市場調査レポート

中国のホエイ(乳清)製品市場の分析

China's Whey Products Market Research Report

発行 Beijing Orient Agribusiness Consultant 商品コード 221317
出版日 ページ情報 英文
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中国のホエイ(乳清)製品市場の分析 China's Whey Products Market Research Report
出版日: 2013年05月16日 ページ情報: 英文
概要

中国国内にはチーズの大量生産体制が整っていないため、その副産物であるホエイも北米・欧州・オセアニアからの輸入に依存しています。一方、世界最大規模の養豚業や人口を抱えているため、高付加価値製品を中心にホエイ製品の需要は急速に増加しています。2012年には、ホエイ・調整ホエイ製品の輸入量は375,980トン、無水乳糖の輸入量は65,030トン、ホエイタンパク質の輸入量は11,560トンに達しました。今後は中国国内でもチーズの生産体制が整備されることから、国産のホエイ製品も生産され、国内需要を補完するものと思われます。

当レポートでは、中国におけるホエイ(乳清・乳漿)製品の関連市場について分析し、全体的な産業・市場構造や、製品用途別の市場の概況(概要・供給量・販売経路・需要家シェア・需要予測)、海外製品・ブランドの展開状況と貿易動向、今後の市場参入戦略といった内容を盛り込んで、概略以下の構成でお届けします。

第1章 ホエイおよび同加工産業の概要

  • ホエイおよび同製品の概要
    • ホエイ(乳清・乳漿)の概念
    • ホエイパウダーの種類
    • ホエイ製品の加工技術
  • 世界のホエイ加工産業の発展概況
    • 世界のホエイ製品の生産・流通
    • ホエイ製品の国際貿易
    • 乾燥ホエイの国際価格動向
  • 中国のホエイ加工産業の発展概況

第2章 ホエイおよび同加工産業の関連政策

  • ホエイ製品の関連政策
    • 貿易政策
    • ホエイ製品関連の国家安全基準

第3章 中国のホエイ製品市場の全体的分析

  • ホエイ製品市場の需要・供給の現状
  • ホエイ加工産業の政策環境
  • ホエイ製品の生産
  • ホエイ製品の貿易
  • ホエイ製品の供給能力と増加傾向
    • ホエイ・調整ホエイ製品
    • 無水乳糖
    • ラクトアルブミン(二以上のホエイたんぱく質の濃縮物を含む)
  • ホエイ製品市場の将来の発展見通し

第4章 中国のホエイ製品利用市場の分析

  • 利用市場の概況
  • 幼若動物向け飼料
  • 乳児用調製粉乳
  • 機能性飲料
  • 焼成食品
  • 冷凍飲料・食品
  • 加工肉製品
  • 医療用・ヘルスケア用食品

第5章 中国のホエイ製品市場における主な海外ブランドの競争分析

  • 概要
  • 主要ブランドの背景
    • Fonterra Co-operative Group
    • Australian Murray Goulburn Co-operative Co., Ltd
    • Valio Ltd
    • Euroserum
    • Glanbia plc (Glanbia)
    • Davisco Foods International.INC.
    • Interface Protein Technology INC
    • US Land O'Lakes Agricultural Cooperative Group
  • 主要ブランドの主な国内ユーザー
  • 主要ブランドの中国におけるマーケティング戦略

第6章 中国のホエイ製品の主要輸入業者の分析

  • ホエイおよび調整ホエイ製品(HS04041000)の主な輸入業者
    • 外資系の主なメーカー・商社
    • 国内系の主なメーカー・商社
  • 無水乳糖(HS17021100)の輸入業者上位15社
  • ミルクアルブミン(二以上のホエイたんぱく質の濃縮物を含む)(HS35022000)の輸入業者上位15社

第7章 中国ホエイ製品市場参入のための運用戦略と戦略的提言

  • 参入障壁と市場機会の分析
  • 市場参入・拡大のための経営戦略と戦略的提言

付録:中国の主なホエイ輸入業者

  • 付録1:ホエイ・調整ホエイの輸入業者
  • 付録2:無水乳糖の輸入業者
  • 付録3:ラクトアルブミン(二以上のホエイたんぱく質の濃縮物を含む)の輸入業者

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目次
Product Code: BOABC 144

Abstract

Brief Introduction:

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, deminerized whey powder and whey protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys.

Basic Information:

This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals.

Research Background

Whey is byproduct of cheese or casein. The gross solids of whey accounts for half of the gross dry matters of raw milk and the main components are lactose, whey protein and minerals. Whey protein makes up 20% or so of the total milk protein and both Vitamins and minerals exist in cow milk. Whey has high nutritious value. After further processing, both the nutritious value and health-care functions of whey powder, lactose, concentrated whey protein, isolated whey protein and milk protein peptide are greatly improved. As primary milk-based raw material, whey products are extensively used in piglet feed, dairy products, bakery food, health-care food, soft drinks and pharmaceuticals. There is no scaled commercial cheese production in China and whey products should be imported, whereas the EU, Oceania and North America are the main suppliers of whey products to China. China is the largest producer of pigs and consumes the most pork in the world; also, China has the largest population. The demand for whey especially high value added whey products is growing constantly thanks to the rapid development of China's economy and higher requirement for food nutrition and health care by people. There has been a substantial growth in the recent decade. In 2012, the import of whey and modified whey products, anhydrous lactose and whey protein stood at 375,980 tons, 65,030 tons and, 11,560 tons, respectively, up 1.73 times, 7.21 times and 62.70 times, respectively, compared with 2012. According to BOABC, the application of whey products in multiple processing industries is still at a growing stage, the development potential is huge. In addition, China is at the starting stage of cheese production and integrated utilization of whey, China shall have its own cheese and whey processing industry in the foreseeable future. Import shall still account for the largest proportion in the total domestic demand for whey products, whereas domestic made whey products shall supplement the demand.

This research report focuses on the current market status and foreseeable future trend of sweet whey powder, deminerized whey powder and whey protein concentrates but the overall content is not limited to these three varieties. Apart from using foreign and domestic official data, more importantly, the researchers of this report use data from field surveys. This report combines desk study with field surveys. Field surveys include field visits and telephone interviews. The surveyed ones include whey product importers, traders and agents; processing companies and industrial associations of dairy products, bakery food, health-care food and pharmaceuticals. Contents of this report cover the overall development situation of China's whey products industry, policy environment for the whey products industry, technical environment for whey products, import and export of whey products, basic pattern of whey products market, market capacity and growing trend of whey products (with emphasis on whey powder, deminerized whey powder and whey protein concentrates, competition pattern of whey products market, trend of whey products market, market share and marketing and promotion measures of major foreign brands of whey products in China, etc. This report is composed by professional researchers who are familiar with China's whole dairy industrial chain and the world dairy industry. It is believed the report will provide valuable reference to both foreign and Chinese whey producers, investment agencies and other relevant researchers who intend to explore China's whey products market.

Table of Contents

1. Overview of Whey and Its Processing Industry

  • 1.1 Overview of Whey and Product
    • 1.1.1 Concept of Whey
    • 1.1.2 Variety of Whey Powder
    • 1.1.3 Whey Products Processing Technology
  • 1.2 Development Overview of Whey Processing Industry in the World
    • 1.2.1 Output and Distribution of Whey Products in the World
    • 1.2.2 International Trade of Global Whey Products
    • 1.2.3 Price Trend of Dry Whey in the World
  • 1.3 Development Overview of China's Whey Processing Industry

2. Overall Analysis of China's Dairy Market

  • 2.1 Milk Production
    • 2.1.1 Cow Inventory and Regional Distribution
    • 2.1.2 Milk Output and Distribution in Provinces
    • 2.1.3 Price Trend of Raw Milk
  • 2.2 Dairy Product Processing
    • 2.2.1 Structure and Output Trend of Liquid Milk
    • 2.2.2 Categories and Output Trend of Dry Dairy Products
  • 2.3 Dairy Trade
    • 2.3.1 Dairy Import and Trend
    • 2.3.2 Dairy Products Export and Trend
    • 2.3.3 Impact of the Melamine Incident on China's Import & Export of Dairy Products
    • 2.3.4 Related Policies on Dairy Product Trade
  • 2.4 Dairy Product Consumption
    • 2.4.1 Dairy Product Consumption Structure and Trend of Urban Residents
    • 2.4.2 Dairy Product Consumption Status and Potential of Rural Residents
    • 2.4.3 Dairy Products Consumption Prediction of China's Residents
  • 2.5 Policy Environment for Dairy Industry
    • 2.5.1 Related National Safety Standards for Dairy Products
    • 2.5.2 Regulation on Supervision and Administration of Dairy Product Quality and Safety
    • 2.5.3 Plan on Dairy Industry Rectification and Vitalization
    • 2.5.4 Notice To further Strengthen theQuality and Safety of Dairy Poducts
    • 2.5.5 Dairy Industry Industrial Policy
    • 2.5.6 China's Dairy Industry Development Planning

3. Overall Analysis on China's Whey Product Market

  • 3.1 Whey Product Market Demand and Supply Status Quo in China
  • 3.2 Policy Environment of Whey Processing Industry in China
  • 3.3 Production of Whey Products in China
  • 3.4 Trade of Whey Products in China
    • 3.4.1 Import Trade of Whey Products
    • 3.4.1 Export Trade of Whey Products
  • 3.5 Market Capacity and Increase Trend of China's Whey Products
    • 3.5.1 Whey and Modified Whey Products
    • 3.5.2 Anhydrous Lactose
    • 3.5.3 Lactalbumin (including concentrates of two or more whey proteins)
  • 3.6 Prediction on Future Development Trend of China's Whey Product Market

4. Analysis of Whey Product Application Market in China

  • 4.1 Overview of the Application Market
  • 4.2 Overview of Whey Products Used in the Feed for Young Animals
    • 4.2.1 Overview of Whey Products Used in the Feed for Young Animals
    • 4.2.2 Supply Volume
    • 4.2.3 Marketing Channels
    • 4.2.4 Major Users
    • 4.2.5 Forecast on the Demand of Whey Powder Used in Feed for Young Animals
  • 4.3 Infant Formula Milk Powder
    • 4.3.1 Overview of Whey Products Used for Infant Formula Milk Powder
    • 4.3.2 Supply Volume
    • 4.3.3 Marketing Channels
    • 4.2.4 Major Users
    • 4.3.5 Forecast on the Demand of Whey Products Used for Infant Formula Milk Powder
  • 4.4 Functional Drinks
    • 4.4.1 Overview of Whey Products Used for Functional Drinks
    • 4.4.2 Supply Volume
    • 4.4.3 Marketing Channels
    • 4.4.4 Major Users
    • 4.4.5 Forecast on the Demand of Whey Products Used for Functional Drinks
  • 4.5 Baked Food
  • 4.5 Baked Food
    • 4.5.1 Overview of Whey Products Used for Baked Food
    • 4.5.2 Supply Volume
    • 4.5.3 Marketing Channels
    • 4.5.4 Forecast on the Demand of Whey Powder Ued for Baked Food
  • 4.6 Frozen Drinks and Food
    • 4.6.1 Overview of Whey Products Used for Frozen Drinks and Food
    • 4.6.2 Supply Volume
    • 4.6.3 Marketing Channels
    • 4.6.4 Forecast on the Demand of Whey Products Used for Frozen Drinks and Food
  • 4.7 Processed Meat Products
    • 4.7.1 Overview of Whey Products Used for Meat Processing
    • 4.7.2 Supply Volume
    • 4.7.3 Marketing Channels
    • 4.7.4 Major Users
    • 4.7.5 Forecast on the Dmand of Whey Products used for Processed Meat Products
  • 4.8 Medicinal and Healthcare Products
    • 4.8.1 Overview of Whey Products used for Medicinal and Healthcare Food
    • 4.8.2 Supply Volume
    • 4.8.3 Marketing Channels
    • 4.8.4 Major Users
    • 4.8.5 Forecast on the Demand of Whey Products used for Medicinal and Healthcare Food

5. Competition Analysis of Main Foreign Brands in China's Whey Product Market

  • 5.1 Overview
  • 5.2 Background of Major Brands
    • 5.2.1 Fonterra Co-operative Group
    • 5.2.2 Australian Murray Goulburn Co-operative Co., Ltd 6
    • 5.2.3 Valio Ltd
    • 5.2.4 Euroserum
    • 5.2.5 Glanbia plc (Glanbia)
    • 5.2.6 Davisco Foods International.INC
    • 5.2.7 Interface Protein Technology INC
    • 5.2.8 US Land O'Lakes Agricultural Cooperative Group
  • 5.3 Main Domestic Users of Major Brands
  • 5.4 Marketing Strategies of Main Brands in China

6. Analysis of Main Whey Product Importers of China

  • 6.1 mporters of Main Whey and Modified Whey Products (HS04041000)
    • 6.1.1 Major Foreign Trade Companies
    • 6.1.2 Major Foreign Manufacturers
    • 6.1.3 Main Domestic Trade Companies
    • 6.1.4 Major Domestic Manufacturers
  • 6.2 TOP 15 Anhydrous Lactose (HS17021100) Importers
  • 6.3 TOP 15 Milk Albumin (including two or more Whey Protein Concentrates) (HS35022000) Importers

7. BOABC's Operating Strategy and Strategic Suggestions for Entering Chinese Whey Product Market

  • 7.1 Entry Barriers and Opportunity Analysis of Chinese Whey Product Market
    • 7.1.1 Entry Barriers Analysis of the Whey Processing Industry
    • 7.1.2 Opportunity Analysis of the Entry of Whey Product Market
  • 7.2 Operating Strategy and Strategic Suggestions for Entering and Expanding Chinese Whey Product Market

Appendix: Major Whey Importers in China

  • Appendix 1: Importers of Whey and Modified Whey, 2012
  • Appendix 2: Importer of Anhydrous Lactose. 2012
  • Appendix 3: Importer of Lactalbumin (including more than two kinds of Whey Protein Concentrates) . 2012

CONTENTS OF FIGURES & TABLES

FIGURES

  • Figure 1-1 Process Illustration of Whey Processing Products
  • Figure 1-2 Dry Whey Distribution in the World, 2011
  • Figure 1-3 Dry Whey Distribution in Europe, 2011
  • Figure 1-4 Dry Whey Outputs of Major Counties in the World, 2011
  • Figure 1-5 Dry Whey Product Price (FAS) Trend of the United States, 2005-2012
  • Figure 2-1 Cow Cattle Inventory in China, 1997-2012
  • Figure 2-2 Raw Milk Production Share of the Leading Producing Provinces of China, 2012
  • Figure 2-3 Average Price Trend of Raw Milk in the 10 Leading Producing Provinces, 2009-2013
  • Figure 2-4 China Dairy Products Output Structure,by Volume, 2011
  • Figure 2-5 Production Structure of Liquid Milk of China, 2000-2012
  • Figure 2-6 Production Structure of Liquid Milk of China, 2000-2012
  • Figure 2-7 Production of Different Items of Liquid Milk in China, 2000-24012
  • Figure 2-8 Production Structure of Dried Dairy Products of China, 2011
  • Figure 2-9 Output of Dry Dairy Products, 1997-2012
  • Figure 2-10 Production of Milk Powder and other Dry Dairy Products in China, 1990-2013Q1
  • Figure 2-11 China Dairy Products Import, by Month, 2005-2012
  • Figure 2-12 China Dairy Products Import Structure, by Month, 2004-2013Q1
  • Figure 2-13 Import Prices (CIF) of Different Dairy Products of China, by Month, 2004-2013Q1
  • Figure 2-14 China Dairy Exports, 2000-2012
  • Figure 2-15 China Dairy Products Export Structure, 2000-2012
  • Figure 2-16 China Dairy Products Import and Export Change, 2000-2012
  • Figure 2-17 Dairy Consumption of Urban Residents ,by Volume, by Quarter, 2005-2012
  • Figure 2-18 Comparsison of Dairy Products and Other Foods in the Total Consumpiotn of Food, by Value, 2011
  • Figure 2-19 Milk & Dairy Products Consumption of Rural Residents ,by Volume, 2005-2012
  • Figure 3-1 China's Import Structure of Whey and Modified Whey Products, 2012
  • Figure 3-2 China's Average Import Prices (CIF) Trend of Whey and Modified Whey Products(HS04041000) ,2000-2012
  • Figure 3-3 China's Import Destination of Whey and Modified Whey Products, 2012
  • Figure 3-4 China's Average Import Price (CIF) Comparison of Whey and Modified Whey Products, 2012
  • Figure 3-5 China's Average Import Prices (CIF) Trend of Anhydrous Lactose, 2000-2012
  • Figure 3-6 China's Import Structure of Lactalbumin (Including Two Kinds or More of WPC), 2012
  • Figure 3-7 China's Average Import Prices (CIF) Trend of Lactalbumin (Including Two Kinds or More of WPC), 2000-2012
  • Figure 3-8 China's Import Trend of Whey and Modified Whey Products(HS04041000) , 2000-2012
  • Figure 3-9 China's Import Trend of Anhydrous Lactose(HS17021100) , 2000-2012
  • Figure 3-10 China's Import Trend of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2000-2012
  • Figure 4-1 Classification of China's whey product application in 2012
  • Figure 4-2 Structure of China's whey product market, by quantity, 2012
  • Figure 6-1 Shares (by volume) of Whey and Modified Whey Products (HS04041000) of Different Importers, 2012

TABLE

  • Table 1-1 Basic Composition of Whey Products
  • Table 2-1 China Customs Import Tariff of Dairy Products, 2013
  • Table 2-2 China's Import Tariff of Dairy Products from New Zealand under Sino-New Zealand Free Trade Agreement
  • Table 2-3 Catalogue of Automatic Import License Management Goods
  • Table 2-4 Price Trend of Fresh Milk of Urban Market, by Quarter, 2005-2012
  • Table 2-5 Changes of Per Capita Expenditure on Dairy Consumption of Urban Residents, by Quarter, 2005-2012
  • Table 2.6 Sensory Index
  • Table 2.7 Physical and Chemical Index
  • Table 2.8 Microbial Limit
  • Table 2.9 Sensory Index
  • Table 2.10 Physical and Chemical Index
  • Table 2.11 Microbial Limit
  • Table 3-1 China's Import Tariff on Whey Products, 2013
  • Table 3-2 China's Import Proportion of Whey and Modified Whey Products (HS0404) , 2010-2012
  • Table 3-3 China's Import Proportion of Anhydrous Lactose (HS17021100), 2010-2012
  • Table 3-4 China's Import Proportion of Lactalbumin (Including Two Kinds or More of WPC) (HS35022000), 2010-2012
  • Table 4-1 China's whey product application, 2012
  • Table 4-2 Output of China's main feed producers, 2012
  • Table 4-3 Output of China's Main Infant Formula Milk Powder Manufacturers, 2012
  • Table 4-4 Output of China's Main Sports Drink Manufacturers. 2012
  • Table 4-5 Comparison of the pork processing capacity of main meat processing companies in China. 2012
  • Table 4-6 Rankings of Nutritional and Healthcare Food Manufacturers in China, by sales revenue, 2012
  • Table 4-7 Top 10 most Popular Healthcare Brands, 2012
  • Table 6-1 Import of Whey and Modified Whey Products of Foreign Trade Companies in China, 2012
  • Table 6-2 Import of Whey and Modified Whey Products of Foreign Manufacturers in China, 2012
  • Table 6-3 Import of Whey and Modified Whey Products of Main Domestic Trade Companies, 2012
  • Table 6-4 Import of Whey and Modified Whey Products of Major Domestic Manufacturers, 2012
  • Table 6-5 Import of TOP 15 Domestic Anhydrous Lactose Importers, 2012
  • Table 6-6 Import of TOP 15 Domestic Milk Albumin (including two or more Whey Protein Concentrates) Importers, 2012
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