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市場調査レポート

顧客データ・プラットフォームの世界市場:種類別・用途別・産業別・地域別の将来予測

Global Customer Data Platform Market Size study, by Type, by Application, by Vertical and Regional Forecasts 2018-2025

発行 Bizwit Research & Consulting LLP 商品コード 762995
出版日 ページ情報 英文
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=109.05円で換算しております。
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顧客データ・プラットフォームの世界市場:種類別・用途別・産業別・地域別の将来予測 Global Customer Data Platform Market Size study, by Type, by Application, by Vertical and Regional Forecasts 2018-2025
出版日: 2018年12月21日 ページ情報: 英文
概要

当レポートでは、世界の顧客データ・プラットフォームの市場について分析し、市場の基本構造 (バリューチェーンなど) や主な促進・抑制要因、全体的な市場規模の動向見通し (過去3年間・今後8年間分)、種類別・用途別・産業別および地域別の詳細動向、主要企業のプロファイル・市場シェアといった情報を取りまとめてお届けいたします。

第1章 エグゼクティブ・サマリー

第2章 顧客データ・プラットフォーム市場:定義と範囲

第3章 顧客データ・プラットフォーム市場のダイナミクス

  • シーソー分析
    • 市場促進要因
    • 市場の課題
    • 市場機会

第4章 顧客データ・プラットフォーム市場:産業分析

  • ポーターのファイブフォース分析
  • PEST分析
    • 政治的・経済的・社会的・技術的要因
  • バリューチェーン分析
    • サプライヤー
    • メーカー/サービスプロバイダー
    • 流通業者
    • エンドユーザー
  • 主な購入基準
  • 規制枠組み
  • コスト構造の分析
    • 原材料費の分析
    • 製造原価の分析
    • 人件費の分析
  • 投資 vs 導入シナリオ
  • アナリストの提言と結論

第5章 顧客データ・プラットフォーム市場:種類別

  • 市場の現状
  • 市場の実績:潜在的モデル
  • 主な市場参入企業
  • 種類別の市場区分
    • アクセス
    • 解析 (アナリティクス)
    • エンゲージメント

第6章 顧客データ・プラットフォーム市場:用途別

  • 市場の現状
  • 市場の実績:潜在的モデル
  • 主な市場参入企業
  • 用途別の市場区分
    • マーケティングデータ区分
    • 個別化データ予測
    • 予測的分析 (プレディクティブ・アナリティクス)
    • キャンペーン管理
    • 顧客エンゲージメント・維持
    • セキュリティ管理
    • その他

第7章 顧客データ・プラットフォーム市場:産業別

  • 市場の現状
  • 市場の実績:潜在的モデル
  • 主な市場参入企業
  • 産業別の市場区分
    • 銀行・金融サービス・保険 (BFSI)
    • 小売業・eコマース
    • メディア・エンタテインメント
    • IT・通信
    • 旅行・ホスピタリティ
    • エネルギー・ユーティリティ
    • 自動車
    • 医療・ライフサイエンス
    • その他

第8章 顧客データ・プラットフォーム市場:地域別分析

  • 顧客データ・プラットフォーム市場:地域別の概況 (通算11年間分)
  • 北米市場 (米国、カナダ)
    • 市場規模 (金額ベース、今後11年間分)
    • 市場規模:コンポーネント別 (金額ベース、今後11年間分)
    • 市場規模:用途別 (金額ベース、今後11年間分)
    • 市場規模:エンドユーザー別 (金額ベース、今後11年間分)
  • 欧州市場 (英国、ドイツ、フランスなど)
  • アジア市場 (中国、インド、日本など)
  • ラテンアメリカ市場 (ブラジル、メキシコ)
  • 他の国々の市場 (RoW:南米、中東・アフリカ)

第9章 企業情報

  • 企業別市場シェア
  • 大手企業の戦略
  • 企業プロファイル
    • Oracle
      • 概要
      • 財務指標
      • 主要製品
      • 近年の動向
    • SAP
    • Salesforce
    • Adobe
    • Nice
    • SAS Institute
    • Tealium
    • Segment
    • Zaius
    • AgilOne
    • ActionalQ
    • BlueConic
    • Ascent360
    • Evergage
    • Lytics

第10章 分析プロセス

図表

List of Tables

  • TABLE 1. LIST OF SECONDARY SOURCES, USED IN THE STUDY OF CUSTOMER DATA PLATFORM MARKET
  • TABLE 2. LIST OF PRIMARY SOURCES, USED IN THE STUDY OF CUSTOMER DATA PLATFORM MARKET
  • TABLE 3. CUSTOMER DATA PLATFORM MARKET, REPORT SCOPE
  • TABLE 4. YEARS CONSIDERED FOR THE STUDY
  • TABLE 5. EXCHANGE RATES CONSIDERED
  • TABLE 6. CUSTOMER DATA PLATFORM MARKET ESTIMATES & FORECASTS BY REGION 2015-2025 (USD BILLION)
  • TABLE 7. CUSTOMER DATA PLATFORM MARKET ESTIMATES & FORECASTS BY COMPONENT 2015-2025 (USD BILLION)
  • TABLE 8. CUSTOMER DATA PLATFORM MARKET ESTIMATES & FORECASTS BY TYPE 2015-2025 (USD BILLION)
  • TABLE 9. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 10. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 11. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 12. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 13. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 14. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 15. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 16. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 17. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 18. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 19. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 20. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 21. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 22. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 23. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 24. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 25. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 26. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 27. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 28. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 29. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 30. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 31. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 32. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 33. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 34. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 35. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 36. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 37. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 38. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 39. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 40. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 41. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 42. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 43. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 44. CUSTOMER DATA PLATFORM MARKET BY REGION, ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 45. U.S. CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 46. U.S. CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 47. U.S. CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 48. U.S. CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 49. U.S. CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 50. CANADA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 51. CANADA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 52. CANADA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 53. CANADA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 54. CANADA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 55. UK CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 56. UK CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 57. UK CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 58. UK CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 59. UK CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 60. GERMANY CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 61. GERMANY CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 62. GERMANY CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 63. GERMANY CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 64. GERMANY CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 65. ROE CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 66. ROE CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 67. ROE CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 68. ROE CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 69. ROE CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 70. CHINA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 71. CHINA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 72. CHINA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 73. CHINA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 74. CHINA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 75. INDIA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 76. INDIA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 77. INDIA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 78. INDIA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 79. INDIA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 80. JAPAN CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 81. JAPAN CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 82. JAPAN CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 83. JAPAN CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 84. JAPAN CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 85. ROAPAC CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 86. ROAPAC CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 87. ROAPAC CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 88. ROAPAC CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 89. ROAPAC CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 90. BRAZIL CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 91. BRAZIL CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 92. BRAZIL CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 93. BRAZIL CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 94. BRAZIL CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 95. MEXICO CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 96. MEXICO CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 97. MEXICO CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 98. MEXICO CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 99. MEXICO CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 100. ROLA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 101. ROLA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 102. ROLA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 103. ROLA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 104. ROLA CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 105. ROW CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS, 2015-2025 (USD BILLION)
  • TABLE 106. ROW CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 107. ROW CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 108. ROW CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)
  • TABLE 109. ROW CUSTOMER DATA PLATFORM MARKETMARKET ESTIMATES & FORECASTS BY SEGMENT 2015-2025 (USD BILLION)

List of Figures

  • FIG 1. CUSTOMER DATA PLATFORM MARKET, RESEARCH METHODOLOGY
  • FIG 2. CUSTOMER DATA PLATFORM MARKET, MARKET ESTIMATION TECHNIQUES
  • FIG 3. GLOBAL MARKET SIZE ESTIMATES & FORECAST METHODS
  • FIG 4. CUSTOMER DATA PLATFORM MARKET, KEY TRENDS 2016
  • FIG 5. CUSTOMER DATA PLATFORM MARKET, GROWTH PROSPECTS 2017-2025
  • FIG 6. CUSTOMER DATA PLATFORM MARKET, PORTERS 5 FORCE MODEL
  • FIG 7. CUSTOMER DATA PLATFORM MARKET, PEST ANALYSIS
  • FIG 8. CUSTOMER DATA PLATFORM MARKET, VALUE CHAIN ANALYSIS
  • FIG 9. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 10. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 11. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 12. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 13. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 14. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 15. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 16. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 17. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 18. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 19. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 20. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 21. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 22. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 23. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 24. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 25. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 26. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 27. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 28. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 29. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 30. CUSTOMER DATA PLATFORM MARKET BY SEGMENT, 2015 & 2025 (USD BILLION)
  • FIG 31. CUSTOMER DATA PLATFORM MARKET, REGIONAL SNAPSHOT 2015 & 2025
  • FIG 32. NORTH AMERICA CUSTOMER DATA PLATFORM MARKETMARKET 2015 & 2025 (USD BILLON)
  • FIG 33. EUROPE CUSTOMER DATA PLATFORM MARKETMARKET 2015 & 2025 (USD BILLON)
  • FIG 34. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKETMARKET 2015 & 2025 (USD BILLON)
  • FIG 35. LATIN AMERICA CUSTOMER DATA PLATFORM MARKETMARKET 2015 & 2025 (USD BILLON)
  • FIG 36. CUSTOMER DATA PLATFORM MARKET, COMPANY MARKET SHARE ANALYSIS (2016)
目次

Global Customer Data Platform Market to reach USD XX million by 2025.

Global Customer Data Platform Market valued approximately USD 642 million in 2017 is anticipated to grow with a healthy growth rate of more than 29.5% over the forecast period 2018-2025. The Customer Data Platform Market is continuously growing across the world over the coming years. The major driving factor of global Customer Data Platform market are rising demand for omni channel experience & actionable insights and increasing pressure on CMOs to deliver personalized customer experience. In addition, Effective tracking of customers to understand their behavior for targeted marketing activities is also a factor that drives the market growth. However, lack of tools to integrate online & offline customer data in real time and need of huge infrastructure for collection & storage of customer data are some factors that limiting the market growth of global Customer Data Platform market. A Customer Data Platform (CDP) is a marketer-based management system which generates a persistent and unified customer database that is accessible to other systems. Customer data platform offers various benefits such as saving time, easily working with big data, avoiding personalization fails, matching multiple data points about one customer, increasing revenue, improving reporting, predicting and shaping behavior and building real time behavioral segments.

The regional analysis of Global Customer Data Platform Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share due to presence of many CDP vendors and. Asia-Pacific is also anticipated to exhibit higher growth rate / CAGR over the forecast period 2018-2025 owing to heavy investment made by private and public sector for enhancing the marketing technologies. Europe is also contributing satisfactory growth in the global Customer Data Platform market over the coming years.

The major market player included in this report are:

  • Oracle
  • SAP
  • Salesforce
  • Adobe
  • Nice
  • SAS Institute
  • Tealium
  • Segment
  • Zaius
  • AgilOne
  • ActionalQ
  • BlueConic
  • Ascent360
  • Evergage
  • Lytics

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

  • Access
  • Analytics
  • Engagement

By Application:

  • Marketing Data Segmentation
  • Personalized Data Recommendation
  • Predictive Analytics
  • Campaign Management
  • Customer Engagement & Retention
  • Security Management
  • Others

By Vertical:

  • BFSI
  • Retail & E-commerce
  • Media & Entertainment
  • IT & Telecommunication
  • Travel & Hospitality
  • Energy & Utilities
  • Automobile
  • Healthcare & Life Sciences
  • Others

By Regions:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • India
    • Japan
  • Latin America
    • Brazil
    • Mexico
  • Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2015, 2016

Base year - 2017

Forecast period - 2018 to 2025

Target Audience of the Global Customer Data Platform Market in Market Study:

  • Key Consulting Companies & Advisors
  • Large, medium-sized, and small enterprises
  • Venture capitalists
  • Value-Added Resellers (VARs)
  • Third-party knowledge providers
  • Investment bankers
  • Investors

TABLE OF CONTENTS

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Key Trends
  • 1.3. Global & Segmental Market Estimates & Forecasts, 2015-2025 (USD Billion)
    • 1.3.1. Customer Data Platform Market, by Type, 2015-2025 (USD Billion)
    • 1.3.2. Customer Data Platform Market, by Application, 2015-2025 (USD Billion)
    • 1.3.3. Customer Data Platform Market, by Vertical, 2015-2025 (USD Billion)
    • 1.3.4. Customer Data Platform Market, by Region, 2015-2025 (USD Billion)
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Customer Data Platform Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Industry Evolution
    • 2.2.2. Scope of the Study
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Customer Data Platform Market Dynamics

  • 3.1. See Saw Analysis
    • 3.1.1. Market Drivers
    • 3.1.2. Market Challenges
    • 3.1.3. Market Opportunities

Chapter 4. Customer Data Platform Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Buyers
    • 4.1.2. Bargaining Power of Suppliers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
  • 4.2. PEST Analysis
    • 4.2.1. Political Scenario
    • 4.2.2. Economic Scenario
    • 4.2.3. Social Scenario
    • 4.2.4. Technological Scenario
  • 4.3. Value Chain Analysis
    • 4.3.1. Supplier
    • 4.3.2. Manufacturers/Service Provider
    • 4.3.3. Distributors
    • 4.3.4. End-Users
  • 4.4. Key Buying Criteria
  • 4.5. Regulatory Framework
  • 4.6. Cost Structure Analysis
    • 4.6.1. Raw Material Cost Analysis
    • 4.6.2. Manufacturing Cost Analysis
    • 4.6.3. Labour Cost Analysis
  • 4.7. Investment Vs Adoption Scenario
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Customer Data Platform Market, by Type

  • 5.1. Market Snapshot
  • 5.2. Market Performance - Potential Model
  • 5.3. Key Market Players
  • 5.4. Customer Data Platform Market, Sub Segment Analysis
    • 5.4.1. Access
      • 5.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 5.4.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 5.4.2. Analytics
      • 5.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 5.4.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 5.4.3. Engagement
      • 5.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 5.4.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 6. Customer Data Platform Market, by Application

  • 6.1. Market Snapshot
  • 6.2. Market Performance - Potential Model
  • 6.3. Key Market Players
  • 6.4. Customer Data Platform Market, Sub Segment Analysis
    • 6.4.1. Marketing Data Segmentation
      • 6.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.2. Personalized Data Recommendation
      • 6.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.3. Predictive Analytics
      • 6.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.4. Campaign Management
      • 6.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.5. Customer Engagement & Retention
      • 6.4.5.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.6. Security Management
      • 6.4.6.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 6.4.7. Others
      • 6.4.7.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 6.4.7.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 7. Customer Data Platform Market, by Vertical

  • 7.1. Market Snapshot
  • 7.2. Market Performance - Potential Model
  • 7.3. Key Market Players
  • 7.4. Customer Data Platform Market, Sub Segment Analysis
    • 7.4.1. BFSI
      • 7.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.1.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.2. Retail & E-commerce
      • 7.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.2.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.3. Media & Entertainment
      • 7.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.3.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.4. IT & Telecommunication
      • 7.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.4.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.5. Travel & Hospitality
      • 7.4.5.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.5.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.6. Energy & Utilities
      • 7.4.6.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.6.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.7. Automobile
      • 7.4.7.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.7.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.8. Healthcare & Life Sciences
      • 7.4.8.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.8.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 7.4.9. Others
      • 7.4.9.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 7.4.9.2. Regional breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 8. Customer Data Platform Market, by Regional Analysis

  • 8.1. Customer Data Platform Market, Regional Market Snapshot (2015-2025)
  • 8.2. North America Customer Data Platform Market Snapshot
    • 8.2.1. U.S.
      • 8.2.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.1.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.1.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.1.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.2.2. Canada
      • 8.2.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.2.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.2.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.2.2.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
  • 8.3. Europe Customer Data Platform Market Snapshot
    • 8.3.1. U.K.
      • 8.3.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.1.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.1.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.1.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.3.2. Germany
      • 8.3.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.2.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.2.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.2.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.3.3. France
      • 8.3.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.3.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.3.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.3.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.3.4. Rest of Europe
      • 8.3.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.4.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.4.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.3.4.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
  • 8.4. Asia Customer Data Platform Market Snapshot
    • 8.4.1. China
      • 8.4.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.1.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.1.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.1.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.4.2. India
      • 8.4.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.2.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.2.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.2.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.4.3. Japan
      • 8.4.3.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.3.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.3.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.3.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.4.4. Rest of Asia Pacific
      • 8.4.4.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.4.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.4.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.4.4.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
  • 8.5. Latin America Customer Data Platform Market Snapshot
    • 8.5.1. Brazil
      • 8.5.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.1.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.1.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.1.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.5.2. Mexico
      • 8.5.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.2.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.2.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.5.2.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
  • 8.6. Rest of The World
    • 8.6.1. South America
      • 8.6.1.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.1.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.1.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.1.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)
    • 8.6.2. Middle East and Africa
      • 8.6.2.1. Market estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.2.2. Components breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.2.3. Applications breakdown estimates & forecasts, 2015-2025 (USD Billion)
      • 8.6.2.4. End user breakdown estimates & forecasts, 2015-2025 (USD Billion)

Chapter 9. Competitive Intelligence

  • 9.1. Company Market Share (Subject to Data Availability)
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Oracle
      • 9.3.1.1. Overview
      • 9.3.1.2. Financial (Subject to Data Availability)
      • 9.3.1.3. Product Summary
      • 9.3.1.4. Recent Developments
    • 9.3.2. SAP
    • 9.3.3. Salesforce
    • 9.3.4. Adobe
    • 9.3.5. Nice
    • 9.3.6. SAS Institute
    • 9.3.7. Tealium
    • 9.3.8. Segment
    • 9.3.9. Zaius
    • 9.3.10. AgilOne
    • 9.3.11. ActionalQ
    • 9.3.12. BlueConic
    • 9.3.13. Ascent360
    • 9.3.14. Evergage
    • 9.3.15. Lytics

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
    • 10.1.6. Research Assumption
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