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市場調査レポート

世界のプログラマティック広告支出の市場規模調査;オークション(オープンオークション、在庫予約型固定単価取引、招待制、余剰在庫分固定単価取引)、ディスプレイ別(デスクトップ、モバイル)および地域別予測

Global Programmatic Advertising Spending Market Size study, by Auction Type (Open Auction, Automated Guaranteed, Invitation-Only, Unreserved Fixed-Rate), Display Type (Desktop, Mobile) and Regional Forecasts 2019-2026

発行 Bizwit Research & Consulting LLP 商品コード 876661
出版日 ページ情報 英文
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.69円で換算しております。
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世界のプログラマティック広告支出の市場規模調査;オークション(オープンオークション、在庫予約型固定単価取引、招待制、余剰在庫分固定単価取引)、ディスプレイ別(デスクトップ、モバイル)および地域別予測 Global Programmatic Advertising Spending Market Size study, by Auction Type (Open Auction, Automated Guaranteed, Invitation-Only, Unreserved Fixed-Rate), Display Type (Desktop, Mobile) and Regional Forecasts 2019-2026
出版日: 2019年06月25日 ページ情報: 英文
概要

当レポートでは世界のプログラマティック広告支出市場について調査しており、市場機会、オークションの種類・ディスプレイの種類・地域別の市場分析、競合情勢、主要企業のプロファイル等の情報を提供しています。

第1章 エグゼクティブサマリー

  • 市場のスナップショット
  • 主要傾向
  • 全体およびセグメント別市場予測
    • オークションの種類別
    • ディスプレイの種類別
    • 地域別
  • 調査方法
  • 調査の前提条件

第2章 世界のプログラマティック広告支出市場の定義と範囲

  • 研究の目的
  • 市場の定義と範囲
    • 産業の進化
    • 調査範囲
  • 研究のために考慮された年
  • 為替レート

第3章 世界のプログラマティック広告支出市場のダイナミクス

  • シーソー分析
    • 市場成長要因
    • 市場の課題
    • 市場機会

第4章 世界のプログラマティック広告支出市場産業分析

  • ポーターのファイブフォース分析
    • バイヤーの交渉力
    • サプライヤーの交渉力
    • 新規参入の脅威
    • 代用品の脅威
    • 業界内の競争
    • ポーターのファイブフォース分析への未来的アプローチ
  • PEST分析
    • 政治
    • 経済
    • 社会
    • 技術
  • 主な購入基準(オンデマンド)
  • 規制の枠組み(オンデマンド)
  • 投資/導入シナリオ(オンデマンド)
  • アナリストの提言と結論

第5章 オークションの種類別:世界のプログラマティック広告支出市場

  • 市場のスナップショット
  • 市場実績 - ポテンシャルモデル
  • プログラマティック広告支出市場、サブセグメント分析
    • オープン制オークション取引
    • 在庫予約型固定単価取引
    • 招待制
    • 余剰在庫分固定単価取引

第6章 ディスプレイの種類別:の世界のプログラマティック広告支出市場

  • 市場のスナップショット
  • 市場実績 - ポテンシャルモデル
  • プログラマティック広告支出市場、サブセグメント分析
    • デスクトップ
    • モバイル

第7章 地域別:世界のプログラマティック広告支出市場

  • プログラマティック広告支出市場、地域市場のスナップショット
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • その他の欧州
  • アジア
    • 中国
    • インド
    • 日本
    • その他のアジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • その他の世界の地域
    • 南米
    • 中東およびアフリカ

第8章 競合情勢

  • 企業の市場シェア(データの入手可能性別)
  • トップ市場戦略
  • 企業プロファイル
    • Adobe Systems
    • Oath
    • RTL Group
    • Telaria
    • Tencent

第9章 調査方法

  • 調査方法
    • データマイニング
    • 分析
    • 市場予測
    • 検証
    • 出版
    • 調査の前提条件
図表

List of Tables

List of Tables

  • TABLE 1. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF PROGRAMMATIC ADVERTISING SPENDING MARKET
  • TABLE 2. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF PROGRAMMATIC ADVERTISING SPENDING MARKET
  • TABLE 3. PROGRAMMATIC ADVERTISING SPENDING MARKET, REPORT SCOPE
  • TABLE 4. YEARS CONSIDERED FOR THE STUDY
  • TABLE 5. EXCHANGE RATES CONSIDERED
  • TABLE 6. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY REGION 2016-2026 (USD BILLION)
  • TABLE 7. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY AUCTION TYPE 2016-2026 (USD BILLION)
  • TABLE 8. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY DISPLAY TYPE 2016-2026 (USD BILLION)
  • TABLE 9. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 10. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 11. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 12. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 13. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 14. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 15. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 16. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 17. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 18. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 19. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 20. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 21. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 22. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 23. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 24. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 25. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 26. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 27. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 28. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 29. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 30. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 31. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 32. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 33. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 34. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 35. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 36. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 37. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 38. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 39. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 40. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 41. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 42. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 43. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 44. PROGRAMMATIC ADVERTISING SPENDING MARKET BY REGION, ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 45. U.S. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 46. U.S. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 47. U.S. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 48. U.S. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 49. U.S. PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 50. CANADA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 51. CANADA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 52. CANADA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 53. CANADA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 54. CANADA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 55. UK PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 56. UK PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 57. UK PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 58. UK PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 59. UK PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 60. GERMANY PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 61. GERMANY PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 62. GERMANY PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 63. GERMANY PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 64. GERMANY PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 65. ROE PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 66. ROE PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 67. ROE PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 68. ROE PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 69. ROE PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 70. CHINA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 71. CHINA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 72. CHINA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 73. CHINA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 74. CHINA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 75. INDIA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 76. INDIA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 77. INDIA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 78. INDIA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 79. INDIA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 80. JAPAN PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 81. JAPAN PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 82. JAPAN PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 83. JAPAN PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 84. JAPAN PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 85. ROAPAC PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 86. ROAPAC PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 87. ROAPAC PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 88. ROAPAC PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 89. ROAPAC PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 90. BRAZIL PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 91. BRAZIL PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 92. BRAZIL PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 93. BRAZIL PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 94. BRAZIL PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 95. MEXICO PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 96. MEXICO PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 97. MEXICO PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 98. MEXICO PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 99. MEXICO PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 100. ROLA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 101. ROLA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 102. ROLA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 103. ROLA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 104. ROLA PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 105. ROW PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS, 2016-2026 (USD BILLION)
  • TABLE 106. ROW PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 107. ROW PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 108. ROW PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)
  • TABLE 109. ROW PROGRAMMATIC ADVERTISING SPENDING MARKET ESTIMATES & FORECASTS BY SEGMENT 2016-2026 (USD BILLION)

List of Figures

List of Figures

  • FIG 1. PROGRAMMATIC ADVERTISING SPENDING MARKET, RESEARCH METHODOLOGY
  • FIG 2. PROGRAMMATIC ADVERTISING SPENDING MARKET, MARKET ESTIMATION TECHNIQUES
  • FIG 3. GLOBAL MARKET SIZE ESTIMATES & FORECAST METHODS
  • FIG 4. PROGRAMMATIC ADVERTISING SPENDING MARKET, KEY TRENDS 2017
  • FIG 5. PROGRAMMATIC ADVERTISING SPENDING MARKET, GROWTH PROSPECTS 2018-2026
  • FIG 6. PROGRAMMATIC ADVERTISING SPENDING MARKET, PORTERS 5 FORCE MODEL
  • FIG 7. PROGRAMMATIC ADVERTISING SPENDING MARKET, PEST ANALYSIS
  • FIG 8. PROGRAMMATIC ADVERTISING SPENDING MARKET, VALUE CHAIN ANALYSIS
  • FIG 9. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 10. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 11. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 12. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 13. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 14. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 15. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 16. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 17. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 18. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 19. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 20. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 21. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 22. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 23. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 24. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 25. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 26. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 27. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 28. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 29. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 30. PROGRAMMATIC ADVERTISING SPENDING MARKET BY SEGMENT, 2016 & 2026 (USD BILLION)
  • FIG 31. PROGRAMMATIC ADVERTISING SPENDING MARKET, REGIONAL SNAPSHOT 2016 & 2026
  • FIG 32. NORTH AMERICA PROGRAMMATIC ADVERTISING SPENDING MARKET 2016 & 2026 (USD BILLION)
  • FIG 33. EUROPE PROGRAMMATIC ADVERTISING SPENDING MARKET 2016 & 2026 (USD BILLION)
  • FIG 34. ASIA PACIFIC PROGRAMMATIC ADVERTISING SPENDING MARKET 2016 & 2026 (USD BILLION)
  • FIG 35. LATIN AMERICA PROGRAMMATIC ADVERTISING SPENDING MARKET 2016 & 2026 (USD BILLION)
  • FIG 36. PROGRAMMATIC ADVERTISING SPENDING MARKET, COMPANY MARKET SHARE ANALYSIS (2017)
目次

Global Programmatic Advertising Spending Market is valued approximately USD 70.39 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 20.95% over the forecast period 2019-2026. Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Rising popularity of mobile programmatic ad display is one of the major factors responsible for high CAGR of the market. Increasing number of ad-exchange platform is the factor that offers growth opportunities. Also, Increasing penetration of augmented reality technology in advertising sector is contributing towards growth of global Programmatic Advertising Spending market. Further, programmatic advertising offers several benefits such as real time data & insights, growth in potential reach and allows advertisers to explore an array of opportunities that regulates their demand across various regions. However, lack of awareness associated with programmatic advertising spending is the factor that anticipated to restraining the market growth during the forecast period. The regional analysis of global Programmatic Advertising Spending market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World.

Major market player included in this report are:

Adobe Systems

Oath

RTL Group

Telaria

Tencent

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Auction Type:

Open Auction

Automated Guaranteed

Invitation-Only

Unreserved Fixed-Rate

By Display Type:

Desktop

Mobile

By Regions:

North America

U.S.

Canada

Europe

UK

Germany

Asia Pacific

China

India

Japan

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2016, 2017

Base year - 2018

Forecast period - 2019 to 2026

Target Audience of the Global Programmatic Advertising Spending Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Key Trends
  • 1.3. Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
    • 1.3.1. Programmatic Advertising Spending Market, by Auction Type, 2016-2026 (USD Billion)
    • 1.3.2. Programmatic Advertising Spending Market, by Display Type, 2016-2026 (USD Billion)
    • 1.3.3. Programmatic Advertising Spending Market, by Region, 2016-2026 (USD Billion)
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Programmatic Advertising Spending Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Industry Evolution
    • 2.2.2. Scope of the Study
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Programmatic Advertising Spending Market Dynamics

  • 3.1. See Saw Analysis
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Global Programmatic Advertising Spending Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Buyers
    • 4.1.2. Bargaining Power of Suppliers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.2. PEST Analysis
    • 4.2.1. Political Scenario
    • 4.2.2. Economic Scenario
    • 4.2.3. Social Scenario
    • 4.2.4. Technological Scenario
  • 4.3. Key Buying Criteria (On Demand)
  • 4.4. Regulatory Framework (On Demand)
  • 4.5. Investment Vs Adoption Scenario (On Demand)
  • 4.6. Analyst Recommendation & Conclusion

Chapter 5. Global Programmatic Advertising Spending Market, by Auction Type

  • 5.1. Market Snapshot
  • 5.2. Market Performance - Potential Model
  • 5.3. Programmatic Advertising Spending Market, Sub Segment Analysis
    • 5.3.1. Open Auction
      • 5.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 5.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 5.3.2. Automated Guaranteed
      • 5.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 5.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 5.3.3. Invitation-Only
      • 5.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 5.3.3.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 5.3.4. Unreserved Fixed-Rate
      • 5.3.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 5.3.4.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)

Chapter 6. Global Programmatic Advertising Spending Market, by Display Type

  • 6.1. Market Snapshot
  • 6.2. Market Performance - Potential Model
  • 6.3. Programmatic Advertising Spending Market, Sub Segment Analysis
    • 6.3.1. Desktop
      • 6.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 6.3.1.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 6.3.2. Mobile
      • 6.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 6.3.2.2. Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)

Chapter 7. Global Programmatic Advertising Spending Market, by Regional Analysis

  • 7.1. Programmatic Advertising Spending Market, Regional Market Snapshot (2016-2026)
  • 7.2. North America Programmatic Advertising Spending Market Snapshot
    • 7.2.1. U.S.
      • 7.2.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.2.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.2.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.2.2. Canada
      • 7.2.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.2.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.2.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
  • 7.3. Europe Programmatic Advertising Spending Market Snapshot
    • 7.3.1. U.K.
      • 7.3.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.3.2. Germany
      • 7.3.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.3.3. Rest of Europe
      • 7.3.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.3.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
  • 7.4. Asia Programmatic Advertising Spending Market Snapshot
    • 7.4.1. China
      • 7.4.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.4.2. India
      • 7.4.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.3.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.3.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.4.4. Rest of Asia Pacific
      • 7.4.4.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.4.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.4.4.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
  • 7.5. Latin America Programmatic Advertising Spending Market Snapshot
    • 7.5.1. Brazil
      • 7.5.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.5.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.5.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.5.2. Mexico
      • 7.5.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.5.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.5.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
  • 7.6. Rest of The World
    • 7.6.1. South America
      • 7.6.1.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.6.1.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.6.1.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
    • 7.6.2. Middle East and Africa
      • 7.6.2.1. Market estimates & forecasts, 2016-2026 (USD Billion)
      • 7.6.2.2. Auction Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
      • 7.6.2.3. Display Type breakdown estimates & forecasts, 2016-2026 (USD Billion)

Chapter 8. Competitive Intelligence

  • 8.1. Company Market Share (Subject to Data Availability)
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Adobe Systems
      • 8.3.1.1. Overview
      • 8.3.1.2. Financial (Subject to Data Availability)
      • 8.3.1.3. Product Summary
      • 8.3.1.4. Recent Developments
    • 8.3.2. Oath
    • 8.3.3. RTL Group
    • 8.3.4. Telaria
    • 8.3.5. Tencent

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
    • 9.1.6. Research Assumption
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