Maximize Your Share of the Life Science Instrumentation Market
|ライフサイエンス装置市場におけるシェアの最大化 Maximize Your Share of the Life Science Instrumentation Market|
|出版日: 2011年06月01日||ページ情報: 英文||
In 2009, the analytical and life science instrument industry suffered a marked decline. Now, in a time of post economic recession, the instrumentation market is experiencing a recovery, attributed in part to government stimulus funding from multiple countries. As funding became available, suppliers enjoyed a slight " bubble;" 2010 yielded an increase in revenues for most of the major instrument suppliers. Emerging markets, the growth of applied research and more reliable funding continue to create opportunities for instrument suppliers, opportunities that had been stalled for over a year. But the competition is fierce, and the initial surge in pent-up funding won' t be sustained. Key factors play into how a laboratory chooses a brand, and suppliers who want to win must demonstrate superior quality, engender customer loyalty and deliver what researchers feel they need to do their work.1
BioInformatics LLC' s June 2011 report, Maximize Your Share of the Life Science Instrumentation Market, was designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based upon the opinions of almost 1,500 life scientists worldwide, these insights can help create a " halo" effect surrounding a company' s products creating excitement, allowing for premium pricing and generating goodwill that translates into future sales.
From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers' brands have been performing over the past 18-24 months.
Suppliers can use Maximize Your Share of the Life Science Instrumentation Market to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers' brands. Not only do these profiles report on brand health, they also present the key demographics of each brand' s most loyal and satisfied customers.
Maximize Your Share of the Life Science Instrumentation Market contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.