世界の玩具市場規模調査：タイプ別（就学前用玩具、ぬいぐるみ・人形、アクショントイなど）、流通チャネル別（店舗、スーパーマーケット・ハイパーマーケット、専門店など）、地域別予測（2020～2027年）

世界の玩具の市場規模は2019年に約907億米ドルとなりました。同市場は、2020年から2027年の予測期間にわたって4.3％を超える健全な成長率で拡大すると予測されています。

子供たちはおもちゃで遊んで、楽しみ、アイデンティティを発見し、新しいことを学び、人間関係を探求し、大人として必要なスキルを練習します。テレビ、スマートフォン、映画の拡大に伴い、子供たちの間でおもちゃの形をした架空のキャラクターの需要が高まっています。教育の時代における教育玩具の販売は、世界の玩具市場を拡大しました。さらに、玩具工場への投資の増加は、個人の可処分所得の増加とともに、エンターテインメント業界の台頭と相まって革新的な製品をもたらし、予測期間全体で玩具の採用をもたらしました。

たとえば、企業の情報筋によると、Hasbroはトランスフォーマーの映画シリーズを通じて主要なプレーヤーになり、レゴは2017年にレゴバットマンとレゴニンジャゴーを含む2つの映画を上映しました。ただし、プラスチック玩具および関連する規制による重大な環境被害は、2020年から2027年の予測期間にわたって市場の成長を妨げます。また、原材料の入手が容易で、手頃な価格とプラスチックを含まない革新的なおもちゃにより、おもちゃの採用と需要が増加するとみられています。

当レポートでは、世界の玩具市場について調査し、市場の概要とともに、タイプ別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 世界の玩具市場の定義と範囲

第3章 世界の玩具市場力学

• 玩具市場の影響分析（2018～2027年）

第4章 世界の玩具市場産業分析

• ポーターの5フォースモデル
• PEST分析
• 投資採用モデル
• アナリストの推奨事項と結論

第5章 世界の玩具市場、タイプ別

• 市場スナップショット
• 世界の玩具市場、タイプ別：パフォーマンス-潜在的な分析
• 世界の玩具市場の見積と予測、タイプ別：2017～2027年（10億米ドル）
• 玩具市場、サブセグメント分析
  • 就学前用玩具
  • ぬいぐるみ・人形
  • アクショントイ
  • その他

第6章 世界の玩具市場、流通チャネル別

• 市場スナップショット
• 世界の玩具市場、流通チャネル別：パフォーマンス-潜在的な分析
• 世界の玩具市場の見積と予測、流通チャネル別：2017～2027年（10億米ドル）
• 玩具市場、サブセグメント分析
  • 店舗
  • スーパーマーケット・ハイパーマーケット
  • 専門店
  • その他

第7章 世界の玩具市場、地域分析

• 地域市場のスナップショット
• 北米
  • 米国
  • カナダ
• 欧州スナップショット
  • 英国
  • ドイツ
  • フランス
  • スペイン
  • イタリア
  • その他
• アジア太平洋のスナップショット
  • 中国
  • インド
  • 日本
  • オーストラリア
  • 韓国
  • その他
• ラテンアメリカスナップショット
  • ブラジル
  • メキシコ
• その他の地域

第8章 競合情報

• トップ市場戦略
• 企業プロファイル
  • Lego group
  • Mattel Inc.
  • Namco Bandai Holding Inc.
  • Hasbro
  • Toy Quest
  • Sanrio Company Ltd.
  • Konami Corporation
  • Integrity Toys, Inc.
  • Jakks Pacific
  • Playmates Toys Limited

第9章 調査プロセス

LIST OF TABLES

• TABLE 1. Global Toys market, report scope
• TABLE 2. Global Toys market estimates & forecasts by Region 2017-2027 (USD Billion)
• TABLE 3. Global Toys market estimates & forecasts by Type 2017-2027 (USD Billion)
• TABLE 4. Global Toys market estimates & forecasts by Distribution Channel 2017-2027 (USD Billion)
• TABLE 5. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 6. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 7. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 8. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 9. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 10. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 11. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 12. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 13. Global Toys market by segment, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 14. Global Toys market by region, estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 15. U.S. Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 16. U.S. Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 17. U.S. Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 18. Canada Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 19. Canada Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 20. Canada Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 21. UK Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 22. UK Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 23. UK Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 24. Germany Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 25. Germany Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 26. Germany Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 27. RoE Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 28. RoE Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 29. RoE Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 30. China Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 31. China Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 32. China Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 33. India Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 34. India Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 35. India Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 36. Japan Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 37. Japan Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 38. Japan Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 39. RoAPAC Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 40. RoAPAC Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 41. RoAPAC Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 42. Brazil Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 43. Brazil Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 44. Brazil Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 45. Mexico Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 46. Mexico Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 47. Mexico Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 48. RoLA Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 49. RoLA Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 50. RoLA Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 51. Row Toys market estimates & forecasts, 2017-2027 (USD Billion)
• TABLE 52. Row Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 53. Row Toys market estimates & forecasts by segment 2017-2027 (USD Billion)
• TABLE 54. List of secondary sources, used in the study of global Toys market
• TABLE 55. List of primary sources, used in the study of global Toys market
• TABLE 56. Years considered for the study
• TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

• FIG 1. Global Toys market, research methodology
• FIG 2. Global Toys market, market estimation techniques
• FIG 3. Global market size estimates & forecast methods
• FIG 4. Global Toys market, key trends 2019
• FIG 5. Global Toys market, growth prospects 2020-2027
• FIG 6. Global Toys market, porters 5 force model
• FIG 7. Global Toys market, pest analysis
• FIG 8. Global Toys market, value chain analysis
• FIG 9. Global Toys market by segment, 2017 & 2027 (USD Billion)
• FIG 10. Global Toys market by segment, 2017 & 2027 (USD Billion)
• FIG 11. Global Toys market by segment, 2017 & 2027 (USD Billion)
• FIG 12. Global Toys market by segment, 2017 & 2027 (USD Billion)
• FIG 13. Global Toys market by segment, 2017 & 2027 (USD Billion)
• FIG 14. Global Toys market, regional snapshot 2017 & 2027
• FIG 15. North America Toys market 2017 & 2027 (USD Billion)
• FIG 16. Europe Toys market 2017 & 2027 (USD Billion)
• FIG 17. Asia pacific Toys market 2017 & 2027 (USD Billion)
• FIG 18. Latin America Toys market 2017 & 2027 (USD Billion)
• FIG 19. Global Toys market, company market share analysis (2019)

Global Toys Market is valued approximately USD 90.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 4.3 % over the forecast period 2020-2027. Children play with the toys to enjoy, discover their identity, learn new things, explore relationships and practice skills they need as adults. Increase in expansion of television, smartphones and movies along with the demand of the fictional characters in the form of toys amongst the children are rising. The sale of educational toys in the era of education has expanded the global toys market. Further, increasing investments in the toys factory has led to the innovative products coupled with the rising entertainment industry along with the rising personal disposable income has led the adoption of Toys across the forecast period. For Instance: as per the company source, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. However, high environmental damage from the plastic toys and the related regulations impedes the growth of the market over the forecast period of 2020-2027. Also, with an ease in availability of raw material, affordable prices of toys and innovative toys that are plastic free , the adoption & demand for Toys is likely to increase.

The regional analysis of global Toys Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the growing manufacturers, affordable raw material & labor which promotes exporting of raw materials as well as finished goods. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising disposable income, rising entertainment connected with education and traditional toys would create lucrative growth prospects for the Toys Market across Asia-Pacific region.

Major market player included in this report are:

Lego Group

Mattel Inc.

Namco Bandai Holdings Inc.

Hasbro

Toy Quest

Sanrio Company Ltd.

Konami Corporation

Integrity Toys, Inc.

Jakks Pacific

Playmates Toys Limited

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Preschool Toys

Soft Toys and Dolls

Action Toys

Others

By Distribution Channel:

Store-Based

Supermarkets and Hypermarkets

Specialty Stores

Others

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2017, 2018

Base year - 2019

Forecast period - 2020 to 2027

Target Audience of the Global Toys Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

• 1.1. Market Snapshot
• 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
  • 1.2.1. Toys Market, by Region, 2018-2027 (USD Billion)
  • 1.2.2. Toys Market, by Type, 2018-2027 (USD Billion)
  • 1.2.3. Toys Market, by Distribution Channel, 2018-2027 (USD Billion)
• 1.3. Key Trends
• 1.4. Estimation Methodology
• 1.5. Research Assumption

Chapter 2. Global Toys Market Definition and Scope

• 2.1. Objective of the Study
• 2.2. Market Definition & Scope
  • 2.2.1. Scope of the Study
  • 2.2.2. Industry Evolution
• 2.3. Years Considered for the Study
• 2.4. Currency Conversion Rates

Chapter 3. Global Toys Market Dynamics

• 3.1. Toys Market Impact Analysis (2018-2027)
  • 3.1.1. Market Drivers
  • 3.1.2. Market Challenges
  • 3.1.3. Market Opportunities

Chapter 4. Global Toys Market Industry Analysis

• 4.1. Porter's 5 Force Model
  • 4.1.1. Bargaining Power of Suppliers
  • 4.1.2. Bargaining Power of Buyers
  • 4.1.3. Threat of New Entrants
  • 4.1.4. Threat of Substitutes
  • 4.1.5. Competitive Rivalry
  • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2017-2027)
• 4.2. PEST Analysis
  • 4.2.1. Political
  • 4.2.2. Economical
  • 4.2.3. Social
  • 4.2.4. Technological
• 4.3. Investment Adoption Model
• 4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Toys Market, by Type

• 5.1. Market Snapshot
• 5.2. Global Toys Market by Type, Performance - Potential Analysis
• 5.3. Global Toys Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
• 5.4. Toys Market, Sub Segment Analysis
  • 5.4.1. Preschool Toys
  • 5.4.2. Soft Toys and Dolls
  • 5.4.3. Action Toys
  • 5.4.4. Others

Chapter 6. Global Toys Market, by Distribution Channel

• 6.1. Market Snapshot
• 6.2. Global Toys Market by Distribution Channel, Performance - Potential Analysis
• 6.3. Global Toys Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
• 6.4. Toys Market, Sub Segment Analysis
  • 6.4.1. Store-Based
  • 6.4.2. Supermarkets and Hypermarkets
  • 6.4.3. Specialty Stores
  • 6.4.4. Others

Chapter 7. Global Toys Market, Regional Analysis

• 7.1. Toys Market, Regional Market Snapshot
• 7.2. North America Toys Market
  • 7.2.1. U.S. Toys Market
    • 7.2.1.1. Type breakdown estimates & forecasts, 2017-2027
    • 7.2.1.2. Distribution Channel breakdown estimates & forecasts, 2017-2027
  • 7.2.2. Canada Toys Market
• 7.3. Europe Toys Market Snapshot
  • 7.3.1. U.K. Toys Market
  • 7.3.2. Germany Toys Market
  • 7.3.3. France Toys Market
  • 7.3.4. Spain Toys Market
  • 7.3.5. Italy Toys Market
  • 7.3.6. Rest of Europe Toys Market
• 7.4. Asia-Pacific Toys Market Snapshot
  • 7.4.1. China Toys Market
  • 7.4.2. India Toys Market
  • 7.4.3. Japan Toys Market
  • 7.4.4. Australia Toys Market
  • 7.4.5. South Korea Toys Market
  • 7.4.6. Rest of Asia Pacific Toys Market
• 7.5. Latin America Toys Market Snapshot
  • 7.5.1. Brazil Toys Market
  • 7.5.2. Mexico Toys Market
• 7.6. Rest of The World Toys Market

Chapter 8. Competitive Intelligence

• 8.1. Top Market Strategies
• 8.2. Company Profiles
  • 8.2.1. Lego group
    • 8.2.1.1. Key Information
    • 8.2.1.2. Overview
    • 8.2.1.3. Financial (Subject to Data Availability)
    • 8.2.1.4. Product Summary
    • 8.2.1.5. Recent Developments
  • 8.2.2. Mattel Inc.
  • 8.2.3. Namco Bandai Holding Inc.
  • 8.2.4. Hasbro
  • 8.2.5. Toy Quest
  • 8.2.6. Sanrio Company Ltd.
  • 8.2.7. Konami Corporation
  • 8.2.8. Integrity Toys, Inc.
  • 8.2.9. Jakks Pacific
  • 8.2.10. Playmates Toys Limited

Chapter 9. Research Process

• 9.1. Research Process
  • 9.1.1. Data Mining
  • 9.1.2. Analysis
  • 9.1.3. Market Estimation
  • 9.1.4. Validation
  • 9.1.5. Publishing
• 9.2. Research Attributes
• 9.3. Research Assumption