eMarketing to Life Scientists: Raise Your Voice Above the Noise
|ライフサイエンティストへのEマーケティング eMarketing to Life Scientists: Raise Your Voice Above the Noise|
|出版日: 2011年02月01日||ページ情報: 英文||
As companies begin to invest more heavily in eMarketing campaigns, life science suppliers are challenged to cut through the noise. What makes a scientist click through, and what makes him hit delete? How frequently does a researcher want to hear from a vendor, and at what point does she get annoyed? And how does a supplier become a trusted voice in the social media conversation? With an increased reliance on email, websites and social media, eMarketing to Life Scientists: Raise Your Voice Above the Noise quantifies scientific consumers - Internet usage & preferences and provides direction as to how to deploy electronic marketing platforms in such a way that builds relationship, inspires loyalty and calls a scientist to action.
For suppliers who want to develop a thoughtful eMarketing strategy, this report is designed to be used as a tactical guide for harnessing the power of the Internet to reach out to customers in a meaningful way. The report identifies where scientists spend their time on the Internet and how they rely on the Internet to inform their buying decisions. Scientists reveal how they feel about vendor participation in social media conversations and share opinions as to which companies have gotten the dialog just right - and which ones haven -t. Rather than guessing, vendors can use this primary research to structure email blasts so that scientists will subscribe, read and click through.
In addition to social media and email marketing, this study includes an in-depth discussion on vendor websites and how scientists feel about them. What features make a website most appealing - and most annoying? How much do scientists rely on websites, and what do they expect to be able to do on them? The report details frequency of vendor website use, most common activities engaged in while on the site and which vendors sites are most favored - and why.
The specific objectives of this report are to:
Done right, eMarketing is an exciting and cost-effective way to positively impact revenues. Conversely, a heavy price can be paid for missing the mark. Blacklisted by companies, added to do-not-send lists, reported as spam, blocked from forums, and losing sales due to a website that -s hard to navigate, a failed campaign carries with it a steep price tag. Finally a report is available to help you get it right - developed from the perspective of the people who use your products, eMarketing to Life Scientists: Raise Your Voice Above the Noise enables you to use fact-based data to inform an eMarketing strategy that creates forward-moving momentum as you execute your marketing plan.