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市場調査レポート

米国のスキンケア用品市場における消費者の傾向(2011年)

Consumer Trends in the Skincare Market in The US

発行 Canadean 商品コード 225896
出版日 ページ情報 英文 80 Pages
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米国のスキンケア用品市場における消費者の傾向(2011年) Consumer Trends in the Skincare Market in The US
出版日: 2012年03月27日 ページ情報: 英文 80 Pages
概要

市場調査の結果によれば、米国のスキンケア用品市場の60%以上をフェイシャルケア用品が占めており、ボディケア用品がそれに続いています。その他のカテゴリーの市場シェアは全体の5%以下にすぎません。 また、ブランド調査の結果によれば、プライベートブランド製品は米国のスキンケア市場への食い込みにあまり成功していません。メイク落としの部門では15%のシェアを獲得していますが、その他の部門では大幅に低いシェアとなっています。 米国市場での高級品の売れ行きは上昇していますが、市場の大半は中・下級品で占められています。このことから、「お値打ち感」が影響力を持つ市場の規模の大きさが分かります。

当レポートでは、米国におけるスキンケア用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団とスキンケア用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし
  • 行動の傾向と市場価値
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし
  • 消費者のプロファイル:製品カテゴリー別
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • スキンケア用品のブランド選択とプライベートレーベルの比率
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし

第5章 流行の影響を受ける消費者の割合

  • 消費者の製品選択に関する流行の促進要因
    • スキンケア用品全体
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし

第6章 消費のインパクト:市場の評価

  • スキンケア用品市場価値に対する消費者行動の影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • スキンケア用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動のスキンケア用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア
    • スキンケア用品の小売販売量シェア
  • 小売業者の販売量シェア:カテゴリー別
    • ボディケア用品
    • 脱毛剤
    • フェイシャルケア用品
    • ハンドケア用品
    • メイク落とし
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全6社分)
  • スキンケア用品の最終消費者のプロファイル:利用した小売業者別
    • Ahold
    • C&S Wholesale Grocers
    • Costco
    • Delhaize
    • Kroger
    • Loblaw
    • Publix
    • Safeway
    • Supervalu
    • Wal-Mart
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0289IS

Summary

Why was the report written?

Marketers in the Skincare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Skincare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Adoption of skincare regimes increasingly appears to start at an earlier ages as people's beauty aspirations increasingly favour prevention of the onset of aging, rather than retarding the effects once they have begun. At the older end of the consumer base, the proportion of users starts to decline. To prevent this marketers may need to offer either better value for money products that reflect the pressures on people's incomes in these age groups, or products which provide clearer benefits for their skincare needs.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Body Care, Depilatories, Facial Care, Hand Care and Make-up Remover markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Market valuation reveals that Facial Care accounts for more than 60% of the skincare market in value terms followed by Body Care. Others have less than a 5% share in the overall market.

Brand analysis reveals that private labels have not succeeded in making major inroads into the US skincare market. It's highest at around 15% volume share in Make-Up Remover, but is significantly lower in other categories.

While prestige products may well be reserved for better of Americans, major parts of the market are accounted for by those of more limited means. This highlights a large addressable market for value for money propositions.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Skincare Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Body Care
    • 2.2.2 Depilatories
    • 2.2.3 Facial Care
    • 2.2.4 Hand Care
    • 2.2.5 Make-up Remover
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Body Care
    • 2.3.2 Depilatories
    • 2.3.3 Facial Care
    • 2.3.4 Hand Care
    • 2.3.5 Make-up Remover

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Body Care
    • 3.1.2 Depilatories
    • 3.1.3 Facial Care
    • 3.1.4 Hand Care
    • 3.1.5 Make-up Remover
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Body Care
    • 3.2.2 Depilatories
    • 3.2.3 Facial Care
    • 3.2.4 Hand Care
    • 3.2.5 Make-up Remover

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Skincare Brand Choice and Private Label Shares
    • 4.2.1 Body Care
    • 4.2.2 Depilatories
    • 4.2.3 Facial Care
    • 4.2.4 Hand Care
    • 4.2.5 Make-up Remover

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Skincare
    • 5.1.2 Body Care
    • 5.1.3 Depilatories
    • 5.1.4 Facial Care
    • 5.1.5 Hand Care
    • 5.1.6 Make-up Remover

6 Consumption Impact: Market Valuation

  • 6.1 Skincare Value Impact of Consumer Consumption Behaviour
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Skincare Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Skincare Volume Impact of Consumer Behaviour Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Skincare
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Body Care
    • 7.2.2 Retail Share by Volume - Depilatories
    • 7.2.3 Retail Share by Volume - Facial Care
    • 7.2.4 Retail Share by Volume - Hand Care
    • 7.2.5 Retail Share by Volume - Make-up Remover
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Costco Switching Analysis
    • 7.3.3 Delhaize Switching Analysis
    • 7.3.4 Kroger Switching Analysis
    • 7.3.5 Wal-Mart Switching Analysis
    • 7.3.6 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Skincare, by Retailer Used
    • 7.4.1 Costco
    • 7.4.2 Kroger
    • 7.4.3 Publix
    • 7.4.4 Safeway
    • 7.4.5 Wal-Mart
    • 7.4.6 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Skincare Market
  • Table 2: US Survey Respondent Profile (weighted), 2011
  • Table 3: United States Skincare Value Share (%), by Age Groups, 2011
  • Table 4: United States Skincare Value Share (%), by Gender, 2011
  • Table 5: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 6: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
  • Table 7: United States Skincare Value Share (%) by Wealth Groups, 2011
  • Table 8: United States Skincare Value Share (%) by Busy Lives Groups, 2011
  • Table 9: United States Body Care Consumer Group Share (% market value), 2011
  • Table 10: United States Depilatories Consumer Group Share (% market value), 2011
  • Table 11: United States Facial Care Consumer Group Share (% market value), 2011
  • Table 12: United States Hand Care Consumer Group Share (% market value), 2011
  • Table 13: United States Make-up Remover Consumer Group Share (% market value), 2011
  • Table 14: United States Total Body Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: United States Total Depilatories Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: United States Total Facial Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: United States Total Hand Care Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: United States Total Make-up Remover Value (US$ millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: United States Body Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 20: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 21: United States Depilatories Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 22: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 23: United States Facial Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 24: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 25: United States Hand Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 26: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 27: United States Make-up Remover Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 28: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 29: United States Body Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: United States Depilatories Consumer Profiles (% consumers by sub-group), 2011
  • Table 31: United States Facial Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 32: United States Hand Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 33: United States Make-up Remover Consumer Profiles (% consumers by sub-group), 2011
  • Table 34: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 35: United States Body Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 36: United States Depilatories Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 37: United States Facial Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 38: United States Hand Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 39: United States Make-up Remover Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 40: United States, Overall Skincare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 41: United States, Body Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 42: United States, Depilatories: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 43: United States, Facial Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 44: United States, Hand Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 45: United States, Make-up Remover: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 46: United States Skincare Market Value (US$ million), by Category, 2011
  • Table 47: United States Skincare Market Volume (Ltrs m), by Category, 2011
  • Table 48: United States Skincare Market Share (US$ million), by Category, 2011
  • Table 49: United States Skincare Expenditure Per Capita (US$), by Category, 2011
  • Table 50: United States Skincare Expenditure Per Household (US$), by Category
  • Table 51: United States Skincare Market Volume Share (Ltrs m), by Category, 2011
  • Table 52: United States Skincare Consumption Per Capita (Ltrs m / Population m), by Category, 2011
  • Table 53: United States Skincare Consumption Per Household (Ltrs m / Households m), by Category, 2011
  • Table 54: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
  • Table 55: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 56: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 57: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 58: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 59: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 60: United States: Switchers to Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: United States: Switchers From Costco for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: United States: Switchers to Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: United States: Switchers From Delhaize for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: United States: Switchers to Kroger for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: United States: Switchers to Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: United States: Switchers From Wal-Mart for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: United States: Switchers to Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: United States: Switchers From Other for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
  • Table 70: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
  • Table 71: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
  • Table 72: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
  • Table 73: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 74: United States: Profile of Skincare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United States Skincare Value Share (%), by Age Groups, 2011
  • Figure 3: United States Skincare Value Share (%), by Gender, 2011
  • Figure 4: United States Skincare Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United States Skincare Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United States Skincare Value Share (%) by Wealth Groups, 2011
  • Figure 7: United States Skincare Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United States Body Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United States Body Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United States Depilatories Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United States Depilatories Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United States Facial Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United States Facial Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United States Hand Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: United States Hand Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: United States Make-up Remover Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: United States Make-up Remover Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: United States Skincare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 19: United States Skincare Market Share (US$ million), by Category, 2011
  • Figure 20: United States Skincare Expenditure Per Capita (US$), by Category, 2011
  • Figure 21: United States Skincare Expenditure Per Household (US$), by Category
  • Figure 22: United States Skincare Survey-tracked Retailer Shares by Volume (% of Ltrs m), 2011
  • Figure 23: United States Body Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 24: United States Depilatories Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 25: United States Facial Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 26: United States Hand Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 27: United States Make-up Remover Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 28: United States: People Who Have Switched Retailer for their Skincare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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