市場調査レポート

中国の粉ミルクの需給動向の分析

Report on China's Raw Milk Powder Market Supply and Demand

発行 Beijing Orient Agribusiness Consultant 商品コード 221319
出版日 ページ情報 英文
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中国の粉ミルクの需給動向の分析 Report on China's Raw Milk Powder Market Supply and Demand
出版日: 2013年07月17日 ページ情報: 英文
概要

粉ミルク(全粉乳・脱脂粉乳とも)は中国の乳製品市場の主力商品の一つで、調製粉乳を含む様々な製品の原材料として活用されています。中国は世界最大の粉ミルク生産国の一つ(生産量は約100万トン/年)ですが、世界最大の消費国(消費量は年間150万トン)でもあり、国産品では補いきれない分を大量に輸入しています。国産粉ミルクが品質・価格ともまだ輸入品に劣ることから、外資系企業にとっては巨大な市場機会が存在することになります。

当レポートでは、中国の粉ミルク市場の現状と将来展望について分析し、全体的な産業・市場構造や近年の動向、関連政策の動き、関連産業の動向(粉ミルク需要量など)、主要企業のプロファイル、海外からの輸入状況、市場参入に関する提言、今後の市場動向の見通しといった内容を盛り込んで、概略以下の構成でお届けします。

分析の背景

主な結論

第1章 粉ミルク製造業の概要

  • 粉ミルクの概念・種類・製造技術
  • 世界の粉ミルク製造業の動向

第2章 粉ミルク産業の政策環境

  • 政府の品質管理・安全基準
  • 乳製品産業関連の政策
  • 粉ミルク産業への新たな規制
    • 乳製品の品質・安全性の検査体制強化の通知
    • 乳製品輸出入時の検査・検疫手段

第3章 中国の粉ミルク市場の全般的分析

  • 原料乳の生産量および粉ミルクの加工量
  • 粉ミルクの対外貿易動向
  • メラニン混入事件の、粉ミルク生産・貿易への影響
  • 中国の粉ミルク市場の供給能力と成長動向
  • 中国の粉ミルク市場の今後の発展見通し

第4章 粉ミルクの用途市場の分析

  • 用途市場の概要
  • 調製粉乳
    • 乳児用調製粉乳
    • 成人用調製粉乳
    • 他のフレーバー入り粉乳
    • 調製粉乳用の粉ミルクの推定需要量
  • 乳飲料
    • 変調乳飲料
    • 発酵乳飲料
    • 乳飲料用の粉ミルクの推定需要量
  • 還元乳
    • 還元ヨーグルト
    • 還元発酵乳
    • 還元ヨーグルト・発酵乳用の粉ミルクの推定需要量
  • 粉末豆乳
    • 中国の粉末豆乳の生産量・消費量
    • 粉末豆乳用の粉ミルクの推定需要量
  • アイスクリーム
    • 中国のアイスクリームの生産量・消費量
    • アイスクリーム用の粉ミルクの推定需要量
  • ベーカリー食品
    • 中国のベーカリー食品の生産量・消費量
    • ベーカリー食品用の粉ミルクの推定需要量
  • その他の食品・用途市場

第5章 粉ミルクの生産利益の分析

  • 粉ミルクの生産費用の分析
  • 粉ミルクの粗利益率の分析
    • 粉ミルクの国内生産の損益分岐点
    • 粉ミルクの国内生産の収益性

第6章 粉ミルクの市場競争の分析

  • 中国の粉ミルクメーカーの分析
  • 大手粉ミルクメーカー上位10社の分析
    • Heilongjiang Wondersun Dairy Co., Ltd.
    • Beijing Reward Group Co., Ltd.
    • Inner Mongolia Yili Industrial Group Company Limited
    • Heilongjiang Dairy Group
    • Heilongjiang Feihe International, Inc.
    • Nestle (China) Co.,Ltd.
    • Heilongjiang Yaolan Dairy Co., Ltd.
    • Shandong Dezheng Dairy Industry Co., Ltd.
    • Hangzhou Wahaha Group Co., Ltd.
    • Xi'an Yinqiao Biotechnology Co., Ltd.

第7章 主な粉ミルク輸入業者の分析

  • 全粉乳の輸入業者(外資系・国内系)
  • 加糖粉乳の輸入業者
  • 脱脂粉乳の輸入業者(外資系・国内系)
  • オーストラリアからの粉ミルクの輸入状況
    • 輸入の全体的状況
    • オーストラリア産粉ミルクの輸入業者の分析
    • オーストラリア産粉ミルクの輸入制限と今後の見通し

第8章 中国の粉ミルク市場参入のための経営戦略の提言

  • 市場参入障壁・機会の分析
  • 市場参入のための経営戦略の提言
    • 「ブルーオーシャン戦略」展開:高付加価値の獲得のための製品種類の選定
    • ブランド戦略の展開:ハイエンド市場の獲得
    • その他の乳製品との組み合わせによる、経営リスクの軽減
    • 海外市場の拡張と市場規模の拡大

付録

  • 付録1:中国の粉ミルクの需給バランス
  • 付録2:中国の全粉乳の需給バランス
  • 付録3:中国の脱脂粉乳の需給バランス
  • 付録4:中国の全粉乳の主な輸入業者
  • 付録5:中国の脱脂粉乳の主な輸入業者
  • 付録6:中国の全粉乳の輸入業者上位50社

図表一覧

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目次
Product Code: BOABC 142

Abstract

Brief Introduction:

This report mainly researches into the status quo of China's raw milk powder market and the predictable prospect. The data quoted in the report not only include data from home and abroad, but also, more importantly, data acquired by researchers who conducted field investigation.

Research Background

Raw milk powder (including whole milk powder and skimmed milk powder) are the major dry milk products in China. As important milk-based raw material products, raw milk powder is widely applied in processing and manufacturing industries such as formula milk powder, dairy beverage, reconstituted milk, soybean milk powder, ice cream, bakery products, and daily chemicals. With an annual output of nearly 1 million tons, China is one of the main raw milk powder (mainly whole milk powder) producers in the world, and also the biggest raw milk powder consumer in the world with an annual consumption of over 1.5 million tons. Domestic-produced raw milk powder is unable to meet the increasing demand both in quantity and in quality. Going through several setbacks, China's raw milk powder industry reached its peak in 2006-2007 when there was a booming demand of raw milk powder (especially whole milk powder) in the international market. Therefore, China's raw milk powder industry created a historical new record and the price of raw milk powder kept on increasing. Meanwhile, due to the increasing demand, capitals inside and outside the industry all entered the raw milk powder industry, which led to an unprecedented growth of newly-added and expanded production capacity. However, in 2008, the demand for raw milk powder in the international market went down, and the melamine events also stroke a serious blow on China's raw milk powder industry. Due to the serious credit crisis in China's domestic-produced raw milk powder industry, imported raw milk powder enjoyed unprecedented favor. The credit of domestic raw milk powder recovered to a certain extent in recent years due to the regulation of the market, China's import of raw milk powder still increased once and again as the price-quality ratio of domestic raw milk powder is not as good as that of imported products. Especially, China's import of raw milk powder from New Zealand reached the trigger level ahead of time once and again. In the recent decade, China's production and sales of raw milk powder kept an overall increase despite the setbacks. Due to the great demand of raw milk powder in domestic market and the increasing dependence of domestic consumers upon imported raw milk powder, there is a great space for further increase in the gap which domestic milk powder is unable to bridge.

This report mainly researches into the status quo of China's raw milk powder market and the predictable prospect. The data quoted in the report not only include data from home and abroad, but also, more importantly, data acquired by researchers who conducted field investigation. The research method of this report integrates both paper work and field investigation, which combines a number of ways such as on-spot visit and telephone interview, etc. The investigated institutes include whole milk powder importers, traders and dealers, as well as the production enterprises and industry associations of dairy products, bakery food, and soybean milk powder industry. The content of this report includes the overall development of China's raw milk powder industry, the policy environment of raw milk powder industry, import and export of raw milk powder, basic condition of raw milk powder market, raw milk powder market capacity and growth trend, competition and main competitors in raw milk powder market, profit of raw milk powder industry, as well as the future development of raw milk powder market. This report is written by senior researchers who are familiar with China's diary industry chain and the world dairy industry, and will be an important reference for production enterprises, investment institutions, and other researchers trying to learn about and explore China's raw milk powder market home and abroad.

Table of Contents

Research Background

Main Conclusions

1.Overview of Raw Milk Powder and Processing Industry

  • 1.1 Overview of Raw Milk Powder and Products
    • 1.1.1 Concept of Raw Milk Powder
    • 1.1.2 Raw Milk Powder Types and Processing Workmanship
  • 1.2 Development of Global Raw Milk Powder Processing Industry
    • 1.2.1 Global Raw Milk Powder Output and Distribution
    • 1.2.2 Global Raw Milk Powder Consumption
    • 1.2.3 Global Raw Milk Powder International Trade
    • 1.2.4 Global Raw Milk Powder Price Trend

2. Policy Environment of Raw Milk Powder Processing Industry

  • 2.1Relevant National Quality and Safety Standards
    • 2.1.1 Raw Fresh Milk
    • 2.1.2 Raw Milk Powder
  • 2.2 Policy for Dairy Products Industry
    • 2.2.1 Industry Layout
    • 2.2.2 Access Threshold
  • 2.3 New Regulations for Raw Milk Powder Industry
  • 2.3.1 Notice on Further Strengthening the Work of Quality and Safety of Dairy Products by General Office of the State Council
  • 2.3.2Measures for the Administration of Dairy Products Import and Export Inspection and Quarantine Supervision

3. General Analysis of China's Raw Milk Powder Market

  • 3.1Milk Source Production and Raw Milk Powder Processing
    • 3.1.1 Milk Source Production
    • 3.1.2 Raw Milk Powder Processing
  • 3.2 Raw Milk Powder Trade
    • 3.2.1 Raw Milk Powder Trade Policy
    • 3.2.2 Overview of Raw Milk Powder Trade
    • 3.2.3 Raw Milk Powder Import
    • 3.2.4 Raw Milk Powder Export
  • 3.3 The Impact of Melamine Event on China's Raw Milk Powder Production and Trade
    • 3.3.1 Impact on Produciton
    • 3.3.2 Impact on Trade
  • 3.4 China's Raw Milk Powder Market Capacity and Growth Trend
  • 3.5 Estmate of China's Raw Milk Powder Matket Future Development

4. Analysis of China's Raw Milk Powder Application Market

  • 4.1 Overview of Application Market
  • 4.2 Formula Milk Powder
    • 4.2.1 Baby Formula Milk Powder
    • 4.2. 2Adult Formula Milk Powder
    • 4.2.3 Other Flavored Milk Powder
    • 4.2.4 Estmation of Raw Milk Powder Demand by China's Formula Milk Powder Market
  • 4.3Dairy Beverage
    • 4.3.1 Modulated Dairy Beverage
    • 4.3.2 Fermented Dairy Beverage
    • 4.3.3 Estmation of Raw Milk Powder Demand by China's Dairy Beverage Market
  • 4.4 Reconstituted Milk
    • 4.4.1 Reconstituted Yogurt
    • 4.4.2 Reconstituted Modulated Milk
    • 4.4.3 Estmation of Raw Milk Powder Demand by China's Yogurt and Modulated Milk Market
  • 4.5 Soybean Milk Powder
    • 4.5.1 Overview of China's Soybean Milk Powder Production and Consumption
    • 4.5.2 Estmation of Raw Milk Powder Demand by Chian's Soybean Milk Powder Market
  • 4.6 Ice Cream
    • 4.6.1 Overview of China's Ice Cream Production and Consumption
    • 4.6.2 Estmation of Raw Milk Powder Demand by China's Ice Cream Market
  • 4.7 Bakery Food
    • 4.7.1 Overview of China's Bakery Food Production and Consumption
    • 4.7.2 Estmation of Raw Milk Powder Demand by China's Bakery Food Market
  • 4.8 Other Food and Application

5. Analysis of China's Raw Milk Powder Production Profit

5.1 Analysis of Raw Milk Powder Production Cost 5.2 Analysis of Raw Milk Powder Gross Profit 5.2.1 Analysis of the Break-Even Point of Domestic Raw Milk Powder 5.2.2 Profitability of Domestic Raw Milk Powder Industry

6. Analysis of China's Raw Milk Powder Market Competition

6.1 Analysis of China's Raw Milk Powder Production Enterprises 6.2 Analysis of China's TOP10 Raw Milk Powder Production Enterprises 6.2.1 Heilongjiang Wondersun Dairy Co., Ltd. 6.2.2 Beijing Reward Group Co., Ltd. 6.2.3 Inner Mongolia Yili Industrial Group Company Limited 6.2.4 Heilongjiang Dairy Group 6.2.5 Heilongjiang Feihe International, Inc. 6.2.6 Nestle (China) Co.,Ltd. 6.2.7 Heilongjiang Yaolan Dairy Co., Ltd. 6.2.8 Shandong Dezheng Dairy Industry Co., Ltd. 6.2.9 Hangzhou Wahaha Group Co., Ltd. 6.2.10 Xi'an Yinqiao Biotechnology Co., Ltd.

7. Analysis of China's Main Raw Milk Powder Importers

7.1 Importers of Whole Milk Powder 7.1.1 Main Foreign Trade Companies 7.1.2 TOP 15 Foreign Production Enterprises 7.1.3 Main Domestic Trade (Logistic) Companies 7.1.4 TOP10 Domestic Production Enterprises 7.2 Importers of Sweet Whole Milk Powder 7.2.1 Distribution of Sweet Whole Milk Powder Source Countries 7.2.2 TOP10 Importers 7.3 Importers of Skimmed Milk Powder 7.3.1 Main Foreign Trade Companies 7.3.2 TOP15 Foreign Production Enterprises 7.3.3 Main Domestic Trade (Logistic) Companies 7.3.4 TOP10 Domestic Production Enterprises 7.4 Analysis of China's Import of Raw Milk Powder from Australia 7.4.1 General Analysis of Import 7.4.2 Analysis of China's Importers of Raw Milk Powder from Australia 7.4.3 Limitations of China's Import of Raw Milk Powder from Australia and Estimation of Its Prospect

8. BOABC's Suggestion on Operation Strategy to Access into China's Raw Milk Powder Market

8.1 Analysis of Threshold and Opportunity to Access into China's Raw Milk Powder Market 8.1.1 Analysis of Acces Threshold to Raw Milk Powder Processing Industry 8.1.2 Analysis of Opportunity to Access to Raw Milk Powder Market 8.2 Suugestions on Operation Strategy to Access into and Develop China's Raw Milk Powder Market 8.2.1 Product Types for Implementing "Blue Sea Strategy" to Develop High Added Value 8.2.2 Implementing Brand Strategy to Occupy the High-End Market 8.2.3 Combining with Other Processing Dairy Products to Reduce Operation Risks 8.2.4 Expanding International Market and Extending Market Space

Appendix

  • Appendix 1: Balance Sheet of China's Raw Milk Supply and Demand, 2011-2013
  • Appendix 2: Balance Sheet of China's Whole Raw Milk Powder Supply and Demand, 2011-2013
  • Appendix 3: Balance Sheet of China's Skimmed Milk Powder Supply and Demand, 2011-2013
  • Appendix 3: List of China's Main Impoters of Whole Milk Powder ( with import volume of over 1,000 tons ),2012
  • Appendix 4: List of China's Main Impoters of Skimmed Milk Powder ( with import volume of over 500 tons ),2012
  • Appendix 4: List of China's Top 50 Impoters of Whole Milk Powder, 2012

Tables and Figures

  • Figure 1-1 Processing Flow of Whole (Sweet) Milk Powder
  • Figure 1-2 Processing Flow of Skimmed Milk Powder
  • Figure 1-3 Global Distribution of Whole Milk Powder Production, 2011
  • Figure 1-4 Global Distribution of Skimmed Milk Powder Production, 2011
  • Figure 1-5 Trend of Fonterra Whole Milk Powder Online Trade Price, 2012.06-2013.06
  • Figure 1-5 Trend of Fonterra Skimmed Milk Powder Online Trade Price, 2012.06-2013.06
  • Figure 3-1 Changes of China's Dairy Cattle Inventory, 1997-2012
  • Figure 3-2 Regional Distribution of China's Raw Milk Output, 2012
  • Figure 3-3 Trend of Average Raw Milk Purchase Price in 10 Main Regions in North China, 2008-2013
  • Figure 3-4 Changes of China's Whole Milk Powder Production, 1999-2012
  • Figure 3-5 Regional Distribution of China's Whole Milk Powder, 2012
  • Figure 3-6 Changes of China's Skimmed Milk Powder Production, 1999-2012
  • Figure 3-7 Trend of China's Raw Milk Powder Trade, 2007-2012
  • Figure 3-8 Distribution of China's Skimmed Milk Powder Source Countries by Import Volume, 2012
  • Figure 3-9 China's Average Monthly Import Price of Raw Milk Powder, 2004-2013
  • Figure 3-10 Trend of China's Raw Milk Powder Export by Month, 2007-2013
  • Figure 3-11 China's Milk Powder Export Market in the First Four Months of 2013
  • Figure 3-12 Changes of China's Per Capita Consumption of Milk by Urban Residents, 2004-2012
  • Figure 3-13 China's Dairy Products Structure, 2012
  • Figure 4-1 Changes of China's Baby Formula Milk Powder Output, 1999-2012
  • Figure 5-1 China's Import Price of Whole Milk Powder (FOB) by Month, 2009~2012
  • Figure 6-1 Regional Distribution of China's Whole Milk Powder Production, 2011.04
  • Figure 6-2 Milk Source Distribution of Beijing Reward Group Co., Ltd.
  • Figure 7-1 Types of China's Whole Milk Powder Importers by Import Volume, 2012
  • Figure 7-2 Types of China's Skimmed Milk Powder Importers by Import Volume, 2012
  • Figure 7-3 Trend of Whole Milk Powder Production and Export in Australia, 2003/04-2012/13
  • Figure 7-4 Trend of Skimmed Milk Powder Production and Export in Australia, 2003/04-2012/13
  • Figure 7-5 Main Target Market of Australia Skimmed Milk Powder Export, 2009-2012
  • Figure 7-6 Price of China's Raw Milk Powder Import from Australia by Month, 2007-2013.
  • Table 1-1 Whole Milk Powder Production in Major Production Countries in the World, 2011
  • Table 1-2 Skimmed Milk Powder Production in Some Production Countries (Regions) in the World, 2011-2013
  • Table 1-3 Skimmed Milk Powder Production in Major Production Countries in the World, 2011
  • Table 1-4 Skimmed Milk Powder Production Some Countries (Regions) in the World, 2011-2013
  • Table 1-5 Whole Milk Powder Consumption Some Countries (Regions) in the World, 2011-2013
  • Table 1-6 Skimmed Milk Powder Consumption Some Countries (Regions) in the World, 2011-2013
  • Table 1-7 Whole Milk Powder Export in Some Countries (Regions) in the World, 2011-2013
  • Table 1-8 Whole Milk Powder Export in Some Countries (Regions) in the World, 2011-2013
  • Table 1-9 Whole Raw Milk Supply and Demand in New Zealand, 2011-2013
  • Table 1-10 Whole Milk Powder Supply and Demand in New Zealand, 2011-2013
  • Table 1-11 Main Target Markets of New Zealand's Whole Milk Powder Export, 2007-2012.
  • Table 1-12 Import of Skimmed Milk Powder in Some Countries (Regions) in the World, 2011-2013
  • Table 1-13 Export of Skimmed Milk Powder in Some Countries (Regions) in the World, 2011-2013
  • Table 3-1 Raw Milk Production in China's Ten Major Produciton Provinces, 2012
  • Table 3-2 Distribution of China's Whole Milk Powder Source Countries, 2002-2012
  • Table 3-3 Direction of China's Milk Powder Import Flow by Quantity, 2012
  • Table 4-1 China's Raw Milk Powder Application Market, 2012
  • Table 4-2 Output of China's Main Baby Formula Milk Powder Producers, 2012
  • Table 6-1 List of Wondersun's Main Dairy Products Output, 2008-2012
  • Table 6-2 Development Course of Beijing Reward Group Co.,Ltd.
  • Table 6-3 Profit of Yili Group(combined), 2010~2012
  • Table 6-4 List of Yili Group's Main Products Series
  • Table 6-5 List of Yili Group's Main Products Output, 2008-2012
  • Table 6-6 List of Heilongjiang Dairy Group's Main Products Output, 2008-2011
  • Table 6-7 Quarterly Operation Performance of Feihe International, Inc. (by Every Three Months) 2010-2011
  • Table 6-8 List of the Production of Feihe International, Inc. 2009-2011
  • Table 6-9 List of Yaolan Dairy's Main Products Output, 2008-2012
  • Table 6-10 List of Shandong Dezheng Dairy's Main Products Output,2008-2012
  • Table 6-11 List of Xi'an Yinqiao's Main Products Output, 2008-2012
  • Table 7-1 List of China's Main Raw Milk Powder Import Volume by Main Importers (Over5,000 ), 2012
  • Table 7-2 List of China's Top 10 Whole Milk Powder Importing Trade Companies, 2012
  • Table 7-3 List of China's Top 15 Foreign Whole Milk Powder Processing Enterprises, 2012.
  • Table 7-4 List of China's Top 20 Domestic Whole Milk Powder Importing Trade (Logistic)Companies, 2012
  • Table 7-5 List of China's Top 10 Domestic Production Enterprises Importing Whole Milk Powder, 2012
  • Table 7-6 List of China's Top 10 Whole Sweet Milk Powder Importers, 2012
  • Table 7-7 List of Skimmed Milk Powder Import by Main Foreign Trade Companies in China, 2012
  • Table 7-8 List of Top 15 Foreign Processing Enterprises of Imported Skimmed Milk Powder, 2012
  • Table 7-9 List of China's Top 20 Domestic Trade (Logistic) Companies of Imported Skimmed Milk Powder, 2012
  • Table 7-10 List of China's Top 10 Domestic Production Enterprises of Imported Skimmed Milk Powder, 2012
  • Table 7-11 Balance Sheet of Raw Milk Powder Supply and Demand in Australia, 2011-2013
  • Table 7-12 China's Raw Milk Powder Import from Australia and New Zealand, 2007-2012.
  • Table 7-13 List of China's Top 10 Skimmed Milk Powder Importers from Australia, 2012..
  • Table 7-14 List of China's Top 10 Whole Milk Powder Importers from Australia,2012
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