市場調査レポート

ライフサイエンス装置市場におけるシェアの最大化

Maximize Your Share of the Life Science Instrumentation Market

発行 BioInformatics, LLC 商品コード 196607
出版日 ページ情報 英文
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.50円で換算しております。
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ライフサイエンス装置市場におけるシェアの最大化 Maximize Your Share of the Life Science Instrumentation Market
出版日: 2011年06月01日 ページ情報: 英文
概要

2009年、分析・ライフサイエンス装置業界は市場縮小にみまわれました。不況を脱した今、同市場は政府による刺激策などの効果もあり、回復しつつあります。多くの装置サプライヤーにおいて2010年は増益となりました。新興市場においては、応用研究の拡大やより信頼性の高い資金調達によr、装置サプライヤーにとっての機会となっています。

当レポートでは、ライフサイエンス装置サプライヤー向けに、同市場の強みと弱み、装置の差別化手段、ブランド戦略などをまとめ、概略下記の構成でお届けいたします。

回答者について

ブランド意識と使用

  • 最優先されるブランド
  • ライフサイエンス研究のための特定ブランドとの関連

ブランド経験

  • 複数のブランドから差別化する
  • 過去2年間のブランド差別化動向
  • 研究/作業に必要な装置を企業が提供する程度
  • 過去2年間に研究/作業に必要な装置を企業が提供する程度に関する変化
  • ブランド別装置実績
  • 過去2年間のブランド別装置実績の推移
  • ブランドの人気
  • 過去2年間のブランド人気の推移
  • ブランドの利点
  • 過去2年間のブランドの利点の推移
  • ブランド別顧客の経験と期待
  • 過去2年間のブランド別顧客の経験と期待の推移

ブランド製品への満足度

  • 購入を決定する際に最も重要な、および最も重要でないブランド特性
  • ブランド別製品特性への満足度
  • ブランド別全体的満足度
  • 推奨可能性

ブランド比較

  • 価格別
  • 品質別
  • 記述革新別

回答者に関する詳細情報

  • 早期/後期導入者
  • 役職
  • 研究分野
  • 経験
  • 試験所での消耗品選択の役割
  • 試験所での設備/装置選択の役割
  • 2011年の年間研究運営予算
  • 設備投資に当てられる2011年予算比率
  • 試験所のサイズ

質問

  • 回答者は似たようなブランドの中でどのような決断をするのか
  • (現在用いているブランドではない)別の装置を決して買わない唯一の理由
目次
Product Code: 11-004

Abstract

OVERVIEW

In 2009, the analytical and life science instrument industry suffered a marked decline. Now, in a time of post economic recession, the instrumentation market is experiencing a recovery, attributed in part to government stimulus funding from multiple countries. As funding became available, suppliers enjoyed a slight " bubble;" 2010 yielded an increase in revenues for most of the major instrument suppliers. Emerging markets, the growth of applied research and more reliable funding continue to create opportunities for instrument suppliers, opportunities that had been stalled for over a year. But the competition is fierce, and the initial surge in pent-up funding won' t be sustained. Key factors play into how a laboratory chooses a brand, and suppliers who want to win must demonstrate superior quality, engender customer loyalty and deliver what researchers feel they need to do their work.1

BioInformatics LLC' s June 2011 report, Maximize Your Share of the Life Science Instrumentation Market, was designed to help suppliers identify brand strengths and weaknesses and to provide direction as to how to differentiate instrumentation offerings. This report offers suppliers an unbiased assessment of how major brands are performing compared to their closest competitors. Based upon the opinions of almost 1,500 life scientists worldwide, these insights can help create a " halo" effect surrounding a company' s products creating excitement, allowing for premium pricing and generating goodwill that translates into future sales.

From the perspective of scientific consumers who use, recommend and/or buy instruments, this study analyzes how brands are perceived throughout the industry. Attributes such as brand recognition, popularity, relevance and differentiation are measured, along with the degree of loyalty scientists have toward specific brands of instruments and why. Purchasing criteria is established, likelihood of recommending a brand to colleagues is explored and brands are compared side-by-side with regards to price, innovation and quality. Additionally, this study provides trending research about how major suppliers' brands have been performing over the past 18-24 months.

THIS REPORT WILL HELP YOU TO:

  • Assess the degree of brand recognition, familiarity with and usage of life science instrumentation and equipment brands.
  • Evaluate the brand equity of the life science instrumentation and equipment brands in terms of differentiation, relevance, quality, popularity and advantages
  • Determine whether a brand' s performance across these factors has improved or worsened over the past 18 to 24 months.
  • Establish the most/least important factors considered when purchasing instruments and equipment from different brands.
  • Measure level of satisfaction with a brand' s instrument and equipment offering across multiple attributes.
  • Correlate the likelihood of customers to recommend a brand of life science instrumentation and equipment with satisfaction.
  • Present a customer profile for multiple brands of life science instrumentation and equipment that features the key demographics of each brand' s most loyal and satisfied customers.

Suppliers can use Maximize Your Share of the Life Science Instrumentation Market to power up their brand strategies, to inform more accurate competitive analyses and to identify segments that are vulnerable to switching as a result of brand confusion or lack of differentiation. Plus, included in the report are detailed profiles of major suppliers' brands. Not only do these profiles report on brand health, they also present the key demographics of each brand' s most loyal and satisfied customers.

Maximize Your Share of the Life Science Instrumentation Market contains the most current, comprehensive market research on life science instrumentation brands, and will help suppliers understand how their brands are ranked and how to position their offerings so that they can more aggressively capture market share.

REPORT HIGHLIGHTS

About the Respondents

  • Country, region
  • Institution/company/organization

Brand Awareness and Usage

  • Brands in top-of-mind order
  • Association with identified brands for life science research

Brand Experience

  • Perceived differentiation among brands
  • Perceived trends in differentiation among brands over the last two years
  • Degree in which companies supply equipment needed for research/work
  • Change in degree in which companies supply equipment needed for research/work over the last two years
  • Performance of equipment by brand
  • Change in performance of equipment by brand over last two years
  • Brand popularity
  • Change in brand popularity over the last two years
  • Brand advantages
  • Change in brand advantages over the last two years
  • Customer experience vs. expectations by brand
  • Change in customer experience vs. expectations by brand over the last two years

Satisfaction with a Brand' s Products

  • Most and least important brand attributes when making a purchasing decision
  • Satisfaction with product attributes by brand
  • Overall satisfaction by brand
  • Likelihood of recommendations

Brand Comparisons

  • Brand comparison by price
  • Brand comparison by quality
  • rand comparison by innovation

More on the Respondents

  • Early/late adopter
  • Job Position
  • Areas of research
  • Experience
  • Role in selecting consumables in lab
  • Role in selecting equipment/instrumentation in lab
  • Annual operational research budget for 2011
  • Percent of 2011 budget devoted to capital equipment
  • Size of lab

Free Text Questions

  • How respondents decide between what they perceive as nearly identical brands
  • " The only reason I would NEVER buy another instrument from (currently used brand) is if..."
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