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ライフサイエンスにおける会議・展示会の戦略

Conference and Exhibit Strategies in the Life Sciences: What's Working Now

出版日: | 発行: BioInformatics Inc. | ページ情報: 英文 75 Pages | 納期: 即日から翌営業日

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ライフサイエンスにおける会議・展示会の戦略
出版日: 2018年06月29日
発行: BioInformatics Inc.
ページ情報: 英文 75 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、ライフサイエンス関連の会議・展示会における成功戦略の主要な構成要素について調査し、現在のベストプラクティスを評価しています。

エグゼクティブサマリー

科学会議・参加者の経験

  • 科学会議の動向
  • 理想的な科学会議の設計
  • 科学・職能団体の満足度
  • 科学会議の選択
  • 科学会議が研究へ及ぼす影響
  • 展示ホールについての科学者の認識を管理

調査手法・人口統計

目次

Conferences play an essential role in promoting communication among life scientists. The most important function of conferences-from a scientist's perspective-is to provide a forum for presenting cutting-edge research. In addition, conferences offer scientists opportunities for identifying new research directions or approaches, networking with colleagues, collaborations, and career advancement. Professional societies often play a large role in hosting these conferences and in connecting scientists to each other. Many vendors consider conferences to be valuable opportunities to interact with prospective and current customers in specific markets. Exhibiting at conferences continues to be a vital and indispensable part of most vendors marketing efforts. Knowing in advance what your customers expect and what motivates them to engage your brand's representatives at meetings are key building blocks to the success of your event's exhibiting strategy. The perspective of over a thousand conference attendees and customers is presented, allowing you to assess current best practices in the market and new ways to capture the attention and interest of your customers.

Table of Contents

Executive Summary

  • Expectations for Conferences
  • Suggestions to Enhance the Appeal of Your Conference
  • Perceptions of Your Professional Society
  • Suggestions to Enhance the Appeal of Your Booth or Exhibit Floor

Scientific Conferences and the Attendee Experience

  • Trends in Scientific Conferences
  • Designing the Ideal Scientific Conference
  • Scientific and Professional Society Satisfaction
  • Selecting a Scientific Conference
  • Impact of Scientific Conferences on Research
  • -Managing Scientists' Perceptions About Exhibit Halls

Methodology & Demographics

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