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市場調査レポート

中国の口腔衛生用品市場における消費者の傾向(2011年)

Consumer Trends in the Oral Hygiene Market in China

発行 Canadean 商品コード 225880
出版日 ページ情報 英文 84 Pages
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中国の口腔衛生用品市場における消費者の傾向(2011年) Consumer Trends in the Oral Hygiene Market in China
出版日: 2012年03月27日 ページ情報: 英文 84 Pages
概要

35〜45歳の年齢層による口腔衛生用品の消費量は平均的で、販売額で市場シェアの20%を占めますが、この年齢層の人口に対する割合は18%です。他の年齢層で消費量が平均よりも多いのが子供および乳幼児(9歳以下)と十代前半(10〜15歳)で、その原因はこれらの年齢層が歯の発達する年代であることによります。中国の口腔衛生用品市場において、消費者の選択に最も重要な影響を及ぼしている2つの動向は「年齢構成の変化」と「生活様式の変化」です。都市化の進展と一人っ子政策は今後も市場の形成に影響を及ぼし続けるとみられ、供給業者は中国の人口構成および社会経済における動向に特に留意する必要があります。プライベートブランドは歯ブラシ・スペアブラシ市場において11%のシェアを占めており、この数字は中国の口腔衛生市場の中では最高です。中国の小売市場が成熟と集約化の度合いを増すにつれ、シェアは伸びていくと考えられます。

当レポートでは、中国における口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団とメイク用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートレーベルの比率
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者向け製品の選択の流行促進要因
    • 口腔衛生用品全体
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別
  • 第6章 消費のインパクト:市場の評価
  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア:カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全11社分)
  • 口腔衛生用品の最終消費者のプロファイル:利用した小売業者別
    • A-Best Supermarket Co., Ltd
    • Carrefour China
    • Dashang Group
    • Metro Cash & Carry
    • New Cooperation Joint-stock trade chain CO., Ltd.
    • Tesco China
    • Trust Mart
    • Wal-Mart Super center, China
    • Wuhan Zhongbai Group Co., Ltd.
    • Wumart Stores. Group
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0229IS

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath fresheners and Dental floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: the breath fresheners (non confectionery), dental floss, denture care, mouthwash, toothbrushes & replacement heads and toothpaste markets.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Pre-Mid-Lifers spend an above average amount of Oral Hygiene products, with a share of 20% of the market by value despite accounting for 18% of the population. Other age groups with above average spending are Kids & Babies and Tweens & Early Teens, whose consumption is dirven by the development of their teeth.

Changing age structures and Changing lifestages are the two most important trends affecting consumers' choices of Oral Hygiene products in China. Increasing urbanization and the effects of the government's One Child Policy will continue shaping the market and as such suppliers should pay special attention to demographic and socio-economic trends in China.

Private labels account for 11% of the Toothbrushes & Replacement Heads market, one of the highest private label market shares in the Oral Hygiene market in China. This share is expected to grow as China's retail market becomes increasingly mature and concentrated.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Dental Floss
    • 2.2.2 Mouthwash
    • 2.2.3 Toothbrushes & Replacement Heads
    • 2.2.4 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Dental Floss
    • 2.3.2 Mouthwash
    • 2.3.3 Toothbrushes & Replacement Heads
    • 2.3.4 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Dental Floss
    • 3.1.2 Mouthwash
    • 3.1.3 Toothbrushes & Replacement Heads
    • 3.1.4 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Dental Floss
    • 3.2.2 Mouthwash
    • 3.2.3 Toothbrushes & Replacement Heads
    • 3.2.4 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Dental Floss
    • 4.2.2 Mouthwash
    • 4.2.3 Toothbrushes & Replacement Heads
    • 4.2.4 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Dental Floss
    • 5.1.3 Mouthwash
    • 5.1.4 Toothbrushes & Replacement Heads
    • 5.1.5 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share by Category of Organized Retail
    • 7.1.1 Retail Share by Volume of Organized Retail - Dental Floss
    • 7.1.2 Retail Share by Volume of Organized Retail - Mouthwash
    • 7.1.3 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
    • 7.1.4 Retail Share by Volume of Organized Retail - Toothpaste
  • 7.2 Levels of Retailer Switching in the Last Six Months
    • 7.2.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.2.2 A-Best Supermarket Co., Ltd Switching Analysis
    • 7.2.3 Carrefour China Switching Analysis
    • 7.2.4 Dashang Group Switching Analysis
    • 7.2.5 Metro Cash & Carry Switching Analysis
    • 7.2.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
    • 7.2.7 Tesco China Switching Analysis
    • 7.2.8 Trust Mart Switching Analysis
    • 7.2.9 Wal-Mart Super center, China Switching Analysis
    • 7.2.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.2.11 Wumart Stores. Group Switching Analysis
    • 7.2.12 Other Switching Analysis
  • 7.3 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
    • 7.3.1 A-Best Supermarket Co., Ltd
    • 7.3.2 Carrefour China
    • 7.3.3 Dashang Group
    • 7.3.4 Metro Cash & Carry
    • 7.3.5 New Cooperation Joint-stock trade chain CO., Ltd.
    • 7.3.6 Tesco China
    • 7.3.7 Trust Mart
    • 7.3.8 Wal-Mart Super center, China
    • 7.3.9 Wumart Stores. Group
    • 7.3.10 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 5: China Oral Hygiene Value Share (%), by Gender, 2011
  • Table 6: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 9: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Dental Floss Consumer Group Share (% market value), 2011
  • Table 11: China Mouthwash Consumer Group Share (% market value), 2011
  • Table 12: China Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 13: China Toothpaste Consumer Group Share (% market value), 2011
  • Table 14: China Total Dental Floss Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: China Total Mouthwash Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: China Total Toothbrushes & Replacement Heads Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: China Total Toothpaste Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: China Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: China Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: China Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Dental Floss Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: China Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: China Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: China Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: China Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: China Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: China Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: China Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: China, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: China, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: China, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: China, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: China, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: China Oral Hygiene Market Value (Yuan Renminbi million), by Category, 2011
  • Table 41: China Oral Hygiene Market Value (US$ million), by Category, 2011
  • Table 42: China Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 43: China Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 44: China Oral Hygiene Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 45: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Table 46: China Oral Hygiene Expenditure Per Household (Yuan Renminbi), by Category
  • Table 47: China Oral Hygiene Expenditure Per Household (US$), by Category
  • Table 48: China Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 49: China Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 50: China Oral Hygiene Consumption Per Household, by Category, 2011
  • Table 51: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 52: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 53: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 54: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: China: Switchers to A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: China: Switchers From A-Best Supermarket Co., Ltd for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: China: Switchers to Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: China: Switchers From Carrefour China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: China: Switchers to Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: China: Switchers From Dashang Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: China: Switchers to Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: China: Switchers From Metro Cash & Carry for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: China: Switchers to Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: China: Switchers From Tesco China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: China: Switchers to Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: China: Switchers From Trust Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: China: Switchers to Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: China: Switchers From Wal-Mart Super center, China for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: China: Switchers to Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: China: Switchers From Wumart Stores. Group for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: China: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: China: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: China: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: China Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: China Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 17: China Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 18: China Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: China Oral Hygiene Expenditure Per Household (US$), by Category
  • Figure 20: China Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 21: China Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 22: China Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 23: China Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: China: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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