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市場調査レポート

英国の調理済み食品市場における消費者動向

Consumer Trends in the Prepared Meals Market in the UK

発行 Canadean 商品コード 228529
出版日 ページ情報 英文 76 Pages
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英国の調理済み食品市場における消費者動向 Consumer Trends in the Prepared Meals Market in the UK
出版日: 2012年04月05日 ページ情報: 英文 76 Pages
概要

英国の惣菜市場で最も重要な消費者は高齢者層で、金額では24%のシェアを占めますが、数では人口の29%に相当します。マーケティング担当者は、この最大の消費者層を対象にする場合、高齢者層の平均以下の消費量に注意する必要があります。 ピザは、都会の居住者に偏って消費されています。金額では72%のシェアを占めますが、人口では69%に相当します。そのため、ピザのマーケティング担当者は、都会の消費者にアピールする固有の傾向を把握する必要があります。 ブランド商品は、キット食品カテゴリーにおいて優勢で、流通している商品数量の88%を占めます。これに対して、自社ブランド商品はピザで35%、レディミールで55%と堅調な普及率です。自社ブランド商品の普及率が最も高いのはレディミール市場で、特に断片的な傾向を示しています。 英国の惣菜市場は、大手の小売業者2社が市場を独占し、数量では51.3%のシェアを占めています。市場に新規参入する企業は、この2社と強固に結びつくことが不可欠になります。

当レポートでは、英国における調理済み食品の消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団および調理済み食品の市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 ミール・キット
    • 2.2.2 ピザ
    • 2.2.3 レディ・ミール
  • 2.3 行動の傾向と市場価値
    • 2.3.1 ミール・キット
    • 2.3.2 ピザ
    • 2.3.3 レディ・ミール

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 ミール・キット
    • 3.1.2 ピザ
    • 3.1.3 レディ・ミール
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 ミール・キット
    • 3.2.2 ピザ
    • 3.2.3 レディ・ミール

4 ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1 カテゴリー別
  • 4.2 調理済み食品 ブランドの選択とプライベートブランドのシェア
    • 4.2.1 ミール・キット
    • 4.2.2 ピザ
    • 4.2.3 レディ・ミール

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 調理済み食品全般
    • 5.1.2 ミール・キット
    • 5.1.3 ピザ
    • 5.1.4 レディ・ミール

6 消費のインパクト: 市場評価

  • 6.1 調理済み食品の市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 調理済み食品の市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 調理済み食品の市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7 小売業者の選択、切替およびカテゴリーシェア

  • 7.1 小売業者の販売量シェア
    • 7.1.1 調理済み食品における小売業者の販売量シェア
  • 7.2 小売業者の販売量シェア、カテゴリー別
    • 7.2.1 小売販売量シェア - ミール・キット
    • 7.2.2 小売販売量シェア - ピザ
    • 7.2.3 小売販売量シェア - レディ・ミール
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 Aldi 切り替え分析
    • 7.3.3 Asda 切り替え分析
    • 7.3.4 Co-Op/Somerfield 切り替え分析
    • 7.3.5 Iceland 切り替え分析
    • 7.3.6 Lidl 切り替え分析
    • 7.3.7 M&S 切り替え分析
    • 7.3.8 Morrisons 切り替え分析
    • 7.3.9 Sainsbury's 切り替え分析
    • 7.3.10 Tesco 切り替え分析
    • 7.3.11 Waitrose 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 調理済み食品の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Asda
    • 7.4.2 Co-Op/Somerfield
    • 7.4.3 Iceland
    • 7.4.4 Lidl

7.4.5 M&S

    • 7.4.6 Morrisons
    • 7.4.7 Sainsbury's
    • 7.4.8 Tesco
    • 7.4.9 Waitrose
    • 7.4.10 その他

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: 調理済み食品市場の容積単位
  • 表 2: 外国為替レート- GBP Vs. US$
  • 表 3: 英国の調査回答者のプロファイル (ウェイト調整済)
  • 表 4: 英国の調理済み食品 販売額シェア (%) 年代別
  • 表 5: 英国の調理済み食品 販売額シェア (%) 性別
  • 表 6: 英国の調理済み食品 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 7: 英国の調理済み食品 販売額シェア (%) 学歴別
  • 表 8: 英国の調理済み食品 販売額シェア (%) 資産別
  • 表 9: 英国の調理済み食品 販売額シェア (%) 生活パターン別
  • 表 10: 英国のミール・キット 消費者集団シェア(% 市場価値)
  • 表 11: 英国のピザ 消費者集団シェア(% 市場価値)
  • 表 12: 英国のレディ・ミール 消費者集団シェア(% 市場価値)
  • 表 13: 英国のミール・キットの総販売額 (100万ポンド) および行動トレンドの影響下にある販売額のシェア
  • 表 14: 英国のピザの総販売額 (100万ポンド) および行動トレンドの影響下にある販売額のシェア
  • 表 15: 英国のレディ・ミールの総販売額 (100万ポンド) および行動トレンドの影響下にある販売額のシェア
  • 表 16: 英国のミール・キット 消費頻度分析(年齢・消費集団別、%)
  • 表 17: 英国のミール・キット 消費頻度分析(性別・消費集団別、%)
  • 表 18: 英国のピザ 消費頻度分析(年齢・消費集団別、%)
  • 表 19: 英国のピザ 消費頻度分析(性別・消費集団別、%)
  • 表 20: 英国のレディ・ミール 消費頻度分析(年齢・消費集団別、%)
  • 表 21: 英国のレディ・ミール 消費頻度分析(性別・消費集団別、%)
  • 表 22: 英国のミール・キット 消費者プロファイル (消費者サブグループ、%)
  • 表 23: 英国のピザ 消費者プロファイル (消費者サブグループ、%)
  • 表 24: 英国のレディ・ミール 消費者プロファイル (消費者サブグループ、%)
  • 表 25: 英国の調理済み食品 PB浸透率(% Vol)、カテゴリー別
  • 表 26: 英国のミール・キット ブランドシェア (販売量、%)
  • 表 27: 英国のピザ ブランドシェア (販売量、%)
  • 表 28: 英国のレディ・ミール ブランドシェア (販売量、%)
  • 表 29: 英国の調理済み食品全般: 消費量が流行に影響されると回答した消費者の割合
  • 表 30: 英国のミール・キット: 消費量が流行に影響されると回答した消費者の割合
  • 表 31: 英国のピザ: 消費量が流行に影響されると回答した消費者の割合
  • 表 32: 英国のレディ・ミール: 消費量が流行に影響されると回答した消費者の割合
  • 表 33: 英国の調理済み食品の市場価値 (100万ポンド)、カテゴリー別
  • 表 34: 英国の調理済み食品の市場価値 (100万US$)、カテゴリー別
  • 表 35: 英国の調理済み食品の市場販売量 (100万Kg)、カテゴリー別
  • 表 36: 英国の調理済み食品の市場シェア (100万US$)、カテゴリー別
  • 表 37: 英国の調理済み食品 1人あたり消費額 (ポンド)、カテゴリー別
  • 表 38: 英国の調理済み食品 1人あたり消費額 (US$)、カテゴリー別
  • 表 39: 英国の調理済み食品 1世帯あたり消費額 (ポンド)、カテゴリー別
  • 表 40: 英国の調理済み食品 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 41: 英国の調理済み食品の市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 42: 英国の調理済み食品 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 43: 英国の調理済み食品 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 44: 英国の調理済み食品 小売業者シェア (販売量、100万Kg、%)
  • 表 45: 英国のミール・キット 小売業者シェア (販売量、100万Kg)
  • 表 46: 英国のピザ 小売業者シェア (販売量、100万Kg)
  • 表 47: 英国のレディ・ミール 小売業者シェア (販売量、100万Kg)
  • 表 48-69: 英国の調理済み食品 :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 70-79: 英国の調理済み食品 :購入者のプロファイル (小売業者別、サブグループの割合、%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: 英国の調理済み食品 販売額シェア (%) 年代別
  • 図 3: 英国の調理済み食品 販売額シェア (%) 性別
  • 図 4: 英国の調理済み食品 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: 英国の調理済み食品 販売額シェア (%) 学歴別
  • 図 6: 英国の調理済み食品 販売額シェア (%) 資産別
  • 図 7: 英国の調理済み食品 販売額シェア (%) 生活パターン別
  • 図 8: 英国のミール・キット 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: 英国のミール・キット 消費頻度分析(性別・消費集団別、%)
  • 図 10: 英国のピザ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: 英国のピザ 消費頻度分析(性別・消費集団別、%)
  • 図 12: 英国のレディ・ミール 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 13: 英国のレディ・ミール 消費頻度分析(性別・消費集団別、%)
  • 図 14: 英国の調理済み食品 PB浸透率(% Vol)、カテゴリー別
  • 図 15: 英国の調理済み食品の市場シェア (100万US$)、カテゴリー別
  • 図 16: 英国の調理済み食品 1人あたり消費額 (US$)、カテゴリー別
  • 図 17: 英国の調理済み食品 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 18: 英国の調理済み食品 小売業者シェア (販売量、100万Kg、%)
  • 図 19: 英国のミール・キット 小売業者シェア (販売量、100万Kg)
  • 図 20: 英国のピザ 小売業者シェア (販売量、100万Kg)
  • 図 21: 英国のレディ・ミール 小売業者シェア (販売量、100万Kg)
  • 図 22: 英国の調理済み食品 :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)

目次
Product Code: CS0014IS

Summary

Why was the report written?

Marketers in the Prepared Meals market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Prepared Meals market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

The weak state of the UK economy has led consumers to review their consumption of most CPG products, particularly for non-essential food products such as Prepared Meals. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, which appears to be in its nascent stages, consumer trends will be directly affected. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Meal Kits, Pizza and Ready Meals markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

While Older Consumers are the most valuable age group in the Prepared Meals market in the UK with a 24% value share, this is achieved through sheer weight of numbers as they account for 29% of the population. While marketers may wish to target the largest consumer group in the country, they should beware their below average consumption.

Pizza is consumed disproportionately by Urban dwellers. They have a 72% value share of the category, despite accounting for 69% of the population. Marketers of Pizza therefore need to be aware of the specific trends particularly affecting Urban consumers.

Branded products dominate the Meal Kits category, accounting for 88% of the volume of products distributed, whereas private label products have healthy penetration of 35% in Pizzas and 55% in Ready Meals. The Ready Meals market is particularly fragmented, indicating that this is where private label penetration may grow the most.

The top 2 retailers in the UK dominate the Prepared Meals market with a 51.3% volume share of the market. This makes strong relationships with these two retailers essential for any new entrants to the market.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Prepared Meals Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Meal Kits
    • 2.2.2 Pizza
    • 2.2.3 Ready Meals
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Meal Kits
    • 2.3.2 Pizza
    • 2.3.3 Ready Meals

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Meal Kits
    • 3.1.2 Pizza
    • 3.1.3 Ready Meals
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Meal Kits
    • 3.2.2 Pizza
    • 3.2.3 Ready Meals

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Prepared Meals Brand Choice and Private Label Shares
    • 4.2.1 Meal Kits
    • 4.2.2 Pizza
    • 4.2.3 Ready Meals

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Prepared Meals
    • 5.1.2 Meal Kits
    • 5.1.3 Pizza
    • 5.1.4 Ready Meals

6 Consumption Impact: Market Valuation

  • 6.1 Prepared Meals Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Prepared Meals Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Prepared Meals Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Prepared Meals
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Meal Kits
    • 7.2.2 Retail Share by Volume - Pizza
    • 7.2.3 Retail Share by Volume - Ready Meals
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Aldi Switching Analysis
    • 7.3.3 Asda Switching Analysis
    • 7.3.4 Co-Op/Somerfield Switching Analysis
    • 7.3.5 Iceland Switching Analysis
    • 7.3.6 Lidl Switching Analysis
    • 7.3.7 M&S Switching Analysis
    • 7.3.8 Morrisons Switching Analysis
    • 7.3.9 Sainsbury's Switching Analysis
    • 7.3.10 Tesco Switching Analysis
    • 7.3.11 Waitrose Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Prepared Meals, by Retailer Used
    • 7.4.1 Asda
    • 7.4.2 Co-Op/Somerfield
    • 7.4.3 Iceland
    • 7.4.4 Lidl

7.4.5 M&S

    • 7.4.6 Morrisons
    • 7.4.7 Sainsbury's
    • 7.4.8 Tesco
    • 7.4.9 Waitrose
    • 7.4.10 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Prepared Meals Market
  • Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011
  • Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
  • Table 4: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2011
  • Table 5: United Kingdom Prepared Meals Value Share (%), by Gender, 2011
  • Table 6: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2011
  • Table 9: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2011
  • Table 10: United Kingdom Meal Kits Consumer Group Share (% market value), 2011
  • Table 11: United Kingdom Pizza Consumer Group Share (% market value), 2011
  • Table 12: United Kingdom Ready Meals Consumer Group Share (% market value), 2011
  • Table 13: United Kingdom Total Meal Kits Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 14: United Kingdom Total Pizza Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: United Kingdom Total Ready Meals Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 17: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 18: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: United Kingdom Meal Kits Consumer Profiles (% consumers by sub-group), 2011
  • Table 23: United Kingdom Pizza Consumer Profiles (% consumers by sub-group), 2011
  • Table 24: United Kingdom Ready Meals Consumer Profiles (% consumers by sub-group), 2011
  • Table 25: United Kingdom Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 26: United Kingdom Meal Kits Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 27: United Kingdom Pizza Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 28: United Kingdom Ready Meals Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 29: United Kingdom, Overall Prepared Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 30: United Kingdom, Meal Kits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 31: United Kingdom, Pizza: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 32: United Kingdom, Ready Meals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 33: United Kingdom Prepared Meals Market Value (Pound Sterling million), by Category, 2011
  • Table 34: United Kingdom Prepared Meals Market Value (US$ million), by Category, 2011
  • Table 35: United Kingdom Prepared Meals Market Volume (Kg m), by Category, 2011
  • Table 36: United Kingdom Prepared Meals Market Share (US$ million), by Category, 2011
  • Table 37: United Kingdom Prepared Meals Expenditure Per Capita (Pound Sterling), by Category, 2011
  • Table 38: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2011
  • Table 39: United Kingdom Prepared Meals Expenditure Per Household (Pound Sterling), by Category
  • Table 40: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
  • Table 41: United Kingdom Prepared Meals Market Volume Share (Kg m), by Category, 2011
  • Table 42: United Kingdom Prepared Meals Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 43: United Kingdom Prepared Meals Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 44: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Table 45: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 46: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 47: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Table 48: United Kingdom: Switchers to Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 49: United Kingdom: Switchers From Aldi for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 50: United Kingdom: Switchers to Asda for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 51: United Kingdom: Switchers From Asda for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 52: United Kingdom: Switchers to Co-Op/Somerfield for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 53: United Kingdom: Switchers From Co-Op/Somerfield for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 54: United Kingdom: Switchers to Iceland for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 55: United Kingdom: Switchers From Iceland for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: United Kingdom: Switchers to Lidl for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: United Kingdom: Switchers From Lidl for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: United Kingdom: Switchers to M&S for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: United Kingdom: Switchers From M&S for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: United Kingdom: Switchers to Morrisons for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: United Kingdom: Switchers From Morrisons for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: United Kingdom: Switchers to Sainsbury's for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: United Kingdom: Switchers From Sainsbury's for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: United Kingdom: Switchers to Tesco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: United Kingdom: Switchers From Tesco for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: United Kingdom: Switchers to Waitrose for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: United Kingdom: Switchers From Waitrose for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: United Kingdom: Switchers to Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: United Kingdom: Switchers From Other for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
  • Table 71: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
  • Table 72: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
  • Table 73: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
  • Table 74: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2011
  • Table 75: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
  • Table 76: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
  • Table 77: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: United Kingdom: Profile of Prepared Meals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United Kingdom Prepared Meals Value Share (%), by Age Groups, 2011
  • Figure 3: United Kingdom Prepared Meals Value Share (%), by Gender, 2011
  • Figure 4: United Kingdom Prepared Meals Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United Kingdom Prepared Meals Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United Kingdom Prepared Meals Value Share (%) by Wealth Groups, 2011
  • Figure 7: United Kingdom Prepared Meals Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United Kingdom Meal Kits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United Kingdom Meal Kits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United Kingdom Pizza Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United Kingdom Pizza Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United Kingdom Ready Meals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United Kingdom Ready Meals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United Kingdom Prepared Meals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 15: United Kingdom Prepared Meals Market Share (US$ million), by Category, 2011
  • Figure 16: United Kingdom Prepared Meals Expenditure Per Capita (US$), by Category, 2011
  • Figure 17: United Kingdom Prepared Meals Expenditure Per Household (US$), by Category
  • Figure 18: United Kingdom Prepared Meals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
  • Figure 19: United Kingdom Meal Kits Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 20: United Kingdom Pizza Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 21: United Kingdom Ready Meals Survey-tracked Retailer Shares by Volume (Kg m), 2011
  • Figure 22: United Kingdom: People Who Have Switched Retailer for their Prepared Meals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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