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市場調査レポート

インドのソフトドリンク市場における消費者動向

Consumer Trends in the Soft Drinks Market in India

発行 Canadean 商品コード 233965
出版日 ページ情報 英文 74 Pages
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インドのソフトドリンク市場における消費者動向 Consumer Trends in the Soft Drinks Market in India
出版日: 2012年03月13日 ページ情報: 英文 74 Pages
概要

当レポートでは、インドにおけるソフトドリンクの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびソフトドリンクの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 カテゴリー別
    • 2.2.1 ボトルウォーター
    • 2.2.2 濃縮飲料
    • 2.2.3 機能性飲料
    • 2.2.4 ジュース
    • 2.2.5 スムージー
    • 2.2.6 炭酸飲料
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ボトルウォーター
    • 2.3.2 濃縮飲料
    • 2.3.3 機能性飲料
    • 2.3.4 ジュース
    • 2.3.5 スムージー
    • 2.3.6 炭酸飲料

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ボトルウォーター
    • 3.1.2 濃縮飲料
    • 3.1.3 機能性飲料
    • 3.1.4 ジュース
    • 3.1.5 RTDティー & コーヒー
    • 3.1.6 スムージー
    • 3.1.7 炭酸飲料
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ボトルウォーター
    • 3.2.2 濃縮飲料
    • 3.2.3 機能性飲料
    • 3.2.4 ジュース
    • 3.2.5 スムージー
    • 3.2.6 炭酸飲料

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ソフトドリンク ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ボトルウォーター
    • 4.2.2 濃縮飲料
    • 4.2.3 機能性飲料
    • 4.2.4 ジュース
    • 4.2.5 RTDティー & コーヒー
    • 4.2.6 スムージー
    • 4.2.7 炭酸飲料

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのソフトドリンク
    • 5.1.2 ボトルウォーター
    • 5.1.3 濃縮飲料
    • 5.1.4 機能性飲料
    • 5.1.5 ジュース
    • 5.1.6 RTDティー & コーヒー
    • 5.1.7 スムージー
    • 5.1.8 炭酸飲料

6 消費のインパクト:市場評価

  • 6.1 ソフトドリンク市場価値に対する消費活動の影響
    • 6.1.1 市場価値 カテゴリー別
    • 6.1.2 市場販売量 カテゴリー別
  • 6.2 ソフトドリンク市場価値の分析:カテゴリー別
    • 6.2.1 シェア カテゴリー別
    • 6.2.2 1人あたり消費額 カテゴリー別
    • 6.2.3 1世帯あたり消費額 カテゴリー別
  • 6.3 ソフトドリンクの市場価値に対する消費者行動の影響
    • 6.3.1 シェア カテゴリー別
    • 6.3.2 1人あたり消費量 カテゴリー別
    • 6.3.3 1世帯あたり消費量 カテゴリー別

7 付録

  • 7.1 Canadeanについて
  • 7.2 免責事項

表一覧

図一覧


目次
Product Code: CS0032IS

Summary

  • Marketers in the Soft Drinks market in India face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soft Drinks market in India they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Bottled Water, Sparkling Soft Drinks, Concentrates, Functional Drinks, Smoothies, Juices, and Ready To Drink Tea & Coffee.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Soft Drinks Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Bottled Water
    • 2.2.2 Concentrates
    • 2.2.3 Functional Drinks
    • 2.2.4 Juices
    • 2.2.5 Smoothies
    • 2.2.6 Sparkling Soft Drinks
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Bottled Water
    • 2.3.2 Concentrates
    • 2.3.3 Functional Drinks
    • 2.3.4 Juices
    • 2.3.5 Smoothies
    • 2.3.6 Sparkling Soft Drinks

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Bottled Water
    • 3.1.2 Concentrates
    • 3.1.3 Functional Drinks
    • 3.1.4 Juices
    • 3.1.5 Ready to Drink Tea & Coffee
    • 3.1.6 Smoothies
    • 3.1.7 Sparkling Soft Drinks
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Bottled Water
    • 3.2.2 Concentrates
    • 3.2.3 Functional Drinks
    • 3.2.4 Juices
    • 3.2.5 Smoothies
    • 3.2.6 Sparkling Soft Drinks

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Soft Drinks Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Bottled Water
    • 4.2.2 Concentrates
    • 4.2.3 Functional Drinks
    • 4.2.4 Juices
    • 4.2.5 Ready to Drink Tea & Coffee
    • 4.2.6 Smoothies
    • 4.2.7 Sparkling Soft Drinks

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Soft Drinks
    • 5.1.2 Bottled Water
    • 5.1.3 Concentrates
    • 5.1.4 Functional Drinks
    • 5.1.5 Juices
    • 5.1.6 Ready to Drink Tea & Coffee
    • 5.1.7 Smoothies
    • 5.1.8 Sparkling Soft Drinks

6 Consumption Impact: Market Valuation

  • 6.1 Soft Drinks Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Soft Drinks Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Soft Drinks Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Appendix

  • 7.1 About Canadean
  • 7.2 Disclaimer

List of Tables

  • Table 1: Volume Units for Soft Drinks Market
  • Table 2: Foreign Exchange Rate - INR Vs. US$, 2011
  • Table 3: India Survey Respondent Profile (weighted), 2011
  • Table 4: India Soft Drinks Value Share (%), by Age Groups, 2011
  • Table 5: India Soft Drinks Value Share (%), by Gender, 2011
  • Table 6: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: India Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Table 9: India Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Table 10: India Bottled Water Consumer Group Share (% market value), 2011
  • Table 11: India Concentrates Consumer Group Share (% market value), 2011
  • Table 12: India Functional Drinks Consumer Group Share (% market value), 2011
  • Table 13: India Juices Consumer Group Share (% market value), 2011
  • Table 14: India Smoothies Consumer Group Share (% market value), 2011
  • Table 15: India Sparkling Soft Drinks Consumer Group Share (% market value), 2011
  • Table 16: India Total Bottled Water Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: India Total Concentrates Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: India Total Functional Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: India Total Juices Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: India Total Smoothies Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: India Total Sparkling Soft Drinks Value (Indian Rupee millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: India Bottled Water Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: India Concentrates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: India Functional Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: India Juices Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: India Smoothies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 35: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 36: India Bottled Water Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: India Concentrates Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: India Functional Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: India Juices Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: India Smoothies Consumer Profiles (% consumers by sub-group), 2011
  • Table 41: India Sparkling Soft Drinks Consumer Profiles (% consumers by sub-group), 2011
  • Table 42: India Soft Drinks Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 43: India Bottled Water Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 44: India Concentrates Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 45: India Functional Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 46: India Juices Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 47: India Ready to Drink Tea & Coffee Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 48: India Smoothies Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 49: India Sparkling Soft Drinks Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 50: India, Overall Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: India, Bottled Water: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: India, Concentrates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: India, Functional Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: India, Juices: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 55: India, Ready to Drink Tea & Coffee: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 56: India, Smoothies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 57: India, Sparkling Soft Drinks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 58: India Soft Drinks Market Value (Indian Rupee million), by Category, 2011
  • Table 59: India Soft Drinks Market Value (US$ million), by Category, 2011
  • Table 60: India Soft Drinks Market Volume (Ltrs m), by Category, 2011
  • Table 61: India Soft Drinks Market Share (US$ million), by Category, 2011
  • Table 62: India Soft Drinks Expenditure Per Capita (Indian Rupee), by Category, 2011
  • Table 63: India Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Table 64: India Soft Drinks Expenditure Per Household (Indian Rupee), by Category
  • Table 65: India Soft Drinks Expenditure Per Household (US$), by Category
  • Table 66: India Soft Drinks Market Volume Share (Ltrs m), by Category, 2011
  • Table 67: India Soft Drinks Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 68: India Soft Drinks Consumption Per Household (Ltrs m / Households m), by Category, 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: India Soft Drinks Value Share (%), by Age Groups, 2011
  • Figure 3: India Soft Drinks Value Share (%), by Gender, 2011
  • Figure 4: India Soft Drinks Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: India Soft Drinks Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: India Soft Drinks Value Share (%) by Wealth Groups, 2011
  • Figure 7: India Soft Drinks Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: India Bottled Water Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: India Bottled Water Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: India Concentrates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: India Concentrates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: India Functional Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: India Functional Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: India Juices Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: India Juices Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: India Ready to Drink Tea & Coffee Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: India Smoothies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: India Smoothies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 21: India Sparkling Soft Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 22: India Soft Drinks Market Share (US$ million), by Category, 2011
  • Figure 23: India Soft Drinks Expenditure Per Capita (US$), by Category, 2011
  • Figure 24: India Soft Drinks Expenditure Per Household (US$), by Category
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