市場調査レポート

ラテンアメリカのプリペイドカード市場:市場機会と新たな傾向

Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America

発行 BRICdata 商品コード 244452
出版日 ページ情報 英文 90 Pages
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ラテンアメリカのプリペイドカード市場:市場機会と新たな傾向 Market Opportunities and Emerging Trends in the Prepaid Card Market in Latin America
出版日: 2012年06月01日 ページ情報: 英文 90 Pages
概要

ラテンアメリカ諸国(ブラジル・メキシコ・チリ・ペルー)のプリペイドカード市場は、近年飛躍的に拡大し、年平均(CAGR)30.04%もの成長率を達成しました。各国とも大半の国民(ブラジルでは7500万人、ペルーでは国民の50%以上)が銀行サービスを利用できない状況にあるため、プリペイドカードの潜在的市場は非常に大きいと言えます。

当レポートでは、ラテンアメリカの主要4カ国(ブラジル・メキシコ・チリ・ペルー)におけるプリペイドカード市場について分析し、4カ国の相互比較分析と共に、各国の市場についてその動向や構造(市場促進・抑制要因など)、市場機会、主要企業情報などを調査して、その結果を概略以下の構成でお届けします。

第1章 エグゼクティブ・サマリー

第2章 ラテンアメリカのプリペイドカード市場の比較分析

  • ラテンアメリカのプリペイドカード市場の変動:概況
  • ラテンアメリカで利用可能なプリペイドカードの種類
  • マクロ経済の促進要因

第3章 ブラジルのプリペイドカード市場

  • 市場環境
    • ブラジルの銀行の産業構造
    • 決済システム
    • 規制体制
  • 市場規模と成長の可能性
    • ブラジルの銀行業の市場規模
    • ブラジルのプリペイドカードの市場規模
  • プリペイドカード市場で適用されたマーケティング戦略
  • 主な傾向・促進要因・課題
    • 経済的促進要因
    • 消費者側の促進要因
    • ビジネスの傾向と成長促進要因
    • 課題
  • 競争環境
    • Banco do Brazil
    • American Express
    • CBSS
    • Banco Cruzeiro do Sul SA

第4章 メキシコのプリペイドカード市場

  • 市場環境
    • メキシコの銀行の産業構造
    • 決済システム
    • 規制体制
  • 市場規模と成長の可能性
    • メキシコの銀行業の市場規模
    • メキシコのプリペイドカードの市場規模
  • プリペイドカード市場で適用されたマーケティング戦略
  • 主な傾向・促進要因・課題
    • 経済的促進要因
    • 消費者側の促進要因
    • ビジネスの傾向と成長促進要因
    • 課題
  • 競争環境
    • NonoPayment Inc.
    • Blackhawk Network
    • BBVA Bancomer
    • Banamex

第5章 チリのプリペイドカード市場

  • 市場環境
    • チリの銀行の産業構造
    • 決済システム
    • 規制体制
  • 市場規模と成長の可能性
    • チリの銀行業の市場規模
    • チリのプリペイドカードの市場規模
  • プリペイドカード市場で適用されたマーケティング戦略
  • 主な傾向・促進要因・課題
    • 経済的促進要因
    • 消費者側の促進要因
    • ビジネスの傾向と成長促進要因
    • 課題
  • 競争環境
    • Banco Santander-Chile
    • Banco de Chile
    • S.A.C.I. Falabella
    • Ripley Corp SA

第6章 ペルーのプリペイドカード市場

  • 市場環境
    • ペルーの銀行の産業構造
    • 決済システム
    • 規制体制
  • 市場規模と成長の可能性
    • ペルーの銀行業の市場規模
    • ペルーのプリペイドカードの市場規模
  • プリペイドカード市場で適用されたマーケティング戦略
  • 主な傾向・促進要因・課題
    • 経済的促進要因
    • 消費者側の促進要因
    • ビジネスの傾向と成長促進要因
    • 課題
  • 競争環境
    • Novopayment
    • Edenred
    • BBVA Continental

第7章 付録

図表一覧

目次
Product Code: IS2014MR

Synopsis

The report provides market analysis, information and insights into the Latin America prepaid card market, including:

  • Current and forecast values for the Latin America prepaid card market
  • Comprehensive, country-specific analysis of the industry's market attractiveness, covering key trends and drivers
  • Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
  • Detailed analysis of the challenges affecting the Latin American prepaid card market
  • Competitive landscape of the prepaid card market in each country

Summary

The Latin American (Brazil, Mexico, Chile and Peru) prepaid card industry, including both open and closed-loop prepaid cards, registered strong growth during the review period, posting a combined CAGR of 30.04%. It is estimated that 75 million of the Brazilian population are unbanked, or do not have access to banking services. Prepaid cards provide an alternative payment platform to unbanked consumers and help increase levels of financial inclusion. The Mexican prepaid cards market has slowly gained in popularity as organized retailers and vendors began to accept prepaid cards without charging a processing fee. Furthermore, vehicle rental vendors are also using prepaid cards for their service transactions. During the review period, 47% of Chilean retailers enrolled in a gift card program, making the country the second-largest Latin American market after Mexico for prepaid cards. Chilean gift card brands include Falabella, Easy and Paris. More than 50% of the Peruvian population is still unbanked. In order to provide wider levels of financial inclusion, banks in Peru are expected to issue prepaid or debit cards rather than credit cards. The ease of obtaining prepaid cards will drive the market over the forecast period.

Scope

  • This report provides a comprehensive analysis of the prepaid card market in Latin America
  • It provides current values for the Latin American prepaid card market for the year 2011 and forecast figures for the years up to 2016
  • It offers a detailed analysis of the key markets in the Latin American prepaid card market, along with market forecasts until 2016
  • It details the different macroeconomic factors affecting the Latin American prepaid card market
  • It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
  • It outlines the current regulatory frameworks in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in the Latin American prepaid card market

Reasons To Buy

  • Make strategic business decisions using historic and forecast market data related to the Latin American prepaid card industry and each market within it
  • Understand the key market trends and growth opportunities within the Latin American prepaid card market
  • Assess the competitive dynamics in the Latin American prepaid card market
  • Gain insights into the marketing strategies used by prepaid card selling vendors
  • Gain insights into key regulations governing the Latin American prepaid card market

Table of Contents

1 Executive Summary

2 Latin American Prepaid Cards Market Benchmarking

  • 2.1 Overview of Latin American Prepaid Card Market Dynamics
  • 2.2 Types of Prepaid Cards Available in Latin America
  • 2.3 Macroeconomic Drivers

3 Prepaid Cards Market in Brazil

  • 3.1 Market Environment
    • 3.1.1 Banking industry structure in Brazil
    • 3.1.2 Payment system
    • 3.1.3 Regulatory framework
  • 3.2 Market Size and Growth Potential
    • 3.2.1 Brazil banking sector market size
    • 3.2.2 Brazil prepaid cards market size
  • 3.3 Marketing Strategies Adopted for Prepaid Cards
  • 3.4 Key Trends, Drivers and Challenges
    • 3.4.1 Economic drivers
    • 3.4.2 Consumer drivers
    • 3.4.3 Business trends and growth drivers
    • 3.4.4 Challenges
  • 3.5 Competitive Landscape
    • 3.5.1 Banco do Brazil
    • 3.5.2 American Express
    • 3.5.3 CBSS
    • 3.5.4 Banco Cruzeiro do Sul SA

4 Prepaid Cards Market in Mexico

  • 4.1 Market Environment
    • 4.1.1 Banking industry structure in Mexico
    • 4.1.2 Payment systems in Mexico
    • 4.1.3 Regulatory framework
  • 4.2 Market Size and Growth Potential
    • 4.2.1 Mexico banking sector market size
    • 4.2.2 Mexico prepaid cards market size
  • 4.3 Marketing Strategies Adopted for Selling Prepaid Cards
  • 4.4 Key Trends, Drivers and Challenges
    • 4.4.1 Economic drivers
    • 4.4.2 Consumer driver
    • 4.4.3 Business trends and growth drivers
    • 4.4.4 Challenges
  • 4.5 Competitive Landscape
    • 4.5.1 NonoPayment Inc.
    • 4.5.2 Blackhawk Network
    • 4.5.3 BBVA Bancomer
    • 4.5.4 Banamex

5 Prepaid Cards Market in Chile

  • 5.1 Market Environment
    • 5.1.1 Banking industry structure in Chile
    • 5.1.2 Payment system in Chile
    • 5.1.3 Regulatory framework
  • 5.2 Market Size and Growth Potential
    • 5.2.1 Chile banking sector market size
    • 5.2.2 Chile prepaid cards market size
  • 5.3 Marketing Strategies Adopted for Selling Prepaid Cards
  • 5.4 Key Trends, Drivers and Challenges
    • 5.4.1 Economic drivers
    • 5.4.2 Consumer drivers
    • 5.4.3 Business trends and growth drivers
    • 5.4.4 Challenges
  • 5.5 Competitive Landscape
    • 5.5.1 Banco Santander-Chile
    • 5.5.2 Banco de Chile
    • 5.5.3 S.A.C.I. Falabella
    • 5.5.4 Ripley Corp SA

6 Prepaid Cards Market in Peru

  • 6.1 Market Environment
    • 6.1.1 Banking industry structure in Peru
    • 6.1.2 Payment system
    • 6.1.3 Regulatory framework
  • 6.2 Market Size and Growth Potential
    • 6.2.1 Peru banking sector market size
    • 6.2.2 Peru prepaid cards market size
  • 6.3 Marketing Strategies Adopted for Selling Prepaid Cards
  • 6.4 Key Trends, Drivers and Challenges
    • 6.4.1 Economic drivers
    • 6.4.2 Consumer drivers
    • 6.4.3 Business trends and growth drivers
    • 6.4.4 Challenges
  • 6.5 Competitive Landscape
    • 6.5.1 Novopayment
    • 6.5.2 Edenred
    • 6.5.3 BBVA Continental

7 Appendix

  • 7.1 About BRICdata
    • 7.1.1 Areas of expertise
  • 7.2 Methodology
  • 7.3 Disclaimer

List of Tables

  • Table 1: Latin America Prepaid Card Market Comparison (US$ Billion)
  • Table 2: Latin America Prepaid Card Market Comparison (US$ Billion)
  • Table 3: Latin America Prepaid Card Categories
  • Table 4: Latin American Countries' Macroeconomic Indicators, 2011
  • Table 5: Latin American Countries' Macroeconomic Indicators, 2011
  • Table 6: Latin American Countries' Macroeconomic Indicators, 2016
  • Table 7: Latin American Countries' Macroeconomic Indicators, 2016
  • Table 8: Brazilian Banks by Institution Type, 2011
  • Table 9: Brazilian Banks Branch Network, 2011
  • Table 10: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Table 11: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Table 12: Brazilian Prepaid Cards Market Size (US$ Billion), 2007-2011
  • Table 13: Brazilian Prepaid Cards Market Size (US$ Billion), 2012-2016
  • Table 14: Brazilian Banks Market Share, 2011
  • Table 15: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Table 16: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Table 17: Mexican Prepaid Card Industry (US$ Billion), 2007-2011
  • Table 18: Mexican Prepaid Card Industry (US$ Billion), 2012-2016
  • Table 19: NovoPayment - Key Facts
  • Table 20: NovoPayment - Main Services
  • Table 21: Blackhawk Network - Key Facts
  • Table 22: Blackhawk Network - Main Services
  • Table 23: BBVA Bancomer - Key Facts
  • Table 24: BBVA Bancomer - Main Services
  • Table 25: Banamex - Key Facts
  • Table 26: Banamex - Main Services
  • Table 27: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Table 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Table 29: Chilean Prepaid Card Industry (US$ Million), 2007-2011
  • Table 30: Chilean Prepaid Card Industry (US$ Million), 2012-2016
  • Table 31: Banco Santander-Chile - Key Facts
  • Table 32: Banco Santander-Chile - Main Services
  • Table 33: Banco de Chile - Key Facts
  • Table 34: Banco de Chile - Main Services
  • Table 35: S.A.C.I. Falabella - Key Facts
  • Table 36: S.A.C.I. Falabella - Main Services
  • Table 37: Ripley Corp SA - Key Facts
  • Table 38: Ripley Corp SA - Main Services
  • Table 39: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Table 40: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Table 41: Peruvian Prepaid Cards Market Size (US$ Million), 2007-2011
  • Table 42: Peruvian Prepaid Cards Market Size (US$ Million), 2012-2016
  • Table 43: Peruvian Banks Market Share, 2011

List of Figures

  • Figure 1: Latin America Prepaid Card Market Comparison
  • Figure 2: Brazilian Transaction Volumes by Payment Methods (%), 2010
  • Figure 3: Brazilian Transaction Values by Payment Methods (%), 2010
  • Figure 4: Brazilian Transaction Value by Payment Method (BRL Billion), 2007-2011
  • Figure 5: Brazilian Banking Industry Loans and Deposits (US$ Billion), 2007-2011
  • Figure 6: Brazilian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Figure 7: Brazilian Prepaid Cards Market Size (US$ Billion), 2007-2011
  • Figure 8: Brazilian Prepaid Cards Market Size (US$ Billion), 2012-2016
  • Figure 9: Trends, Drivers and Challenges in the Brazilian Prepaid Cards Market
  • Figure 10: Brazil - GDP at Constant Prices (US$ Billion), 2007-2016
  • Figure 11: Brazilian Inflation Rate (%), 2007-2016
  • Figure 12: Brazilian Annual Disposable Income (US$ Billion), 2007-2016
  • Figure 13: Brazilian Unemployment Rate (%), 2007-2016
  • Figure 14: Brazil Point of Sales Terminal, 2007-2011
  • Figure 15: Brazilian Total Credit as Percentage of GDP (%), 2007-2011
  • Figure 16: Brazilian Prepaid Card Market Challenges
  • Figure 17: Credit Card Penetration of Social Class Groups (%), 2011
  • Figure 18: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Figure 19: Mexican Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Figure 20: Mexican Prepaid Card Industry (US$ Billion), 2007-2011
  • Figure 21: Mexican Prepaid Card Industry (US$ Billion), 2012-2016
  • Figure 22: Trends, Drivers and Challenges in Mexican Prepaid Cards Market
  • Figure 23: Mexican GDP at Constant Prices (MXN Trillion), 2007-2016
  • Figure 24: Mexican Inflation Rate (%), 2007-2016
  • Figure 25: Mexican Annual Disposable Income (MXN Trillion), 2007-2016
  • Figure 26: Mexican Unemployment Rate (%), 2007-2016
  • Figure 27: Mexican Prepaid Card Market Challenges
  • Figure 28: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2007-2011
  • Figure 29: Chilean Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Figure 30: Chilean Prepaid Card Industry (US$ Million), 2007-2011
  • Figure 31: Chilean Prepaid Card Industry (US$ Million), 2012-2016
  • Figure 32: Marketing Strategies for Prepaid Card
  • Figure 33: Trends, Drivers and Challenges in Chilean Prepaid Cards Market
  • Figure 34: Chilean GDP at Constant Prices (CLP Trillion), 2007-2016
  • Figure 35: Chilean Inflation Rate (%), 2007-2016
  • Figure 36: Chilean Annual Disposable Income (CLP Trillion), 2007-2016
  • Figure 37: Chilean Unemployment Rate (%), 2007-2016
  • Figure 38: Chilean Internet Subscribers (Millions), 2007-2011
  • Figure 39: Chilean Prepaid Card Market Challenges
  • Figure 40: Peruvian Transaction Values by Payment Methods (%), 2011
  • Figure 41: Peruvian Banking Industry Loans and Deposits (US$ Billion), 2007-2011
  • Figure 42: Peruvian Banking Industry Value by Loans and Deposits (US$ Billion), 2012-2016
  • Figure 43: Peruvian Prepaid Cards Market Size (US$ Million), 2007-2011
  • Figure 44: Peruvian Prepaid Cards Market Size (US$ Million), 2012-2016
  • Figure 45: Trends, Drivers and Challenges in Peruvian Prepaid Cards Market
  • Figure 46: Peruvian GDP at Constant Prices (US$ Billion), 2007-2016
  • Figure 47: Peruvian Inflation Rate (%), 2007-2016
  • Figure 48: Peruvian Annual Disposable Income (US$ Billion), 2007-2016
  • Figure 49: Peruvian Unemployment Rate (%), 2007-2016
  • Figure 50: Peruvian Prepaid Card Market Challenges
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