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市場調査レポート

イタリアの口腔衛生用品市場における消費者の傾向(2011年)

Consumer Trends in the Oral Hygiene Market in Italy

発行 Canadean 商品コード 225845
出版日 ページ情報 英文 109 Pages
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イタリアの口腔衛生用品市場における消費者の傾向(2011年) Consumer Trends in the Oral Hygiene Market in Italy
出版日: 2012年03月16日 ページ情報: 英文 109 Pages
概要

消費頻度分析によると、口腔衛生用品市場において10代前半(10〜15歳)が占めるシェアは販売額ベースでわずか6%にすぎず、子供および乳幼児(9歳以下)のシェアの7%にすら及びません。10代前半のグループは口腔衛生用品の多くのカテゴリーについて消費頻度が高いのですが、年齢層としての規模が小さいがゆえに、彼らをターゲットとしている供給業者の潜在的収益や市場規模は限られています。イタリアの口腔衛生用品市場において、消費者の選択に影響を与える動向の中で、最も重要なのが「お得感」です。これは国内の経済情勢が厳しい中で、口腔衛生用品は消費者にとって、より安い製品を買うか消費頻度を減らすかして、支出を調整できるカテゴリーだと考えられているからなのです。ナショナルブランド製品は、口腔衛生用品カテゴリーの全てにおいて、市場の95%以上を占めています。しかし、他の消費財カテゴリーにおけるプライベートブランド・プログラムの成功が示すように、プライベートブランドのシェアは今後伸びていくでしょう。

当レポートでは、イタリアにおける口腔衛生用品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析して、その結果を概略以下の構成でお届けします。

第1章 イントロダクション

  • 当レポートの内容
  • 定義
  • 分析手法

第2章 消費者の分類、グループ別市場価値、流行の影響

  • 消費者の集団とメイク用品市場の価値
    • 年齢別集団
    • 性別集団
    • 地域別集団
    • 学歴別集団
    • 資産別集団
    • 生活パターン別集団
  • 消費者の集団とカテゴリー別の市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 行動の傾向と市場価値
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第3章 消費分析

  • 消費の頻度:年齢別・性別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 消費者のプロファイル:製品カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第4章 ブランド品とプライベートレーベルとの選択

  • ブランド品とプライベートレーベルの数量シェア
    • カテゴリー別
  • 口腔衛生用品のブランド選択とプライベートレーベルの比率
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第5章 流行の影響を受ける消費者の割合

  • 消費者向け製品の選択の流行促進要因
    • 口腔衛生用品全体
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉

第6章 消費のインパクト:市場の評価

  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別
  • 第6章 消費のインパクト:市場の評価
  • 消費者行動の口腔衛生用品市場価値への影響
    • カテゴリー別の市場価値
    • カテゴリー別の市場規模
  • 口腔衛生用品市場価値の分析:カテゴリー別
    • カテゴリー別シェア
    • 1人当たり支出:カテゴリー別
    • 1世帯当たり支出:カテゴリー別
  • 消費者行動の口腔衛生用品市場規模への影響
    • カテゴリー別シェアの増加
    • 1人あたり消費量:カテゴリー別
    • 1世帯当たり消費量:カテゴリー別

第7章 小売業者の選択、切り替え、カテゴリーシェア

  • 小売業者の販売量シェア:カテゴリー別
    • 口臭ケア用品(ガム・キャンディ以外)
    • デンタルフロス
    • 義歯ケア用品
    • マウスウォッシュ
    • 歯ブラシ・取り替え用ブラシ
    • 歯磨き粉
  • 過去6ヶ月間の小売業者切り替えの水準
    • 2011年下半期の切り替え行動のマトリックス
    • 主要小売業者の切り替え状況の分析(全15社分)
  • 口腔衛生用品の最終消費者のプロファイル:利用した小売業者別
    • Auchan
    • Bennet SpA
    • Carrefour
    • Conad
    • Coop Italia
    • Despar Servizi
    • Esselunga
    • Eurospin
    • Finiper
    • Interdis
    • PAM
    • Rewe Group
    • Schwarz Group
    • Selex
    • Sisa
    • その他

第8章 付録

図表一覧

目次
Product Code: CS0084IS

Summary

Why was the report written?

Marketers in the Oral Hygiene market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Oral Hygiene market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. Toothbrushes and Toothpaste are considered essential items and therefore recession has not affected their consumption pattern. On the other hand, Mouthwash, Breath Fresheners and Dental Floss are not considered essential items and therefore consumption patterns have been comparatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Consumer survey data for the following specific categories: Breath Fresheners (non confectionery), Dental Floss, Denture Care, Mouthwash, Toothbrushes & Replacement Heads and Toothpaste.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Tweens and Early Teens the smallest Oral Hygiene market in Italy

Consumption frequency analysis reveals that Tweens & Early Teens account for only 6% of the Oral Hygiene market by value, which is even lower than the 7% market share of the Kids & Babies age group. While Tweens & Early Teens record a high consumption frequency across many Oral Hygiene product categories, the small size of the age group limits the market size and any potential revenues for suppliers targeting them.

Weak Italian economy a key driver in the market

Better value for money is the most important trend driving consumers' choices of Oral Hygiene products in Italy. This is a result of the weak economic conditions in the country, with consumers considering Oral Hygiene a product category in which they can control their spending either by trading down or decreasing their consumption frequency.

Branded products dominate the market in Italy

Branded products account for over 95% of the market in all Oral Hygiene categories. However, the success of private label programs for other CPG categories indicates that private label's share should grow.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Oral Hygiene Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Breath Fresheners (non Confectionery)
    • 2.2.2 Dental Floss
    • 2.2.3 Denture Care
    • 2.2.4 Mouthwash
    • 2.2.5 Toothbrushes & Replacement Heads
    • 2.2.6 Toothpaste
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Breath Fresheners (non Confectionery)
    • 2.3.2 Dental Floss
    • 2.3.3 Denture Care
    • 2.3.4 Mouthwash
    • 2.3.5 Toothbrushes & Replacement Heads
    • 2.3.6 Toothpaste

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Breath Fresheners (non Confectionery)
    • 3.1.2 Dental Floss
    • 3.1.3 Denture Care
    • 3.1.4 Mouthwash
    • 3.1.5 Toothbrushes & Replacement Heads
    • 3.1.6 Toothpaste
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Breath Fresheners (non Confectionery)
    • 3.2.2 Dental Floss
    • 3.2.3 Denture Care
    • 3.2.4 Mouthwash
    • 3.2.5 Toothbrushes & Replacement Heads
    • 3.2.6 Toothpaste

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Oral Hygiene Brand Choice and Private Label Shares
    • 4.2.1 Breath Fresheners (non Confectionery)
    • 4.2.2 Dental Floss
    • 4.2.3 Denture Care
    • 4.2.4 Mouthwash
    • 4.2.5 Toothbrushes & Replacement Heads
    • 4.2.6 Toothpaste

5 The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Oral Hygiene
    • 5.1.2 Breath Fresheners (non Confectionery)
    • 5.1.3 Dental Floss
    • 5.1.4 Denture Care
    • 5.1.5 Mouthwash
    • 5.1.6 Toothbrushes & Replacement Heads
    • 5.1.7 Toothpaste

6 Consumption Impact: Market Valuation

  • 6.1 Oral Hygiene Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Oral Hygiene Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Oral Hygiene Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7 Retailer Choice, Switching and Category Share

  • 7.1 Retailer Volume Share
    • 7.1.1 Retailer Volume Share in Oral Hygiene
  • 7.2 Retailer Volume Share by Category
    • 7.2.1 Retail Share by Volume - Breath Fresheners (non Confectionery)
    • 7.2.2 Retail Share by Volume - Dental Floss
    • 7.2.3 Retail Share by Volume - Denture Care
    • 7.2.4 Retail Share by Volume - Mouthwash
    • 7.2.5 Retail Share by Volume - Toothbrushes & Replacement Heads
    • 7.2.6 Retail Share by Volume - Toothpaste
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Carrefour Switching Analysis
    • 7.3.4 Conad Switching Analysis
    • 7.3.5 Coop Italia Switching Analysis
    • 7.3.6 Despar Servizi Switching Analysis
    • 7.3.7 Esselunga Switching Analysis
    • 7.3.8 Eurospin Switching Analysis
    • 7.3.9 Finiper Switching Analysis
    • 7.3.10 Interdis Switching Analysis
    • 7.3.11 Selex Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Oral Hygiene, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Bennet SpA
    • 7.4.3 Carrefour
    • 7.4.4 Conad
    • 7.4.5 Coop Italia
    • 7.4.6 Despar Servizi
    • 7.4.7 Esselunga
    • 7.4.8 Eurospin
    • 7.4.9 Finiper
    • 7.4.10 Interdis

7.4.11 PAM

    • 7.4.12 Rewe Group
    • 7.4.13 Schwarz Group
    • 7.4.14 Selex
    • 7.4.15 Sisa
    • 7.4.16 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Oral Hygiene Market
  • Table 2: Foreign Exchange Rate - Euro Vs. US$, 2011
  • Table 3: Italy Survey Respondent Profile (weighted), 2011
  • Table 4: Italy Oral Hygiene Value Share (%), by Age Groups, 2011
  • Table 5: Italy Oral Hygiene Value Share (%), by Gender, 2011
  • Table 6: Italy Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Italy Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Italy Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Table 9: Italy Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Italy Breath Fresheners (non Confectionery) Consumer Group Share (% market value), 2011
  • Table 11: Italy Dental Floss Consumer Group Share (% market value), 2011
  • Table 12: Italy Denture Care Consumer Group Share (% market value), 2011
  • Table 13: Italy Mouthwash Consumer Group Share (% market value), 2011
  • Table 14: Italy Toothbrushes & Replacement Heads Consumer Group Share (% market value), 2011
  • Table 15: Italy Toothpaste Consumer Group Share (% market value), 2011
  • Table 16: Italy Total Breath Fresheners (non Confectionery) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Italy Total Dental Floss Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Italy Total Denture Care Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: Italy Total Mouthwash Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: Italy Total Toothbrushes & Replacement Heads Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: Italy Total Toothpaste Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: Italy Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Italy Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Italy Dental Floss Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Italy Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Italy Denture Care Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: Italy Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: Italy Mouthwash Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: Italy Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: Italy Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: Italy Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: Italy Toothpaste Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: Italy Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: Italy Breath Fresheners (non Confectionery) Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: Italy Dental Floss Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: Italy Denture Care Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: Italy Mouthwash Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: Italy Toothbrushes & Replacement Heads Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: Italy Toothpaste Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: Italy Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: Italy Breath Fresheners (non Confectionery) Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 42: Italy Dental Floss Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 43: Italy Denture Care Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 44: Italy Mouthwash Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 45: Italy Toothbrushes & Replacement Heads Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 46: Italy Toothpaste Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 47: Italy, Overall Oral Hygiene: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: Italy, Breath Fresheners (non Confectionery): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: Italy, Dental Floss: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: Italy, Denture Care: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: Italy, Mouthwash: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: Italy, Toothbrushes & Replacement Heads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: Italy, Toothpaste: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: Italy Oral Hygiene Market Value (Euro million), by Category, 2011
  • Table 55: Italy Oral Hygiene Market Value (US$ million), by Category, 2011
  • Table 56: Italy Oral Hygiene Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 57: Italy Oral Hygiene Market Share (US$ million), by Category, 2011
  • Table 58: Italy Oral Hygiene Expenditure Per Capita (Euro), by Category, 2011
  • Table 59: Italy Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Table 60: Italy Oral Hygiene Expenditure Per Household (Euro), by Category
  • Table 61: Italy Oral Hygiene Expenditure Per Household (US$), by Category
  • Table 62: Italy Oral Hygiene Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 63: Italy Oral Hygiene Consumption Per Capita, by Category, 2011
  • Table 64: Italy Oral Hygiene Consumption Per Household, by Category, 2011
  • Table 65: Italy Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 66: Italy Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 67: Italy Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 68: Italy Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 69: Italy Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Table 70: Italy Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Table 71: Italy: Switchers to Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Italy: Switchers From Auchan for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Italy: Switchers to Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Italy: Switchers From Carrefour for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Italy: Switchers to Conad for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Italy: Switchers From Conad for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Italy: Switchers to Coop Italia for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: Italy: Switchers From Coop Italia for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: Italy: Switchers to Despar Servizi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: Italy: Switchers From Despar Servizi for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: Italy: Switchers to Esselunga for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: Italy: Switchers From Esselunga for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: Italy: Switchers to Eurospin for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: Italy: Switchers From Eurospin for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: Italy: Switchers to Finiper for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: Italy: Switchers to Interdis for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: Italy: Switchers From Interdis for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: Italy: Switchers to Selex for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: Italy: Switchers From Selex for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: Italy: Switchers to Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: Italy: Switchers From Other for their Oral Hygiene Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 93: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Bennet SpA (% by Subgroup, as tracked by the Survey), 2011
  • Table 94: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Conad (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Coop Italia (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Despar Servizi (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Esselunga (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Eurospin (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Finiper (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Interdis (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From PAM (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Rewe Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Schwarz Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 105: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Selex (% by Subgroup, as tracked by the Survey), 2011
  • Table 106: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Sisa (% by Subgroup, as tracked by the Survey), 2011
  • Table 107: Italy: Profile of Oral Hygiene Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Italy Oral Hygiene Value Share (%), by Age Groups, 2011
  • Figure 3: Italy Oral Hygiene Value Share (%), by Gender, 2011
  • Figure 4: Italy Oral Hygiene Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Italy Oral Hygiene Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Italy Oral Hygiene Value Share (%) by Wealth Groups, 2011
  • Figure 7: Italy Oral Hygiene Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Italy Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Italy Breath Fresheners (non Confectionery) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Italy Dental Floss Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Italy Dental Floss Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Italy Denture Care Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Italy Denture Care Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Italy Mouthwash Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Italy Mouthwash Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Italy Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: Italy Toothbrushes & Replacement Heads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: Italy Toothpaste Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: Italy Toothpaste Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: Italy Oral Hygiene Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: Italy Oral Hygiene Market Share (US$ million), by Category, 2011
  • Figure 22: Italy Oral Hygiene Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: Italy Oral Hygiene Expenditure Per Household (US$), by Category
  • Figure 24: Italy Oral Hygiene Survey-tracked Retailer Shares by Volume (% of Ltrs m or Units m), 2011
  • Figure 25: Italy Breath Fresheners (non Confectionery) Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 26: Italy Dental Floss Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 27: Italy Denture Care Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 28: Italy Mouthwash Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 29: Italy Toothbrushes & Replacement Heads Survey-tracked Retailer Shares by Volume (Units m), 2011
  • Figure 30: Italy Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
  • Figure 31: Italy Toothpaste Survey-tracked Retailer Shares by Volume (Ltrs m), 2011
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