Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Table 67: Russian Federation Soft Drinks Expenditure Per Household (Russian Ruble), by Category
  • Table 68: Russian Federation Soft Drinks Expenditure Per Household (US$), by Category
  • Table 69: Russian Federation Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
  • Table 70: Russian Federation Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 71: Russian Federation Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 72: Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Table 73: Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 74: Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 75: Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 76: Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 77: Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 78: Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 79: Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 80: Russian Federation: Switchers to Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation: Switchers From Auchan for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation: Switchers to Dixi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation: Switchers From Dixi for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation: Switchers to Lenta for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Russian Federation: Switchers From Lenta for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Russian Federation: Switchers to Magnit for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Russian Federation: Switchers From Magnit for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Russian Federation: Switchers to Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Russian Federation: Switchers From Metro Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Russian Federation: Switchers to O'Key for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Russian Federation: Switchers From O'Key for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Russian Federation: Switchers to Paterson for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Russian Federation: Switchers From Paterson for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Russian Federation: Switchers to Sedmoi Kontinent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Russian Federation: Switchers From Sedmoi Kontinent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Russian Federation: Switchers to Seventh Continent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Russian Federation: Switchers From Seventh Continent for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Russian Federation: Switchers to X5 Retail Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Russian Federation: Switchers From X5 Retail Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Russian Federation: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: Russian Federation: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 102: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 110: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 111: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
  • Table 112: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 113: Russian Federation: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Soft Drinks Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Soft Drinks Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Russian Federation Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Russian Federation Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Russian Federation Soft Drinks Market Share (US$ million), by Category, 2011
  • Figure 23: Russian Federation Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Figure 24: Russian Federation Soft Drinks Expenditure Per Household (US$), by Category
  • Figure 25: Russian Federation Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Figure 26: Russian Federation Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 27: Russian Federation Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: Russian Federation Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 29: Russian Federation Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 30: Russian Federation Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 31: Russian Federation Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 32: Russian Federation Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 33: Russian Federation: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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