表紙
市場調査レポート

ロシアのヘアケア市場における消費者の動向(2011年)

Consumer Trends in the Haircare Market in Russia

発行 Canadean 商品コード 225884
出版日 ページ情報 英文 97 Pages
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ロシアのヘアケア市場における消費者の動向(2011年) Consumer Trends in the Haircare Market in Russia
出版日: 2012年03月16日 ページ情報: 英文 97 Pages
概要

ロシアにおけるプライベートブランドの浸透率は非常に低く、最も高い製品カテゴリーであるシャンプーでも4%未満です。この主な原因として、ロシアの小売業界が断片化していることが挙げられます。プライベートレーベルは成熟し、集約された小売環境において、売れ行きがより伸びるからです。ヘアケア用品市場において、ヘアカラーは販売量ベースで40%以上のシェアを占めており、その次にシャンプー/コンディショナーが続きます。パーマ剤/リラクサーは最も小規模な市場セグメントで、そのシェアは10%未満です。ロシアのヘアケア小売市場は非常に断片化されており、10%を超えるシェアを占める小売店はありません。しかし、ロシアの小売市場はあと数年のうちに集約化すると思われ、個々の小売店の市場シェアも増えることが予想されます。

当レポートでは、ロシアにおけるヘアケア製品の消費者の動向について調査分析し、グループ(年齢・性別など)別、製品カテゴリー別に、消費分析、製品選択行動、流行が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売業者の選択と切り替えなどを検証し、概略以下の構成でお届けいたします。

第1章 イントロダクション

第2章 消費者のセグメンテーション、グループの市場価値、流行の影響

  • グループ集団とヘアケア市場の価値
    • 年齢別グループ
    • 性別グループ
    • 地域別グループ
    • 学歴別グループ
    • 資産別グループ
    • 生活パターン別グループ
  • グループ集団と市場価値:カテゴリー別
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤
  • 行動の動向と市場価値
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤
  • 消費者プロファイル:製品カテゴリー別
    • コンディショナー
    • ヘアカラー剤剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤

第4章 ブランド vs. 自社ブランドの選択

  • ブランド vs. 自社ブランドの数量シェア
    • カテゴリー別
  • ヘアケアのブランド選択と自社ブランドのシェア
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤

第5章 流行に左右される消費者のシェア

  • 消費者の製品選択を促す要因
    • ヘアケア全体
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤

第6章 消費の影響:市場の評価

  • 消費者の消費行動がヘアケア市場価値に与える影響
    • 市場価値:カテゴリー別
    • 市場規模:カテゴリー別
  • ヘアケア市場価値の分析:カテゴリー別
    • シェア:カテゴリー別
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の傾向がヘアケア市場規模に与える影響
    • シェアの増加:カテゴリー別
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択と切り替え、カテゴリーのシェア

  • 小売業者の販売量シェア:カテゴリー別
    • コンディショナー
    • ヘアカラー剤
    • パーマ剤・リラクサー(縮毛矯正剤)
    • シャンプー
    • スタイリング剤
  • 過去6ヶ月間の小売業者の切り替えレベル
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析
  • ヘアケアの最終消費者プロファイル:利用した小売業者別
    • Auchan
    • Dixi
    • Lenta
    • Magnit
    • Metro Group
    • OAO Pharmacy Chain 36.6
    • O'Key
    • Paterson
    • Sedmoi Kontinent
    • Seventh Continent
    • X5 Retail Group
    • その他

第8章 付録

図表

目次
Product Code: CS0255IS

Summary

Why was the report written?

Marketers in the Haircare market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Haircare market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Conditioner, Hair Colorants, Perms & Relaxers, Shampoo, Styling Agents are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Conditioner, Hair Colorants, Perms & Relaxers, Shampoo and Styling Agents

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Private label penetration in Russian haircare market is negligible.

Private label penetration is very low in Russia, with Shampoo, the best performing private label product category, attaining a penetration of less than 4%. One key driver of this is the fragmented Russian retail industry, with private labels traditionally more successful in mature, concentrated retail environments.

Hair Colorants the largest Haircare market

Hair colorants account for more than 40% of the Haircare market by value terms, with Shampoo and Conditioner the product categories with the next largest shares. Perms & Relaxers is the smallest market segment with less than a 10% value share.

Fragmented Haircare retail market.

The Russian Haircare retail market is highly fragmented, with no single retailer holding a market share exceeding 10%. However, the Russian retail market is expected to concentrate in the next few years, increasing the market shares of individual retailers.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Haircare Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Conditioner
    • 2.2.2 Hair Colorants
    • 2.2.3 Perms & Relaxers
    • 2.2.4 Shampoo
    • 2.2.5 Styling Agents
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Conditioner
    • 2.3.2 Hair Colorants
    • 2.3.3 Perms & Relaxers
    • 2.3.4 Shampoo
    • 2.3.5 Styling Agents

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Conditioner
    • 3.1.2 Hair Colorants
    • 3.1.3 Perms & Relaxers
    • 3.1.4 Shampoo
    • 3.1.5 Styling Agents
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Conditioner
    • 3.2.2 Hair Colorants
    • 3.2.3 Perms & Relaxers
    • 3.2.4 Shampoo
    • 3.2.5 Styling Agents

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Haircare Brand Choice and Private Label Shares
    • 4.2.1 Conditioner
    • 4.2.2 Hair Colorants
    • 4.2.3 Perms & Relaxers
    • 4.2.4 Shampoo
    • 4.2.5 Styling Agents

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Haircare
    • 5.1.2 Conditioner
    • 5.1.3 Hair Colorants
    • 5.1.4 Perms & Relaxers
    • 5.1.5 Shampoo
    • 5.1.6 Styling Agents

6 Consumption Impact: Market Valuation

  • 6.1 Haircare Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Haircare Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Haircare Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Shares by Volume of Organized Retail
    • 7.1.1 Russian Federation Haircare Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Conditioner
    • 7.2.2 Retail Share by Volume of Organized Retail - Hair Colorants
    • 7.2.3 Retail Share by Volume of Organized Retail - Perms & Relaxers
    • 7.2.4 Retail Share by Volume of Organized Retail - Shampoo
    • 7.2.5 Retail Share by Volume of Organized Retail - Styling Agents
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 O'Key Switching Analysis
    • 7.3.8 Paterson Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 Seventh Continent Switching Analysis
    • 7.3.11 X5 Retail Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Haircare, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Haircare Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Haircare Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Haircare Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Haircare Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Haircare Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Haircare Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Haircare Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Conditioner Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Hair Colorants Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Perms & Relaxers Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Shampoo Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Styling Agents Consumer Group Share (% market value), 2011
  • Table 15: Russian Federation Total Conditioner Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Russian Federation Total Hair Colorants Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Perms & Relaxers Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Total Shampoo Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Russian Federation Total Styling Agents Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Russian Federation Conditioner Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Russian Federation Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Russian Federation Hair Colorants Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Perms & Relaxers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Shampoo Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Russian Federation Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Russian Federation Styling Agents Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Russian Federation Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Russian Federation Conditioner Consumer Profiles (% consumers by sub-group), 2011
  • Table 31: Russian Federation Hair Colorants Consumer Profiles (% consumers by sub-group), 2011
  • Table 32: Russian Federation Perms & Relaxers Consumer Profiles (% consumers by sub-group), 2011
  • Table 33: Russian Federation Shampoo Consumer Profiles (% consumers by sub-group), 2011
  • Table 34: Russian Federation Styling Agents Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Russian Federation Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 36: Russian Federation Conditioner Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 37: Russian Federation Hair Colorants Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 38: Russian Federation Perms & Relaxers Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 39: Russian Federation Shampoo Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 40: Russian Federation Styling Agents Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 41: Russian Federation, Overall Haircare: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 42: Russian Federation, Conditioner: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 43: Russian Federation, Hair Colorants: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 44: Russian Federation, Perms & Relaxers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 45: Russian Federation, Shampoo: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 46: Russian Federation, Styling Agents: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 47: Russian Federation Haircare Market Value (Russian Ruble million), by Category, 2011
  • Table 48: Russian Federation Haircare Market Value (US$ million), by Category, 2011
  • Table 49: Russian Federation Haircare Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 50: Russian Federation Haircare Market Share (US$ million), by Category, 2011
  • Table 51: Russian Federation Haircare Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 52: [Country] Haircare Expenditure Per Capita (US$), by Category, 2011
  • Table 53: Russian Federation Haircare Expenditure Per Household (Russian Ruble), by Category
  • Table 54: Russian Federation Haircare Expenditure Per Household (US$), by Category
  • Table 55: Russian Federation Haircare Market Volume Share by Category, 2011
  • Table 56: Russian Federation Haircare Consumption Per Capita by Category, 2011
  • Table 57: Russian Federation Haircare Consumption Per Household by Category, 2011
  • Table 58: Russian Federation Conditioner Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 59: Russian Federation Hair Colorants Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 60: Russian Federation Perms & Relaxers Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 61: Russian Federation Shampoo Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 62: Russian Federation Styling Agents Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 63: Russian Federation: Switchers to Auchan for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: Russian Federation: Switchers From Auchan for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Russian Federation: Switchers to Dixi for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Russian Federation: Switchers From Dixi for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Russian Federation: Switchers to Lenta for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Russian Federation: Switchers From Lenta for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Russian Federation: Switchers to Magnit for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Russian Federation: Switchers From Magnit for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Russian Federation: Switchers to Metro Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Russian Federation: Switchers From Metro Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation: Switchers to O'Key for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation: Switchers From O'Key for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation: Switchers to Paterson for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation: Switchers From Paterson for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation: Switchers to Sedmoi Kontinent for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Russian Federation: Switchers From Sedmoi Kontinent for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Russian Federation: Switchers to Seventh Continent for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Russian Federation: Switchers From Seventh Continent for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Russian Federation: Switchers to X5 Retail Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Russian Federation: Switchers From X5 Retail Group for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Russian Federation: Switchers to Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Russian Federation: Switchers From Other for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Russian Federation: Profile of Haircare Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Haircare Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Haircare Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Haircare Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Haircare Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Haircare Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Haircare Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Conditioner Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Conditioner Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Hair Colorants Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Hair Colorants Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Perms & Relaxers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Perms & Relaxers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Shampoo Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Shampoo Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Styling Agents Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Russian Federation Styling Agents Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Russian Federation Haircare Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 19: Russian Federation Haircare Market Share (US$ million), by Category, 2011
  • Figure 20: Russian Federation Haircare Expenditure Per Capita (US$), by Category, 2011
  • Figure 21: Russian Federation Haircare Expenditure Per Household (US$), by Category
  • Figure 22: Russian Federation Haircare Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
  • Figure 23: Russian Federation Conditioner Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: Russian Federation Hair Colorants Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 25: Russian Federation Perms & Relaxers Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 26: Russian Federation Shampoo Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 27: Russian Federation Styling Agents Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: Russian Federation People Who Have Switched Retailer for their Haircare Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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