株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ブラジルのソフトドリンク市場における消費者動向

Consumer Trends in the Soft Drinks Market in Brazil

発行 Canadean 商品コード 233970
出版日 ページ情報 英文 118 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.81円で換算しております。
Back to Top
ブラジルのソフトドリンク市場における消費者動向 Consumer Trends in the Soft Drinks Market in Brazil
出版日: 2012年03月13日 ページ情報: 英文 118 Pages
概要

当レポートでは、ブラジルにおけるソフトドリンクの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびソフトドリンクの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 カテゴリー別
    • 2.2.1 ボトルウォーター
    • 2.2.2 濃縮飲料
    • 2.2.3 機能性飲料
    • 2.2.4 ジュース
    • 2.2.5 RTDティー & コーヒー
    • 2.2.6 スムージー
    • 2.2.7 炭酸飲料
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ボトルウォーター
    • 2.3.2 濃縮飲料
    • 2.3.3 機能性飲料
    • 2.3.4 ジュース
    • 2.3.5 RTDティー & コーヒー
    • 2.3.6 スムージー
    • 2.3.7 炭酸飲料

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ボトルウォーター
    • 3.1.2 濃縮飲料
    • 3.1.3 機能性飲料
    • 3.1.4 ジュース
    • 3.1.5 RTDティー & コーヒー
    • 3.1.6 スムージー
    • 3.1.7 炭酸飲料
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ボトルウォーター
    • 3.2.2 濃縮飲料
    • 3.2.3 機能性飲料
    • 3.2.4 ジュース
    • 3.2.5 RTDティー & コーヒー
    • 3.2.6 スムージー
    • 3.2.7 炭酸飲料

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ソフトドリンク ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ボトルウォーター
    • 4.2.2 濃縮飲料
    • 4.2.3 機能性飲料
    • 4.2.4 ジュース
    • 4.2.5 RTDティー & コーヒー
    • 4.2.6 スムージー
    • 4.2.7 炭酸飲料

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのソフトドリンク
    • 5.1.2 ボトルウォーター
    • 5.1.3 濃縮飲料
    • 5.1.4 機能性飲料
    • 5.1.5 ジュース
    • 5.1.6 RTDティー & コーヒー
    • 5.1.7 スムージー
    • 5.1.8 炭酸飲料

6 消費のインパクト:市場評価

  • 6.1 ソフトドリンク市場価値に対する消費活動の影響
    • 6.1.1 市場価値 カテゴリー別
    • 6.1.2 市場販売量 カテゴリー別
  • 6.2 ソフトドリンク市場価値の分析:カテゴリー別
    • 6.2.1 シェア カテゴリー別
    • 6.2.2 1人あたり消費額 カテゴリー別
    • 6.2.3 1世帯あたり消費額 カテゴリー別
  • 6.3 ソフトドリンクの市場価値に対する消費者行動の影響
    • 6.3.1 シェア カテゴリー別
    • 6.3.2 1人あたり消費量 カテゴリー別
    • 6.3.3 1世帯あたり消費量 カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者の販売量シェア追跡調査
    • 7.1.1 ブラジルのソフトドリンク 小売業者の販売量シェア追跡調査
  • 7.2 小売業者の販売量シェア追跡調査 カテゴリー別
    • 7.2.1 ブラジルのボトルウォーター 小売業者の販売量シェア追跡調査
    • 7.2.2 ブラジルの濃縮飲料 小売業者の販売量シェア追跡調査
    • 7.2.3 ブラジルの機能性飲料 小売業者の販売量シェア追跡調査
    • 7.2.4 ブラジルのジュース 小売業者の販売量シェア追跡調査
    • 7.2.5 ブラジルのRTDティー & コーヒー 小売業者の販売量シェア追跡調査
    • 7.2.6 ブラジルのスムージー 小売業者の販売量シェア追跡調査
    • 7.2.7 ブラジルの炭酸飲料 小売業者の販売量シェア追跡調査
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 Carrefour 切り替え分析
    • 7.3.3 Casino 切り替え分析
    • 7.3.4 Companhia Brasileira de Distribuicao 切り替え分析
    • 7.3.5 DMA Distribuidora 切り替え分析
    • 7.3.6 G.Barbosa 切り替え分析
    • 7.3.7 Irmaos Bretas 切り替え分析
    • 7.3.8 Irmaos Muffato 切り替え分析
    • 7.3.9 Lojas Americanas 切り替え分析
    • 7.3.10 Prezunic 切り替え分析
    • 7.3.11 Wal-Mart 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 ソフトドリンクの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cencosud
    • 7.4.5 Cia Zaffari
    • 7.4.6 Companhia Brasileira de Distribuicao
    • 7.4.7 Coop Cooperativa de Consumo
    • 7.4.8 DMA Distribuidora
    • 7.4.9 Drogasil S.A.
    • 7.4.10 G.Barbosa
    • 7.4.11 Irmaos Bretas
    • 7.4.12 Irmaos Muffato
    • 7.4.13 Lojas Americanas
    • 7.4.14 Prezunic
    • 7.4.15 SHV Makro
    • 7.4.16 Wal-Mart
    • 7.4.17 その他

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0177IS

Summary

  • Marketers in the Soft Drinks market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in Brazil they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soft Drinks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Bottled Water
    • 2.2.2 Concentrates
    • 2.2.3 Functional Drinks
    • 2.2.4 Juices
    • 2.2.5 Ready to Drink Tea & Coffee
    • 2.2.6 Smoothies
    • 2.2.7 Sparkling Soft Drinks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Bottled Water
    • 2.3.2 Concentrates
    • 2.3.3 Functional Drinks
    • 2.3.4 Juices
    • 2.3.5 Ready to Drink Tea & Coffee
    • 2.3.6 Smoothies
    • 2.3.7 Sparkling Soft Drinks

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Bottled Water
    • 3.1.2 Concentrates
    • 3.1.3 Functional Drinks
    • 3.1.4 Juices
    • 3.1.5 Ready to Drink Tea & Coffee
    • 3.1.6 Smoothies
    • 3.1.7 Sparkling Soft Drinks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Bottled Water
    • 3.2.2 Concentrates
    • 3.2.3 Functional Drinks
    • 3.2.4 Juices
    • 3.2.5 Ready to Drink Tea & Coffee
    • 3.2.6 Smoothies
    • 3.2.7 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Bottled Water
    • 4.2.2 Concentrates
    • 4.2.3 Functional Drinks
    • 4.2.4 Juices
    • 4.2.5 Ready to Drink Tea & Coffee
    • 4.2.6 Smoothies
    • 4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soft Drinks
    • 5.1.2 Bottled Water
    • 5.1.3 Concentrates
    • 5.1.4 Functional Drinks
    • 5.1.5 Juices
    • 5.1.6 Ready to Drink Tea & Coffee
    • 5.1.7 Smoothies
    • 5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation

  • 6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soft Drinks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.1.1 Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
    • 7.2.1 Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.2 Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.3 Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.4 Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.5 Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.6 Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.7 Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Carrefour Switching Analysis
    • 7.3.3 Casino Switching Analysis
    • 7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.5 DMA Distribuidora Switching Analysis
    • 7.3.6 G.Barbosa Switching Analysis
    • 7.3.7 Irmaos Bretas Switching Analysis
    • 7.3.8 Irmaos Muffato Switching Analysis
    • 7.3.9 Lojas Americanas Switching Analysis
    • 7.3.10 Prezunic Switching Analysis
    • 7.3.11 Wal-Mart Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Soft Drinks, by Retailer Used
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cencosud
    • 7.4.5 Cia Zaffari
    • 7.4.6 Companhia Brasileira de Distribuicao
    • 7.4.7 Coop Cooperativa de Consumo
    • 7.4.8 DMA Distribuidora
    • 7.4.9 Drogasil S.A.
    • 7.4.10 G.Barbosa
    • 7.4.11 Irmaos Bretas
    • 7.4.12 Irmaos Muffato
    • 7.4.13 Lojas Americanas
    • 7.4.14 Prezunic
    • 7.4.15 SHV Makro
    • 7.4.16 Wal-Mart
    • 7.4.17 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Soft Drinks Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Soft Drinks Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Soft Drinks Value Share (%), by Gender, 2011
  • Table 6: Brazil Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Bottled Water Consumer Group Share (% market value), 2011
  • Table 11: Brazil Concentrates Consumer Group Share (% market value), 2011
  • Table 12: Brazil Functional Drinks Consumer Group Share (% market value), 2011
  • Table 13: Brazil Juices Consumer Group Share (% market value), 2011
  • Table 14: Brazil Ready to Drink Tea & Coffee Consumer Group Share (% market value), 2011
  • Table 15: Brazil Smoothies Consumer Group Share (% market value), 2011
  • Table 16: Brazil Sparkling Soft Drinks Consumer Group Share (% market value), 2011
  • Table 17: Brazil Total Bottled Water Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Total Concentrates Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Brazil Total Functional Drinks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Brazil Total Juices Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Brazil Total Ready to Drink Tea & Coffee Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Brazil Total Smoothies Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 23: Brazil Total Sparkling Soft Drinks Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 24: Brazil Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Brazil Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Brazil Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Brazil Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Brazil Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Brazil Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Brazil Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: Brazil Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 37: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 38: Brazil Bottled Water Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Brazil Concentrates Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Brazil Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: Brazil Juices Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: Brazil Ready to Drink Tea & Coffee Consumer Profiles (% consumers by sub-group), 2011
  • Table 43: Brazil Smoothies Consumer Profiles (% consumers by sub-group), 2011
  • Table 44: Brazil Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 45: Brazil Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 46: Brazil Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 47: Brazil Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 48: Brazil Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 49: Brazil Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 50: Brazil Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 51: Brazil Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 52: Brazil Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 53: Brazil, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Brazil, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: Brazil, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: Brazil, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: Brazil, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: Brazil, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 59: Brazil, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 60: Brazil, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 61: Brazil Soft Drinks Market Value (Brazilian Real million), by Category, 2011
  • Table 62: Brazil Soft Drinks Market Value (US$ million), by Category, 2011
  • Table 63: Brazil Soft Drinks Market Volume (Ltrs m), by Category, 2011
  • Table 64: Brazil Soft Drinks Market Share (US$ million), by Category, 2011
  • Table 65: Brazil Soft Drinks Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 66: Brazil Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Table 67: Brazil Soft Drinks Expenditure Per Household (Brazilian Real), by Category
  • Table 68: Brazil Soft Drinks Expenditure Per Household (US$), by Category
  • Table 69: Brazil Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
  • Table 70: Brazil Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 71: Brazil Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 72: Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Table 73: Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 74: Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 75: Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 76: Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 77: Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 78: Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 79: Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 80: Brazil: Switchers to Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Brazil: Switchers From Carrefour for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Brazil: Switchers to Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Brazil: Switchers From Casino for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Brazil: Switchers to DMA Distribuidora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Brazil: Switchers From DMA Distribuidora for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Brazil: Switchers to G.Barbosa for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Brazil: Switchers From G.Barbosa for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Brazil: Switchers to Irmaos Bretas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Brazil: Switchers From Irmaos Bretas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Brazil: Switchers to Irmaos Muffato for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: Brazil: Switchers to Lojas Americanas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: Brazil: Switchers From Lojas Americanas for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 95: Brazil: Switchers to Prezunic for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 96: Brazil: Switchers From Prezunic for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 97: Brazil: Switchers to Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 98: Brazil: Switchers From Wal-Mart for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 99: Brazil: Switchers to Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 100: Brazil: Switchers From Other for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 101: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 108: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
  • Table 109: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
  • Table 110: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 111: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 112: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 113: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 114: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 115: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
  • Table 116: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 117: Brazil: Profile of Soft Drinks Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Soft Drinks Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Soft Drinks Value Share (%), by Gender, 2011
  • Figure 4: Brazil Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Brazil Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Brazil Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Brazil Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: Brazil Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: Brazil Soft Drinks Market Share (US$ million), by Category, 2011
  • Figure 23: Brazil Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Figure 24: Brazil Soft Drinks Expenditure Per Household (US$), by Category
  • Figure 25: Brazil Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Figure 26: Brazil Bottled Water Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 27: Brazil Concentrates Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: Brazil Functional Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 29: Brazil Juices Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 30: Brazil Ready to Drink Tea & Coffee Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 31: Brazil Smoothies Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 32: Brazil Sparkling Soft Drinks Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 33: Brazil: People Who Have Switched Retailer for their Soft Drinks Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Back to Top