市場調査レポート

中国の乳児用調製粉乳市場の分析

Research Report on Infant Formulas Market in China

発行 Beijing Orient Agribusiness Consultant 商品コード 221318
出版日 ページ情報 英文
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中国の乳児用調製粉乳市場の分析 Research Report on Infant Formulas Market in China
出版日: 2013年05月16日 ページ情報: 英文
概要

当レポートでは、中国の乳児用調製粉乳市場について調査分析し、原乳/牛乳ベース原料の供給、関連政策、市場概要、主要企業と市場シェア、発展動向、脅威と機会など、様々な側面から詳細な分析を提供して、概略以下の構成でお届けいたします。

第1章 中国の粉乳生産の分析

  • 中国における粉乳の分類
  • 粉乳生産の分析
  • 乳児用調製粉乳の生産分布
  • 中国における乳児用調製粉乳の生産と販売の管理政策
  • 今後5年間における中国の乳加工産業の生産容量の予測

第2章 中国の乳児用調製粉乳の輸入分析

  • 乳製品ベースの成分輸入の概要
  • 小売用のオリジナル乳児用調製粉乳

第3章 中国における乳児用調製粉乳市場の分析

  • 中国における乳児用調製粉乳市場とは
  • 中国の乳児用調製粉乳のマーケティング分析
  • 中国の乳児用調製粉乳の小売価格分析
  • 中国における様々な乳児用調製粉乳市場の分析
  • 中国における乳児用調製粉乳市場の消費需要の潜在力分析
  • 妊婦または授乳中の女性向け調製粉乳市場
  • 1〜7歳の幼児向け調製粉乳と調整食市場

第4章 中国における乳児用調製粉乳の主要企業の分析

  • 中国の乳児用調製粉乳の製造企業と地域分布
  • 乳児用調製粉乳ブランドの市場シェア
  • 主要10社の分析
    • Inner Mongolia Yili Industrial Group Co., Ltd.
    • Zhejiang Beingmate Scientific-Industrial-Trade Co., Ltd.
    • Dumex Baby Food Co., Ltd.
    • Mead Johnson Nutrition (China) Co., Ltd.
    • Wyeth Nutritional (China) Co., Ltd.
    • Biostime Inc. (Guangzhou)
    • Synutra Nutritional Co., Ltd.
    • Abbott (China) Co., Ltd.
    • Ausnutria Dairy (China) Co., Ltd.
    • Nestle (China) Co., Ltd.

第5章 中国の乳児用調製粉乳の発展動向

  • 製品の技術レベル
  • 価格設定
  • 市場のブランド集中
  • 市場の構造
  • 企業の競合
  • マーケティングモード

第6章 中国の乳児用調製粉乳産業の脅威と機会の分析

  • 中国の母乳から乳児用調製粉乳への代替の分析
  • 中国の乳児用調製粉乳産業の機会の分析

付録

図表

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目次
Product Code: BOABC 143

Abstract

Brief Introduction:

This report carries on a comprehensive and detailed analysis by six aspects including China's supply of raw material milk and milk-based raw materials, China's related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing.

Basic Information:

The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking. Table of Contents:

Research Background

In terms of the current dairy products with large commercial scale and profitability, infant formula milk powder is undoubted focus and hotpoint of industrial competition. According to the preliminary estimation of BOABC, currently the sale gross profit margin of foreign-funded infant formula milk powder brands represented by Mead Johnson and Dumex has reached 60%, and that of domestic infant formula milk powder brands represented by Yili, Beingmate, Shengyuan and Yashili has also reached 40-60%, which far exceeds 25% average gross profit margin of the entire dairy production industry, and attracts a large number of milk processing enterprises to turn to produce infant formula products, meanwhile, the capital outside the industry also saw the tremendous profits of the product, and has made strong capital penetration to the product. In recent years, infant formula milk powder companies have got listed in and outside China, and have obtained a wealth of capital, so they have made the formula milk powder to become one of the products with the highest investment value.

At present, the entire market size of China's infant formula milk powder is almost $50 billion, there are a hundred of production and processing enterprises with business license issued by the state, the whole market is obviously divided into high end and mid & low end, brand concentration is higher in the markets with different grades. With the increasing monitoring efforts of Chinese government on the whole dairy processing industry including infant formula milk powder companies, the brand concentration of infant formula milk powder market is expected to continue to increase.

This report carries on a comprehensive and detailed analysis by six aspects including China's supply of raw material milk and milk-based raw materials, China's related policies on infant formula milk powder industry, China's infant formula milk powder market, major competitors and respective market shares of China's infant formula milk powder market, China's development trend of infant formula milk powder, and threats and opportunities that infant formula milk powder market are facing. The data in this report includes the relevant official data of China, the data provided by dairy enterprises, data from terminal market research institutions as well as those that BOABC accumulated through years of cooperation with the industry. The data is authoritative, objective and forward-looking.

BOABC is a domestic well-known professional agricultural consulting company, and has strong R & D strength and excellent market research team, over the years, it has provided services for Chinese relevant government departments, international organizations, multinational companies, domestic well-known companies, boasting a good reputation. BOABC has attached great importance to China's dairy industry development, its main R & D personnel are the members of the related dairy policy "think tank" of the Chinese government, have a deep understanding on the China's whole industrial chain of dairy industry, and have maintained a good relationship with Dairy Association of China, China Dairy Industry Association and local related associations, also have a good cooperative relationship with domestic well-known dairy companies (such as Yili, Mengniu, Bright and Sanyuan, etc.) and foreign-funded companies (Pfizer/Wyeth, Dumex, Mead Johnson, etc.). The report shall provide valuable reference for domestic and foreign dairy enterprises, raw materials and ingredients suppliers infant formula milk powder, equipment suppliers, investment and financing institutions to understand, know and research Chinese infant formula milk powder market, and expand Chinese infant formula milk powder market.

Table of Contents

1. Analysis of China's Milk Powder Production

  • 1.1 Classification of Milk Powder in China
  • 1.2 Analysis of Milk Powder Production
    • 1.2.1 WMP
    • 1.2.2 SMP
    • 1.2.3 Modified Milk Powder
    • 1.2.4 Infant Formula Milk Powder
  • 1.3 Production Distribution of Infant Formula Milk Powder
  • 1.4 Management Policies of Production and Sales of Infant Formula Milk Powder in China
    • 1.4.1 Regulations on Supervision and Administration of Dairy Products Quality and Safety
    • 1.4.2 Rules for the Examination of Licensing Criteria for Enterprises Producing Infant Formula Milk Powder (2010 version) and Rules for the Examination of Licensing Criteria for Enterprises Producing Milk Products (2010 version)
    • 1.4.3 Policy on Regulations on Supervision and Administration of Dairy Products Quality and Safety Issued by State Administration for Industry & Commerce
    • 1.4.4 Administrative Methods on Breast Milk Substitutes Issued by Legal Office of State Council and Ministry of Public Health
    • 1.4.5 Infants' Formula Milk Production License System
    • 1.4.6 Impact of New National Safety Standards on Chinese Infant Formula Powder Market and the Tendency
  • 1.5 Prediction on Production Capacity of China's Dairy Processing Industry in the Coming 5 Years

2 Analysis of Import of China's Infant Formula Milk Powder

  • 2. 1 Overview of Dairy-based Ingredients Import
    • 2.1.2 SMP
    • 2.1.3 WMP
    • 2.1.4 Whey Powder and Demineralized Whey Powder
    • 2.1.5 Lactalbumin and Whey Protein Concentrate (WPC)
    • 2.1.6 Lactose
    • 2.1.7 Milk Fats
  • 2.2 Original Infant Formula Milk Powder for Retail
    • 2.2.1 Import Volume and Price of Infant Formula Milk Powder
    • 2.2.2 Origins of Infant Formula Milk Powder
    • 2.2.3 Import Volume of Other Infant Forumla Food

3. Analysis of Infant Formula Milk Powder Market in China

  • 3.1 Introduction to Infant Formula Milk Powder Market in China
    • 3.1.1 Analysis of Market Consumption Characteristics of Infant Formula Milk Powder
    • 3.1.2 Production and Layout of Infant/young Child's Milk Powder
    • 3.1.3 Market Capacity and Distribution of Infant Formula Milk Powder
    • 3.1.4 Growth Rate of Infant Formula Milk Powder Market
  • 3.2 Marketing Analysis of China's Infant Formula Milk Powder
    • 3.2.1 Marketing Channel of Infant Formula Milk Powder
    • 3.2.2 Promotion Model of Infant Formula Milk Powder
    • 3.2.3 Comparative Analysis of Different Marketing Model Procedures
  • 3.3 Retail Price Analysis of China's Infant Formula Milk Powder
    • 3.3.1 Market Price Summarization of China's Infant Milk Power
    • 3.3.2 Infant Milk Power Price Comparative Analysis of Domestic and International Brands
  • 3.4 Analysis of Different Infant Formula Milk Powder Markets in China
    • 3.4.1 Phase I Infant Formula Milk Powder (for 0-6-month-old infants)
    • 3.4.2 Phase II Infant Formula Milk Powder (For 7-12 months)
    • 3.4.3 Phase III Infant Formula Milk Powder (for 1-3 years-old children)
    • 3.4.4 Infant Formula Rice Cereal
    • 3.4.5 Analysis of Selling Points of China's Infant Formula Milk Powder
    • 3.4.6 Analysis of Packaging of China's Infant Formula Milk Powder Products
  • 3.5 Consumption Demand Potential Analysis of Infant Formula Milk Powder Market in China
    • 3.5.1 Analysis of Consumption Demand Status of Infant Formula Milk Powder
    • 3.5.2 Analysis of Infant Formula Milk Powder Consumption Demand Trend in Future 3-5 Years
  • 3.6 Formula Milk Powder Market for Pregnant Women and Breast Feeding Women
    • 3.6.1 Market Characteristics
    • 3.6.2 Market Size
  • 3.7 Formula Milk Powder and Formula Food Market for 1-7-Year-Old Children
    • 3.7.1 Market Size of 4-6-Year-Old Children Formula Milk Powder

4. Analysis on Main Players (TOP10) of Infant Formula Milk Powder of China

  • 4.1 Chinese Infant Formula Milk Powder Producing Enterprises and Regional Distribution
  • 4.2 Market Shares of Infant Formula Milk Powder Brands and the Change Features
  • 4.3 Analysis on Top 10 Players
    • 4.3.1 Inner Mongolia Yili Industrial Group Co., Ltd
    • 4.3.2 Zhejiang Beingmate Scientific-Industrial-Trade Co., Ltd
    • 4.3.3 Dumex Baby Food Co. Ltd
    • 4.3.4 Mead Johnson Nutrition (China) Co. Ltd
    • 4.3.5 Wyeth Nutritional (China) Co., Ltd
    • 4.3.6 Biostime Inc. (Guangzhou)
    • 4.3.7 Synutra Nutritional Co., Ltd
    • 4.3.8 Abbott (China) Co., Ltd
    • 4.3.9 Ausnutria Dairy (China) Co., Ltd
    • 4.3.10 Nestle (China) Co., Ltd

5. Development Trend of Chinese Infant Formula Milk Powder

  • 5. 1 Technical Level of Products
  • 5. 2 Pricing
  • 5. 3 Market Brand Concentration
  • 5. 4 Market Structure
  • 5. 5 Enterprise Competition
  • 5. 6 Marketing mode

6. Analysis on Threats & Opportunities of Chinese Infant Formula Milk Powder Industry

  • 6. 1 Analysis on Substitution of Chinese Breast-milk to Infant Formula Milk Powder
  • 6.1.1 Breast-milk Value Analysis 116
  • 6.1.2 Analysis on Reasons for More and More Choices for Infant Formula Milk Powder
  • 6.2 Analysis of Opportunities for Chinese Infant Formula Powder Industry

Annexes

  • Annex I: Balance Sheet of Supply and Demand of Raw Milk in China,2011-2013
  • Annex II: List of General Situation of Infant Milk Powder Manufacturers with annual production of 5000 tons, 2012
  • Annex III: List of Enterprises Regaining Infant Formula Milk Powder Production License, as of March 31, 2011
  • Annex IV: List of Leading Importers (with import volume of 1000 tons)of Infant Forumla Food (HS1901.1000) for Retail of China, 2012

Contents of Figures & Tables

  • Figure 1.1 Structure of Dairy Products in China, by output,2011
  • Figure 1.2 Structure of Dairy Products in China, by Output,2011
  • Figure.1.3 Output Trend of China's Milk Powder, by Month, 2008-2012
  • Figure.1.4 Output Trend of China's Whole Milk Powder, 1999-2012
  • Figure.1.5 Output Trend of China's Skimmed Milk Powder, 1999-2012
  • Figure 1.6 China Infant Formula Milk Powder Output, 1999-2012
  • Figure 1.7 China Production Layout of Infant Formula Milk Powder, 2011
  • Figure 2.1 China SMP Import Volume & Price, by Month, 2000-2012
  • Figure 2.2 China Import Origins of SMP, Jan-Aug 2012
  • Figure 2.3 China WMP Import Volume & Price, by Month, 2003-2012
  • Figure 2.4 China Import Origins of WMP, Jan-Aug 2012
  • Figure 2.5 China Whey Products Import Volume & Price, by Month, 2004-2012
  • Figure 2.6 China's Import Structure of Whey and Modified Whey Products, 2011
  • Figure 2.7 China Lactalbumin & WPC Import Volume & Price, 2002-2012
  • Figure 2.8 China Products Structure of Lactalbumin & WPC, 2011
  • Figure 2.9 China Import Origins of Lactalbumin & WPC, Jan-Aug 2012
  • Figure 2.10 China Lactose Import Volume & Price, 2000-2012
  • Figure 2.21 China Import Origins of Lactose, Jan-Aug 2012
  • Figure 2.12 China Milk Fats Import Volume & Price, by Month, 2004-2012
  • Figure 2.13 China Import Origins of Milk Fats, Jan-Aug 2012
  • Figure 2.14 China Imports of Infant Formula Milk Powder, by Month, 2000-2012
  • Figure 2.15 Origins of Infant Formula Milk Powder, by Volume, Jan-Aug 2012
  • Figure 3.1 China Infant Formula Milk Powder Output, 1999-2012
  • Figure 3.2 China Production Layout of Infant Formula Milk Powder, 2012
  • Figure 3.3 Regional Distribution of Urban Infant Population and Infant Milk Powder Market Capacity (By Consumption Volume) in China's Different Provinces and Regions, 2012
  • Figure 3.4 Flow of Infant Formula Milk Powder Promotion Model
  • Figure 3.5 Comparison of Infant Milk Power Price of Domestic and International Brands, 2005-2012
  • Figure 3.7 Factors influencing the consumers' purchase of infant formula milk powder
  • Figure 3.8 Judge Standards of Consumers on Quality of Infant Formula Milk Powder after "the Melamine Scandal"
  • Figure 3.9 Demand Changes on Infant Formula Milk Powder Before and After the Melamine Scandal
  • Figure 4.1 Market Share of Famous Brands of Infant/young Child's Formula Milk Powder
  • Figure 4.2 Market Share of Famous Brands of Infant/young Child's Formula Milk Powder, by Sales Value, Jan. 2009 - Dec. 2011
  • Table 4.5 Market Share Change of Beingmate Infant Milk Powder, by Sales Value, 2008-2011
  • Table 4.6 Market Share Change of Synutra Infant Milk Powder, by Sales Value, 2008-2011
  • Table 1.1 Balance Sheet of Supply and Demand of WMP in China, 2010-2013
  • Table 1.2 Balance Sheet of Supply and Demand of SMP in China, 2010-2013
  • Table 1.3 Sensory Requirements
  • Table 1.4 Indexes for Protein, Fat and Carbohydrate
  • Table 1.5 Vitamin Index
  • Table 1.6 Mineral Index
  • Table 1.7 Optional Components Index
  • Table 1.8 Other Indexes
  • Table 1.9 Contaminant Limit (calculated based on powdery products)
  • Table 1.10 Mycotoxin Limit (based on powdery products)
  • Table 1.11 Microbial Limit
  • Table 1.12 Urease Activity Index
  • Table 1.13 Sensory Requirements
  • Table 1.14 Protein, Fat and Carbohydrate Indexes
  • Table 1.15 Vitamin Index
  • Table 1.16 Mineral Index
  • Table 1.17 Optional Components
  • Table 1.18 Other Indexes
  • Table 1.19 Contaminant limit (calculated based on powdery products)
  • Table 1.20 Mycotoxin Limit (based on powdery products)
  • Table 1.21 Microbial Limit
  • Table 1.22 Urease Activity Index
  • Table 1.23 Sensory Requirements
  • Table 1.24 Basic Nutrition Index
  • Table 1.25 Optional Nutrition Constituent Indexes
  • Table 1.26 Limit for Carbohydrate Addition
  • Table 1.27 Other Indexes
  • Table 1.28 Contaminant Limit
  • Table 1.29 Mycotoxin Limit
  • Table 1.30 Microbial Limit
  • Table 1.31 Urease Activity Index
  • Table 1.32 Output of China's Major Dairy Products and Their Capacity Utilization, 2011
  • Table 2.1 China's Milk-based Ingredients Import, by Volume, 2009-2012
  • Table 2.2 China Import Origins of Whey Products, Jan-Aug 2012
  • Table 2.3 China's Import Origins of Infant Formula Milk Powder, 2010-2012
  • Table 3.1 Urban Market Capacity of Infant Milk Powder in China's Different Provinces and Regions, 2011
  • Table 3.2 Comparison of Infant Formula Milk Powder Marketing Channel Composition of Some Famous Brand Enterprises, 2010-2012
  • Table 3.3 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase I, First half of 2012
  • Table 3.4 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase II, First half of 2012
  • Table 3.5 Retail Terminal Market (online) Price Comparison of Domestic and Intl' Brands of Infant Formula Milk Powder Phase III, First half of 2012
  • Table 3.6 Retail Terminal Market Price online Comparison of Well-known Domestic and Intl' Brands of Infant Formula Rice Cereal Phase I, II and III, First half of 2012
  • Table 3.7 Infant Formula Milk Powder Consumption Level Per Capita of China's Urban and Rural Babies, 2003-2011
  • Table 4.1 Infant Formula Milk Powder Enterprises in the "Blacklist" of the Melamine Scandal Table 4.2 Regional Distribution of Enterprises Regaining Infant Formula Milk Powder Production License, as of 2012
  • Table 4.3 Registration Reference on Yili Group
  • Table 4.4 Top 10 Leading Shareholders & Stock Distribution of Yili Group, 2011
  • Table 4.5 Consolidated statement of profits of Yili Group, 2010-first 3Qs of 2012
  • Table 4.6 Purchase scale and purchase price of raw material milk of Yili Group, 2007-2011
  • Table 4.7 Main Product List of Yili Group
  • Table 4.8 Output List of Main Products of Yili Group, 2007-2011
  • Table 4.9 Registration Reference on Beingmate
  • Table 4.10 Shareholders and share ratio list of Zhejiang Beingmate Technology Industry & Trade Co., Ltd
  • Table 4.11 Table for Beingmate's Total Shareholders and Positions of Top Ten Shareholders without Trading Limited Conditions by the 3rd Quarter of 2012
  • Table 4.12 Financial Situation of Beingmate, 2008-2012
  • Table 4.13 Beingmate Infant/young Child Formula Milk Powder Related Production
  • Table 4.14 Registration materials of Dumex Baby Food Co. Ltd
  • Table 4.15 Product Output List of Dumex Baby Food Co. Ltd, 2007-2011
  • Table 4.16 Dumex's Technological Dissemination and Product Promotion in China
  • Table 4.17 Product Output List of Mead Johnson Nutrition (China) Company , 2008-2011
  • Table 4.18 Registration materials of Qingdao Shengyuan Dairy Co., Ltd
  • Table4.19 Stockholders & Share Distribution of Synutra Dairy
  • Table 4.20 Financial Situation of Synutra International Inc., 2009-2012
  • Table 4.22 Raw Milk Procurement Scale and Prices of Synutra Dairy, 2007-2011
  • Table 4.23 Main Product List of Synutra Dairy
  • Table 4.24 Main product output of Synutra Dairy, 2005-2011
  • Table 4.25 Related Infant Formula Milk Powder Production Equipment List of Syrutra Dairy
  • Table 4-26 Retail Price of Infant Formula Milk Powder Brands of Abbott in Year 2012
  • Tabel 4.27 Main Shareholders of Ausnutria Dairy (China), by the end of 2011
  • Table 4.28 Financial Situation of Ausnutria Dairy, 2006-2012
  • Table 4.29 Main Product List of Ausnutria Dairy
  • Table 4.30 Main Product Output List of Ausnutria Dairy, 2007-2011
  • Table 6.1 Feeding of infants in different months
  • Table 6.2 Percentage of Interviewees Heard of the International Code of Marketing of Breast Milk Substitutes( short for "Code") or the Administrative Methods on Sales of Breast Milk Substitutes (short for "Methods")
  • Table 6.3 Percentage of Interviewees Understanding of the International Code of Marketing of Breast Milk Substitutes( short for "Code") or the Administrative Methods on Sales of Breast Milk Substitutes (short for "Methods")
  • Table 6.4 Use of Breast-milk Substitutes of infants in parturition and in hospital
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