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ブラジルのビール、シードルおよびプレミックス・スピリッツにおける消費者動向

Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in Brazil

発行 Canadean 商品コード 233960
出版日 ページ情報 英文 94 Pages
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ブラジルのビール、シードルおよびプレミックス・スピリッツにおける消費者動向 Consumer Trends in the Beer, Cider & Pre-mixed Spirits Market in Brazil
出版日: 2012年03月13日 ページ情報: 英文 94 Pages
概要

当レポートでは、ブラジルにおけるビール、シードルおよびプレミックス・スピリッツの消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模および消費行動、全体的傾向が消費者行動に及ぼす影響などの項目について詳細に分析して、概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団とビール、シードルおよびプレミックス・スピリッツの市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 ブラジルのビール、シードルおよびプレミックス・スピリッツの販売額シェア (%) :学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 :カテゴリー別
    • 2.2.1 ビール&エール
    • 2.2.2 フレーバー付きアルコール飲料
    • 2.2.3 ラガービール
    • 2.2.4 低アルコールビール & ラガービール
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ビール&エール
    • 2.3.2 フレーバー付きアルコール飲料
    • 2.3.3 ラガービール
    • 2.3.4 低アルコールビール & ラガービール

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ビール&エール
    • 3.1.2 シードル
    • 3.1.3 フレーバー付きアルコール飲料
    • 3.1.4 ラガービール
    • 3.1.5 低アルコールビール & ラガービール
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ビール&エール
    • 3.2.2 フレーバー付きアルコール飲料
    • 3.2.3 ラガービール
    • 3.2.4 低アルコールビール & ラガービール

4 ブランド品とプライベートレーベルとの選択

  • 4.1 ブランド対プライベートブランド 消費者普及率
    • 4.1.1 カテゴリー別
  • 4.2 ビール、シードルおよびプレミックス・スピリッツ ブランド選択およびプライベートブランドの消費者普及率
    • 4.2.1 ビール&エール
    • 4.2.2 シードル
    • 4.2.3 フレーバー付きアルコール飲料
    • 4.2.4 ラガービール
    • 4.2.5 低アルコールビール & ラガービール

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全てのビール、シードルおよびプレミックス・スピリッツ
    • 5.1.2 ビール&エール
    • 5.1.3 シードル
    • 5.1.4 フレーバー付きアルコール飲料
    • 5.1.5 ラガービール
    • 5.1.6 低アルコールビール & ラガービール

6 消費のインパクト:市場評価

  • 6.1 ビール、シードルおよびプレミックス・スピリッツ市場価値に対する消費活動の影響
    • 6.1.1 市場価値 :カテゴリー別
    • 6.1.2市場販売量 :カテゴリー別
  • 6.2 ビール、シードルおよびプレミックス・スピリッツの市場価値分析:カテゴリー別
    • 6.2.1 シェア :カテゴリー別
    • 6.2.2 1人あたり消費額 :カテゴリー別
    • 6.2.3 1世帯あたり消費額 :カテゴリー別
  • 6.3 ビール、シードルおよびプレミックス・スピリッツの販売量に対する消費活動の影響
    • 6.3.1 シェア :カテゴリー別
    • 6.3.2 1人あたり消費量 :カテゴリー別
    • 6.3.3 1世帯あたり消費量 :カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者の販売量シェア・追跡調査
    • 7.1.1 ブラジルのビール、シードルおよびプレミックス・スピリッツ 小売業者の販売量シェア・追跡調査
  • 7.2 小売業者の販売量シェア・追跡調査 :カテゴリー別
    • 7.2.1 ブラジルのビール&エール 小売業者の販売量シェア・追跡調査
    • 7.2.2 ブラジルのフレーバー付きアルコール飲料 小売業者の販売量シェア・追跡調査
    • 7.2.3 ブラジルのラガービール 小売業者の販売量シェア・追跡調査
    • 7.2.4 ブラジルの低アルコールビール & ラガービール 小売業者の販売量シェア・追跡調査
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 Carrefour 切り替え分析
    • 7.3.3 Cia Zaffari 切り替え分析
    • 7.3.4 Companhia Brasileira de Distribuicao 切り替え分析
    • 7.3.5 DMA Distribuidora 切り替え分析
    • 7.3.6 Drogasil S.A. 切り替え分析
    • 7.3.7 G.Barbosa 切り替え分析
    • 7.3.8 Irmaos Bretas 切り替え分析
    • 7.3.9 Lojas Americanas 切り替え分析
    • 7.3.10 SHV Makro 切り替え分析
    • 7.3.11 Wal-Mart 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 ブラジル: ビール、シードルおよびプレミックス・スピリッツの購入における切り替え
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cia Zaffari
    • 7.4.5 Companhia Brasileira de Distribuicao
    • 7.4.6 Coop Cooperativa de Consumo
    • 7.4.7 DMA Distribuidora
    • 7.4.8 Drogasil S.A.
    • 7.4.9 G.Barbosa
    • 7.4.10 Irmaos Bretas
    • 7.4.11 Irmaos Muffato
    • 7.4.12 Lojas Americanas
    • 7.4.13 Prezunic
    • 7.4.14 SHV Makro
    • 7.4.15 Wal-Mart
    • 7.4.16 Other

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

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図一覧


目次
Product Code: CS0175IS

Summary

  • Marketers in the Beer, Cider & Pre-mixed Spirits market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.
  • This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market in Brazil they account for and which consumer trends drive their behaviour.

Scope

  • Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.
  • The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

Reasons To Buy

  • The data provided allows marketers to track consumer behaviour through to its actual value impact on a product market. Unique in the market, this provides readers with a highly detailed data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights

  • Consumer survey data for the following specific categories: Lager, Beer and Ale, Flavoured Alcoholic Beverages, Cider, and Low Alcohol Beer & Lager.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Brand and private label penetration among consumers in 2011 as tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Beer, Cider & Pre-mixed Spirits Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Beer & Ale
    • 2.2.2 Flavoured Alcoholic Beverages
    • 2.2.3 Lager
    • 2.2.4 Low Alcohol Beer & Lager
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Beer & Ale
    • 2.3.2 Flavoured Alcoholic Beverages
    • 2.3.3 Lager
    • 2.3.4 Low Alcohol Beer & Lager

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Beer & Ale
    • 3.1.2 Cider
    • 3.1.3 Flavoured Alcoholic Beverages
    • 3.1.4 Lager
    • 3.1.5 Low Alcohol Beer & Lager
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Beer & Ale
    • 3.2.2 Flavoured Alcoholic Beverages
    • 3.2.3 Lager
    • 3.2.4 Low Alcohol Beer & Lager

4 Brand vs. Private Label Uptake

  • 4.1 Brand vs. Private Label Consumer Penetration
    • 4.1.1 By Category
  • 4.2 Beer, Cider & Pre-mixed Spirits Brand Choice and Private Label Consumer Penetration
    • 4.2.1 Beer & Ale
    • 4.2.2 Cider
    • 4.2.3 Flavoured Alcoholic Beverages
    • 4.2.4 Lager
    • 4.2.5 Low Alcohol Beer & Lager

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Beer, Cider & Pre-mixed Spirits
    • 5.1.2 Beer & Ale
    • 5.1.3 Cider
    • 5.1.4 Flavoured Alcoholic Beverages
    • 5.1.5 Lager
    • 5.1.6 Low Alcohol Beer & Lager

6 Consumption Impact: Market Valuation

  • 6.1 Beer, Cider & Pre-mixed Spirits Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Beer, Cider & Pre-mixed Spirits Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Beer, Cider & Pre-mixed Spirits Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.1.1 Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.2 Survey-tracked Retailer Shares by Volume by Category of Organized Retail
    • 7.2.1 Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.2 Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.3 Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail
    • 7.2.4 Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail
  • 7.3 Levels of Retailer Switching in the Last 6 Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Carrefour Switching Analysis
    • 7.3.3 Cia Zaffari Switching Analysis
    • 7.3.4 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.5 DMA Distribuidora Switching Analysis
    • 7.3.6 Drogasil S.A. Switching Analysis
    • 7.3.7 G.Barbosa Switching Analysis
    • 7.3.8 Irmaos Bretas Switching Analysis
    • 7.3.9 Lojas Americanas Switching Analysis
    • 7.3.10 SHV Makro Switching Analysis
    • 7.3.11 Wal-Mart Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Brazil: Switchers from Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cia Zaffari
    • 7.4.5 Companhia Brasileira de Distribuicao
    • 7.4.6 Coop Cooperativa de Consumo
    • 7.4.7 DMA Distribuidora
    • 7.4.8 Drogasil S.A.
    • 7.4.9 G.Barbosa
    • 7.4.10 Irmaos Bretas
    • 7.4.11 Irmaos Muffato
    • 7.4.12 Lojas Americanas
    • 7.4.13 Prezunic
    • 7.4.14 SHV Makro
    • 7.4.15 Wal-Mart
    • 7.4.16 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Beer, Cider & Pre-Mixed Spirits Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
  • Table 6: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Beer & Ale Consumer Group Share (% market value), 2011
  • Table 11: Brazil Flavoured Alcoholic Beverages Consumer Group Share (% market value), 2011
  • Table 12: Brazil Lager Consumer Group Share (% market value), 2011
  • Table 13: Brazil Low Alcohol Beer & Lager Consumer Group Share (% market value), 2011
  • Table 14: Brazil Total Beer & Ale Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: Brazil Total Flavoured Alcoholic Beverages Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Brazil Total Lager Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Brazil Total Low Alcohol Beer & Lager Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Beer & Ale Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: Brazil Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: Brazil Cider Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Brazil Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Brazil Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Brazil Beer & Ale Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: Brazil Flavoured Alcoholic Beverages Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: Brazil Lager Consumer Profiles (% consumers by sub-group), 2011
  • Table 31: Brazil Low Alcohol Beer & Lager Consumer Profiles (% consumers by sub-group), 2011
  • Table 32: Brazil Beer, Cider & Pre-mixed Spirits Private Label Consumer Penetration (% Consumers Using), by Category, 2011
  • Table 33: Brazil Beer & Ale Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 34: Brazil Cider Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 35: Brazil Flavoured Alcoholic Beverages Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 36: Brazil Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 37: Brazil Low Alcohol Beer & Lager Consumer Penetration by Brands and Private Label (% Consumers Using), 2011
  • Table 38: Brazil, Overall Beer, Cider & Pre-mixed Spirits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: Brazil, Beer & Ale: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: Brazil, Cider: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 41: Brazil, Flavoured Alcoholic Beverages: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 42: Brazil, Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 43: Brazil, Low Alcohol Beer & Lager: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 44: Brazil Beer, Cider & Pre-mixed Spirits Market Value (Brazilian Real million), by Category, 2011
  • Table 45: Brazil Beer, Cider & Pre-mixed Spirits Market Value (US$ million), by Category, 2011
  • Table 46: Brazil Beer, Cider & Pre-mixed Spirits Market Volume (Ltrs m), by Category, 2011
  • Table 47: Brazil Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
  • Table 48: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 49: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
  • Table 50: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (Brazilian Real), by Category
  • Table 51: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
  • Table 52: Brazil Beer, Cider & Pre-mixed Spirits Market Volume Share (Ltrs m), by Category, 2011
  • Table 53: Brazil Beer, Cider & Pre-mixed Spirits Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 54: Brazil Beer, Cider & Pre-mixed Spirits Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 55: Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Table 56: Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 57: Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 58: Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 59: Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 60: Brazil: Switchers to Carrefour for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: Brazil: Switchers From Carrefour for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: Brazil: Switchers to Cia Zaffari for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: Brazil: Switchers From Cia Zaffari for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Brazil: Switchers to DMA Distribuidora for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Brazil: Switchers From DMA Distribuidora for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Brazil: Switchers to Drogasil S.A. for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Brazil: Switchers to G.Barbosa for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Brazil: Switchers From G.Barbosa for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Brazil: Switchers to Irmaos Bretas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Brazil: Switchers From Irmaos Bretas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Brazil: Switchers to Lojas Americanas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Brazil: Switchers From Lojas Americanas for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Brazil: Switchers to SHV Makro for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Brazil: Switchers From SHV Makro for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Brazil: Switchers to Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Brazil: Switchers From Wal-Mart for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Brazil: Switchers to Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Brazil: Switchers From Other for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Brazil: Profile of Beer, Cider & Pre-mixed Spirits Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Gender, 2011
  • Figure 4: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Beer, Cider & Pre-mixed Spirits Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Beer & Ale Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Beer & Ale Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Cider Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Cider Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Flavoured Alcoholic Beverages Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Brazil Low Alcohol Beer & Lager Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Brazil Beer, Cider & Pre-mixed Spirits Market Share (US$ million), by Category, 2011
  • Figure 19: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Capita (US$), by Category, 2011
  • Figure 20: Brazil Beer, Cider & Pre-mixed Spirits Expenditure Per Household (US$), by Category
  • Figure 21: Brazil Beer, Cider & Pre-mixed Spirits Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m), 2011
  • Figure 22: Brazil Beer & Ale Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 23: Brazil Flavoured Alcoholic Beverages Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: Brazil Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: Brazil Low Alcohol Beer & Lager Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 26: Brazil: People Who Have Switched Retailer for their Beer, Cider & Pre-mixed Spirits Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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