株式会社グローバルインフォメーション
TEL: 044-952-0102
市場調査レポート

世界のライフサイエンス市場の計測:各種ブランドの業績

Life Science Instrumentation: Brand Performance

発行 BioInformatics, LLC 商品コード 277028
出版日 ページ情報 英文 187 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=114.71円で換算しております。
Back to Top
世界のライフサイエンス市場の計測:各種ブランドの業績 Life Science Instrumentation: Brand Performance
出版日: 2013年06月30日 ページ情報: 英文 187 Pages
概要

当レポートでは、全世界のライフサイエンス市場における主要ブランドの強み・弱みについて分析し、世界各国の科学者1,367名へのアンケート調査の結果に基づいて、各ブランドに対する評価(認知度・評価・関連性・差別化要因など)や、化学者のブランドロイヤルティ・購入基準など)、過去18〜24ヶ月間の業績などを調査して、その結果を概略以下の構成でお届けします。

第1章 調査結果の分析・解釈

  • エグゼクティブ・サマリー
    • イントロダクション
    • ブランドの認知度
    • ブランドの健康状態と傾向
    • ブランド・ロイヤルティの促進要因
    • 購入意志決定過程への影響要因
    • ブランド・プロモーションの促進要因
    • ブランドの強み
  • ブランドの戦略的評価
    • AB Sciex (Danaher)
    • Affymetrix
    • Agilent Technologies
    • BD Biosciences
    • Beckman Coulter (Danaher)
    • Bio-Rad Laboratories
    • Bruker Daltonics
    • EMD Millipore
    • Eppendorf
    • GE Healthcare Life Sciences
    • Illumina
    • Leica Microsystems (Danaher)
    • Life Technologies
    • Molecular Devices (Danaher)
    • PerkinElmer
    • QIAGEN
    • Roche Applied Science
    • Thermo Scientific
    • Zeiss

第2章 調査手法と人口統計

第3章 付録

目次
Product Code: 13-005

This report will help you to:

image1
  • Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
  • Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages.
  • Determine whether a brand's performance across these factors has improved or worsened over the past 18 to 24 months.
  • Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
  • Measure level of satisfaction with a brand's instrument and equipment offering across multiple attributes.
  • Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
  • Analyze degree of differentiation across brands on price, quality and innovation.
  • Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand's most loyal and satisfied customers.

The following companies will be individually profiled in this report:

  • AB Sciex
  • Affymetrix
  • Agilent Technologies
  • BD Biosciences
  • Beckman Coulter
  • Bio-Rad Laboratories
  • Bruker Daltonics
  • EMD/Merck Millipore
  • Eppendorf
  • GE Healthcare
  • Illumina
  • Leica
  • Life Technologies
  • Molecular Devices
  • PerkinElmer
  • Qiagen
  • Roche Applied Science
  • Thermo Scientific
  • Zeiss

Life Science Instrumentation: Brand Performance, is designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based on the opinions of 1,367 life scientists worldwide, these insights can help create a "halo" effect surrounding a company's products-creating excitement, allowing for premium pricing and generating goodwill that translates into future sales.

From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments-and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers' brands have been performing over the past 18-24 months.

Suppliers can use Life Science Instrumentation: Brand Performance to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers' brands. Not only do these profiles report on brand health, they also present the key demographics of each brand's most loyal and satisfied customers. Life Science Instrumentation: Brand Performance contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.

Table of Contents

REPORT HIGHLIGHTS

Section 1: Analysis and Interpretation of Survey Results

  • Executive Summary
    • Introduction
    • Brand Awareness
    • Brand Health and Trends
    • Brand Loyalty Drivers
    • Influencers of the Purchase Decision Process
    • Brand Promotion Drivers
    • Brand Strength
  • Strategic Brand Assessments
    • AB Sciex (Danaher)
    • Affymetrix
    • Agilent Technologies
    • BD Biosciences
    • Beckman Coulter (Danaher)
    • Bio-Rad Laboratories
    • Bruker Daltonics
    • EMD Millipore
    • Eppendorf
    • GE Healthcare Life Sciences
    • Illumina
    • Leica Microsystems (Danaher)
    • Life Technologies
    • Molecular Devices (Danaher)
    • PerkinElmer
    • QIAGEN
    • Roche Applied Science
    • Thermo Scientific
    • Zeiss

Section 2: Methodology & Demographics

  • Questionnaire
  • Overview
  • Questionnaire
  • Design
  • Analytical
  • Techniques
  • Demographics
  • Questionnaire

Section 3: Appendices

  • Appendix A: Additional Analysis
  • Appendix B: Brand Awareness
  • Appendix C: Other Publications
  • Appendix D: About BioInformatics, LLC
  • Appendix E: Our Valued Clients
Back to Top