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市場調査レポート

ブラジルの口腔衛生用品市場における消費者の傾向(2011年)

Consumer Trends in the Oral Hygiene Market in Brazil

発行 Canadean 商品コード 225873
出版日 ページ情報 英文 110 Pages
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ブラジルの口腔衛生用品市場における消費者の傾向(2011年) Consumer Trends in the Oral Hygiene Market in Brazil
出版日: 2012年03月16日 ページ情報: 英文 110 Pages
概要

当レポートでは、ブラジルにおける口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団とメイク用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートレーベルの比率
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者向け製品の選択の流行促進要因
    • 口腔衛生用品全体
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア:カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全16社分)
  • 口腔衛生用品の最終消費者のプロファイル:利用した小売業者別
    • A. Angeloni
    • Carrefour
    • Casino
    • Cencosud
    • Cia Zaffari
    • Companhia Brasileira de Distribuicao
    • Coop Cooperativa de Consumo
    • DMA Distribuidora
    • Drogasil S.A.
    • G.Barbosa
    • Irmaos Bretas
    • Irmaos Muffato
    • Lojas Americanas
    • Outro
    • Prezunic
    • SHV Makro
    • Wal-Mart
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0200IS

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore the weak economic conditions have not affected their consumption patterns. On the other hand, Mouthwash, Breath Fresheners and Dental Floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Breath Fresheners (Non-Confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Better value for money an important trend

Better value for money is one of the most important trends driving consumers' choices of Oral Hygiene products in Brazil. This indicates that consumers see Oral Hygiene as an important category in which to control their spending and one where value can be found without necessarily purchasing the most expensive products.

Fragmented distribution

The retail sector in Brazil is relatively fragmented, with the top four retailers distributing 60% of the Oral Hygiene market by volume. This share is expected to increase as the Brazilian retail market is expected to concentrate further.

Branded products dominate the market

Private label penetration is low in the Oral Hygiene market in Brazil. One driver of this is the fragmented character of the Brazilian retail market, with private labels traditionally stronger in mature, concentrated retail markets.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Breath Fresheners (non Confectionery)
    • 2.2.2 Dental Floss
    • 2.2.3 Denture Care
    • 2.2.4 Mouthwash
    • 2.2.5 Toothbrushes & Replacement Heads
    • 2.2.6 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Breath Fresheners (non Confectionery)
    • 2.3.2 Dental Floss
    • 2.3.3 Denture Care
    • 2.3.4 Mouthwash
    • 2.3.5 Toothbrushes & Replacement Heads
    • 2.3.6 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Breath Fresheners (non Confectionery)
    • 3.1.2 Dental Floss
    • 3.1.3 Denture Care
    • 3.1.4 Mouthwash
    • 3.1.5 Toothbrushes & Replacement Heads
    • 3.1.6 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Breath Fresheners (non Confectionery)
    • 3.2.2 Dental Floss
    • 3.2.3 Denture Care
    • 3.2.4 Mouthwash
    • 3.2.5 Toothbrushes & Replacement Heads
    • 3.2.6 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Breath Fresheners (non Confectionery)
    • 4.2.2 Dental Floss
    • 4.2.3 Denture Care
    • 4.2.4 Mouthwash
    • 4.2.5 Toothbrushes & Replacement Heads
    • 4.2.6 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Breath Fresheners (non Confectionery)
    • 5.1.3 Dental Floss
    • 5.1.4 Denture Care
    • 5.1.5 Mouthwash
    • 5.1.6 Toothbrushes & Replacement Heads
    • 5.1.7 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Share by Volume of Organized Retail
    • 7.1.1 Brazil Oral Hygiene Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Breath Fresheners (non Confectionery)
    • 7.2.2 Retail Share by Volume of Organized Retail - Dental Floss
    • 7.2.3 Retail Share by Volume of Organized Retail - Denture Care
    • 7.2.4 Retail Share by Volume of Organized Retail - Mouthwash
    • 7.2.5 Retail Share by Volume of Organized Retail - Toothbrushes & Replacement Heads
    • 7.2.6 Retail Share by Volume of Organized Retail - Toothpaste
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Carrefour Switching Analysis
    • 7.3.3 Companhia Brasileira de Distribuicao Switching Analysis
    • 7.3.4 DMA Distribuidora Switching Analysis
    • 7.3.5 Drogasil S.A. Switching Analysis
    • 7.3.6 Irmaos Bretas Switching Analysis
    • 7.3.7 Irmaos Muffato Switching Analysis
    • 7.3.8 Lojas Americanas Switching Analysis
    • 7.3.9 Prezunic Switching Analysis
    • 7.3.10 Wal-Mart Switching Analysis
  • 7.4 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
    • 7.4.1 A. Angeloni
    • 7.4.2 Carrefour
    • 7.4.3 Casino
    • 7.4.4 Cencosud
    • 7.4.5 Cia Zaffari
    • 7.4.6 Companhia Brasileira de Distribuicao
    • 7.4.7 Coop Cooperativa de Consumo
    • 7.4.8 DMA Distribuidora
    • 7.4.9 Drogasil S.A.
    • 7.4.10 G.Barbosa
    • 7.4.11 Irmaos Bretas
    • 7.4.12 Irmaos Muffato
    • 7.4.13 Lojas Americanas
    • 7.4.14 Prezunic
    • 7.4.15 SHV Makro
    • 7.4.16 Wal-Mart
    • 7.4.17 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: Foreign Exchange Rate - BRL Vs. US$, 2011
  • Table 3: Brazil Survey Respondent Profile (weighted), 2011
  • Table 4: Brazil Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 5: Brazil Oral Hygiene Value Share (%), by Gender, 2011
  • Table 6: Brazil Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Brazil Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Brazil Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 9: Brazil Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Brazil Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
  • Table 11: Brazil Dental Floss Consumer Group Share (% market value), 2011
  • Table 12: Brazil Denture Care Consumer Group Share (% market value), 2011
  • Table 13: Brazil Mouthwash Consumer Group Share (% market value), 2011
  • Table 14: Brazil Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 15: Brazil Toothpaste Consumer Group Share (% market value), 2011
  • Table 16: Brazil Total Breath Fresheners (non Confectionery) Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Brazil Total Dental Floss Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Brazil Total Denture Care Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Brazil Total Mouthwash Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Brazil Total Toothbrushes & Replacement Heads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Brazil Total Toothpaste Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Brazil Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Brazil Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Brazil Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Brazil Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Brazil Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Brazil Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Brazil Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Brazil Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Brazil Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Brazil Dental Floss Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: Brazil Denture Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: Brazil Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: Brazil Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Brazil Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Brazil Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: Brazil Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: Brazil Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: Brazil Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: Brazil Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: Brazil Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: Brazil Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Brazil, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: Brazil, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: Brazil, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: Brazil, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: Brazil, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: Brazil, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Brazil, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Brazil Oral Hygiene Market Value (Brazilian Real million), by Category, 2011
  • Table 55: Brazil Oral Hygiene Market Value (US$ million), by Category, 2011
  • Table 56: Brazil Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 57: Brazil Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 58: Brazil Oral Hygiene Expenditure Per Capita (Brazilian Real), by Category, 2011
  • Table 59: Brazil Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Table 60: Brazil Oral Hygiene Expenditure Per Household (Brazilian Real), by Category
  • Table 61: Brazil Oral Hygiene Expenditure Per Household (US$), by Category
  • Table 62: Brazil Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 63: Brazil Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 64: Brazil Oral Hygiene Consumption Per Household, by Category, 2011
  • Table 65: Brazil Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 66: Brazil Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 67: Brazil Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 68: Brazil Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 69: Brazil Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 70: Brazil Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 71: Brazil: Switchers to Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Brazil: Switchers From Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Brazil: Switchers to DMA Distribuidora for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Brazil: Switchers to Drogasil S.A. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Brazil: Switchers From Drogasil S.A. for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Brazil: Switchers to Irmaos Bretas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Brazil: Switchers From Irmaos Bretas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Brazil: Switchers to Irmaos Muffato for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Brazil: Switchers From Irmaos Muffato for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Brazil: Switchers to Lojas Americanas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Brazil: Switchers From Lojas Americanas for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Brazil: Switchers to Prezunic for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Brazil: Switchers From Prezunic for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Brazil: Switchers to Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Brazil: Switchers From Wal-Mart for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From A. Angeloni (% by Subgroup, as tracked by the Survey), 2011
  • Table 89: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 90: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
  • Table 91: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cencosud (% by Subgroup, as tracked by the Survey), 2011
  • Table 92: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Cia Zaffari (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Coop Cooperativa de Consumo (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From DMA Distribuidora (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Drogasil S.A. (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From G.Barbosa (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From SHV Makro (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Brazil: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Brazil Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: Brazil Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: Brazil Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Brazil Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Brazil Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: Brazil Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Brazil Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Brazil Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Brazil Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Brazil Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Brazil Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Brazil Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Brazil Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Brazil Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Brazil Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Brazil Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Brazil Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: Brazil Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 22: Brazil Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: Brazil Oral Hygiene Expenditure Per Household (US$), by Category
  • Figure 24: Brazil Oral Hygiene Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
  • Figure 25: Brazil Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 26: Brazil Dental Floss Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 27: Brazil Denture Care Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 28: Brazil Mouthwash Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 29: Brazil Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 30: Brazil Toothpaste Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 31: Brazil: People Who Have Switched Retailer for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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