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スマート照明の世界市場:設置形態別、提供製品別、最終用途別、地域別の市場規模とCOVID-19の影響を踏まえた予測:2020年~2026年

COVID-19 Impact on Global Smart Lighting Market Size study, by Installation Type (New Installations, and Retrofit), by Offerings, by End-Use Applications and Regional Forecasts 2020-2026

出版日: | 発行: Bizwit Research & Consulting LLP | ページ情報: 英文 | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=112.06円
スマート照明の世界市場:設置形態別、提供製品別、最終用途別、地域別の市場規模とCOVID-19の影響を踏まえた予測:2020年~2026年
出版日: 2020年05月01日
発行: Bizwit Research & Consulting LLP
ページ情報: 英文
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

当レポートは、世界のスマート照明市場を調査したもので、市場の力学、業界の分析、設置形態別、提供製品別、最終用途別、地域別の分析、競合情勢と企業プロファイルなどの情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場の定義と範囲

第3章 市場の力学

  • 影響の分析(2018年~2026年)
    • 市場成長要因
    • 市場の課題
    • 市場機会

第4章 業界の分析

  • ポーターのファイブフォースモデル
    • サプライヤーの交渉力
    • バイヤーの交渉力
    • 新規参入勢力の脅威
    • 代替品の脅威
    • 企業間の競争
    • ポーターのファイブフォースモデルへの未来的なアプローチ
  • PEST分析
    • 政治的
    • 経済的
    • 社会的
    • 技術的
  • 投資採用モデル
  • アナリストの提言と結論

第5章 COVID-19の影響を踏まえた設置形態別の市場分析

  • 市場のスナップショット
  • 市場の実績と成長性の分析
  • 市場の予測
  • サブセグメント分析
    • 新設
    • 改造

第6章 COVID-19の影響を踏まえた提供製品別の市場分析

  • 市場のスナップショット
  • 市場の実績と成長性の分析
  • 市場の予測
  • サブセグメント分析
    • ハードウェア
    • ソフトウェア
    • サービス

第7章 COVID-19の影響を踏まえた最終用途別の市場分析

  • 市場のスナップショット
  • 市場の実績と成長性の分析
  • 市場の予測
  • サブセグメント分析
    • 屋内
    • アウトドア

第8章 COVID-19の影響を踏まえた地域市場の分析

  • 各地域市場のスナップショット
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • その他
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • その他

第9章 競合情報

  • 主な市場戦略
  • 企業プロファイル
    • Signify
    • Legrand S.A.
    • Acuity Brands, Inc.
    • General Electric Company
    • OSRAM Licht
    • Zumtobel Group
    • Hubbell Incorporated
    • Dialight PLC
    • Ideal Industries, Inc.
    • Schneider Electric

第10章 調査プロセス

図表

List of Tables

  • TABLE 1. List Of Secondary Sources, Used In The Study Of COVID-19 Impact on Global Smart Lighting Market
  • TABLE 2. List Of Primary Sources, Used In The Study Of COVID-19 Impact on Global Smart Lighting Market
  • TABLE 3. COVID-19 Impact on Global Smart Lighting Market, Report Scope
  • TABLE 4. Years Considered For The Study
  • TABLE 5. Exchange Rates Considered
  • TABLE 6. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts By Region 2016-2026 (USD Billion)
  • TABLE 7. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts By Installation Type 2016-2026 (USD Billion)
  • TABLE 8. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts By Offerings 2016-2026 (USD Billion)
  • TABLE 9. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts By End-Use Applications 2016-2026 (USD Billion)
  • TABLE 10. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 11. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 12. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 13. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 14. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 15. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 16. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 17. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 18. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 19. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 20. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 21. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 22. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 23. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 24. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 25. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 26. COVID-19 Impact on Global Smart Lighting Market By Segment, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 27. COVID-19 Impact on Global Smart Lighting Market By Region, Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 28. U.S. COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 29. U.S. COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 30. U.S. COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 31. Canada COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 32. Canada COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 33. Canada COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 34. Uk COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 35. Uk COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 36. Uk COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 37. Germany COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 38. Germany COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 39. Germany COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 40. Roe COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 41. Roe COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 42. Roe COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 43. China COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 44. China COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 45. China COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 46. India COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 47. India COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 48. India COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 49. Japan COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 50. Japan COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 51. Japan COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 52. Roapac COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 53. Roapac COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 54. Roapac COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 55. Brazil COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 56. Brazil COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 57. Brazil COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 58. Mexico COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 59. Mexico COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 60. Mexico COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 61. Rola COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 62. Rola COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 63. Rola COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 64. Row COVID-19 Impact on Smart Lighting Market Estimates & Forecasts, 2016-2026 (USD Billion)
  • TABLE 65. Row COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)
  • TABLE 66. Row COVID-19 Impact on Smart Lighting Market Estimates & Forecasts By Segment 2016-2026 (USD Billion)

List of Figures

  • FIG 1. COVID-19 Impact on Global Smart Lighting Market, Research Methodology
  • FIG 2. COVID-19 Impact on Global Smart Lighting Market, Market Estimation Techniques
  • FIG 3. Global Market Size Estimates & Forecast Methods
  • FIG 4. COVID-19 Impact on Global Smart Lighting Market, Key Trends 2019
  • FIG 5. COVID-19 Impact on Global Smart Lighting Market, Growth Prospects 2020-2026
  • FIG 6. COVID-19 Impact on Global Smart Lighting Market, Porters 5 Force Model
  • FIG 7. COVID-19 Impact on Global Smart Lighting Market, Pest Analysis
  • FIG 8. COVID-19 Impact on Global Smart Lighting Market, Value Chain Analysis
  • FIG 9. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 10. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 11. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 12. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 13. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 14. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 15. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 16. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 17. COVID-19 Impact on Global Smart Lighting Market By Segment, 2016 & 2026 (USD Billion)
  • FIG 18. COVID-19 Impact on Global Smart Lighting Market, Regional Snapshot 2016 & 2026
  • FIG 19. North America COVID-19 Impact on Smart Lighting Market 2016 & 2026 (USD Billion)
  • FIG 20. Europe COVID-19 Impact on Smart Lighting Market 2016 & 2026 (USD Billion)
  • FIG 21. Asia Pacific COVID-19 Impact on Smart Lighting Market 2016 & 2026 (USD Billion)
  • FIG 22. Latin America COVID-19 Impact on Smart Lighting Market 2016 & 2026 (USD Billion)
  • FIG 23. COVID-19 Impact on Global Smart Lighting Market, Company Market Share Analysis (2019)
目次

COVID-19 Impact on Global Smart Lighting Market is valued approximately at USD XX million in 2019 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2020-2026. Growing demand for specialized lighting applications such as horticulture and UV disinfection lighting, the need for a significant number of healthcare facilities to handle a growing number of patients and rising demand for sterile processing areas in the pharmaceutical industry are main factors driving the growth of the smart lighting sector. The gradual transition from conventional lighting to connected lighting, the growth of IoT (Internet of Things) technologies in the field of lighting control systems and the increasing need for PoE-based lighting solutions in commercial and healthcare applications are expected to bring significant opportunities for Global Smart Lighting Market players in the coming years. Manufacturers of intelligent lighting systems have implemented approaches to expand in the smart lighting market, such as product releases and innovations, alliances, partnerships, collaborations, arrangements, and joint projects. Signify, for instance, purchased Cooper Lighting Solutions from Eaton in October 2019. The product launch was aimed to strengthen the company's footprints in North American market. However, amidst the spread of COVID-19 among global economies, the construction sector is expected to show stagnant growth in 2020 impacting the smart lighting market. New development programs are largely based on new constructions, the possibility of which even in the short term is on the lower side. The healthcare sector, though, has a higher probability in these respects. Considering that there are no tax incentives for retrofit facilities (except for the US - EPact 179D), it can be foreseen a rapid drop in retrofit facilities across commercial and industrial vertical lines. Overall, both modern and retrofit systems took major setback.

The regional analysis of Coronavirus Diagnostics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is expected to account for the majority of the market share over the forecast period owing to he presence of various major as well as regional players.

Major market player included in this report are:

Signify

Legrand S.A.

Acuity Brands Inc.

General Electric Company

OSRAM Licht AG

Zumtobel Group

Hubbell Incorporated

Dialight PLC

Ideal Industries, Inc.

Schneider Electric SE

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Installation Type:

New Installation

Retrofit

By Offerings:

Hardware

Software

Services

By End-Use Applications:

Indoor

Outdoor

North America

U.S.

Canada

Europe

UK

Germany

Asia Pacific

China

India

Japan

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2016, 2017, 2018

Base year - 20198

Forecast period - 2020 to 2026

Target Audience of the COVID-19 Impact on Global Smart Lighting Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2026 (USD Billion)
    • 1.2.1. COVID-19 Impact on Global Smart Lighting Market, by Region, 2018-2026 (USD Billion)
    • 1.2.2. COVID-19 Impact on Global Smart Lighting Market, by Installation Type, 2018-2026 (USD Billion)
    • 1.2.3. COVID-19 Impact on Global Smart Lighting Market, by Offerings, 2018-2026 (USD Billion)
    • 1.2.4. COVID-19 Impact on Global Smart Lighting Market, by End-Use Application, 2018-2026 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. COVID-19 Impact on Global Smart Lighting Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. COVID-19 Impact on Global Smart Lighting Market Dynamics

  • 3.1. COVID-19 Impact on Global Smart Lighting Market Impact Analysis (2018-2026)
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. COVID-19 Impact on Global Smart Lighting Market: Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2016-2026)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion

Chapter 5. COVID-19 Impact on Global Smart Lighting Market, by Installation Type

  • 5.1. Market Snapshot
  • 5.2. COVID-19 Impact on Global Smart Lighting Market by Installation Type, Performance - Potential Analysis
  • 5.3. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts by Installation Type 2016-2026 (USD Billion)
  • 5.4. COVID-19 Impact on Global Smart Lighting Market, Sub Segment Analysis
    • 5.4.1. New Installation
    • 5.4.2. Retrofit

Chapter 6. COVID-19 Impact on Global Smart Lighting Market, by Offerings

  • 6.1. Market Snapshot
  • 6.2. COVID-19 Impact on Global Smart Lighting Market by Offerings, Performance - Potential Analysis
  • 6.3. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts by Offerings 2016-2026 (USD Billion)
  • 6.4. COVID-19 Impact on Global Smart Lighting Market, Sub Segment Analysis
    • 6.4.1. Hardware
    • 6.4.2. Software
    • 6.4.3. Services

Chapter 7. COVID-19 Impact on Global Smart Lighting Market, by End-Use Application

  • 7.1. Market Snapshot
  • 7.2. COVID-19 Impact on Global Smart Lighting Market by End-Use Application, Performance - Potential Analysis
  • 7.3. COVID-19 Impact on Global Smart Lighting Market Estimates & Forecasts by End-Use Application 2016-2026 (USD Billion)
  • 7.4. COVID-19 Impact on Global Smart Lighting Market, Sub Segment Analysis
    • 7.4.1. Indoor
    • 7.4.2. Outdoor

Chapter 8. COVID-19 Impact on Global Smart Lighting Market, Regional Analysis

  • 8.1. COVID-19 Impact on Global Smart Lighting Market, Regional Market Snapshot
  • 8.2. North America COVID-19 Impact on Global Smart Lighting Market
    • 8.2.1. U.S. COVID-19 Impact on Global Smart Lighting Market
      • 8.2.1.1. Installation Type breakdown estimates & forecasts, 2016-2026
      • 8.2.1.2. Offerings breakdown estimates & forecasts, 2016-2026
      • 8.2.1.3. End-Use Applications breakdown estimates & forecasts, 2016-2026
    • 8.2.2. Canada COVID-19 Impact on Global Smart Lighting Market
  • 8.3. Europe COVID-19 Impact on Global Smart Lighting Market Snapshot
    • 8.3.1. U.K. COVID-19 Impact on Global Smart Lighting Market
    • 8.3.2. Germany COVID-19 Impact on Global Smart Lighting Market
    • 8.3.3. Rest of Europe COVID-19 Impact on Global Smart Lighting Market
  • 8.4. Asia-Pacific COVID-19 Impact on Global Smart Lighting Market Snapshot
    • 8.4.1. China COVID-19 Impact on Global Smart Lighting Market
    • 8.4.2. India COVID-19 Impact on Global Smart Lighting Market
    • 8.4.3. Japan COVID-19 Impact on Global Smart Lighting Market
    • 8.4.4. Rest of Asia Pacific COVID-19 Impact on Global Smart Lighting Market
  • 8.5. Latin America COVID-19 Impact on Global Smart Lighting Market Snapshot
    • 8.5.1. Brazil COVID-19 Impact on Global Smart Lighting Market
    • 8.5.2. Mexico COVID-19 Impact on Global Smart Lighting Market
  • 8.6. Rest of The World COVID-19 Impact on Global Smart Lighting Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. Signify
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Legrand S.A.
    • 9.2.3. Acuity Brands, Inc.
    • 9.2.4. General Electric Company
    • 9.2.5. OSRAM Licht
    • 9.2.6. Zumtobel Group
    • 9.2.7. Hubbell Incorporated
    • 9.2.8. Dialight PLC
    • 9.2.9. Ideal Industries, Inc.
    • 9.2.10. Schneider Electric

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption
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