サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
表紙：ネイティブ広告の世界市場規模：タイプ別（インフィード型、ペイドサーチ型、レコメンドウィジェッド型、プロモートリスティング型、インアド型、カスタム型/その他）、プラットフォーム別、地域別の予測（2022年～2028年）
市場調査レポート
商品コード
1070260

ネイティブ広告の世界市場規模：タイプ別（インフィード型、ペイドサーチ型、レコメンドウィジェッド型、プロモートリスティング型、インアド型、カスタム型/その他）、プラットフォーム別、地域別の予測（2022年～2028年）

Global Native Advertising Market Size study, by Types (In Feed Ad Units, Search Ads, Recommendation Units, Promoted Listings, In-Ad -, Custom / Can't be Contained ) by Platform and Regional Forecasts 2022-2028
出版日: | 発行: Bizwit Research & Consulting LLP | ページ情報: 英文 | 納期: 2～3営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=155.76円
ネイティブ広告の世界市場規模：タイプ別（インフィード型、ペイドサーチ型、レコメンドウィジェッド型、プロモートリスティング型、インアド型、カスタム型/その他）、プラットフォーム別、地域別の予測（2022年～2028年）
出版日: 2022年03月23日
発行: Bizwit Research & Consulting LLP
ページ情報: 英文
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のネイティブ広告の市場規模は、主にデジタル広告支出やスマートフォン利用者数の増加といった促進要因によって成長しています。

また、新興市場におけるインターネットの普及や消費者の支出パターンの変化に伴い、ネイティブ広告の採用や需要は、予測期間中の市場成長を拡大させる可能性があります。

しかし、政府による不利な規則や規制が、2022年～2028年の予測期間における市場の成長を阻害すると見込まれます。

当レポートでは、世界のネイティブ広告市場を調査し、市場の概要、業界分析、COVID-19によるリスク評価、タイプ別、プラットフォーム別、地域別の分析、および競合情報などを提供しています。

目次

第1章 エグゼクティブサマリー

第2章 世界のネイティブ広告市場：定義と範囲

第3章 世界のネイティブ広告市場：市場力学

  • ネイティブ広告市場：影響分析（2020年～2028年）

第4章 世界のネイティブ広告市場：業界分析

  • ポーターのファイブフォースモデル
  • PEST分析
  • 投資採用モデル
  • アナリストの推奨事項と結論
  • 主要な投資機会
  • 主要な成功戦略

第5章 リスク評価：COVID-19の影響

    • 業界に対するCOVID-19の全体的な影響の評価
    • COVID-19以前・以後の市場シナリオ

第6章 世界のネイティブ広告市場：タイプ別

  • 市場スナップショット
  • 実績 - 潜在的な分析
  • 推定・予測（2019年～2028年）
  • サブセグメント分析
    • インフィード型（Forbes, Yahoo, Facebook, Twitter）
    • ペイドサーチ型広告（Yahoo, Google, Bing, Ask）
    • レコメンドウィジェッド型（Outbrain, Taboola, Disqus, Gravity）
    • プロモートリストティング型（Etsy, Amazon, Foursquare, Google）
    • インアド型（IABスタンダード）-（Appssavvy, Martini Media, EA, Onespot, Federated Media）
    • カスタム/その他（Hearst, Flipboard, Tumblr, Spotify, Pandora）

第7章 世界のネイティブ広告市場：プラットフォーム別

  • 市場スナップショット
  • 実績 - 潜在的な分析
  • 推定・予測（2019年～2028年）
  • サブセグメント分析
    • クローズドプラットフォーム
    • オープンプラットフォーム
    • ハイブリッドプラットフォーム

第8章 世界のネイティブ広告市場：地域別分析

  • 地域別市場のスナップショット
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • その他欧州
  • アジア太平洋地域
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
    • その他アジア太平洋地域
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • 世界のその他の地域

第9章 競合情報

  • 主要市場戦略
  • 企業プロファイル
    • IAB Playbook Pvt Ltd
    • Outbrain, Inc Ltd.
    • Taboola, Inc Ltd.
    • Sharethrough, Pvt Ltd.
    • AdsNative, Pvt Ltd.
    • TripleLift, Pvt Ltd.
    • Nativo, Pvt Ltd.
    • Instinctive, Pvt Ltd.
    • OneSpot Pvt Ltd.
    • Livefyre Pvt Ltd.

第10章 調査プロセス

図表

LIST OF TABLES

  • TABLE 1. Global Native Advertising Market, report scope
  • TABLE 2. Global Native Advertising Market estimates & forecasts by Region 2019-2028 (USD Billion)
  • TABLE 3. Global Native Advertising Market estimates & forecasts by Types 2019-2028 (USD Billion)
  • TABLE 4. Global Native Advertising Market estimates & forecasts by Platform 2019-2028 (USD Billion)
  • TABLE 5. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 6. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 7. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 8. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 9. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 10. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 11. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 12. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 13. Global Native Advertising Market by segment, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 14. Global Native Advertising Market by region, estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 15. U.S. Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 16. U.S. Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 17. U.S. Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 18. Canada Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 19. Canada Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 20. Canada Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 21. UK Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 22. UK Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 23. UK Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 24. Germany Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 25. Germany Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 26. Germany Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 27. RoE Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 28. RoE Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 29. RoE Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 30. China Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 31. China Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 32. China Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 33. India Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 34. India Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 35. India Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 36. Japan Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 37. Japan Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 38. Japan Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 39. RoAPAC Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 40. RoAPAC Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 41. RoAPAC Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 42. Brazil Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 43. Brazil Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 44. Brazil Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 45. Mexico Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 46. Mexico Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 47. Mexico Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 48. RoLA Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 49. RoLA Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 50. RoLA Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 51. Row Native Advertising Market estimates & forecasts, 2019-2028 (USD Billion)
  • TABLE 52. Row Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 53. Row Native Advertising Market estimates & forecasts by segment 2019-2028 (USD Billion)
  • TABLE 54. List of secondary sources, used in the study of global Native Advertising Market
  • TABLE 55. List of primary sources, used in the study of global Native Advertising Market
  • TABLE 56. Years considered for the study
  • TABLE 57. Exchange rates considered

LIST OF FIGURES

List of figures

  • FIG 1. Global Native Advertising Market, research methodology
  • FIG 2. Global Native Advertising Market, market estimation techniques
  • FIG 3. Global market size estimates & forecast methods
  • FIG 4. Global Native Advertising Market, key trends 2021
  • FIG 5. Global Native Advertising Market, growth prospects Updated_
  • FIG 6. Global Native Advertising Market, porters 5 force model
  • FIG 7. Global Native Advertising Market, pest analysis
  • FIG 8. Global Native Advertising Market, value chain analysis
  • FIG 9. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 10. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 11. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 12. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 13. Global Native Advertising Market by segment, 2019 & 2028 (USD Billion)
  • FIG 14. Global Native Advertising Market, regional snapshot 2019 & 2028
  • FIG 15. North America Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 16. Europe Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 17. Asia pacific Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 18. Latin America Native Advertising Market 2019 & 2028 (USD Billion)
  • FIG 19. Global Native Advertising Market, company market share analysis (2021)
目次

Global Native Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Native advertising also known as sponsored content refers to concept of creating tailored ads that relates with the page content, similar to the design, and consistent with the platform overview that the viewer feels the ad belongs there. Some of the examples of native ads are promoted search results and sponsored social media posts. Native or sponsored content ads are meant to be less obtrusive and more relevant than regular display ads. Growing digital advertising spending and rising number of smartphone users are key drivers for the growth of Native Advertising market. For instance, according to The United Nations Conference on Trade and Development (UNCTAD)'s "DIGITAL ECONOMY REPORT 2021"- As of 2020, the global digital advertising spending was estimated at around USD 300 billion and accounted for 30% of total media advertising spending and as per projections by the year 2022, the total digital advertising spending would reach to approx. USD 450 billion, would account for around 40% of the total media advertising spending. Also, with the increasing penetration of Internet in emerging markets and changing spending pattern of consumers, the adoption & demand for Native Advertising is likely to increase the market growth during the forecast period. However, unfavorable government rules and regulations impedes the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Native Advertising market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading region across the world in terms of market share owing to growing technological advancements and presence of leading market players in the region. Whereas Asia-Pacific is anticipated to exhibit highest growth rate over the forecast period 2022-2028. Factors such as rapid adoption of smartphone and increasing penetration of mobile internet in the emerging countries in the region would create lucrative growth prospects for the Native Advertising market across Asia-Pacific region.

Major market player included in this report are:

IAB Playbook Pvt Ltd.

Outbrain, Inc Ltd.

Taboola, Inc Ltd.

Sharethrough, Pvt Ltd.

AdsNative, Pvt Ltd.

TripleLift, Pvt Ltd.

Nativo, Pvt Ltd.

Instinctive, Pvt Ltd.

OneSpot Pvt Ltd.

Livefyre Pvt Ltd.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Types:

In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)

Search Ads (Yahoo, Google, Bing, Ask)

Recommendation Units (Outbrain, Taboola, Disqus, Gravity)

Promoted Listings (Etsy, Amazon, Foursquare, Google)

In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)

Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

By Platform:

Closed Platforms

Open Platforms

Hybrid Platforms

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year - 2018, 2019, 2020

Base year - 2021

Forecast period - 2022 to 2028

Target Audience of the Global Native Advertising Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Billion)
    • 1.2.1. Native Advertising Market, by Region, 2020-2028 (USD Billion)
    • 1.2.2. Native Advertising Market, by Types, 2020-2028 (USD Billion)
    • 1.2.3. Native Advertising Market, by Platform, 2020-2028 (USD Billion)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Native Advertising Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Scope of the Study
    • 2.2.2. Industry Evolution
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Native Advertising Market Dynamics

  • 3.1. Native Advertising Market Impact Analysis (2020-2028)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing Digital advertising spending
      • 3.1.1.2. Rising number of smartphone users
    • 3.1.2. Market Challenges
      • 3.1.2.1. Government rules and regulations over sponsored ads
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Rising penetration of Internet in emerging markets
      • 3.1.3.2. Changing Spending pattern of consumers

Chapter 4. Global Native Advertising Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model (2019-2028)
  • 4.2. PEST Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
  • 4.3. Investment Adoption Model
  • 4.4. Analyst Recommendation & Conclusion
  • 4.5. Top investment opportunity
  • 4.6. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

    • 5.1.1. Assessment of the overall impact of COVID-19 on the industry
    • 5.1.2. Pre COVID-19 and post COVID-19 market scenario

Chapter 6. Global Native Advertising Market, by Types

  • 6.1. Market Snapshot
  • 6.2. Global Native Advertising Market by Types, Performance - Potential Analysis
  • 6.3. Global Native Advertising Market Estimates & Forecasts by Types 2019-2028 (USD Billion)
  • 6.4. Native Advertising Market, Sub Segment Analysis
    • 6.4.1. In Feed Ad Units (Forbes, Yahoo, Facebook, Twitter)
    • 6.4.2. Search Ads (Yahoo, Google, Bing, Ask)
    • 6.4.3. Recommendation Units (Outbrain, Taboola, Disqus, Gravity)
    • 6.4.4. Promoted Listings (Etsy, Amazon, Foursquare, Google)
    • 6.4.5. In-Ad (IAB Standard) - (Appssavvy, Martini Media, EA, Onespot, Federated Media)
    • 6.4.6. Custom / Can't be Contained (Hearst, Flipboard, Tumblr, Spotify, Pandora)

Chapter 7. Global Native Advertising Market, by Platform

  • 7.1. Market Snapshot
  • 7.2. Global Native Advertising Market by Platform, Performance - Potential Analysis
  • 7.3. Global Native Advertising Market Estimates & Forecasts by Platform 2019-2028 (USD Billion)
  • 7.4. Native Advertising Market, Sub Segment Analysis
    • 7.4.1. Closed Platforms
    • 7.4.2. Open Platforms
    • 7.4.3. Hybrid Platforms

Chapter 8. Global Native Advertising Market, Regional Analysis

  • 8.1. Native Advertising Market, Regional Market Snapshot
  • 8.2. North America Native Advertising Market
    • 8.2.1. U.S. Native Advertising Market
      • 8.2.1.1. Types breakdown estimates & forecasts, 2019-2028
      • 8.2.1.2. Platform breakdown estimates & forecasts, 2019-2028
    • 8.2.2. Canada Native Advertising Market
  • 8.3. Europe Native Advertising Market Snapshot
    • 8.3.1. U.K. Native Advertising Market
    • 8.3.2. Germany Native Advertising Market
    • 8.3.3. France Native Advertising Market
    • 8.3.4. Spain Native Advertising Market
    • 8.3.5. Italy Native Advertising Market
    • 8.3.6. Rest of Europe Native Advertising Market
  • 8.4. Asia-Pacific Native Advertising Market Snapshot
    • 8.4.1. China Native Advertising Market
    • 8.4.2. India Native Advertising Market
    • 8.4.3. Japan Native Advertising Market
    • 8.4.4. Australia Native Advertising Market
    • 8.4.5. South Korea Native Advertising Market
    • 8.4.6. Rest of Asia Pacific Native Advertising Market
  • 8.5. Latin America Native Advertising Market Snapshot
    • 8.5.1. Brazil Native Advertising Market
    • 8.5.2. Mexico Native Advertising Market
  • 8.6. Rest of The World Native Advertising Market

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Company Profiles
    • 9.2.1. IAB Playbook Pvt Ltd
      • 9.2.1.1. Key Information
      • 9.2.1.2. Overview
      • 9.2.1.3. Financial (Subject to Data Availability)
      • 9.2.1.4. Product Summary
      • 9.2.1.5. Recent Developments
    • 9.2.2. Outbrain, Inc Ltd.
    • 9.2.3. Taboola, Inc Ltd.
    • 9.2.4. Sharethrough, Pvt Ltd.
    • 9.2.5. AdsNative, Pvt Ltd.
    • 9.2.6. TripleLift, Pvt Ltd.
    • 9.2.7. Nativo, Pvt Ltd.
    • 9.2.8. Instinctive, Pvt Ltd.
    • 9.2.9. OneSpot Pvt Ltd.
    • 9.2.10. Livefyre Pvt Ltd.

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption