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市場調査レポート

米国の口腔衛生用品市場における消費者の傾向(2011年)

Consumer Trends in the Oral Hygiene Market in the US

発行 Canadean 商品コード 225894
出版日 ページ情報 英文 86 Pages
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米国の口腔衛生用品市場における消費者の傾向(2011年) Consumer Trends in the Oral Hygiene Market in the US
出版日: 2012年03月27日 ページ情報: 英文 86 Pages
概要

米国の男性の人口比率は49%ですが、口腔衛生用品市場に占める比率は51%となっています。このことは、男性が高級品の利用により前向きである、という可能性を示しています。分析結果によれば、富裕層のグループは口腔衛生用品の市場規模額の31.4%を占め、最大の消費者集団となっています。このことは、ハイエンドの口腔衛生用品には電動歯ブラシと類似した市場機会が存在することを意味します。プライベートブランドは、歯磨き粉市場のわずか1%のシェアしか占めていません。しかし、口臭ケア用品(ガム・キャンディ以外)・義歯ケア用品・デンタルフロスといった分野では10%以上のシェアを占めています。これは、小売業者が口腔衛生用品市場では大きなシェアを獲得できることを示しています。

当レポートでは、米国における口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団と口腔衛生用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートレーベルの比率
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者向け製品の選択の流行促進要因
    • 口腔衛生用品全体
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別
  • 第6章 消費のインパクト:市場の評価
  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア:カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全8社分)
  • 口腔衛生用品の最終消費者のプロファイル:利用した小売業者別
    • Ahold
    • C&S Wholesale Grocers
    • Costco
    • Delhaize
    • Kroger
    • Loblaw
    • Publix
    • Safeway
    • Supervalu
    • Wal-Mart
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0287IS

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath Fresheners and Dental Floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Men account for 51% of the Oral Hygiene market in the US despite accounting for 49% of the population. This indicates that they may be more open to consuming premium products.

Analysis reveals that the Affluent wealth group is the biggest contributor to the Oral hygiene market with 31.4% share by value. This indicates an opportunity for high end Oral Hygiene products like electric toothbrushes.

Private label has a penetration rate of only 1% in the Toothpaste product category. However, private labels have penetration rates in excess of 10% in Breath Fresheners (non confectionery), Denture Care and Dental Floss, indicating that retailers can enjoy significant shares in the Oral Hygiene market.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Breath Fresheners (non Confectionery)
    • 2.2.2 Dental Floss
    • 2.2.3 Denture Care
    • 2.2.4 Mouthwash
    • 2.2.5 Toothbrushes & Replacement Heads
    • 2.2.6 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Breath Fresheners (non Confectionery)
    • 2.3.2 Dental Floss
    • 2.3.3 Denture Care
    • 2.3.4 Mouthwash
    • 2.3.5 Toothbrushes & Replacement Heads
    • 2.3.6 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Breath Fresheners (non Confectionery)
    • 3.1.2 Dental Floss
    • 3.1.3 Denture Care
    • 3.1.4 Mouthwash
    • 3.1.5 Toothbrushes & Replacement Heads
    • 3.1.6 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Breath Fresheners (non Confectionery)
    • 3.2.2 Dental Floss
    • 3.2.3 Denture Care
    • 3.2.4 Mouthwash
    • 3.2.5 Toothbrushes & Replacement Heads
    • 3.2.6 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Breath Fresheners (non Confectionery)
    • 4.2.2 Dental Floss
    • 4.2.3 Denture Care
    • 4.2.4 Mouthwash
    • 4.2.5 Toothbrushes & Replacement Heads
    • 4.2.6 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Breath Fresheners (non Confectionery)
    • 5.1.3 Dental Floss
    • 5.1.4 Denture Care
    • 5.1.5 Mouthwash
    • 5.1.6 Toothbrushes & Replacement Heads
    • 5.1.7 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share by Category
    • 7.1.1 Retail Share by Volume - Breath Fresheners (non Confectionery)
    • 7.1.2 Retail Share by Volume - Dental Floss
    • 7.1.3 Retail Share by Volume - Denture Care
    • 7.1.4 Retail Share by Volume - Mouthwash
    • 7.1.5 Retail Share by Volume - Toothbrushes & Replacement Heads
    • 7.1.6 Retail Share by Volume - Toothpaste
  • 7.2 Levels of Retailer Switching in the Last Six Months
    • 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.2.2 Costco Switching Analysis
    • 7.2.3 Kroger Switching Analysis
    • 7.2.4 Publix Switching Analysis
    • 7.2.5 Safeway Switching Analysis
    • 7.2.6 Wal-Mart Switching Analysis
    • 7.2.7 Other Switching Analysis
  • 7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
    • 7.3.1 Costco
    • 7.3.2 Kroger
    • 7.3.3 Safeway
    • 7.3.4 Wal-Mart
    • 7.3.5 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: United States Survey Respondent Profile (weighted), 2011
  • Table 3: United States Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 4: United States Oral Hygiene Value Share (%), by Gender, 2011
  • Table 5: United States Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 6: United States Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 7: United States Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 8: United States Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 9: United States Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
  • Table 10: United States Dental Floss Consumer Group Share (% market value), 2011
  • Table 11: United States Denture Care Consumer Group Share (% market value), 2011
  • Table 12: United States Mouthwash Consumer Group Share (% market value), 2011
  • Table 13: United States Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 14: United States Toothpaste Consumer Group Share (% market value), 2011
  • Table 15: United States Total Breath Fresheners (non Confectionery) Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: United States Total Dental Floss Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: United States Total Denture Care Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: United States Total Mouthwash Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: United States Total Toothbrushes & Replacement Heads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: United States Total Toothpaste Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 22: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 23: United States Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 24: United States Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 25: United States Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 26: United States Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 27: United States Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 28: United States Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 29: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 30: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 31: United States Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 32: United States Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 33: United States Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
  • Table 34: United States Dental Floss Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: United States Denture Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: United States Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: United States Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: United States Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: United States Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 40: United States Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 41: United States Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: United States Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: United States Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: United States Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: United States Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: United States, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 47: United States, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: United States, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: United States, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: United States, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: United States, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: United States, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: United States Oral Hygiene Market Value (US Dollar million), by Category, 2011
  • Table 54: United States Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 55: United States Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 56: United States Oral Hygiene Expenditure Per Capita (US Dollar), by Category, 2011
  • Table 57: United States Oral Hygiene Expenditure Per Household (US Dollar), by Category
  • Table 58: United States Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 59: United States Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 60: United States Oral Hygiene Consumption Per Household, by Category, 2011
  • Table 61: United States Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 62: United States Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 63: United States Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 64: United States Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 65: United States Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 66: United States Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 67: United States: Switchers to Costco for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: United States: Switchers From Costco for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: United States: Switchers to Kroger for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: United States: Switchers From Kroger for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: United States: Switchers to Publix for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: United States: Switchers to Safeway for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: United States: Switchers to Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: United States: Switchers From Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: United States: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: United States: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: United States: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: United States Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: United States Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: United States Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: United States Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: United States Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: United States Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: United States Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: United States Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: United States Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: United States Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: United States Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: United States Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: United States Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: United States Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: United States Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: United States Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: United States Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: United States Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 22: United States Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: United States Oral Hygiene Expenditure Per Household (US$), by Category
  • Figure 24: United States Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 25: United States Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 26: United States Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 27: United States Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 28: United States Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 29: United States Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 30: United States: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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