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市場調査レポート

中国のビール、シードルおよびプレミックス・スピリッツにおける消費者動向

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China

発行 Canadean 商品コード 233961
出版日 ページ情報 英文 84 Pages
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中国のビール、シードルおよびプレミックス・スピリッツにおける消費者動向 Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in China
出版日: 2012年03月13日 ページ情報: 英文 84 Pages
概要

当レポートでは、中国におけるビール、シードルおよびプレミックス・スピリッツの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団とビール、シードルおよびプレミックス・スピリッツの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 :カテゴリー別
    • 2.2.1 ビール&エール
    • 2.2.2 ラガービール
    • 2.2.3 低アルコールビール & ラガービール
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ビール&エール
    • 2.3.2 ラガービール
    • 2.3.3 低アルコールビール & ラガービール

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ビール&エール
    • 3.1.2 シードル
    • 3.1.3 フレーバー付きアルコール飲料
    • 3.1.4 ラガービール
    • 3.1.5 低アルコールビール & ラガービール
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ビール&エール
    • 3.2.2 ラガービール
    • 3.2.3 低アルコールビール & ラガービール

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ビール、シードルおよびプレミックス・スピリッツ ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ビール&エール
    • 4.2.2 シードル
    • 4.2.3 フレーバー付きアルコール飲料
    • 4.2.4 ラガービール
    • 4.2.5 低アルコールビール & ラガービール

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのビール、シードルおよびプレミックス・スピリッツ
    • 5.1.2 ビール&エール
    • 5.1.3 シードル
    • 5.1.4 フレーバー付きアルコール飲料
    • 5.1.5 ラガービール
    • 5.1.6 低アルコールビール & ラガービール

6 消費のインパクト:市場評価

  • 6.1 ビール、シードルおよびプレミックス・スピリッツ市場価値に対する消費活動の影響
    • 6.1.1 市場価値 :カテゴリー別
    • 6.1.2市場販売量 :カテゴリー別
  • 6.2 ビール、シードルおよびプレミックス・スピリッツの市場価値分析:カテゴリー別
    • 6.2.1 シェア :カテゴリー別
    • 6.2.2 1人あたり消費額 :カテゴリー別
    • 6.2.3 1世帯あたり消費額 :カテゴリー別
  • 6.3 ビール、シードルおよびプレミックス・スピリッツの販売量に対する消費活動の影響
    • 6.3.1 シェア :カテゴリー別
    • 6.3.2 1人あたり消費量 :カテゴリー別
    • 6.3.3 1世帯あたり消費量 :カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア (組織小売)

  • 7.1 小売業者の販売量シェア・追跡調査 (組織小売)
    • 7.1.1 中国のビール、シードルおよびプレミックス・スピリッツ  組織小売による販売量
  • 7.2 小売業者の販売量シェア・追跡調査 (組織小売)
    • 7.2.1 中国のビール&エール 小売業者の販売量シェア・追跡調査 (組織小売)
    • 7.2.2 中国のラガービール 小売業者の販売量シェア・追跡調査 (組織小売)
    • 7.2.3 中国の低アルコールビール & ラガービール 小売業者の販売量シェア・追跡調査 (組織小売)
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 A-Best Supermarket Co., Ltd 切り替え分析
    • 7.3.3 Carrefour Chinaの切り替え分析
    • 7.3.4 Dashang Group 切り替え分析
    • 7.3.5 Metro Cash & Carry 切り替え分析
    • 7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. 切り替え分析
    • 7.3.7 Tesco Chinaの切り替え分析
    • 7.3.8 Trust Mart 切り替え分析
    • 7.3.9 Wal-Mart Super center, Chinaの切り替え分析
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. 切り替え分析
    • 7.3.11 Wumart Stores. Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 ビール、シードルおよびプレミックス・スピリッツの最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 その他

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次
Product Code: CS0204IS

Summary

  • Marketers in the Beer, Cider & Pre-mixed Spirits market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in China they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Beer & Ale
    • 2.2.2 Lager
    • 2.2.3 Low Alcohol Beer & Lager
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Beer & Ale
    • 2.3.2 Lager
    • 2.3.3 Low Alcohol Beer & Lager

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Beer & Ale
    • 3.1.2 Cider
    • 3.1.3 Flavoured Alcoholic Beverages
    • 3.1.4 Lager
    • 3.1.5 Low Alcohol Beer & Lager
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Beer & Ale
    • 3.2.2 Lager
    • 3.2.3 Low Alcohol Beer & Lager

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Beer & Ale
    • 4.2.2 Cider
    • 4.2.3 Flavoured Alcoholic Beverages
    • 4.2.4 Lager
    • 4.2.5 Low Alcohol Beer & Lager

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Beer, Cider & Pre-mixed Spirits
    • 5.1.2 Beer & Ale
    • 5.1.3 Cider
    • 5.1.4 Flavoured Alcoholic Beverages
    • 5.1.5 Lager
    • 5.1.6 Low Alcohol Beer & Lager

6 Consumption Impact: Market Valuation

  • 6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.1.1 China Beer, Cider & Pre-mixed Spirits by Volume of Organized Retail
  • 7.2 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.1 China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.2 China Lager Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.3 China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
    • 7.3.3 Carrefour China Switching Analysis
    • 7.3.4 Dashang Group Switching Analysis
    • 7.3.5 Metro Cash & Carry Switching Analysis
    • 7.3.6 New Cooperation Joint-stock trade chain Co., Ltd. Switching Analysis
    • 7.3.7 Tesco China Switching Analysis
    • 7.3.8 Trust Mart Switching Analysis
    • 7.3.9 Wal-Mart Super center, China Switching Analysis
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.3.11 Wumart Stores. Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Beer, Cider & Pre-mixed Spirits, by Retailer Used
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain Co., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
  • Table 5: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
  • Table 6: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
  • Table 9: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Beer & Ale Consumer Group Share (% market value), 2011
  • Table 11: China Lager Consumer Group Share (% market value), 2011
  • Table 12: China Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011
  • Table 13: China Total Beer & Ale Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: China Total Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: China Total Low Alcohol Beer & Lager Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: China Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: China Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: China Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Beer & Ale Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: China Lager Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: China Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: China Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 30: China Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 31: China Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 32: China Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 33: China Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 34: China Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 35: China, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: China, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: China, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: China, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: China, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: China, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 41: China Beer, Cider & Pre-mixed Spirits Market Value (Yuan Renminbi million), by Category, 2011
  • Table 42: China Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011
  • Table 43: China Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
  • Table 44: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
  • Table 45: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 46: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
  • Table 47: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Yuan Renminbi), by Category
  • Table 48: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
  • Table 49: China Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
  • Table 50: China Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 51: China Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 52: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Table 53: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 54: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 56: China: Switchers to A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: China: Switchers From A-Best Supermarket Co., Ltd for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: China: Switchers to Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: China: Switchers From Carrefour China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: China: Switchers to Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: China: Switchers From Dashang Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: China: Switchers to Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: China: Switchers From Metro Cash & Carry for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: China: Switchers to New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: China: Switchers From New Cooperation Joint-stock trade chain Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: China: Switchers to Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: China: Switchers From Tesco China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: China: Switchers to Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: China: Switchers From Trust Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: China: Switchers to Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: China: Switchers From Wal-Mart Super center, China for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: China: Switchers to Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: China: Switchers From Wumart Stores. Group for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: China: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: China: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: China: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
  • Figure 3: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
  • Figure 4: China Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: China Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: China Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
  • Figure 19: China Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
  • Figure 20: China Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
  • Figure 21: China Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Figure 22: China Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 23: China Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: China Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: China: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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