Conference and Exhibit Strategies in the Life Sciences: What's Working Now
発行: BioInformatics Inc.
ページ情報: 英文 75 Pages
Conferences play an essential role in promoting communication among life scientists. The most important function of conferences-from a scientist's perspective-is to provide a forum for presenting cutting-edge research. In addition, conferences offer scientists opportunities for identifying new research directions or approaches, networking with colleagues, collaborations, and career advancement. Professional societies often play a large role in hosting these conferences and in connecting scientists to each other. Many vendors consider conferences to be valuable opportunities to interact with prospective and current customers in specific markets. Exhibiting at conferences continues to be a vital and indispensable part of most vendors marketing efforts. Knowing in advance what your customers expect and what motivates them to engage your brand's representatives at meetings are key building blocks to the success of your event's exhibiting strategy. The perspective of over a thousand conference attendees and customers is presented, allowing you to assess current best practices in the market and new ways to capture the attention and interest of your customers.