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市場調査レポート
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玩具およびゲームの世界市場:製品タイプ別・流通経路別・地域別動向分析、競合市場シェア、予測(2021年~2027年)

Global Toys and Games Market, By Product Type, Distribution Channel, By Region Trend Analysis, Competitive Market Share & Forecast, 2021-2027

出版日: | 発行: Blueweave Consulting & Research Private Limited | ページ情報: 英文 200 Pages | 納期: お問合せ

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本日の銀行送金レート: 1USD=114.86円
玩具およびゲームの世界市場:製品タイプ別・流通経路別・地域別動向分析、競合市場シェア、予測(2021年~2027年)
出版日: 2021年08月30日
発行: Blueweave Consulting & Research Private Limited
ページ情報: 英文 200 Pages
納期: お問合せ
  • 全表示
  • 概要
  • 目次
概要

世界の玩具およびゲーム市場規模は、2020年に2,761億米ドルに達しました。2027年には約4,031億米ドルに達すると予測され、今後、市場は、2021年から2027年の予測期間中に5.7%のCAGRで成長すると予測されています。

ドラえもん、アイアンマン、スーパーマン、スパイダーマンなどの人気アニメキャラクターの商品化が、世界の玩具・ゲーム市場の成長を促す主な要因となっています。さらに、可処分所得の増加も、市場の成長を後押しする大きな要因となっています。また、教育用ゲームの導入も、本市場の成長に影響を与えています。

当レポートでは、世界の玩具およびゲーム市場について調査しており、業界考察、市場概要、市場分析、企業プロファイルなど、包括的な情報を提供しています。

目次

第1章 調査フレームワーク

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 世界の玩具およびゲーム - 市場考察

  • DROC分析
    • 成長要因
    • 抑制要因
    • 市場機会
    • 課題
  • 最近の開発
  • ポーターのファイブフォース分析
    • サプライヤの交渉力
    • 買い手の交渉力
    • 新規参入企業の脅威
    • 代替製品の脅威
    • 既存企業間の競合関係
  • バリューチェーン分析
  • 重要な戦略的開発

第5章 世界の玩具およびゲーム市場の概要

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
      • ゲームおよびパズル
      • ビデオゲーム
      • 組み立て玩具
      • 人形および付属品
      • アウトドアおよびスポーツ玩具
      • その他
    • 流通経路別
      • オンライン
      • オフライン
    • 地域別
      • 北米
      • ラテンアメリカ
      • 欧州
      • アジア太平洋
      • 中東
      • アフリカ

第6章 北米の玩具およびゲーム市場

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
    • 流通経路別
    • 国別
      • 米国
      • カナダ

第7章 欧州の玩具およびゲーム市場

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
    • 流通経路別
    • 国別
      • ドイツ
      • ポーランド
      • ロシア
      • イタリア
      • フランス
      • 英国
      • スペイン
      • その他

第8章 アジア太平洋の玩具およびゲーム市場

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
    • 流通経路別
    • 国別
      • 中国
      • インド
      • 日本
      • マレーシア
      • シンガポール
      • その他

第9章 ラテンアメリカの玩具およびゲーム市場

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
    • 流通経路別
    • 国別
      • ブラジル
      • メキシコ
      • その他

第10章 中東およびアフリカの玩具およびゲーム市場

  • 市場規模および予測:価値別(2017年~2027年)
    • 価値別(10億米ドル)
  • 市場シェアおよび予測
    • 製品タイプ
    • 流通経路別
    • 国別
      • サウジアラビア
      • アラブ首長国連邦
      • 南アフリカ
      • その他

第11章 競合情勢

  • 主要企業および製品のリスト
  • 市場/ランキングシェア分析
  • 競合ベンチマーキング:操作パラメータ―別

第12章 COVID-19の影響

第13章 企業プロファイル(企業概要、財務マトリックス、競合情勢、主要な人員、主要な競合他社、連絡先住所、および戦略的見通し)

  • LeapFrog Enterprises
  • Vivid Imaginations
  • Mattel
  • Ravens burger
  • Lansay
  • Playmates Toys
  • TOMY
  • The LEGO Group
  • Toys Quest
  • MGA Entertainment
  • Funtastic
  • Funko
  • JAKKS Pacific
  • その他のメーカー
目次
Product Code: BWC2171

Global Toys and Games Market Growing Steadily: Projected to Grow at a CAGR of 5.7% during the forecast period (2021-2027)

Commercialization of popular cartoon characters like Doraemon, Ironman, Superman, and Spiderman is the primary factor driving the growth of the global toys and games market. Moreover, the rising disposable income is another major factor, favoring the growth of the market....

A study recently conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that the global toys and games market was worth USD 276.1 Billion in 2020. The market is estimated to grow at a CAGR of 5.7 %, earning revenue of around USD 403.1 Billion by the end of 2027. The key strategy implemented by toy manufacturers to entice children is the commercialization of renowned cartoon characters like Peppa Pig, Doraemon, Superman, Spiderman, etc. Moreover, the rising disposable income is another major factor, favoring the growth of the market. Additionally, technological advancements have enabled video games to gain exponential acceptance among children. The introduction of educational gaming has also influenced the growth of the global toys and games market.

Baby toys are getting smarter and greener

Education is one of the key factors driving baby toy trends. Moreover, parental preferences are growing for innovative ways to develop skills like speech recognition in infants through smart toys designed for educational purposes. In addition to biodegradable packaging, parents also prioritize toys made of environmentally friendly materials. Nowadays, children are allowed to familiarize themselves with many textures, designs, and styles of construction using many reusable materials such as kinetic sand, dough, slime, and putty, that are available in a variety of bright colors. Such playthings inspire them in thinking outside the box than traditional LEGO building blocks. Such smarter, greener, and innovative options are driving the growth of the global toys and games market.

The growing popularity ofbox subscription servicesfor kids favoring the market growth

Several subscription services for kids such as STEM club Toy Subscription, Lovevery, R&T Crew, etc., have recently entered the market, which is contributing to the growth of the toy and game industry. During the pandemic, subscription boxes gained immense popularity among kids and parents as they struggled to survive without school and childcare. Subscription boxes are easy to use since parents can curate them based on their children's needs. The growth of the global toys and games market helps in the proliferation of such business models. Educational, interactive, and multi-functional toys are becoming increasingly popular among families in developed nations, who purchase them as a tool for their children's development.

The Increasing penetration of Smartphones & Tablets Impeding Market Growth

The increasing threat of smartphones and tablets is a major restraint facing the global toys and games market. As a result, traditional toy companies are experiencing a challenging situation. With the increase in technological advancement and internet penetration, there is no surprise that kids are drawn to electronics. This has posed a serious challenge to the toy industry's profit margins, particularly in Spain, forcing them to rethink the entire market, as other countries such as the United Kingdom and Germany are doing. In the fast-paced world we live in, the industry finds it extremely difficult to meet everyone's needs and adapt the same old toys to modern demands.

Impact of COVID-19 in the industry

As a result of the COVID-19 outbreak and the resulting global crisis, the global toy and game market experienced a decline in sales. The implementation of strict regulations during lockdown across many countries due to the sudden outbreak of the COVID-19 pandemic led to disruptions in import and export activities of toys and games. COVID-19's influence, on the other hand, has led tosignificant growth of the toy and game market among high-and middle-income customers. This is mainly due to the launch of several attractive stay-at-home product ranges by the key players. During the pandemic, sales of toys and games were driven primarily by online retailers. Because of the lockdown restrictions implemented by many governments, raw material supplies have been disrupted to a large extent. Moreover, reduced production resulted in low sales volume.

Video gamessegment holds the largest share of the Global Toys and Games Market

Based on product types, the global toys and games market is grouped into games and puzzles, video games, construction toys, dolls & accessories, outdoor & sports toys, and other product types. Among all the segments, the video games segmentdominates the market. Due to technological advancements and internet penetration, consumers are spending more time watching video content, buying virtual reality items, and watching video game tournaments. Factors such as the proliferation of mobile and online gaming and the shift from physical distribution to online software distribution are contributing to the significant growth of this market.

The Asia Pacificregion is likely to dominate the market during the forecast period

Based on regions, the global toys and games marketis grouped into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa. The Asia Pacific dominated the market share with the highest market revenuein 2020. The region is likely to maintain its dominance even during the forecast period. As a major supplier of products and raw materials in the Asia Pacific, India and China stand out among the prominent players. The reasons, which are contributing to the growth of the toys and games market in the Asia Pacific, are the rising numbers of retail outlets, along with the increasing disposable income of consumers. The high demand for toys and games from developing countries like Singapore and India is also propelling the market forward. Additionally, a major rise in the industrial and commercial sector in emerging countries is driving the demand for toys and games.

Competitive Landscape

The key players in the global toys and games market are Leap Frog Enterprises, Vivid Imaginations, Mattel, Ravensburger, Lansay, PlaymatesToys, TOMY, The LEGO Group, Toy Quest, Hasbro, MGA Entertainment, Funtastic, Funko, JAKKS Pacific, and other key manufacturers.

The key players operating in the market are taking all possible measures to gain a competitive edge by launching announcing new toys and games in the market to cater to the welfares of their target consumers. New product launch is the most favored marketing strategy in the toys and games market.

Do not miss the business opportunity of the Global Toys and Games Market. Consult our analysts to gain crucial insights, and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the global toys and games market.It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global toys and games marketand industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

About Us

BlueWeave Consulting provides comprehensive Market Intelligence (MI) Solutions to businesses regarding various products and services online & offline. We offer all-inclusive market research reports by analyzing both qualitative and quantitative data to boost up the performance of your business solution. BWC has built its reputation from the scratches by delivering quality inputs and nourishing long-lasting relationships with its clients. We are one of the promising digital MI solutions companies providing agile assistance to make your business endeavors successful.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Research
  • 2.2. Quantitative Research
  • 2.3. Market Breakdown & Data Triangulation
    • 2.3.1. Secondary Research
    • 2.3.2. Primary Research
  • 2.4. Breakdown of Primary Research Respondents, By Region
  • 2.5. Assumption & Limitation

3. Executive Summary

4. Global Toys and Games MarketInsights

  • 4.1. DROC Analysis
    • 4.1.1. Growth Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
    • 4.1.4. Challenges
  • 4.2. Recent Development
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Intensity of Rivalry
  • 4.4 Value Chain Analysis
  • 4.5 Key Strategic Developments

5. Global Toys and Games Market Overview

  • 5.1. Market Size & Forecast by Value, 2017-2027
    • 5.1.1. By Value (USD Billion)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type
      • 5.2.1.1. Games and Puzzles
      • 5.2.1.2. Video Games
      • 5.2.1.3. Construction Toys
      • 5.2.1.4. Dolls and Accessories
      • 5.2.1.5. Outdoor and Sports Toys
      • 5.2.1.6. Other Product Types
    • 5.2.2. By Distribution Channel
      • 5.2.2.1. Online
      • 5.2.2.2. Offline
    • 5.2.3. By Region
      • 5.2.3.1. North America
      • 5.2.3.2. Latin America
      • 5.2.3.3. Europe
      • 5.2.3.4. Asia Pacific
      • 5.2.3.5. Middle East
      • 5.2.3.6. Africa

6. North America Toys and Games Market

  • 6.1. Market Size & Forecast by Value, 2017-2027
    • 6.1.1. By Value (USD Billion)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Distribution Channel
    • 6.2.3. By Country
      • 6.2.3.1. United States
      • 6.2.3.2. Canada

7. EuropeToys and Games Market

  • 7.1. Market Size & Forecast by Value, 2017-2027
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. Germany
      • 7.2.3.2. Poland
      • 7.2.3.3. Russia
      • 7.2.3.4. Italy
      • 7.2.3.5. France
      • 7.2.3.6. United Kingdom
      • 7.2.3.7. Spain
      • 7.2.3.8. Rest of Europe

8. Asia Pacific Toys and Games Market

  • 8.1. Market Size & Forecast by Value, 2017-2027
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By DistributionChannel
    • 8.2.3. By Country
      • 8.2.3.1. China
      • 8.2.3.2. India
      • 8.2.3.3. Japan
      • 8.2.3.4. Malaysia
      • 8.2.3.5. Singapore
      • 8.2.3.6. Rest of Asia Pacific

9. Latin America Toys and Games Market

  • 9.1. Market Size & Forecast by Value, 2017-2027
    • 9.1.1. By Value (USD Billion)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By DistributionChannel
    • 9.2.3. By Country
      • 9.2.3.1. Brazil
      • 9.2.3.2. Mexico
      • 9.2.3.3. Rest of Latin America

10. Middle East & AfricaToys and Games Market

  • 10.1.Market Size & Forecast by Value, 2017-2027
    • 10.1.1. By Value (USD Billion)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By DistributionChannel
    • 10.2.3. By Country
      • 10.2.3.1. Saudi Arabia
      • 10.2.3.2. UAE
      • 10.2.3.3. South Africa
      • 10.2.3.4. Rest of Middle East & Africa

11. Competitive Landscape

  • 11.1. List of Key Players and Their Offerings
  • 11.2. Market/Ranking Share Analysis
  • 11.3. Competitive Benchmarking, By Operating Parameters

12. COVID-19 Impact

13. Company Profile (Company Overview, Financial Matrix, Competitive landscape, Key Personnel, Key Competitors, Contact Address, and Strategic Outlook)

  • 13.1. LeapFrog Enterprises
  • 13.2. Vivid Imaginations
  • 13.3. Mattel
  • 13.4. Ravens burger
  • 13.5. Lansay
  • 13.6. Playmates Toys
  • 13.7. TOMY
  • 13.8. The LEGO Group
  • 13.9. Toys Quest
  • 13.10. MGA Entertainment
  • 13.11. Funtastic
  • 13.12. Funko
  • 13.13. JAKKS Pacific
  • 13.14. Other Manufacturers