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市場調査レポート

ロシアの口腔衛生用品市場における消費者の傾向(2011年)

Consumer Trends in the Oral Hygiene Market in Russia

発行 Canadean 商品コード 225886
出版日 ページ情報 英文 100 Pages
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ロシアの口腔衛生用品市場における消費者の傾向(2011年) Consumer Trends in the Oral Hygiene Market in Russia
出版日: 2012年03月27日 ページ情報: 英文 100 Pages
概要

ブランド分析によると、ロシアの口腔衛生用品市場全体におけるプライベートブランドの浸透率は、販売量ベースで10%に届きません。浸透率はマウススプレー(製菓ではない)で最も高く、歯磨きで最も低くなっています。所得別の消費者セグメンテーションの結果、ロシアの口腔衛生用品市場では、中程度の所得層が販売額ベースで40%以上のシェアを占め、富裕層および低所得層が後に続きます。これは、人口動態上の動向を多少反映する一方で、高級化された製品の提供が利益を生む可能性を示しています。市場評価によると、ロシアでは、口腔衛生用品に対する支出は歯磨きが最も高く、歯ブラシ・スペアブラシおよびマウスウォッシュがあとに続きます。

当レポートでは、ロシアにおける口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団とメイク用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートレーベルの比率
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者向け製品の選択の流行促進要因
    • 口腔衛生用品全体
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別
  • 第6章 消費のインパクト:市場の評価
  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア:カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全12社分)
  • 口腔衛生用品の最終消費者のプロファイル:利用した小売業者別
    • Auchan
    • Dixi
    • Lenta
    • Magnit
    • Metro Group
    • OAO Pharmacy Chain 36.6
    • O'Key
    • Paterson
    • Sedmoi Kontinent
    • Seventh Continent
    • X5 Retail Group
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0258IS

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

Toothbrushes, Toothpaste, Mouthwash, Breath fresheners and Dental floss are essential everyday items for most consumers and recent economic events in general are likely to have had a minimal impact on this market. However, in the future consumption patterns may well increase positively, if marketers can encourage consumers to retain their consumption habits from their tends into adulthood.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Brand analysis reveals that overall penetration by private labels in the Oral Hygiene market in Russia remains less than 10% by volume. While it is highest for Breathe Fresheners (non confectionary), it is the lowest in the toothpaste category.

Consumer segmentation by wealth cohort reveals the Moderate Income wealth group has more than a 40% value share in the Oral Hygiene market in Russia. It is followed by the Affluent and Hard-Pressed wealth groups. While this partly reflects demographic trends, it highlights potential to offer premium versions of products.

Market valuation reveals that Oral Hygiene expenditure per capita in Russia is the highest for toothpaste. It is followed by Toothbrushes & Replacement Heads and Mouthwash.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Breath Fresheners (non Confectionery)
    • 2.2.2 Dental Floss
    • 2.2.3 Denture Care
    • 2.2.4 Mouthwash
    • 2.2.5 Toothbrushes & Replacement Heads
    • 2.2.6 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Breath Fresheners (non Confectionery)
    • 2.3.2 Dental Floss
    • 2.3.3 Denture Care
    • 2.3.4 Mouthwash
    • 2.3.5 Toothbrushes & Replacement Heads
    • 2.3.6 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Breath Fresheners (non Confectionery)
    • 3.1.2 Dental Floss
    • 3.1.3 Denture Care
    • 3.1.4 Mouthwash
    • 3.1.5 Toothbrushes & Replacement Heads
    • 3.1.6 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Breath Fresheners (non Confectionery)
    • 3.2.2 Dental Floss
    • 3.2.3 Denture Care
    • 3.2.4 Mouthwash
    • 3.2.5 Toothbrushes & Replacement Heads
    • 3.2.6 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Breath Fresheners (non Confectionery)
    • 4.2.2 Dental Floss
    • 4.2.3 Denture Care
    • 4.2.4 Mouthwash
    • 4.2.5 Toothbrushes & Replacement Heads
    • 4.2.6 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Breath Fresheners (non Confectionery)
    • 5.1.3 Dental Floss
    • 5.1.4 Denture Care
    • 5.1.5 Mouthwash
    • 5.1.6 Toothbrushes & Replacement Heads
    • 5.1.7 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Share by Volume of Organized Retail
    • 7.1.1 Russian Federation Oral Hygiene Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Breath Fresheners (non Confectionery)
    • 7.2.2 Retail Share by Volume of Organized Retail - Dental Floss
    • 7.2.3 Retail Share by Volume of Organized Retail - Denture Care
    • 7.2.4 Retail Share by Volume of Organized Retail - Mouthwash
    • 7.2.5 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
    • 7.2.6 Retail Share by Volume of Organized Retail - Toothpaste
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 OAO Pharmacy Chain 36.6 Switching Analysis
    • 7.3.8 O'Key Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 X5 Retail Group Switching Analysis
    • 7.3.11 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 X5 Retail Group
    • 7.4.11 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russia Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Dental Floss Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Denture Care Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Mouthwash Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Toothpaste Consumer Group Share (% market value), 2011
  • Table 16: Russian Federation Total Breath Fresheners (non Confectionery) Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Dental Floss Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Denture Care Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Mouthwash Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Total Toothbrushes & Replacement Heads Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Russian Federation Total Toothpaste Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Russian Federation Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Russian Federation Dental Floss Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: Russian Federation Denture Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: Russian Federation Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: Russian Federation Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Russian Federation Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Russian Federation Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: Russian Federation Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: Russian Federation Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: Russian Federation Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: Russian Federation Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Russian Federation, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: Russian Federation, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: Russian Federation, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: Russian Federation, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: Russian Federation, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: Russian Federation, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Russian Federation, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Russian Federation Oral Hygiene Market Value (Russian Ruble million), by Category, 2011
  • Table 55: Russian Federation Oral Hygiene Market Value (US$ million), by Category, 2011
  • Table 56: Russian Federation Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 57: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 58: Russian Federation Oral Hygiene Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 59: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Table 60: Russian Federation Oral Hygiene Expenditure Per Household (Russian Ruble), by Category
  • Table 61: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category
  • Table 62: Russian Federation Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 63: Russian Federation Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 64: Russian Federation Oral Hygiene Consumption Per Household, by Category, 2011
  • Table 65: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 66: Russian Federation Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 67: Russian Federation Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 68: Russian Federation Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 69: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 70: Russian Federation Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 71: Russian Federation: Switchers to Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Russian Federation: Switchers From Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation: Switchers to Dixi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation: Switchers From Dixi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation: Switchers to Lenta for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation: Switchers From Lenta for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation: Switchers to Magnit for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Russian Federation: Switchers From Magnit for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Russian Federation: Switchers to Metro Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Russian Federation: Switchers From Metro Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation: Switchers to OAO Pharmacy Chain 36.6 for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation: Switchers From OAO Pharmacy Chain 36.6 for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation: Switchers to O'Key for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation: Switchers From O'Key for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Russian Federation: Switchers to Sedmoi Kontinent for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Russian Federation: Switchers From Sedmoi Kontinent for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Russian Federation: Switchers to X5 Retail Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Russian Federation: Switchers From X5 Retail Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Russian Federation: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Russian Federation: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: Russian Federation: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Russian Federation Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Russian Federation Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: Russian Federation Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 22: Russian Federation Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: Russian Federation Oral Hygiene Expenditure Per Household (US$), by Category
  • Figure 24: Russian Federation Oral Hygiene Survey-tracked Retailer Shares by Volume (% of Ltrs m or Units m), 2011
  • Figure 25: Russian Federation Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 26: Russian Federation Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 27: Russian Federation Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: Russian Federation Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 29: Russian Federation Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 30: Russian Federation Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 31: Russian Federation: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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