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市場調査レポート

中国のソフトドリンク市場における消費者動向

Consumer Trends in the Soft Drinks Market in China

発行 Canadean 商品コード 233971
出版日 ページ情報 英文 110 Pages
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中国のソフトドリンク市場における消費者動向 Consumer Trends in the Soft Drinks Market in China
出版日: 2012年03月13日 ページ情報: 英文 110 Pages
概要

当レポートでは、中国におけるソフトドリンクの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびソフトドリンクの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 カテゴリー別
    • 2.2.1 ボトルウォーター
    • 2.2.2 濃縮飲料
    • 2.2.3 機能性飲料
    • 2.2.4 ジュース
    • 2.2.5 RTDティー & コーヒー
    • 2.2.6 スムージー
    • 2.2.7 炭酸飲料
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ボトルウォーター
    • 2.3.2 濃縮飲料
    • 2.3.3 機能性飲料
    • 2.3.4 ジュース
    • 2.3.5 RTDティー & コーヒー
    • 2.3.6 スムージー
    • 2.3.7 炭酸飲料

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ボトルウォーター
    • 3.1.2 濃縮飲料
    • 3.1.3 機能性飲料
    • 3.1.4 ジュース
    • 3.1.5 RTDティー & コーヒー
    • 3.1.6 スムージー
    • 3.1.7 炭酸飲料
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ボトルウォーター
    • 3.2.2 濃縮飲料
    • 3.2.3 機能性飲料
    • 3.2.4 ジュース
    • 3.2.5 RTDティー & コーヒー
    • 3.2.6 スムージー
    • 3.2.7 炭酸飲料

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ソフトドリンク ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ボトルウォーター
    • 4.2.2 濃縮飲料
    • 4.2.3 機能性飲料
    • 4.2.4 ジュース
    • 4.2.5 RTDティー & コーヒー
    • 4.2.6 スムージー
    • 4.2.7 炭酸飲料

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのソフトドリンク
    • 5.1.2 ボトルウォーター
    • 5.1.3 濃縮飲料
    • 5.1.4 機能性飲料
    • 5.1.5 ジュース
    • 5.1.6 RTDティー & コーヒー
    • 5.1.7 スムージー
    • 5.1.8 炭酸飲料

6 消費のインパクト:市場評価

  • 6.1 ソフトドリンク市場価値に対する消費活動の影響
    • 6.1.1 市場価値 カテゴリー別
    • 6.1.2 市場販売量 カテゴリー別
  • 6.2 ソフトドリンク市場価値の分析:カテゴリー別
    • 6.2.1 シェア カテゴリー別
    • 6.2.2 1人あたり消費額 カテゴリー別
    • 6.2.3 1世帯あたり消費額 カテゴリー別
  • 6.3 ソフトドリンクの市場価値に対する消費者行動の影響
    • 6.3.1 シェア カテゴリー別
    • 6.3.2 1人あたり消費量 カテゴリー別
    • 6.3.3 1世帯あたり消費量 カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者の販売量シェア追跡調査
    • 7.1.1 中国のソフトドリンク 小売業者の販売量シェア追跡調査
  • 7.2 小売業者の販売量シェア追跡調査 カテゴリー別
    • 7.2.1 中国のボトルウォーター 小売業者の販売量シェア追跡調査
    • 7.2.2 中国の濃縮飲料 小売業者の販売量シェア追跡調査
    • 7.2.3 中国の機能性飲料 小売業者の販売量シェア追跡調査
    • 7.2.4 中国のジュース 小売業者の販売量シェア追跡調査
    • 7.2.5 中国のRTDティー & コーヒー 小売業者の販売量シェア追跡調査
    • 7.2.6 中国のスムージー 小売業者の販売量シェア追跡調査
    • 7.2.7 中国の炭酸飲料 小売業者の販売量シェア追跡調査
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 A-Best Supermarket Co., Ltd 切り替え分析
    • 7.3.3 Carrefour Chinaの切り替え分析
    • 7.3.4 Dashang Group 切り替え分析
    • 7.3.5 Metro Cash & Carry 切り替え分析
    • 7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. 切り替え分析
    • 7.3.7 Tesco Chinaの切り替え分析
    • 7.3.8 Trust Mart 切り替え分析
    • 7.3.9 Wal-Mart Super center, Chinaの切り替え分析
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. 切り替え分析
    • 7.3.11 Wumart Stores. Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 ソフトドリンクの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 Other

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0206IS

Summary

  • Marketers in the Soft Drinks market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in China they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soft Drinks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Bottled Water
    • 2.2.2 Concentrates
    • 2.2.3 Functional Drinks
    • 2.2.4 Juices
    • 2.2.5 Ready to Drink Tea & Coffee
    • 2.2.6 Smoothies
    • 2.2.7 Sparkling Soft Drinks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Bottled Water
    • 2.3.2 Concentrates
    • 2.3.3 Functional Drinks
    • 2.3.4 Juices
    • 2.3.5 Ready to Drink Tea & Coffee
    • 2.3.6 Smoothies
    • 2.3.7 Sparkling Soft Drinks

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Bottled Water
    • 3.1.2 Concentrates
    • 3.1.3 Functional Drinks
    • 3.1.4 Juices
    • 3.1.5 Ready to Drink Tea & Coffee
    • 3.1.6 Smoothies
    • 3.1.7 Sparkling Soft Drinks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Bottled Water
    • 3.2.2 Concentrates
    • 3.2.3 Functional Drinks
    • 3.2.4 Juices
    • 3.2.5 Ready to Drink Tea & Coffee
    • 3.2.6 Smoothies
    • 3.2.7 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Bottled Water
    • 4.2.2 Concentrates
    • 4.2.3 Functional Drinks
    • 4.2.4 Juices
    • 4.2.5 Ready to Drink Tea & Coffee
    • 4.2.6 Smoothies
    • 4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soft Drinks
    • 5.1.2 Bottled Water
    • 5.1.3 Concentrates
    • 5.1.4 Functional Drinks
    • 5.1.5 Juices
    • 5.1.6 Ready to Drink Tea & Coffee
    • 5.1.7 Smoothies
    • 5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation

  • 6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soft Drinks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.1.1 China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
    • 7.2.1 China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.2 China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.3 China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.4 China Juices Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.5 China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.6 China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.7 China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
    • 7.3.3 Carrefour China Switching Analysis
    • 7.3.4 Dashang Group Switching Analysis
    • 7.3.5 Metro Cash & Carry Switching Analysis
    • 7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. Switching Analysis
    • 7.3.7 Tesco China Switching Analysis
    • 7.3.8 Trust Mart Switching Analysis
    • 7.3.9 Wal-Mart Super center, China Switching Analysis
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.3.11 Wumart Stores. Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Soft Drinks Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Soft Drinks Value Share (%), by Age Groups, 2011
  • Table 5: China Soft Drinks Value Share (%), by Gender, 2011
  • Table 6: China Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Table 9: China Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Bottled Water Consumer Group Share (% market value), 2011
  • Table 11: China Concentrates Consumer Group Share (% market value), 2011
  • Table 12: China Functional Drinks Consumer Group Share (% market value), 2011
  • Table 13: China Juices Consumer Group Share (% market value), 2011
  • Table 14: China Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
  • Table 15: China Smoothies Consumer Group Share (% market value), 2011
  • Table 16: China Sparkling Soft Drinks Consumer Group Share (% market value), 2011
  • Table 17: China Total Bottled Water Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: China Total Concentrates Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: China Total Functional Drinks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: China Total Juices Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: China Total Ready to Drink Tea & Coffee Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: China Total Smoothies Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: China Total Sparkling Soft Drinks Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: China Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: China Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: China Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: China Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: China Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: China Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: China Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: China Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: China Bottled Water Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: China Concentrates Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: China Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: China Juices Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: China Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: China Smoothies Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: China Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: China Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 46: China Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 47: China Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 48: China Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 49: China Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 50: China Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 51: China Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 52: China Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 53: China, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: China, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: China, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: China, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: China, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: China, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: China, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: China, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: China Soft Drinks Market Value (Yuan Renminbi million), by Category, 2011
  • Table 62: China Soft Drinks Market Value (US$ million), by Category, 2011
  • Table 63: China Soft Drinks Market Volume (Ltrs m), by Category, 2011
  • Table 64: China Soft Drinks Market Share (US$ million), by Category, 2011
  • Table 65: China Soft Drinks Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 66: China Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Table 67: China Soft Drinks Expenditure Per Household (Yuan Renminbi), by Category
  • Table 68: China Soft Drinks Expenditure Per Household (US$), by Category
  • Table 69: China Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
  • Table 70: China Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 71: China Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 72: China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Table 73: China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 74: China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 75: China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 76: China Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 77: China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 78: China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 79: China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 80: China: Switchers to A-Best Supermarket Co., Ltd for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: China: Switchers From A-Best Supermarket Co., Ltd for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: China: Switchers to Carrefour China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: China: Switchers From Carrefour China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: China: Switchers to Dashang Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: China: Switchers From Dashang Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: China: Switchers to Metro Cash & Carry for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: China: Switchers From Metro Cash & Carry for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: China: Switchers to New Cooperation Joint-stock trade chain Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: China: Switchers From New Cooperation Joint-stock trade chain Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: China: Switchers to Tesco China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: China: Switchers From Tesco China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: China: Switchers to Trust Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: China: Switchers From Trust Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: China: Switchers to Wal-Mart Super center, China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: China: Switchers From Wal-Mart Super center, China for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: China: Switchers to Wumart Stores. Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: China: Switchers From Wumart Stores. Group for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: China: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: China: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 102: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 110: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 111: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 112: China: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Soft Drinks Value Share (%), by Age Groups, 2011
  • Figure 3: China Soft Drinks Value Share (%), by Gender, 2011
  • Figure 4: China Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: China Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: China Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: China Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: China Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: China Soft Drinks Market Share (US$ million), by Category, 2011
  • Figure 23: China Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Figure 24: China Soft Drinks Expenditure Per Household (US$), by Category
  • Figure 25: China Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Figure 26: China Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 27: China Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: China Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 29: China Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 30: China Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 31: China Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 32: China Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 33: China: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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